Red Angus Association of America News

RED ANGUS NEWS

Red Angus Launches ‘Red Choice’ to Promote High Quality Females. To promote improved heifer development, increase marketing opportunities for Red Angus females, and create reliable sources of high quality replacement heifers for cattle producers, the Red Angus Association of America recently launched the “Red Choice” program. The program embraces proven reproductive and genetic management practices which, in turn, lead to high quality, long lasting females that are ready to hit the ground running in commercial herds.

Based on the Show-Me-Select Replacement Heifer Replacement Program from the University of Missouri, the Red Choice program comes with several requirements that increase the overall quality of enrolled females, such as minimum vaccination requirements prebreeding exams, utilization of reproductive technologies, parasite control, and feet and leg scoring. The program culminates with sale eligibility wherein cattle producers can purchase premium Red Choice females for their herd with the confidence that those females have been managed and raised to the highest quality standards possible. The primary goal for these better-managed heifers is their retention in the herd of origin, where their extra value will be measurable over time.

“The Red Angus female has long been viewed as the industry’s most favored,” said Harold Bertz, RAAA commercial marketing director. “The Red Choice program strengthens that claim and elevates Red Angus female value even higher. The success of the Show-MeSelect program in Missouri and its effect on the cattle business in that state has been monumental. We feel that making this program available to Red Angus and Red Angus influenced cattle will have similar results. Adding documented best management practices, breeding protocol and sire selection criteria to the highly popular Red Angus bred heifer creates an opportunity for increased rancher profit in every environment. The value of best management practices is inherent.”

The program officially launched this fall. Enrollment deadlines are February 1 for spring breeding and September 1 for the fall breeding season. A full description of the program and its requirements is available at www.RedAngus.org. For questions about the Red Choice program or other Red Angus marketing initiatives, contact Nolan Woodruff, commercial marketing specialist, at nolan@redangus. org.

About the Red Angus Association of America. The RAAA serves the beef industry by enhancing and promoting the measurable advantages of Red Angus and Red Angus influenced cattle. The RAAA provides commercial producers with objectively described cattle by implementing new technologies and utilizing scientifically sound principles that quantify traits of economic importance to beef producers in all segments of the beef industry. For more information, visit www. RedAngus.org.

Our breed Spotlight special sections are excellent forums to reach producers and cattle industry insiders in the Carolinas and throughout the Southeast. Advertisers also receive a special discount for placing their message in the Spotlight.

Terry Boyles, President - twinbfarm1@gmail.com

Contact these RAAC members to learn more about Red Angus genetics and how they can fit into your herd.

HARDROCK BEEF CATTLE Ronnie & Donna Holman 4613 Hickory Nut Ridge Road • Granite Falls, NC 828-302-8659 ronnie@hardrockbeefcattle.com

JK RED ANGUS Jeff Banfield & Madison Adams 331 Tee Jay Farm Road • Aberdeen, NC 910-315-3821 jkredangus@gmail.com

LANGDON RED ANGUS & SIMMENTAL John & Eileen Langdon 7728 Raleigh Road • Benson, NC 919-796-5010 johnlangdon5@gmail.com

ROGERS CATTLE COMPANY Johnny & Sharon Rogers 945 Woodsdale Road • Roxboro, NC 336-504-7268 rccbeef@gmail.com

PRESNELL RED ANGUS Jonathan & Jacob Presnell 368 Whitaker Road • Shelby, NC 704-473-2627 (Jonathan) • 704-616-8775 (Jacob)

BULL HILL RANCH Jim & Alvina Meeks • Raymond Prescott, Manager 1986 Trinity Church Road • Gray Court, SC 864-682-3900 • 864-682-2828 bullhill2@mindspring.com

COUNTRY BOY FARMS David Miller 316 Key Road • Edgefield, SC 706-840-3709