Powell peralta website

MINI CREATIVE BRIEF!

! Who Do We want to sell to? (target)! ! ! Anyone interested in the sport of skateboarding, whether they be a participant, observer, or supporter of someone who is either participant or observer.!

! What are we selling? (benefit)! !

! We are selling a website! We are selling a shopping and learning experience. We want others to take away knowledge regarding skateboarding culture and Powell Peralta. This may be by images, text and/or video. We want to provide the opportunity for others to buy skateboard related items, from decks and trucks to hats and belts, as well as give feedback regarding their experience via the website.!

! Why should they believe us? (RTB)! !

! Powell Peralta is a reliable and time tested American, skateboarding company. Powell Peralta offers great customer service and products, and supports our domestic economy. Skateboarding is a notoriously difficult sport that brings satisfaction and joy (and sometimes pain!) to many peopleâ&#x20AC;&#x2122;s lives.! ! What Do We want the Advertising to do? (Strategy)!

!

! We want the advertising to build an honest, intriguing, and engaging image of a company that wants to provide a genuine service to its loyal fans and customer base.!

! What do Want people to do? (Response)! !

! We want people to appreciate skateboarding culture, its roots, the sport, and the equipment associated with Powell Peralta. !

! What do we want people to feel? !

(Brand Equity)!

! We want people to feel loyalty to the brand, and to establish a long term trust with Powell Peralta. Having been popular in the 80s, Powell Peralta is a call back to our generationâ&#x20AC;&#x2122;s skateboarders as well as an opportunity to skate for newer generations to come.

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INTEL. REPORT

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2

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APPAREL

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1-800-275-1234

APPAREL

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ď&#x20AC;&#x192; email@powellperalta.com

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