Hello, I’m a multidisciplinary graphic designer with a passion for tactile design, especially printing and traditional design. I enjoy designing and crafting high quality products, but also including a sense of humour into my work whenever I can. From the creation to the idea to the execution of the final product, I always strive to complete the task at hand to the best of my ability. Currently I am working as a graphic designer for a service company called Fresh Media (Midlands) Ltd. Skills: Comprehensive knowledge of Adobe Photoshop, InDesign and Illustrator, as well as experience with After Effects, Dreamweaver and knowledge of Wordpress. I am also proficient in Microsoft Office, in particular Word and Powerpoint. I am familiar with the printing process as my course was very focused on it, as well as my current job involves an indepth understanding. I am also a creative thinker, with my design process I like to think outside the box and explore all possible avenues. Communication and social skills obtained from working environment, as part of my job I am in constant communication with my editor, to help plan the layout and design of the newspapers, as well as communicating with customers as I sometimes need to design advertisements for them, I have to regularly work to deadlines and requirements.
KeighleyHand T 07990 818889 E keighleyhand@hotmail.co.uk W www.keighleyhand.com
Education: 9 GCSE’s including English and Mathematics (C). A-level: English Literature B History C AS Level: Graphic Communication B Fine Art B Foundation in Art and Design: Merit Staffordshire University: BA Hons Graphic Design Grade 2.1 Experience: Fresh Media (Midlands) Ltd Currently employed as a graphic designer for Fresh Media (Midlands) Ltd, a service company that provides editorial and accounting services for a number of business to business newspapers and leisure magazines. July 2016 – Present. Awards: Awarded the 2015/16 YCN Student Award for my Orchard Pig submission, a international competition encompassing a series of live creative briefs. As well as recently winning a billboard competition, hosted by Quinn’s the Printers, to have my creative CV applied to a billboard anywhere of my choosing in the UK or Ireland.
YCN STUDENT AWARDS 2015/16 WINNER: ORCHARD PIG
Brief
Rebranding and Repackaging
Your challenge is to tell, inspire and engage consumers and customers with our brand and what it stands for – Bold, Mischievous, Inclusive, Rooted in Somerset. We want this to be an integrated campaign, so we are keen to see how your ‘Pig Idea’ comes to life in more than one channel or medium.
A competition brief for YCN, with which I won a commendation for, the focus was to re-brand and repackage an already existing product, the company was called ‘Orchard Pig’. A cider company based in Somerset, their brief called for a re-branding of their products whilst maintaining their values for their brand.
YCN STUDENT AWARDS 2015/16 WINNER: ORCHARD PIG
The various different wraps
Bottle and Branding With the bottle designs, I wanted to create two different versions. The larger but more audacious bottle was created by purchasing a pre-made demijohn, then applying clear plastic pig ears and a tail. A second version, which was a simpler solution was made by purchasing three cider bottles, sandblasting a frosted tail design to the bottom and a pig frosted tail design to the bottom and a pig snout design to the bottle caps. With the branding, I designed them to resemble cattle branding. As well as designing a wrap with a different skin texture and stamp design to help distinguish one brand from another.
YCN STUDENT AWARDS 2015/16 WINNER: ORCHARD PIG
Poster designs applied to various billboards
D&AD NEW BLOOD AWARDS 2016: NEWSWORKS READ ALL ABOUT IT
Close up shots of newspaper
Brief
Advertising and Print
Facts, figures and research alone may prove the value of newspaper advertising. But how do you go beyond them to make advertisers believe? Create a campaign, using newsbrands as your channel, that brings to life the importance and power of the written word in an age of digital overload and fleeting attention.
In response to this brief for D&AD, I decided to create a series of newspaper wraps, which were full of information about the advantages of print over it’s digital counterparts, as well as highlighting the positives of using newsbrands as a advertising platform.
D&AD NEW BLOOD AWARDS 2016: NEWSWORKS READ ALL ABOUT IT
D&AD NEW BLOOD AWARDS 2016: NEWSWORKS READ ALL ABOUT IT
Newsbrands in-situation and as a advertising campaign
Designing Print I designed these series of prints to act as a wrap around, they would wrap around the reader’s own newspaper, as the design is intentionally minimum and bold, as to be read from a distance. As a solution, my wrap would conceal the user’s newspaper, but the main focus of my wraps would be if it was being used on public transport or places, these pages would then be shown to those around the reader, thereby providing a free form of advertising and informing those reading it about the advantages of print.
ELMWOOD EXTERNAL BRIEF: WATERS OF INDIA
Brief An external brief set by Leeds based agency Elmwood, I was set the task of creating and packaging my own brand of soft drink. I had to create a realistic product, including packaging, POS and target audience.
ELMWOOD EXTERNAL BRIEF: WATERS OF INDIA
Inspiration and Packaging For the packaging, I wanted it to be a premium product, as it would be sold for several hundred pounds a bottle. I stylised the packaging on Indian architecture and patterns. As the original source I had researched into, stated drinking urine was based on a ancient Indian tradition of consuming cow urine as a sort of elixir of life, from several thousand years ago. As the original text often related back to cow urine being mystical and a elixir of life, I thought the product also needed to reflect this, therefore I created a elaborate story as to how this product came to be, to allow it a element of mystery.
ROSES STUDENT AWARDS 2015: STATE OF MIND
Designs applied to various billboards and transport example
Brief Everyone hates queuing, train delays and rush-hour traffic – but is it all a state of mind? Change perception and let the bad times rock and the good times roll.
BRANDING AND PACKAGING: DECO CIGARS
Brief Design a piece of packaging and brand it appropriately from a selection of randomly assigned themes. From the selection of themes I chose Art Deco.
THEMED BRIEF: DYSCALCULIA: A FEAR OF NUMBERS
Brief
Horror Posters
Dyscalculia is usually perceived as a specific learning difficulty for mathematics or more appropriately, arithmetic. As a result of this condition, it can create a anxiety or fear of numbers for children.
The proposition for this brief was to visualise the fear a child may experience of numbers because of their dyscalculia, imagine a child with dyscalculia, having to recite their numbers in front of everyone, that was the feeling I was trying to reflect within my visuals. To do this I replicated different iconic horror posters, The Exorcist, The Shining and The Silence of the Lambs. Thereby replacing the scary element with a number, helping to communicate my idea.
VOLUNTEERING
Volunteering I volunteered as a graphic designer for Changes UK, a Birmingham based charity for people seeking abstinent recovery from drugs and/or alcohol. These are a sample of a series of promotional materials for various different celebrations and affairs I assisted in designing. I have also volunteered for other events and services.
FRESH MEDIA (LTD) MIDLANDS
Editorial and Magazine Design These newspapers are what I designed for various different business to business newspapers and leisure publications, I attend to the layout and style treatment of all the publications, organising the content for various different businesses and clients. Working under the directors to ensure the publications meet their standard as well as providing proofs and communicating with clients.
QUINN’S THE PRINTERS: BILLBOARD COMPETITION
Billboard Competition I recently won a competition, hosted by Quinn’s the Printers, a Irish based printing company. The competition was run on a national scale, including Ireland, where entrants had to submit a creative CV, which then four finalists were chosen from and this was taken to a public vote via Quinn’s Facebook page. I won the public vote and my reward will be to have my billboard design erected in any city in the UK.