Keisha Courtney my philosophy keishacourtney.com Oakland, ca
Content attracts, informs, engages, and inspires people. And, when curated properly, content has the power to disrupt industries in a positive way. As an Emmy award-winning journalist, content manager & producer, and strategic communicator, I am able to craft compelling stories that have lasting impacts on brands and their audiences.
education master's, international relations
University of Oklahoma | 2011 bachelor's, journalism
California State University Northridge | 2008
professional experience Founder
The Driven Yogi | Oakland, CA | April 2017 - Current A passion project turned business, The Driven Yogi inspires, motivates, and supports newly certified yoga teachers as they strive to find their first paid teaching gigs. • Solidified branding, marketing strategy, and long and short term goals for the company. • Raised social media audiences and email subscribers to nearly 13K. • Built partnerships with studio owners and teachers to work with the brand.
skills proficient on mac & pc adobe: Illustrator, indesign, & premiere pro imovie final cut wordpress basic html & css email marketing Finalsite
communications manager
Head-Royce School | Oakland, CA | July 2016 - Current As the Communications Manager for this K-12 school, I am the main point of contact for our internal & external audiences – including faculty & staff, families, and vendors. On top of managing large projects such as digital and print publications, I am responsible for gathering and producing content to tell the stories of the school which has three distinct divisions. • Create engaging and impactful, data-driven content across various channels including web, social media, email, and video. Responsible for overseeing and measuring the success of this content to see where changes can be made. • Lead, manage, and execute all internal communications to school's many constituent groups. • Increased content inventory, discoverability, and appeal which resulted in increased page views and inquiries from prospective families. • Developed school style guide which solidified our brand and messaging.