Victorialobos guidelinesfinal

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Brand Guidelines

OUR LOGO

& Our logo is a valuable asset to our identity.

Don’t mess it up.

The mission: We embody the essence of young fashion forward, trendy women from the range of 18 to 30 years of age.

Playing around with print and patterns as well as vibrant colors.

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OUR AMPERSAND

Century

We use the century ampersand as our logo and in our patterns. Do not rotate,flip, distort, add effects to our logo anyway what so every. It is just the ampersand, plain and simple. NO EXCEPTIONS!!

OUR COLORS Our color palette is strickly CMYK. The primary colors of the color wheel, youre able to create vibrant endless colors with various combinations and mixtures of each color. As well as the light and darkenss of it by using the tints.

CMYK

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OUR FONT SIZE the bigger, the better!! dont go smaller than 60pt font for our logo. Font is Century.

NO EXCEPTIONS, EVER!!

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700pt

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400pt

60pt

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We use the ampersand to create various designs and patternsare only to be incorparated in our shopping bags and boxes.

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OUR PATTERNS

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DON’T EVEN THINK ABOUT IT

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Logo always centered and proportionate to the bag size.

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Design only to be placed on the sides of a place white shopping bag.

} The only design used for the hand tag.

The ampersand logo is placed in the middle only but it can be any color in CMYK family

Logo always centered and proportionate to the tag.

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ABOVE ALL ENJOY

BE CREATIVE!