Ashley’s Beef Corner T

Making the Rounds

By ASHLEY W. HERRING Director of Consumer Information N.C. Cattlemen’s Beef Council

When I meet new people, the first question is usually, what do you do for your work? Most of my time is spent focusing on consumers enhancing the image of beef to increase consumption. That part is fulfilled with social media, making reels on Instagram, and communicating the benefits of beef through content that influences viewers buying decisions.

But at the heart of the work that the Beef Checkoff does, we like to share exactly what and how this happens to our stakeholders. Beef producers are also on social media, but nothing can top an in-person conversation. I had recent opportunities at a county cattlemen’s meeting and the Southern Farm Show to share our efforts.

The farm show is a three day event that draws farmers of all types from across several states. The lure of seeing new equipment, watching the latest and greatest, but most importantly, a relaxing day with family and friends is the key element. Often the weather is messy, which means there’s not much work that can be done at home. Another reason to hop in the truck for a drive to Raleigh’s fairgrounds.