Presents...
Billionaire boys club by
Krystal Del Cid
Arriana Drakes
Table of contents Executive summary
4
Business overview Critical success factors
Management plan The Market Financial Plan Compensation Key advisors Merchandise/product plan
6
10
Proposed Lines 4 week merchandise/buying plan Merchandise Assortment/lookbook Markup/Markdown Polices Brick and Mortar Location Plan Physical Location Look of Pop-Up-Shop (Layout) Location Features Target Market Considerations Leasehold Signage
19
Web Plan Summary
24
Web/Social Media for the 5 weeks Internet Strategies Web Development and Hosting
Marketing Plan
26
Industry Profile Market Economics Factors Market Analysis Summary Customer Profile Competitive Analysis Publicity Promotional Events Financial Plan
26
Pricing Price List Cash Requirements Break-Even Analysis Projected Financials Retail Operation Market Penetration Brand Strategy Advertising and Promotion Sales Strategy
39
Executive summary
Management plan
EXPENSES ITEM Sliding Glass Door System Wallpaper Floor Decal Venue Rental DJ Photographer Insurance Utilities Key chains (1000) TOTAL
COST $1,589.50 $952 $292 $800 $600 $400 $2,500 $200 $80 $7,413.50
key advisor
merchandise/product plan Unique characteristics
Proposed lines
Mood board
assortment/buying plan
MARKUP/MARKDOWNS
Presents...
Billionaire boys club
BTTPSUNFOU Varsity
Constellation Print Sweatpants
Constellation Print Zip
BTTPSUNFOU Polo
Constellation Button Down
Constellation Logo Zip Front
BTTPSUNFOU Cropped Button Down
Cropped T-Shirt
Double Zip Crewneck
5-panel hat
Bucket Hat
Beanie
skull cap
Brick and Mortar Location Plan Physical location
Pop-up shop layout
Pop-up shop layout
Physical location
target market considerations
signage
Web plan summary Internet strategies Wish x BBC will be partaking in mainly online marketing to reach our target audience. We will be using already-existing social media platforms from both Wish and BBC including Twitter, Instagram, Tumblr, -
The following social media platforms will be utilized in the following ways to promote both brands:
Promotional calender
Marketing Plan Industry Profile/Market Economics Factors/Market Analysis Summary
Customer profile
Age: 15-35 Gender: Male/Female Education Level: High School Diploma - Bachelors Marital Status: Single - Married income level: allowance - $80,000 Ethnicity: caucasian/ african american/asian/latino VALs profile: thinkers, striver, experiencers
thinkers
strivers
experiencers
publicity
Gifts & giveaways
promotional events special performance + Q&A Session featuring Pharell x Frank Cooke
venue The masquerade location: 695 North Avenue NE, Atlanta, GA 30308 cost: $800 capacity: 500 contact: Tel: (404) 577-8178
event media Front
Back
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/PSUI "WFOVF /& "UMBOUB ("
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in-store pop-up shop launch event and book signing w/pharell
financial plan
EXPENSES ITEM Sliding Glass Door System Wallpaper Floor Decal Venue Rental DJ Photographer Insurance Utilities Key chains (1000) TOTAL
COST $1,589.50 $952 $292 $800 $600 $400 $2,500 $200 $80 $7,413.50
retail operation marekt Penetration
brand strategy
advertising and promotion Wish x BBC will be partaking in mainly online marketing to reach our target audience. We will be using already-ex-
displays.
-
sales strategy INDIRECT
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