P3 kay visual standards guide by Kay Wang

Visual Standards Guide

POLAROID Visual Standards Guide

An essential aspect of creativity is not being afraid to fail. â&#x20AC;&#x201D; Edwin Land

P O L A R O I D | V I S UA L S TA N DA R D S G U I D E

CON TEN TS

OVERVIEW

VISUAL STYLE

Our Soul Our Mission Keywords

Color Palette TYpography

DISTINCTION

NEW FUTURE

New Logo Logo Anatomy Signatures Clear Space Logo Versions Proper Uses Incorrect Uses Logo Size Chart

Polaroid Universe Extension List Deliverables

P O L A R O I D | V I S UA L S TA N DA R D S G U I D E

01 OVERVIEW Our Soul Our Mission Keywords

OV E R V I E W

CON TEN TS

P O L A R O I D | V I S UA L S TA N DA R D S G U I D E

Our Soul Embrace instant moments, through sharing memories connect with people.

OUR SOUL

P O L A R O I D | V I S UA L S TA N DA R D S G U I D E

Our Mission New Polaroid aims to strengthen create social connections with people by sharing instant gratification from experience, activities, memories, and life.

OUR MISSION

P O L A R O I D | V I S UA L S TA N DA R D S G U I D E

Keywords Instant: Polaroid captures moments, and save time, making things immediately.

Memory: Capture instant moments and save memorize.

Sharing: Capturing memorize, sharing moments, participate in or posting it on a social media.

K E Y WO R D S

P O L A R O I D | V I S UA L S TA N DA R D S G U I D E

02 DISTINCTION Our Logos New Logo Logo Anatomy Signatures Clear Space Logo Versions Proper Uses Incorrect Uses Logo Size Chart

DISTINCTION

P O L A R O I D | V I S UA L S TA N DA R D S G U I D E

Our Logos 1960s - 1991

1991 - 1996

OUR LOGOS

1996 - 2008

Now

P O L A R O I D | V I S UA L S TA N DA R D S G U I D E

New Logo The new Polaroid logo represents instant, sharing, and memory. The new logo comprises two elements, the logo symbol, and logotype. The type balance perfectly with the logo symbol. The new logo is presented through the use of color as well as shape and form. For colors, it uses orange, blue, and yellow. It will show energetic feeling. For the symbol, it combines character “P” and “O,” and shape look likes “wing” the whole symbol look likes “windmill”. It is a fresh blend of elements chosen for their potent combination that show its instant, memory, and sharing. It is very geometric.

Symbol

Signature

Wordmark

THE NEW LOGO

P O L A R O I D | V I S UA L S TA N DA R D S G U I D E

Logo Anatomy Symbol It is essential to keep Polaroid marks clear of any other graphic elements. The symbol itself and name—they have a fixed relationship that should never change in any way. Here is a chance to see how the logo came true. The basic shape of the logo is a circle. The visuals are composed of the geometric puzzle pieces as well as negative space.

Instant, Memory

Sharing

“P”+“O”

L O G O A N AT OM Y

P O L A R O I D | V I S UA L S TA N DA R D S G U I D E

Logo Anatomy Wordmark Through for the brand attributes, carefully chosen the font that used here is Montserrat. The wordmark for the brand has been created keeping the brand attributes in mind. For the wordmark, the measurement (X)—used as a standard for the reconstruction from Montserrat—was defined as the width of the Letter “P” stroke. Then, other letters elements were base on this measurement.

Polaroid Logotype Original Typeface Used for Reference. (Montserrat).

L O G O A N AT OM Y

P O L A R O I D | V I S UA L S TA N DA R D S G U I D E

Signatures Polaroid has two signatures which should use on different occasions. As well as the wordmark and symbol, the signatures must be strictly followed. Itâ&#x20AC;&#x2122;s important not to alter the proportions to keep consistency and enhance the visual identity strength.

S I G N AT U R E S

P O L A R O I D | V I S UA L S TA N DA R D S G U I D E

Clear Space An area of non-interference is defined in order to protect the integrity of the logo. If other visual elements are placed in this area, the understanding of the logo may be negatively affected, it could alter the original message the logo intent to communicate and its memorization is compromised.

C L E A R S PAC E

P O L A R O I D | V I S UA L S TA N DA R D S G U I D E

Logo Versions Polaroid logo has four versions in which it can use. Among these four, there are the symbol and wordmark that can be used individually and two signature versions. Each of the options has a specific situation to be used and also a priority choice.

PRIMARY VERSION / SIGNATURE 1 This is the first option over other versions.

SECONDARY VERSION / SYMBOL Using on products and small space where other versions would not fit.

LOGO V ERSIONS

TERTIARY VERSION / WORDMARK when the companyâ&#x20AC;&#x2122;s name is emphasized and communicate name must be visually literal, it can use.

QUATERNARY VERSION / SIGNATURE 2 Use on a place where a signature is required, but the area of application is too horizontal for signature 1.

P O L A R O I D | V I S UA L S TA N DA R D S G U I D E

Prope Usage

Vertical

Horizontal

Icon

Wordmark

P R O P E R U S AG E

The logo can be used on a blue background so long as the parts of the logo which were blue are reversed to white.

If the logo is to be used on a black colored background, the entire logo should be in white.

P O L A R O I D | V I S UA L S TA N DA R D S G U I D E

Incorrect Uses The logo standards must be preserved to maintain its visual integrity, consistency and proper concept understanding. Below are unacceptable ways to use our logo. In this section, there are present examples of “not to do.”

REVERSED COLORS

DROP SHADOW

OUTLINED

COLORS WRONG

INCORRECT TYPEFACE

MISALIGNMENT

POLAROID

INCORRECT USES

ROTATION

PHOTO BACKGROUD

IGNORING CLEAR SPACE

SEPARATION ELEMENTS

OUTLINE STROKES

TEXT MISPLACEMENT

STRETCH

SKEW

BEVEL/EMBOSS

P O L A R O I D | V I S UA L S TA N DA R D S G U I D E

Logo Size Chart To ensure Polaroid logo is clear and recognizable, we have some reduction restrictions are established. Each version has its minimum size limit. The chart illustrates the measurements of the versionsâ&#x20AC;&#x2122; heights.

LOGO SIZE CHART

1.5 INCH

1.25 INCH

1 INCH

P O L A R O I D | V I S UA L S TA N DA R D S G U I D E

03 VISUAL STYLE

Color Palette TYpography

V I S UA L S T Y L E

P O L A R O I D | V I S UA L S TA N DA R D S G U I D E

Color Palette These are the approved system colors for our brand. For most scenarios, the primary colors will be utilized as much as possible, and they will always be used for the logo. The four colors are the foundation of the brand and should still be appropriately used to reinforce brand equity.

FUN YELLOW

WARM BLUE

ENERGY ORANGE

100%

CMYK: 8/0/72/0

CMYK: 51/0/0/0

CMYK: 0/60/80/0

RGB: 243/237/94

RGB: 122/205/243

RGB: 240/132/55

HEX: f3ed5d

HEX: 7accf3

HEX: ef8336

PANTONE: P 166-7 U

PANTONE: P 115-5 U

PANTONE: P30-7 U

75%

55%

25%

C O L O R PA L E T T E

CLASSIC BLACK

SIMPLE WHITE

GREY

100%

CMYK: 0/0/0/100

CMYK: 0/0/0/0

CMYK: 0/0/0/33

RGB: 0/0/0

RGB: 255/255/255

RGB: 201/201/202

HEX: 000000

HEX: ffffff

HEX: c9c9ca

PANTONE: P 179-16 U

PANTONE:

PANTONE: P179-5 U

75%

55%

25%

P O L A R O I D | V I S UA L S TA N DA R D S G U I D E

Typography Filson Pro Type designer Olivier Gourvat. It was in the year 2004 that graphic designer Olivier Gourvat began experimenting with type design for use in his graphic design studio, Mostardesign Studio. With a focus on brand creation, custom type, illustration, and advertising, his studio has worked on a wide variety of projects in the last two decades for clients across the world.

T YPOGRAPHY

FILSON PRO BOOK

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 @#$%&?

FILSON PRO BOOK ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 @#$%&?

FILSON PRO REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 @#$%&?

FILSON PRO REGULAR ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 @#$%&?

FILSON PRO BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 @#$%&?

FILSON PRO BOLD ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 @#$%&?

P O L A R O I D | V I S UA L S TA N DA R D S G U I D E

Typography Museo Slab Museo Slab is robust slab serif with Museoâ&#x20AC;&#x2122;s friendliness. Designed by Jos Buivenga, the Museo Slab font family is a perfect match for Museo Sans.

T YPOGRAPHY

MUSEO SLAB 300

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 @#$%&?

MUSEO SLAB ITALIC 300

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 @#$%&?

MUSEO SLAB 500

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 @#$%&?

MUSEO SLAB ITALIC 500

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 @#$%&?

MUSEO SLAB 700

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 @#$%&?

MUSEO SLAB ITALIC 700

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 @#$%&?

P O L A R O I D | V I S UA L S TA N DA R D S G U I D E

04 NEW FUTURE Polaroid Universe Extension List Deliverables

NEW FUTURE

P O L A R O I D | V I S UA L S TA N DA R D S G U I D E

Polaroid Universe Study

E1 M3

M1 A3

L2 C1

M2 R2

Play

How we share 50

Work

ACTIVITY

RETAIL

EDUCATION

LIFE

ENVIROMENT

CO-BRANDING

EDUCATION

M2 P+Tok music video social

M3 Intelligent bicycle club

C1 P+work

C2 Online Share Note Room

C3 DIY Classes

SERVICE

M1 Letâ&#x20AC;&#x2122;s play together App

EVENT

SOCIAL

COMMUNITY

PRODUCTS

MEDIA

EXPERIENCE

POL A ROID UNI V ERSE

A1 Instant memorize exhibition

A2 P+Photo Street Wall

A3 P+Trip

R1 Futuristic digital eyewear

R2 The Polaroid amusement park

R3 Co-Work Meet

E1 Book sharing club

E2 P+Museum

E3 P+Grow

L1 P+Eat

L2 P+VR instant

L3 Language Social World

What we share 51

P O L A R O I D | V I S UA L S TA N DA R D S G U I D E

Future Offerings MEDIA M1. Let’s Play Together Application SO

“Let’s Play Together” is a social media app designed by Polaroid. This application can not only record videos about the life of your friends, family, and coworkers but also share videos to the social media. It is a great tool to meet and interact with people who have similar interests. By using this app, the users can discover exciting videos about other people. Moreover, they can build great communication with each other by making videos about themselves. “Let’s Play Together” users can also record audio journals, transfer or pay money, and upload all materials to cloud Polaroid. Through “Let’s Play Together,” the users can build their social networks. Similar: Snapchat Difference: Mix apps Apowersoft and Monkey together will give more experience instantly. Mission: Along with Polaroid’s co-branding (Snapchat, Instagram, Monkey), it will help people share their life with friends.

M2. P+Tok Music Video Social SO EX

P+Tok Music Video Social is a global original music and video community. Create songs and awesome short videos with our editing tools by yourself. P+Tok provides a huge material database where you can find images and rhythms. Moreover, you can create own rhythms by using the digital instruments offered by the app. When you finish your works, you can share it instantly with the P+Tok music community. The app also has “like” and “comment” features. The users in the community can interact with each other and browse others’ portfolios. Similar: Musica.ly Difference: It’s an original video community. Mission: It will help people to create music, connect with friends, and share their music on social media.

F U T URE OFFERINGS

M3. Intelligent Bicycle Club SO SE

It has social media features of intelligent bicycle club. We put Polaroid shared bikes in public areas. You can ride the Polaroid shared bikes by downloading a P+Bicycle app and scanning QR-codes on the bikes. If you want to meet new friends, you can register as a P+Bicycle club member through the app. Moreover, there are thousands of bike trails in the P+Bicycle app. The app will automatically record your time while you are riding on the trails. In this way, you could compete with the people in P+Bicycle community instantly. It is also a great tool to meet with others in real life. The intelligent bicycle club provides social platforms for people in their community. Similar: Mobike Difference: It has a social platform and provides networking experience. Mission: Along with Polaroidâ&#x20AC;&#x2122;s co-branding (Mobike, Wechat), it will help people share life, meet new friends, and experience instantly.

P O L A R O I D | V I S UA L S TA N DA R D S G U I D E

Future Offerings COMMUNITY C1. P+Work SO CO EN SE

Polaroid’s P+work provides shared office spaces for people. P+work changed the definition of working together by offering innovative ideas and providing public workspaces. Being a member of P+work, you will have the authorization to use P+work workspaces in different cities. At P+work, we offer services to all kinds of jobs. In these workspaces, you will be able to collaborate with your co-workers on projects. Moreover, we create the P+work social club which aims to promote relationships and provide professional skills. At P+work, you will be able to learn and discover new working skills. Also, you can track and apply to join the projects that you are interested in P+work. Similar: Office Nomads Difference: P+work provides services for different types of jobs and adds connectivity among workspaces. Mission: Along with Polaroid’s co-branding, it provides shared offices that save space and builds people’s networking.

C2. Online Share Note Room PR ED SE

Polaroid online share note room can help to digitize the classroom with note-sharing. The app can be used to upload and share class notes instantly. It is a platform where you can share your documents and study materials, collaborate with your classmates, and review as a group. It is a comprehensive share space. Moreover, it also connects teachers and their students. They can communicate and review online through the app. Similar: Evernote Difference: Online Share Note Room has online review, online classes, plus collaborating platform that enable users to collaborate and communicate instantly. Mission: online classes or conferences will implement Polaroid’s tools to help people to connect and share their notes.

F U T URE OFFERINGS

C3. DIY Classes SO EV EN

This app provides DIY classes on-site and online. Users can build and show their DIY portfolios. It is also a platform to share their portfolio experience. Through the DIY Class, users can showcase their creativities and cultivate hobbies. Moreover, it is a great tool to meet new friends with same interests, communicate with other people, share creative ideas, and save sweet memories through the DIY class app. Similar: WorkshopSF Difference: Experiencing instantly and offering the opportunity to learn and practice social networking. Mission: Along with Polaroidâ&#x20AC;&#x2122;s co-branding (Youtube), it helps people share classes, shares experiences, share DIY projects, and keep memories.

P O L A R O I D | V I S UA L S TA N DA R D S G U I D E

Future Offerings ACTIVITY A1. Instant Memories Exhibition EV EX EN

The basic concept of this exhibition is “connection.” The purpose of this exhibition is to share valuable memories and stories behind every photo. Our staffs collect pictures all around the world. The exhibition is also a public welfare activity. We will fundraise by selling tickets and donate all of our income to The United Nations Children’s Fund. At the exhibition, we also provide food and drinks. Come here and join us to experience this fantastic exhibition. It will be an unforgettable experience for you. Similar: 2017 AIGA conference “Connect.” Difference: Through photos to reconnect with friends, lover, and family get more memories and new relationships in the life. Instant memory Exhibition reconnects friends, lovers, and family through photos and creates more memories and new connections in our lives. Mission: The exhibition will be collaborating with Polaroid to provide a new way to experience our life instant moments, reconnect people.

A2. P+Photo Street Wall SO EN

Polaroid photo street wall highlights the street culture and shares instant gratification in life. It Shares immediate moments and memories that represent lives. It will become a tourist attraction in the future. Tourists will take photos with it and share them in travel apps. Similar: Seattle Gum Wall Difference: It’s photo culture, and it’s for everyone. Mission: Polaroid photo wall will be co-branded (TripAdvisor) and will provide people exciting information. People will share photos on the wall and share travel experience instantly.

F U T URE OFFERINGS

A3. P+Trip PR SO EX

P-Trip aims to make traveling easier simply and to help travelers connect with each other. Polaroid P-Trip is a global platform that connects people who love to go. You can find people who are similar to you and plan trips together. It also provides instant experiences and services during travels. This platform will help you to build a planned trip, discover local culture, write travel journeys, and record stories while you are traveling. Through the P-Trip app, users can also customize their blog posts and share them instantly in the P-Trip community. You can share your traveling experiences with other users and give some advice, local tips, contents, and information to help people who want to go the same place in the future. Similar: Travello Difference: It has video recording feature that shares experience instantly. Mission: P+Trip app is where travelers connect.

P O L A R O I D | V I S UA L S TA N DA R D S G U I D E

Future Offerings RETAIL R1. Futuristic Digital Eyewear PR CO

Futuristic digital eyewear provides multiple features such as connecting networks, capturing moments, and recording videos. Polaroid can come up with futuristic digital eyewear. By clicking the glass frame of the eyewear, you can see an augmented reality screen. You can use the eyewear to surf the internet and search information that you need. Furthermore, it also helps you to interact with people. Also, the Polaroid eyewear can connect with other devices with Bluetooth. In this way, you can update your footages and photos to your phones and computers. We can team up with brands like LittlStar that provides company platform for virtual reality products. Similar: Google Glass Difference: It is a combination of Apple â&#x20AC;&#x153;iwatch,â&#x20AC;? Google Glass, and LittlStar and it adds social features of the eyeglass. Mission: It will be co-branded with Apple and LittlStar. People can capture moments, share memories, and connect with others through this futuristic digital eyewear.

R2. The Polaroid Amusement Park SO EX EN

The Polaroid amusement park provides different scenes that let people take photos. The Polaroid amusement park offers engaging photo scenes. You can enjoy different scenes and take photos. People can take funny photos in the amusement park and share images on social networks. Similar: Disneyland Difference: It will provide spaces to create photo scenes, make photos instantly, and share instant gratification on social media. Mission: The Polaroid amusement park can be co-branded (Disney) and will make people happy in the park.

F U T URE OFFERINGS

R3. Co-Work Meet SO ED SE

This application helps people organize activities. This application let people find and connect someone in a different work area. It can help users to launch meeting plans, summon people to participate, and organize activities. If people are interested in the activities, they can participate in those activities. Similar: Meet up Difference: This application can help people find co-workers and increase their social relationships. Mission: Connect people

P O L A R O I D | V I S UA L S TA N DA R D S G U I D E

Future Offerings EDUCATION E1. Book Sharing Club EN SE

The book is sharing club shares books with readers. The Polaroid book club offers engaging book sharing experience. Each week, there will be lectures from authors that will help the readers to share their reading experience. The book club also provides a creative book area and hands-on book workshop. It will promote digital literacy and citizenship programs for educators and school communities. Similar: Public Library Difference: It will create a community for reading. Mission: The book sharing club will cooperate with school communities that help people get to share pieces of knowledge.

E2. P+Museum ED EN

This application is about Museums. By partnering with various museums, Polaroidâ&#x20AC;&#x2122;s Museum app help people get information about the displayed artifacts as well as share works of art they see easily among friends and colleagues. It will provide three visit routes which give people more choices. It can scan the art or display and show other related works. Similar: Guggenheim Different: The Polaroid Museum can connect other Museum works and scan works to show information. Mission: It will cooperate with other Museums, organize exciting events, and let people take part in activities.

F U T URE OFFERINGS

E3. P+Grow SO ED SE

Itâ&#x20AC;&#x2122;s a platform that offers people the opportunity to learn and practice social networking. An opportunity for the public to acquire knowledge about instant photos and creative skills. It pulls together scholars, students, photographers, and tinkerers in the community to share experiences and resources to develop creative images. P+Grows will work with policymakers, business leaders, and other advocates across the nation to ensure that every member has the opportunity to succeed. Similar: Studyportals Different: Studyportals is a global study choice platform, but P+Grows is an opportunity platform. Mission: P+Grows will cooperate with mechanisms and help people enhance their photography skills. It also encourages social media to connect people and show talents.

P O L A R O I D | V I S UA L S TA N DA R D S G U I D E

Future Offerings LIFE L1. P+Eat PR SO CO SE

L2. P+VR Instant PR SO CO SE

It’s a food sharing app that helps people quickly find their demands. It’s an app about food. It shows many restaurants nearby and shows delicious foods images. It has a test feature for tasty. Each tasty has one color, you can choose colors and find related restaurants. You also can see people to share food and eat together. P-Eat will let people eat food instantly. Similar: Yelp Different: Yelp doesn’t have a feature that finds nearby people to share food, but P-Eat does. Mission: P-Eat will share food instantly.

Polaroid virtual social game attracts users of Polaroid hardware. In the game, people can choose game characters, friends, family, work, and so on. People will be able to meet other people without leaving their house. People can talk face to face with others when they find others with same interests through a set of filters. In the virtual world, you can be yourself and interact with friends from the real worlds. In the virtual social space game, you can choose your virtual assistant that your game character needs. He or she can help you to keep schedules for your work, study, and play. Users will also be able to create, invite, share, and save groups for future meetings. Similar: Second Life Different: Second Life designs games. Polaroid virtual social game not only enables people to play games but also meet friends. Mission: It will let people create the new connection so that everyone can create a virtual experience instantly.

F U T URE OFFERINGS

L3. Language Social World PR SO ED SE

Itâ&#x20AC;&#x2122;s a global language platform that connects people who like to learn different languages. It will provide online learning programs that enable people to learn languages from other countries quickly. Itâ&#x20AC;&#x2122;s an excellent way to connect and share different cultures. Furthermore, users can also meet new friends on this platform. We have great translation tools for you. Users can write blogs and learn languages and cultures.

Similar: Goole Translate Different: Polaroid Language is a language tool with the social feature. Mission: It will cooperate with travel agencies and help people to learn languages while traveling.

P O L A R O I D | V I S UA L S TA N DA R D S G U I D E

Language Social World PR

Itâ&#x20AC;&#x2122;s a global language platform that connects people who like to learn different languages.

It will provide online learning programs that enable people to learn languages from other countries quickly. Itâ&#x20AC;&#x2122;s an excellent way to connect and share different cultures. Furthermore, users can also meet new friends on this platform. We have great translation tools for you. Users can write blogs and learn languages and cultures.

Similar: Goole Translate Different: Polaroid Language is a language tool with the social feature. Mission: It will cooperate with travel agencies and help people to learn languages while traveling.

P O L A R O I D | V I S UA L S TA N DA R D S G U I D E

P+Eat

It’s a food sharing app that helps people quickly find their demands.

It’s an app about food. It shows many restaurants nearby and shows delicious foods images. It has a test feature for tasty. Each tasty has one color, you can choose colors and find related restaurants. You also can see people to share food and eat together. P-Eat will let people eat food instantly. Similar: Yelp Different: Yelp doesn’t have a feature that finds nearby people to share food, but P-Eat does. Mission: P-Eat will share food instantly.

P O L A R O I D | V I S UA L S TA N DA R D S G U I D E

P+Tok Music

P+Tok Music Video Social is a global original music and video community.

Create songs and awesome short videos with our editing tools by yourself. P+Tok provides a huge material database where you can find images and rhythms. Moreover, you can create own rhythms by using the digital instruments offered by the app. When you finish your works, you can share it instantly with the P+Tok music community. The app also has “like” and “comment” features. The users in the community can interact with each other and browse others’ portfolios. Similar: Musica.ly Difference: It’s an original video community. Mission: It will help people to create music, connect with friends, and share their music on social media.

P O L A R O I D | V I S UA L S TA N DA R D S G U I D E

P+Work

Polaroid’s P+work provides shared office spaces for people.

P+work changed the definition of working together by offering innovative ideas and providing public workspaces. Being a member of P+work, you will have the authorization to use P+work workspaces in different cities. At P+work, we offer services to all kinds of jobs. In these workspaces, you will be able to collaborate with your co-workers on projects. Moreover, we create the P+work social club which aims to promote relationships and provide professional skills. At P+work, you will be able to learn and discover new working skills. Also, you can track and apply to join the projects that you are interested in P+work. Similar: Office Nomads Difference: P+work provides services for different types of jobs and adds connectivity among workspaces. Mission: Along with Polaroid’s co-branding, it provides shared offices that save space and builds people’s networking.

P O L A R O I D | V I S UA L S TA N DA R D S G U I D E

Book Sharing Club

The book is sharing club shares books with readers.

The Polaroid book club offers engaging book sharing experience. Each week, there will be lectures from authors that will help the readers to share their reading experience. The book club also provides a creative book area and hands-on book workshop. It will promote digital literacy and citizenship programs for educators and school communities. Similar: Public Library Difference: It will create a community for reading. Mission: The book sharing club will cooperate with school communities that help people get to share pieces of knowledge.

P O L A R O I D | V I S UA L S TA N DA R D S G U I D E

DIY Classes

This app provides DIY classes on-site and online.

Users can build and show their DIY portfolios. It is also a platform to share their portfolio experience. Through the DIY Class, users can showcase their creativities and cultivate hobbies. Moreover, it is a great tool to meet new friends with same interests, communicate with other people, share creative ideas, and save sweet memories through the DIY class app. Similar: WorkshopSF Difference: Experiencing instantly and offering the opportunity to learn and practice social networking. Mission: Along with Polaroidâ&#x20AC;&#x2122;s co-branding (Youtube), it helps people share classes, shares experiences, share DIY projects, and keep memories.

P O L A R O I D | V I S UA L S TA N DA R D S G U I D E

Let’s Play Together Application SO

“Let’s Play Together” is a social media app designed by Polaroid.

This application can not only record videos about the life of your friends, family, and coworkers but also share videos to the social media. It is a great tool to meet and interact with people who have similar interests. By using this app, the users can discover exciting videos about other people. Moreover, they can build great communication with each other by making videos about themselves. “Let’s Play Together” users can also record audio journals, transfer or pay money, and upload all materials to cloud Polaroid. Through “Let’s Play Together,” the users can build their social networks. Similar: Snapchat Difference: Mix apps Apowersoft and Monkey together will give more experience instantly. Mission: Along with Polaroid’s co-branding (Snapchat, Instagram, Monkey), it will help people share their life with friends.

P O L A R O I D | V I S UA L S TA N DA R D S G U I D E

P+VR Instant

SO PR

Polaroid virtual social game attracts users of Polaroid hardware.

In the game, people can choose game characters, friends, family, work, and so on. People will be able to meet other people without leaving their house. People can talk face to face with others when they find others with same interests through a set of filters. In the virtual world, you can be yourself and interact with friends from the real worlds. In the virtual social space game, you can choose your virtual assistant that your game character needs. He or she can help you to keep schedules for your work, study, and play. Users will also be able to create, invite, share, and save groups for future meetings. Similar: Second Life Different: Second Life designs games. Polaroid virtual social game not only enables people to play games but also meet friends. Mission: It will let people create the new connection so that everyone can create a virtual experience instantly.

P O L A R O I D | V I S UA L S TA N DA R D S G U I D E

The Polaroid Amusement Park SO EX

The Polaroid amusement park provides different scenes that let people take photos.

The Polaroid amusement park offers engaging photo scenes. You can enjoy different scenes and take photos. People can take funny photos in the amusement park and share images on social networks. Similar: Disneyland Difference: It will provide spaces to create photo scenes, make photos instantly, and share instant gratification on social media. Mission: The Polaroid amusement park can be co-branded (Disney) and will make people happy in the park.

P O L A R O I D | V I S UA L S TA N DA R D S G U I D E

Sources Unsplash: https://unsplash.com/search/photos/instant Shutterstock: https://www.shutterstock.com/?kw=shutterstock&gclid=Cj0KCQjw0PTXBRCGARIsAKNYfG1b5JFYLsbujBJ0vlh1WSNmO39mIGbbJ94d82 XQd6lTPmim2QEExsoaAt0DEALw_wcB&gclsrc=aw.ds&dclid=CKuAw MO5jdsCFYjyZAod3mUBZg Polaroid: https://www.polaroid.com/history Google Image: https://www.google.com/imghp?hl=zh-CN&tab=wi Instant Logo Search: http://instantlogosearch.com Behance: https://www.behance.net/gallery/58200073/TeleMadrid-Rebrand

P O L A R O I D | V I S UA L S TA N DA R D S G U I D E

Graphic Designer Kay Wang Typeface in Use Filson Pro Museo Slab Course The Nature of Identity Instructor Hunter Wimmer

All right reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any other information storage and retrieval system, without prior permission of Kay Wang.