Younhee choi styleguide final

Uni Tea Brand Guidelines

Mission Statement To inspire and touch humans five senses with our cup full of joy and fascination.

Uni-tea is a tea cafe selling mostly flower teas.

Flavored rice cakes are our desserts that will be on the menu as well. A vintage and cute floral cafe with wooden tables and chairs. Some parts of the walls will be brick walls and the rest will have floral, origami paper looking wallpapers.

Customers are able to buy the flower tea and some teacup sets that are sold in store and online.

Our Flowering Teas are premium; handpicked organic tea leaves hand sewn around flowers into bundles or rosettes by artisans in China. When steeped in hot water, these rare leaves will slowly blossom into a bouquet of breathtaking shapes and exquisite flavors.

Moodboard

Logo

The original Logo.

Display Rules Exclusion Zone:

Graphic elements is strictly prohibited within gray box. The exclusion area consists of the dimensions of the letter TEA in the logo.

May remove the background pattern if needed.

Minimum Display:

To maintain consistency, the logo should adhere to minimum display restrictions.

Don’ts

Do not change the font color.

Do not destort the logo.

Do not ratate the logo.

Do not use the negative of the logo.

Do not put a stroke on the logo.

Do not put a drop shadow on the logo.

Color Palette Grey

C61% M53% Y52% K23% RGB HEX

97, 97, 97 #616161

Flower Pattern

Teal

C60% M20% Y49% K1% RGB HEX

109,164, 144 #66da490

Light Grey

C39% M29% Y29% K0% RGB HEX

168, 168, 168 #a8a8a8

Typefaces

Futura Medium 24px

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890&.,:;’$¢%!?(*) Futura Italic 24px

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890&.,:;’$¢%!?(*)

Usage

To-go paper cups

Shopping bags

Website