KEANE BRANDS DIGITAL PROJECTS
LIFESTYLE, DESIGN & THINKING
KEANE HAVE VISION KEANE BUILD Web Design On Line Communications Digital Solutions E Marketing Entertainment
© 2010
LIFESTYLE, DESIGN & THINKING
Set up in 1997 Studios in Birmingham, UK. Melbourne, Australia Dubai, UAE 30 staff in total + contract teams Graphic designers Interior designers Thinkers Marketeers Digital Developers Fully owned and run by the directors
Š 2010
BRANDING, CONCEPTS, INTERIORS, COMMUNICATIONS
We design category-killer concepts and communicate brilliance in brands because we understand people, what turns them on and what can turn them off. Better experiences, compelling reasons to visit and operational details that make our customers famous with theirs! We have developed, built and deployed web solutions for some of the best known brands including bespoke CMS for on line retailers.
Š 2010
BRANDING, CONCEPTS, INTERIORS, COMMUNICATIONS
WELCOME
EDGBASTON CRICKET GROUND In addition to the design and brand development of the New Edgbaston Cricket Ground, we were charged with developing and building a new on line presence for it. A membership recruitment portal that enables the complete relationship management of potential new customers and users of the grounds facilities.
COLIN POVEY
Š 2010
6 [VWjadjhan gZÑcZY lVn id Zc_
BRANDING, CONCEPTS, INTERIORS, COMMUNICATIONS
HO W AR E Y O U GO ING T O ENJO Y T HE NEW EDGB AS T O N
© 2010
the easyGroup Our experience of on line development stretches to synergising groups of companies under one recognisable brand.
Easy Group wanted one portal site that would encapsulate its vast range of companies.
The result was an easy to navigate, visually appealing and simply deployed web presence.
strategy
shareholder returns.
We will develop our people and ensure their reward is aligned to realise
threats and manage appropriately the business and other risks inherent in
(8) honest, open and fun. We will protect our brand from internal and ext
(6) willing to take a business risk, (7) making a difference in people’s live
(3) for the many not the few, (4) relentless innovation, (5) keep it simple,
We will build on our brand values: (1) great value, (2) taking on the big
EASY GROUP BRANDING, CONCEPTS, INTERIORS, COMMUNICATIONS
3. for the many, not
Š 2010
shareholder returns.
consumer communication
The most effective easy communication has been where the product or service position has been brought alive through an identifiable image or photograph.
This can be done with either humour or aspiration.
section 2 our visual identity
November 10th,
The first easyJet flight
And, as they say,
to Glasgow.
the rest is history.
section 2 our visual identity
1995, Luton airport.
historical examples
business advertising
Š 2010
section 1 about us
last revised: April 2005
p12/49
section 1 about us
TM
These historical examples show these principles in action. section 3 examples
section 3 examples
We will develop our people and ensure their reward is aligned to realised
threats and manage appropriately the business and other risks inherent in venturing.
(8) honest, open and fun. We will protect our brand from internal and external
(6) willing to take a business risk, (7) making a difference in people’s lives and
(3) for the many not the few, (4) relentless innovation, (5) keep it simple,
We will build on our brand values: (1) great value, (2) taking on the big boys,
section 1 about us section 2 our visual identity
section 3 examples
the easyGroup strategy
BRANDING, CONCEPTS, INTERIORS, COMMUNICATIONS
Stelios on the 6.50am,
p5/49
last revised: April 2005
p41/49
last revised: April 2005
LIFESTYLE, DESIGN & THINKING
LASER & LENS Working with one of the largest providers of eye care to gain a strong foot hold in emerging treatment methods, we devised the brand, the look and saw it through to its on line ID. Built with a complete backend CMS laser and lens is an encyclopedia of eye knowledge and is easily updated. SEO methods and techniques have been deployed throughout the build of the site to maximise its natural rankings.
rgical Expe ving vision correction surgery th
a unique network of the UK’s very best c offer the safest, most experienced and ex t surgery you need, no matter the limits o ot treat. Quite simply there is no better q afest hands possible!
K EK/PRK K K/PRK SIK
LENS
BESPOKE LENS CLASSIC LENS PHAKIC INTRAOCULAR LENS
LASER)
© 2010 All original works, words, concepts and images on this page are the intellectual property of Keane
HOME TREATMENTS OUR CLINICS OUR SURGEONS MAKE APPOINTMENT FAQ CONTACT
Call Laser&Lens now. Make an appointment. Find out more.
0845
True freedom can only be achieved when you are feeling safe and secure. It is this safety and security that makes Laser&Lens the preferred option for so many people when choosing which company to use for their surgery. Laser&Lens have some of the UK’s premier eye surgeons working for them in clinics around the country. With prices easily equal to other refractive surgery providers, Laser&Lens offer you the added and unmatched luxury of premium surgical expertise and care.
Major Cities, Major
The UK’s very best consultant
Seeing Freedo Right Person Right
Seeing Freedom
LIFESTYLE, DESIGN & THINKING
© 2010 All original works, words, concepts and images on this page are the intellectual property of Keane
BRANDING, CONCEPTS, INTERIORS, COMMUNICATIONS
R Wom
T R A I N I N G
C O U R S E
Evening P r im 500
ARN THE EASY LEPP LIM EN T NU TR ITI ON & SU
QUEST VITAMINS Here we designed, built and deployed a complete bespoke e commerce solution for one of the worlds largest distributers of nutrients and supplements.
TRAI NI NG COURSE
mg (10% GL
Comprising a bespoke and complex CMS that enables multiple levels of administrators to fulfil sales and add new products and content to the site with absolute ease. A built in site optimisation mechanism ensures the sites ranking in web searches and its BLOG style news section allows for the companies experts to respond in real time to current events and customers concerns.
9
Provid
0 veget on, tech ai r nology & unrivall d
Simple modular course Detailed course manual From the industry’s st fine All health needs covered
Self learn format Test after each module Full evaluation & feedback n io Certificate of qualificat QUESTEXC ELLENCE. C OM
Š 2010
BRANDING, CONCEPTS, INTERIORS, COMMUNICATIONS
nnovation, technology & unrivalled quality in nutritional supplements.
Innovation, technology & unrivalled quality in nutritional supplements.
Everyday low prices! HEALTH NEEDS
About Quest
Email:
Password:
Spring Vitality Quest’s Promise
Quest News
est Contact Quest
SEARCH WIZARD:
Product
STOCKISTS:
Postcode
Bones
Welcome
Detox & Cell Protection Energy
Quest is the leading manufacturer of supplements and because of our
Everyday Stress Eye Health
in-house manufacturing, you can be absolutely certain that you are receiving
Gut & Digestion
100% guaranteed quality each and every time you buy a Quest product!
Vitamin C 100 Heart & Circulation
Immunity
Quest is an independent, innovative, intelligent and responsible manufacturer
Immunity
that strives for continued excellence in which our customers can trust!
Joints & Muscles
Energy
Menopause
Perfect Balance
Quest products have been created to make you feel good. You can choose
Pregnancy Skin Care
products as a Response to immediate health concerns, for long-term health
Weight Management
and Well-Being, and finally, to Support the health and function of your body.
30 Tablets £2.69 TUMBIOTIXX 60 Tablets £4.85 120 Tablets £8.59 240 Tablets £13.99 Women’s Health
RESPONSE PRODUCTS FOR A HEALTH ISSUE
WELL-BEING PRODUCTS FOR MAINTAINING HEALTH
SUPPORT
For the 50+
PRODUCTS FOR FUNCTION & PERFORMANCE
BRAND NEW
SPECIAL OFFERS!
BUY ONE GET THE NEXT HALF PRICE BU Super Once A Day timed release Find out more...
Terms & Conditions
Product Guide
Innovation, technology & unrivalled quality in nutritional supplements.
P&P
Privacy
Disclaimer
Related Websites
ww
© 2010
Subscribe
Unsubscribe
BRANDING, CONCEPTS, INTERIORS, COMMUNICATIONS
HIGHFIELD DENTAL CLINIC Highfield wanted a purpose built referral system that was easy to operate and would enable any number of practitioners to track the treatments received by their patients. We built a stand alone system, privately hosted with the flexibility to grow to meet future demands. A sophisticated backend database structure is presented to the user in a way that is as simple to administer as a click of a mouse.
Š 2011
BRANDING, CONCEPTS, INTERIORS, COMMUNICATIONS
© 2011
BRANDING, CONCEPTS, INTERIORS, COMMUNICATIONS
and offlin which ma Jon Yantin, Ma
CHICAGO RIB SHACK Here we needed to drive traffic to a new bookings system. Using Social Media such as Facebook we grew the database (fans), our menu of stats is impressive. 100,000 visits to the site, 400,000 page views, 45,000 menu “The day o much talk on downloads and over 35,000 bookings through the site - an ROI of about new22:1. flash base preview booking p
O goal has alw Our yyears, a pre-boo
© 2011
BRANDING, CONCEPTS, INTERIORS, COMMUNICATIONS
DON IRISH
LEEPING IANTS W AKE work for London Irish is totally integrated. It compasses everything LONDON from the brand to press IRISH ds, to the look of corporate hospitality and the e players tunnel.
Our work for London Irish is totally
e club has over 100 years of history, It weencompasses were integrated. everything ke the brand forwarand to give it much more from the brand to press ads, to the look ational appeal. Getting the brand and messages corporate hospitality and the key. It had to give the of commercial team a real to sell to new sponsors.design of the players tunnel. d to buy in to a new forward thinking vision and Although club has over 100 years antages to them as fans. And. mostthe importantly, they were being to ensure players felt like of history, we were tasked to take the correctly - and to inspire them at all touch points brand forward and to give it much more d and marketing.�
of an international appeal.
ndon-irish.com
Getting the brand and messages correct was key. It had to give the commercial team a real commodity to sell to new sponsors. Š 2011
BRANDING, CONCEPTS, INTERIORS, COMMUNICATIONS
HUSH PUPPIES
ONLINE RETAIL STRATEGY “What you are looking at now is just some of the work we have done for Hush Puppies, including our latest piece, the brand new e-commerce site for the UK. But now let us take you right back to understand how we got there. Our work with Hush Puppies has been about continuing to talk to their existing customers, while attracting a new, younger crowd through brand shifting and a move to a digital world.
HUSH PUPPIES
The UK Hush site was built with our CMS. It intergrates with the US site and enables an administrator to take stock counts.
We had to be careful. It wasn’t all bells and whistles to begin with as we had to get in to the heads of their customers, work out what they wanted to hear, and then find the means and media to grab people by the collars and get them listening. Marcel will explain how we started them on their journey on the next page…”
In addition we have built a 50th year on line marketing game.
www.hushpuppies50.co.uk
© 2011
BRANDING, CONCEPTS, INTERIORS, COMMUNICATIONS
ANN SUMMERS
SEX SELLS “A client like Ann Summers gets inundated with offers to help with their promotions. I wonder why! So they decided to take a different tact and run a campaign where each quarter a new viral brief is released for agencies to pitch. Cowan Group beat 39 other agencies to the Sex and The City themed viral. With just two weeks from selection to live launch on Handbag.com, we had to finish the script, find the actors, scour for a location, get the crew together, license the music, hunt down the relevant props, hire an editor, and re-hire a model after the first one pulled out with cold feet – but that was OK as we had a whole day before the shoot to find a new one!!!
ANN SUMMERS
Hundreds of thousands viewed our on line viral campaigns created for Ann Summers.
The result matched perfectly with Ann Summers’ brand; sexy and cheeky, but with the women being strong and always getting the upper hand. The client was extremely happy with the result and the seamless way we worked – as were the audience who flocked to the net to view it in their hundreds of thousands.”
Covering all aspects of the creative, we wrote the script, found the actors and got the crew together.
www.annsummers.co.uk
© 2011
BRANDING, CONCEPTS, INTERIORS, COMMUNICATIONS
STEELITE ONLINE BROCHURE Programmed in house this on line brochure was also built to sit on an auto run CD. The brochure was totally bespoke and featured video and audio as well as traditional hi gloss imagery.
Š 2011
BRANDING, CONCEPTS, INTERIORS, COMMUNICATIONS
© 2011
UK UAE AUS MALAYSIA keanebrands.com