Planted
Aquaria
A Freshwater Store
Logo Process Book
Word Association Wrote down everything that came to mind starting with ‘plants’ in order to start thinking about the logo
Word Map Further exploration of the topics covered in the Word Association in order to narrow down the objects for the logo
Logo Designs Many different ideas for the logo. These acted as a basis to figure out which iterration I enjoyed the look of most
In the end, I didn’t choose a single design, but instead chose several to explore
Logo Type One The roundness is both organic and illustrative
Planted Aquaria
Planted Aquaria
Planted
Planted
Aquaria
Aquaria
Planted Aquaria
Planted Aquaria
Logo Type One Refined
Planted Aquaria
Planted Aquaria
Planted Aquaria
This design was found to be the most balanced out of the ones from the other page
Logo Type Two Simple, yet gets the point across.
planted
aquaria
planted
aquaria
planted
aquaria
planted
aquaria
planted
aquaria
Logo Type Two Refined
aquaria
planted
aquaria
planted
planted
aquaria
The thin and green type played well with the Bylyxa Japonica plant form
Logo Type Three Similar to the logo type one, however less cramped and more bubble like
Planted
Aquaria
planted
aquaria
Planted
Aquaria
planted
aquaria
Planted
Aquaria
planted
aquaria
Planted
Aquaria
planted
aquaria
Planted
Aquaria
planted
aquaria
Planted
Aquaria
planted
aquaria
Logo Type Three Refined
Planted
Aquaria
Planted
Planted
Aquaria
Aquaria
This form felt the most cohesive and balanced of the forms
Logo Type Four The box symbolizes the aquarium and the Bylyxa Japonica is a common aquascaping plant, which captures the essence of the brand
Planted Aquaria
Planted Aquaria
Planted Aquaria
Planted Aquaria
Planted Aquaria
Planted Planted Aquaria Aquaria
Logo Type Four Refined
Planted Aquaria Planted Aquaria Planted Aquaria
The smaller inner parts of the box were removed, which allowed for more breathing room for the plant
Logo Types Further Refinement The plant form from logo type three was chosen, then bubbles were added to further solidify the aquarium idea
Planted
Aquaria
Planted
Aquaria
Planted
Aquaria
Planted
Aquaria
Logo Type
Planted
Aquaria
Planted
Aquaria
Planted
Aquaria
Planted
Aquaria
Color Variations The third form from the previous page was chosen for its nice balance and text weight. The second color was chosen. The blue on the plant further shows the aquarium theme with a nice green.
Logo Type Black & White The forms in black and white to exam the balance of the logo elements more closely
Planted
Aquaria
Planted
Aquaria
Logo Type Font Companions
Planted
Aquaria
A Freshwater Store
Planted
Aquaria
A Freshwater Store
Planted
Aquaria
A Freshwater Store
Planted
Aquaria
A Freshwater Store
Montserrat is the chosen copy font to go with Comfortaa, due to the contrast of the fonts while not being distracting
Logo Type Finished The finished logo in all of its glory
Planted
Aquaria
A Freshwater Store
Application The logo in its application on a business card
Planted
Aquaria
An Aquatics Store
Freshwater Flora and Fauna
Owner :
Kaytlin Powell
Contact : Kaytlinp@gmail.com (941)-222-3333