Krystal Del Cid
Arriana Drakes
Concept SCADGo is a service that provides transportation for current SCAD students. Located on the ground level of the SCAD-Atlanta parking deck, just below SCADPad, SCADGo aims to provide transportation rentals including cars, bikes, scooters, campers, and skateboards. All modes of transportation will be electrical or environmentally friendly. SCADGo would enable students who do not have a vehicle to commute throughout the city temporarily. SCADGo will partner with multiple different manufacturers to accommodate students based on purpose of rental. SCADGo will operate certain parts of its services such as the smart car dispenser 24-hours for students already in the system. Whilst all other rentals and first-time customers will be helped during normal business hours M-F 6am-7pm and Sat – Sun 8pm-5pm. Staffing will be done through SCAD as experienced representatives are needed for all positions.
SCADGO:.
featured vehicles
smart car wagon
camper
smart car skins
scooter
mood
.:
Floor plan entrance
entrance
camper rental
electric chargers bike rental
car dispender
office car dispender
skateboard rental
scooter rental
consumer profile Name: Sarah Age: 24 Type: Experiencer/Young Influentials Location: Atlanta, GA Major: Graphic Design Lifestyle Habits: Travel, Hanging out with friends, Shopping, Yoga
Name: Spencer Age: 22 Type: Experiencer/Young Influentials Location: Atlanta, GA Major: Arcitecture Lifestyle Habits: Travel, Skateboarding, Music Concerts, Cross-Country
SCADGO:.
window display
signage
key item area in store
FIXTURES MATERIALS SCADGO:.
SCADGO:.
smart phone app
SCADGO:.
Twitter: In-store events, more intimate and direct customer interaction, discount codes, sales promotions, latest updates on the brand Instagram: latest updates, sales promotions, customer feedback and interaction
social media
Youtube: Campaign videos, product and lifestyle videos Facebook: Green lifestyle ideas, contest/sweepstakes and winners, store events, coupons, instore and online promotions, collaborations, blog promotion, new arrivals, guides, customer interaction. Tumblr: Brand and lifestyle images and ideas (blog format)
SCADGO:.
thank you