Visual Development Guide
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POLAROID Visual Development Guide
Share your life with others. You will have a joyful life. — Lailah Gifty Akita
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P O L A R O I D | V I S UA L D E V E L O PM E N T G U I D E
CON TEN TS
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DEVELOPMENT
SKETCHES
Our Soul Our Mission Potential Objective Keywords
Sharing Instant Memory
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VISUAL ANALYSIS
REFINEMENTS
Former Identity New Concept
New Ideas Refinements Similar Logo Our New Logo
P O L A R O I D | V I S UA L D E V E L O PM E N T G U I D E
01 DEVELOPMENT Our Soul Our Mission Potential Objective Keywords
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D E V E L O PM E N T
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P O L A R O I D | V I S UA L D E V E L O PM E N T G U I D E
Our Soul Embrace instant moments, through sharing memories connect with people.
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OUR SOUL
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P O L A R O I D | V I S UA L D E V E L O PM E N T G U I D E
Our Mission New Polaroid aims to strengthen create social connections with people by sharing instant gratification from experience, activities, memories, and life.
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OUR MISSION
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P O L A R O I D | V I S UA L D E V E L O PM E N T G U I D E
Potential Polaroid has been a trusted global brand for 80 years and is best known for pioneering instant photography since Edwin Land first conceived of the instant camera in 1943. As Polaroid got chopped up into bits, its name became its most valuable asset. The value of Polaroid cameras decreased after 2008 when Polaroid announced it would discontinue making its instant film. However, a group of former Polaroid employees purchased an old Polaroid factory to continue to manufacture instant film, leading to ongoing demand for these classic cameras. Called the Impossible Project, this venture, along with Fujifilm, are now the only instant film manufacturers. A lot of people still liked taking Polaroid photos and found things in the medium that digital couldn’t match. Among the famous artists and photographers who used Polaroid cameras were Andy Warhol and Ansel Adams. Recent images also included Lady Gaga, captured by Nobuyoshi Araki. One of Polaroid photographers who mourned the end film production was Grant Hamilton, who takes some remarkable instant photos. For the past several years, Hamilton has been working on a documentary on the sad end and unexpected new beginning of Polaroid film. It’s called Time Zero, and you can watch the trailer above. The name Polaroid later became the generally used name for instant cameras. There is a great potential that provides instant enjoyment that connects the people through sharing.
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P O T E N T I A L /O B J E C T I V E
Objective Polaroid is not digital photography, not technology. The new brand keeps instant values. The new brand will focus on social connections that sharing instant enjoyment form experience, activity, and life. Polaroid has these characteristics: instantly, simplicity, and sharing. New Polaroid focuses on these characteristics and exploration more deliveries that would embody the essence of the brand. New Polaroid has the potential for a physical product focus on a more innovative and customer experiences. It will develop more customers market, products, community, activity, service, events, education, Cooperation and all. Such like build own photo community club, provide unique personal service, set photography courses, co-branding cooperation and all. New Polaroid will use its characteristics and environment develop its values. The objective of new Polaroid is to provide potentiality for people to use sharing and connections to make wonderful their life experience.
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P O L A R O I D | V I S UA L D E V E L O PM E N T G U I D E
Keywords Instant: Polaroid captures moments, and save time, making things immediately.
Memory: Capture instant moments and save memorize.
Sharing: Capturing memorize, sharing moments, participate in or posting it on a social media.
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K E Y WO R D S
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P O L A R O I D | V I S UA L D E V E L O PM E N T G U I D E
02 VISUAL ANALYSIS Former Identity New Concept
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V I S UA L A N A LY S I S
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P O L A R O I D | V I S UA L D E V E L O PM E N T G U I D E
Former Identity 1960s - 1991
1991 - 1996
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FORMER IDEN TIT Y
1996 - 2008
Now
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P O L A R O I D | V I S UA L D E V E L O PM E N T G U I D E
New Concept Instant: Polaroid will share nstantly. People to instantly share a moment in time with others.
Sharing: Polaroid will be sharing moments and social connections.
Memory: Polaroid will save memories.
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NEW CONCEP T
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P O L A R O I D | V I S UA L D E V E L O PM E N T G U I D E
03 SKETCHES Sharing Instant Memory
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SKETCHES
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P O L A R O I D | V I S UA L D E V E L O PM E N T G U I D E
Instant
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I N S TA N T
Polaroid captures moments, and save time, making things immediately.
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P O L A R O I D | V I S UA L D E V E L O PM E N T G U I D E
Sharing
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SH A RING
Capturing memorize, sharing moments, participate in or posting it on a social media.
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P O L A R O I D | V I S UA L D E V E L O PM E N T G U I D E
Memory
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MEMORY
Capture instant moments and save memories.
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P O L A R O I D | V I S UA L D E V E L O PM E N T G U I D E
04 REFINEMENTS New Ideas Refinements Similar Logo Our New Logo
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REFINEMENTS
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P O L A R O I D | V I S UA L D E V E L O PM E N T G U I D E
New Ideas
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NEW IDE AS
Get after sketched by hand and get some ideas. Digital sketches give a general look at the brand and decide one direction.
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P O L A R O I D | V I S UA L D E V E L O PM E N T G U I D E
Refinements
POLAROID
POLAROID
P OLAROID
POLAROID
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REFINEMENTS
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P O L A R O I D | V I S UA L D E V E L O PM E N T G U I D E
Similar Logos This is a list of companies that have use logos with similar elements. It has brands using circles, brands with star, asterisks, and wings. Comparing logos with the new logo exploration is helpful to do before finalizing the logo concept.
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Nichimo
Islamic Solidarity
Japan
United Kingdom
DESIGN: Akira Hirata, Hiroshi Tada YEAR: 1979 BUSINESS TYPE: Real Estate
DESIGN: Alan Fletcher YEAR: 1968 BUSINESS TYPE: Conference
Hobelwerk Zürich
13 States Bicentennial
Switzerland
United States
DESIGN: Frédéric Riz á Porta YEAR: 1970s BUSINESS TYPE: Carpentry
DESIGN: Lance Wyman YEAR: 1973 BUSINESS TYPE: Government
SIMIL AR LOGOS
Bankers Trust of South Carolina United States DESIGN: Michael Vanderbyl YEAR: 1983 BUSINESS TYPE: Banking
Sun Laboratories
Fotolabor Italy DESIGN: Luisa Moser YEAR: 1970 BUSINESS TYPE: Photography and Printing
China
Solargise United Kingdom
DESIGN: Tsung Yi-LU YEAR: 1991 BUSINESS TYPE: Pharmaceuticals
DESIGN: Mind Design YEAR: 2009 BUSINESS TYPE: Energy
Energy Corporation
Crocker National Bank
Canada
United States
DESIGN: Burton Kramer YEAR: 1990 BUSINESS TYPE: Energy Company
DESIGN:Peter Graef YEAR: 1970 BUSINESS TYPE: Bank
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P O L A R O I D | V I S UA L D E V E L O PM E N T G U I D E
New Logo
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NEW LOGO
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P O L A R O I D | V I S UA L D E V E L O PM E N T G U I D E
Sources Unsplash: https://unsplash.com/search/photos/instant Shutterstock: https://www.shutterstock.com/?kw=shutterstock&gclid=Cj0KCQjw0PTXBRCGARIsAKNYfG1b5JFYLsbujBJ0vlh1WSNmO39mIGbbJ94d82 XQd6lTPmim2QEExsoaAt0DEALw_wcB&gclsrc=aw.ds&dclid=CKuAw MO5jdsCFYjyZAod3mUBZg Polaroid: https://www.polaroid.com/history Google Image: https://www.google.com/imghp?hl=zh-CN&tab=wi Instant Logo Search: http://instantlogosearch.com Behance: https://www.behance.net/gallery/58200073/TeleMadrid-Rebrand
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SOURCES
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Graphic Designer Kay Wang Typeface in Use Filson Pro Museo Slab Course The Nature of Identity Instructor Hunter Wimmer
All right reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any other information storage and retrieval system, without prior permission of Kay Wang.