Exhibitions provide an ideal opportunity to see one of life’s many paradoxes at first hand. As children, we’re rightly told not to talk to strangers. It’s not surprising then, that as adults we can find it difficult to engage with total strangers at exhibitions. This is one of the key skills needed by exhibitor’s sales teams – the ability to stop complete strangers and engage with them as the prelude to inviting them onto the stand.
The aim of this eBook is to quite simply show you have to have great conversations at exhibitions. It will give you some new ideas about what you need to do to prepare your company and give you an advantage over your competitors. It has been written by Keene Communications’ Associate, Richard John, whose lengthy track record in the events industry has provided him with insights which he’s happy to share and whose copyright we happily acknowledge.
