portfolio

Barnum’s Animal Crackers

Challenge

Solution

Animal Crackers is a well established brand with a long history. With that said, there’s not a strong advertising foundation in the current market.

Using traditional media to show that Animal Crackers isn’t just a snack, it’s a playful interaction for kids.

Print

Tiffany & Co.

Challenge

Solution

Through messaging, to capture the elegance of the brand, and to create strong brand awareness with their consumers.

Created an ad campaign through traditional media, that represents the brand’s elegance and captures the consumers with strong copy.

Print

Tiffany & Co.

Direct mail

“

Our locket collection is a timeless piece of elegance that you or a loved one can wear for a lifetime.

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Direct mail

“

For the moments you want to cherish forever, our wedding collection can add that sparkle and shine to your choice of kind.

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American Lung Association

Challenge

Solution

To create a campaign that will recruit young adults to go undercover and inform about big tobacco companies advertising techniques. Also, using the required color palettes into the design of campaign.

The campaign gives the target market the opportunity to be involved from begining to end: Finding code, entering code, and becoming apart of campaign.

Campaign Logo

The idea behind the campaign name is to expose big tobacco industries and the negative effect they have through their advertising.

American Lung Association

Flyer

Guerilla Sticker Piece

Stcker will be placed on napkins, matches, and bottom of beer cups.

Web Page

Once the user enters the website, they will be able to continue their interactive experience, as well as find out how they can be involved in the campaign.

Web Panel

Hard Rock Hotel

Challenge

Solution

To create a well-rounded campaign that exemplifies the Hard Rock brand with a clear, and consise direction.

Creating a sense of sex appeal with a touch of humor throughout the visual messaging.

Print

Hard Rock Hotel

Outdoor

People standing at bus stop will interact with the ad, creating the illusion of a couple being risque.

Web

Once the user enters the website and chooses a tab, door key will insert into lock and open up into room, which then takes user to the landing page.

Trident

Challenge

Creating an IOS application for Trident gum, that engages the target market and establishes brand awareness.

Solution

The app will allow the user to interact with the brand creating a fun, and strong relationship with Trident.

IOS Application

Once the user enters the app, they can log in through their Facebook account or with Trident.

The homescreen will show the order of which gum flavor is in first place.

When the user touches the info icon a screen will pop out showing the current person with the most points and number of votes that flavor of gum has.

Trident

The profile screen will have the users picture along with their location, and accumulated points for each gum flavor.

The scan screen will allow user to snap tag the image in gum pack to find out how many points that pack is worth.

The live feed allows user to post any comments about their favorite gum flavor.

KEANA NOONS