Style Guidelines The brandbook for two.o
Primary Logo with Variations
Logo
and Useage The logo must never be altered, as it is set to a predetermined size. As the elements and letters within the logo have been measured to fit within a certain proportion. However, the colour of the logo can be altered using the colours from the pre-selected swatches, as shown in the examples later.
Secondary Logo
MONTSERRAT Primary Typeface Montserrat Montserrat is the primary typeface that should be used for all headers and subheadings. Primary headings should be in bold and regular for subheaders, this is to project a consistent visual identity for all two.o communications. This includes promotional materials, advertising, digital assets and printed materials. Montserrat is available in 13 weights, each weight can be used in all brand collateral.
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG The quick brown fox jumps over the lazy dog 0123456789
Regular
Bold
ABCDEFGHIJKLMNOPQRST UVWXYZ abcdefghijklmnopqrst uvwxyz 123456789
ABCDEFGHIJKLMNOPQRST UVWXYZ abcdefghijklmnopqrst uvwxyz 123456789
OPEN SANS Secondary Typeface Open Sans
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG The quick brown fox jumps over the lazy dog 0123456789
The secondary typeface for the brand is Open Sans, this is to be used on all body text for all advertising and marketing collateral for the brand. It is similar in appearance to Montserrat, however it is used to help distinguish the rest of the text from the headings, as well as offer some variation. There are several sizes for this typeface, the semi bold weight should be used for all body text, however variations using the bold or regular sizes can be used, e.g. to make a point within the text, Open Sans is also available in 13 weights.
Regular
Bold
ABCDEFGHIJKLMNOPQRST UVWXYZ abcdefghijklmnopqrst uvwxyz 123456789
ABCDEFGHIJKLMNOPQRST UVWXYZ abcdefghijklmnopqrst uvwxyz 123456789
Colour Pallets These following colours have been specifically selected to be used in communications for the brand, lighter colours are allowed but within the context of what the material or marketing collateral is.
DUSTY ROSE
SALMON
LEMON
CMYK: 13.92 47.89 40.38 0.008
CMYK: 2.76 44.54 51.4 0.00
CMYK: 12.52 0.00 74.86 0.00
RGB: 215 147 136
RGB: 240 156 123
RGB: 234 253 99
DEEP TEAL
DUCK EGG
CMYK: 75.46 41.06 51.11 16.35
CMYK: 19.12 0.89 17.08 0.00
RGB: 68 112 111
RGB: 204 228 214