Istanbul Olympic Brand Manual

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2024

BR AND MANUAL



2024

BR AND MANUAL



ISTANBUL 2024 OLYMPIC GAMES BR AND MANUAL TABLE OF CONTENTS 5

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12 13 14 15 17 18 20 21 22 23 25 27 29 30 31 32 33 35

The Brand Universe Guidelines Olympic Vision and Mission Olympic Spirit Presentation Inspiration and Concepts Brand Essence Brand Attributes The Istanbul 2024 Olympic Games Brand Olympic Emblem Olympic Rings Olympic Slogan Typography Primary Typeface Secondary Typeface Primary Color Palette Secondary Color Palette Pictograms Secondary Marks Olympic Emblem: Full-color Olympic Emblem: One-color Olympic Emblem: Minimum Size Unacceptable Uses Image Library Business Cards Letterhead #10 Envelope Environmental Signage Ephemera/Packaging Print Website/Mobile Contact Information


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The Brand Universe

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The Brand Universe

THE BRAND UNIVERSE Guidelines The Olympic brand expresses the vision and values of the Istanbul 2024 Games. It is the visual representation of the ideals of the city, its people, its culture and the Olympic Movement—in addition to being a valuable marketing property. To preserve the official brands, guaranteeing their integrity and emotional value is essential for the maintenance and continuity of the Olympic Movement.

Olympic Vision and Mission The goal of the Olympic Movement is to contribute to building a peaceful and better world by educating youth through sport practiced without discrimination of any kind and in the Olympic spirit. The mission of Istanbul 2024 is to ecnourage, support, and celebrate the traditions of the olympic games.

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The Brand Universe

Olympic Spirit Achievement Going beyond your limits— overcoming challenges with joy, drive, motivation and energy. These are the virtues that that make the Olympics great. The Istanbul 2024 Olympic Games brand is a living example of transformation though sports. Its energy is contagious, mobilizing people and expanding opportunities and horizons. It promotes and fosters Olympic values— respect, friendship and excellence—in our daily lives. Excellence Istanbul 2024 is a brand that balances spontaneity and commitment with quality, lightness and attention to detail. It knows that all that is truly unique requires a combination of inspiration and refinement. It is a creative, yet careful approach, capable of writing an exciting and unique story.

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The Brand Universe

Presentation Istanbul is a colorful, creative city that is growing as a thriving tourist destination and cultural hub. We want our audience to feel the vibrant joy of celebrating a global event in such a lively city. This Chapter contains the conceptual framework that gave birth to the Istanbul 2024 Olympic Games brand. In addition to the principles and inspiration that guided the creative process, the following content also includes the Essence, the Attributes of the Istanbul 2024 Olympic Games brand.

Inspiration and Concepts As a brand, the Istanbul Olympics must accurately represent the traditions of the Games, with respect to the history of Turkey and Istanbul. The design elements must be iconinc, vibrant, respectful, anf encompassing of the spirit of competition. The brand should take from tradtional, historic scripts and patterns representative of Istanbul. Then turning those designs into something modern and living. Istanbul offers a vibrant culture with an emphasis on arts, therefore, the designs should be encompassing of the culture and contemporary artistic movements in the city.

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The Brand Universe

Brand Essence Inspired by the beautiful, flowing designs of Arabic script, the designs of the Istanbul Olympics borrow from the rich culture of the city. The primary logo logotype and the subsequent pictograms are derived directly from the dissected shapes of Arabic letters. Specifically, the Istanbu 2024 emblem is representative of two major symbols: The Olympic torch (a repeating symbol of the games), and the Tulip (a national symbol of peace, hope, and love). The design arose from an abstract representation of the Olympic torch, divided into layers similar to a Tulip flower, finally, each of those elements were stylized in respect to Arabic script. The pictograms are an extension of this language.Â

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The Brand Universe

Brand Attributes Istanbul is a dynamic city that is full of cultural richness. It holds a unique geographic position, sharing occupance in both the European and Asians conintents. The city blends the traditional Ottoman history with modern innovation. Aimed at fostering a celebratory atmosphere and creating memorable experiences, the Istanbul 2024 ‘look’ is far more than a mere branding exercise – these designs will be a source of inspiration, bringing people and cultures together. Venues, products, uniforms – everything associated with the Istanbul 2024 Olympic Games, will have this stamp. The city will put on its best clothes to host the greatest sporting spectacle on the planet.

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Olympic Brand

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Olympic Brand

THE ISTANBUL 2024 OLYMPIC GAMES BRAND Olympic Emblem Passion that unifies all Turkish in organizing the Istanbul 2024™ Olympic Games. Transformation in the pride of creating a new reality for progress. Passion and transformation of a city and an entire country, fuelled by the renovation of the Olympic and Paralympic spirit, projecting Turkey and Istanbul to the world.

2024

celebrating together

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Olympic Brand

The Olympic Rings These form the principal symbol of the Olympic Games and the official logo of the IOC. The Olympic rings were conceived in 1913 by Baron Pierre de Coubertin, who was responsible for the rebirth of the Olympic Games in the modern era. The five interlinked rings represent the union of the five main continents. They are colored blue, yellow, black, green and red.

Olympic Slogan

celebrating together

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Olympic Brand

Typography The design of the Istanbul 2024 font depicts the essence of the Olympic emblems: Passion and Transformation. The boldness of this creation is not only in the design, but also in its importance for the design market in Turkey. The Istanbul 2024 font is one of only a few bespoke fonts created by a Turkeyian team. Each letter expresses a characteristic of the Istanbul 2024 Games, its people and the city. The letters are written in single continuous strokes, with fast and fluid motions, suggesting the movements of the athletes in action. The strong contrast between thick and thin strokes was explored during the design process by putting brush to paper and writing by hand. The variety of the curves in the different letters has a unique informality, inspired by the joyfulness and warmth of the Turkeyian people. Two standardized fonts have been chosen for the Olympic brand identity. They are to be used in all printed and online communications. Each of the typefaces was selected for its visual compatibility with the Olympic emblem and for its ability to convey a personality that is consistent with our brand story. Only use the weights and styles shown on this page.

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Olympic Brand

Primary Typeface

Maven Pro Light 300 — Regular

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 Maven Pro Light 200 — CAPS

ABCDEFGHIJKLMNOPQRSTUVWXYZ Maven Pro Light 100 — CAPS

ABCDEFGHIJKLMNOPQRSTUVWXYZ

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Olympic Brand

Secondary Typeface

Helvetica Neue - Thin

ABCDEFGHIJKLM NOPQRSTUVWXYZ a b c d e f g h i j k l m nopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 Helvetica Neue - Thin Italics

ABCDEFGHIJKLMNOPQRSTUVWXYZ Helvetica Neue - Thin Italics

ABCDEFGHIJKLMNOPQRSTUVWXYZ

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Olympic Brand

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Olympic Brand

Color Palette It is important that the full-color version of the Olympic Emblem maintain a consistent appearance of the logo and all visual communications across vaIstanbulus media types and materials. Using colors consistently in all communication will strengthen brand recognition, create impact and differentiate our programs.

CMYK

2, 82, 93, 0

2, 82, 93, 0

52, 2, 3, 0

RGB

235, 85, 45

235, 85, 45

108, 201, 235

HEX

eb552d

eb552d

6bc8ea

CMYK

78, 62, 58, 51

21, 92, 97, 12

RGB

44, 58, 62

179, 53, 40

HEX

2c393d

b23427

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Olympic Brand

Pictograms

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Olympic Brand

Secondary Marks When certain constraints prevent the use of the primary version of the Olympic Emblem, use one of the alternative secondary marks.

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Olympic Brand

Olympic Emblem: Full-color The full-color version of the Olympic Emblem is the primary use of the identity system. It is strongly recommended that this version be used in branded applications whenever possible. CMYK reproduction files are available for specific application requirements.

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Olympic Brand

Olympic Emblem: One-color When reproduction constraints prevent the use of the primary full-color version of the Olympic Emblem, use one of the alternative colors from the primary color palette or choose white if the background permits it.

Olympic Emblem: Minimum Size To ensure the integrity of the full-color version of the Olympic emblem, do not reduce its width to less than 1” for print or special usage, and 0.4” for screen applications.

1”

0.4”

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Olympic Brand

Unacceptable Uses The consistent and correct application of the Parron Hall Office InteIstanbulrs logo is essential. Always follow the standards presented in these guidelines. The examples on this page illustrate some of the unacceptable uses of the Parron Hall logo. • Never substitute type in the logo • Never alter the colors in the logo • Never put other words or phrases inside the logo • Never tilt the logo • Never distort the shape of the logo • Never alter the proportions of the logo in any way • Never add elements inside or over the logo • Never rearrange the elements of the logo

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Olympic Brand

Image Library A carefully managed approach to selecting photography and illustration will distinguish the Istanbul Olympic brand and create a lasting impression. There are two general photographic categories for image selection, action sports and celebratory portraits. Using images from these categories can help support the Olympic brand story. It is important to select imagery that is dynamic, celebratory, and emotionally engaging.

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Olympic Brand

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Olympic Brand

Business Cards The front of the business card contains the Istanbul 2024 Olympic emblem with slogan. All contact information and website are located on the back. Colors used fullcolor CMYK. The color used on the back is full-color CMYK. Stock used is Potlatch McCoy Silk Cover, 100#. Satin aqueous coating should always be used on both sides to ensure maximum quality and protection from scratching.

P 0212 312 63 00 W ibb.gov/olympics Social Media @Istanbul_olympics

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Olympic Brand

2024

Istanbul Olympic Committee Cemal Reşit Rey Konser Salonu Harbiye Mah. Gümüş Sok. No: 6 şişli

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P 0212 312 63 00

ISTANBUL 2024

W ibb.gov/olympics

Social Media @Istanbul_olympics


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Olympic Brand

Letterhead The letterhead contains the Istanbul 2024 Olympic emblem with slogan, and contact information. Colors used on the front of the letterhead are full-color CMYK. Stock used is Mohawk Navajo Writing, 28 lb. Brilliant White. No acqueous coating is applied to this uncoated sheet. Adequate white space around the logo allows the logo to be

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Olympic Brand

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Olympic Brand

#10 Envelope The #10 two-color square flap envelope contains the Istanbul 2024 Olympic emblem with slogan, and contact information. Colors used on the parent sheet of this converted envelope are full-color CMYK. Stock used is Mohawk Navajo Writing, 28 lb. Brilliant White. No acqueous coating is applied to this uncoated sheet. All Istanbul 2024 Olympic address information and supporting line art is placed on the back flap. Adequate white space around the logo allows the logo to be prominent. A general writing space for the company, person, and address uses the margins below.

Istanbul Olympic Committee Cemal Reşit Rey Konser Salonu Harbiye Mah. Gümüş Sok. No: 6 şişli

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Olympic Brand

Environmental Signage Signage helps people identify, navigate, and understand environments. All inteIstanbulr directional signage will utilize the Olympic emblem or secondary marks, and slogan using Maven Pro Light typeface and supporting photographic and illustrative imagery.

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Olympic Brand

Ephemera/Packaging Ephemera helps people identify and experience the Istanbul Olympic brand. All ephemera will utilize the Olympic emblem or secondary marks, and slogan using Maven Pro Light typeface and supporting photographic and illustrative imagery.

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Olympic Brand

Print Print communications inform, identify and experience the Istanbul Olympic brand story in a clear and engaging way. All print communications will utilize the Olympic emblem or secondary marks, and slogan using Maven Pro Light typeface and supporting photographic and illustrative imagery.

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Olympic Brand

Website/Mobile The website contains the Olympic emblem with slogan, and contact information. It helps users understand how to take part in the games; information about the vaIstanbulus sporting events; the city of Istanbul; how to get tickets; the Olympic Torch; News; and More.

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Olympic Brand

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Olympic Brand

Contact Information main office 858 269 1216 info@ Istanbul2024.com Istanbul2024.com

For Questions John Doe Account Executive phone 619 733 8818 name@ olympic.org/faq

Design Inquiries Keet Veylupek Creative Director, Designer phone 619 733 8818 veylupek.k@gmail.com

Ordering Information Jane Doe Account Executive phone 619 733 8818 name@ olympic.org/ordering

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