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f o r o l o The c s m a e r your d

One color, many ways of coloring What is your dream hair color like? We asked this question from a thousand hair stylists to create the perfect hair color line.

We selected the most important wishes from the replies and developed our new color line, Optima, based on those wishes.

Optima blurs the line between permanent and semipermanent colors – you can use the same color line for all color work that is needed in the salon. The shades are beautifully translucent and exceptionally deep at the same time.

Optima is perfume-free and completely vegan. The consistency is rich but very easy to mix and an absolute pleasure to apply. Our plant-based repairing and hydrating Four Reasons HydraRepair™ technology combined with nourishing natural oils make hair coloring a luxurious moment. You can personalize the experience according to the client’s wishes with the scented Optima Mood Booster.

Optima’s strengths include excellent coverage and very tonerich shades that you can tailor according to the situation. It is also a color line that is very easy to use and gives brilliant, crystal-like shine to the hair. After the coloring, the hair has a deep, shiny tone and it feels supremely soft. The shades are reliable and the logic behind them is easy to understand.

The color formula is the result of a meticulous development process and reflects the latest advancements of modern color technology and professional cosmetics knowledge. The product development process carefully fulfilled each of the most important requests from the stylists, creating the ideal hair color, now available to you.

FOUR REASONS OPTIMA #1 Excellent coverage #2 Brilliant shine #3 Perfume-free – customize with scents! #4 Reliable and easy to use

FOUR REASONS HYDRAREPAIRâ„¢ TECHNOLOGY AND NOURISHING NATURAL OILS LET TEH COLORING RESULT SHINE. TONALLY RICH COLOR GLOWS IN HEALTHY, FLEXIBLE HAIR!

Repairing and hydrating technology – Four Reasons HydraRepair™ At the core of the hair color is the power of Four Reasons HydraRepair™ technology we have developed, based on plant-derived keratin and collagen working together. The damage repairing properties of phytokeratin and the intensively hydrating properties of phytocollagen support each other’s functions in the HydraRepair™ technology, protecting, repairing and hydrating hair during the processing time.

Phytokeratin is derived from hydrolyzed corn, wheat and soy and the proteins it contains match the molecular structure of the keratin found in human hair. This makes it possible to effectively repair and rebuild damages in the hair’s structure. Phytokeratin’s proteins also make hair stronger and keep the surface of the hair smooth and shiny.

Plant-based phytocollagen’s powerfully hydrating properties take care of the hair’s moisture balance and give them healthy, elastic flexibility.

Beneficial, nourishing natural oils MEADOWFOAM SEED OIL

The oil derived from Meadowfoam flower’s seeds contains 98 % of high-quality, well absorbing fatty acids that give hair a lustrous shine.

MONOI DE TAHITI OIL

The genuine Monoi oil is produced in Tahiti by soaking gardenia flower’s buds in coconut oil. This luxurious oil strengthens and nourishes fragile, dry hair effectively and deeply hydrates hair within its structure.

BAOBAB OIL

Derived from the nutrient-rich seeds inside the nut of the Baobab tree, Baobab oil contains large quantities of A, D, E and F vitamins and helps in maintaining the ideal moisture balance.

Shade families with character COVER Cover shades combine powerful coverage and a brown tone. Cover shades have been divided into three groups: cool, neutral and warm. When used alone, these shades give a soft, beautiful tone while also covering grey hair.

INTENSE Intense shades are intensive and pure. They can be used alone to create a strong tone or mixed with other shades when you want to intensify the shade’s character.

REFLECTION Reflection shades are pre-mixed, natural tone combinations that create fantastic, muted brown and copper tones.

MIXER Mixer shades are the creative tools of the color line that can be used to change the chosen shades as wanted or to create strong, extremely vibrant colors.

HIGHLIFT Highlift shades achieve a powerful lightening effect and an effective neutralizing of yellow tones at the same time.

Superb formula ECONOMICAL EASY TO MIX EASY TO APPLY NATURE-BASED ACTIVE INGREDIENTS MIXING RATIO 1:1,5 WITH HIGHLIFT-COLORS 1:2

Easy shade choice Four Reasons Optima shades are marked with letters. The number in front ofthe letter gives you the level of depth, the first letter gives the primary tone and the second letter gives the secondary tone. The letters make it easier to understand the shade logic and encourages you to think what each shade is like tonally and in depth level.

N = Neutral W = Warm A = Ash P = Pearl G = Gold O = Copper R = Red M = Mahogany B = Beige / Brown V = Violet

5GP level of depth = 5

primary tone = gold

secondary tone = pearl

Makeover – create the ideal base for the color Four Reasons Makeover is a great tool when you want to achieve the most tone-rich result possible. The product creates the perfect base for the color pigments to work in an ideal way.

Makeover is easy to use and also works as a quick and effective direct dye remover. Assess the condition of the hair carefully before using Makeover due to its powerful formula. Baobab oil, avocado oil and bamboo extract nourish hair and protect its structure during the processing time.

Use Four Reasons Optima Makeover to remove previous color before coloring the hair if: • the current, artificial shade is different from the desired shade • you want to achieve a clear tonal change, like from ash to gold or from cool red to copper • you want the result to be clearly lighter than the current color • the ends have several visible layers of different colors • you want to remove direct dye

Mood Booster – personalize the color For some customers, Optima’s perfumefree formula is just right; for others, luxurious fragrances are a part of the experience of going to a salon. You can personalize the color mixture when desired by adding the scented Mood Booster to a color mixture that is ready to use.

Mix until smooth before application. You can choose the relaxing, lightly oriental Green Tea or the sweet and fruity Fruit Cocktail.

FOUR REASONS OPTIMA Perfume-free hair color for professional use.

FOUR REASONS OPTIMA Cream Oxid 1,5 %, 3 %, 6 %, 9 %, 12 % Developer for Four Reasons Optima hair color.

FOUR REASONS OPTIMA Makeover Color remover for oxidizing color and direct dye. Includes perfume.

FOUR REASONS OPTIMA Mood Booster Fruit Cocktail Scented drops to be mixed with hair color.

FOUR REASONS OPTIMA Mood Booster Green Tea Scented drops to be mixed with hair color.

PERFUME-FREE VEGAN AMMONIA-FREE (except Highlifts)

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