SOLAR BRAND GUIDELINES
TABLE OF CONTENTS IV
Who are we?
V
Logo
VII
Color
XI
Typography
XIV
Branding collateral
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II
III
WHO We arE We are Solar a car company of the future. Our car of the future was created to help bring ease to the world and help eliminate the use of fossil fuels which can pollute the earth and replace an old form of energy with the new energy of Solar Panels. This is what makes us important because with our new vehicle we can help control and even stop climate change, so that future generations can see the world as we once did. Regular vehicles today burn about 8,887 grams of CO2, but here at solar we pride ourselves in reducing the CO2 production with our vehicle by over ninety percent. Our brand was first built in California, since it is the number one most polluted state in the U.S. Being based in such highly polluted areas can allow us to control CO2 and create a safer environment for the world. We as a company want to make it our job to help the environment while at the same time helping our customers find their dream cars that can make a difference. IV
LOGO The solar S is shaped similar to that of a curving road. The ends of the S are lengthened to represent the futuristic theme. Within the S there is a grid to represent the solar panels our car is built with. The car that wraps around is used to give a visual on what we sell here at solar. The lines following the vehicle are the speed and tracks our cars create in making a difference sustainably. We have two different ways to represent our brand. The single S with a wrapping car is our signature monogram which is used for cars, business cards, and small items. While our second logo is our name Solar which is used for business paper work and merchandise. There two distinct styles are our way of telling people are brand without using the same logo on everything.
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MISUSE OF LOGO
HOW TO USE OUR LOGO
1. Do not use flashy colors for shadows of logo. Use only colors on color pallet 2. Do not place car image around rings. Only use a silhouette of a car 3. Do not apply gradient within letters. 4. Do not rotate logo in any way. 5. Do not distort or warp logo in anyway. 6. Do not recreate or manipulate logo in any way.
1. S may only have shadow consisting of Solar blue and Environmental Green. 2. Grid within S should be subtle and lightly seen with Futuristic Grey. 3. Lines wrapping around S should always be 2. One outer ring and one inner ring thats slightly smaller. 4. Rings should start a thirds below the half mark of the curve.
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COLOR The colors we pride ourselves with are a mix of environmental colors and technology based colors. Since here at solar we build sustainable vehicles and want to make an impact environmentally we want our colors to represent that even if our logo isn’t present. We have chosen to use Solar Blue, Environmental Green, Futuristic Grey and Space black because our brand is of the future and solar panels are our source of energy taken from the planet in a sustainable and safe way.
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How to correctly use color:
How to not use color:
1.) Solar Blue is our primary color and is the first color to be used when making any logos. 2.) Use only colors provided. 3.) All colors are a subtle grey tone for a futuristic vibe and a environmental feel. 4.) Pantones of each color may be used as background or for merchandise fade coloring. 5.) Futuristic Grey is only color to be used on Space Black.
1.) Do not use any bright colors. 2.) Do not use any other colors, other than the ones on the color pallet. 3.) Do not apply gradients with colors. 4.) Do not darken or lighten colors by any percentage.
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Enviormental green #64885a C: 63.76 M: 29.26 Y: 76.04 K: 10.6
R100 G136 B90
Solar Blue #6688a3 C: 64.53 M: 39.32 Y: 24.29 K: 1.18
R102 G136 B163
Futuristic Grey #cfcfcf C: 17.93 M: 13.61 Y: 14.21 K: 0
R207 G207 B207
Space Black #000000 C:0 M:0 Y: 0 K:100
R0 G0 B0
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TYPography The typography that we have chosen represents our futuristic side with copperplate, our sophistication with Singo, while at the same time showing our out of the box thinking and creativity with Radicals. Copperplate is our body type because its easy to read since it is a serif and neatly displayed. Singo is our header because its condensed but not sandwiched together. Its serif typeface makes a clean and readable title that is also good for business papers. Radicals is our display because its creative and can help catch our audiences attention with its curves and rustic style.
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How to use Type: 1.) Use only the typefaces given. 2.) Use only regular for Radicals, Singo, and Copperplate. 3.) Keep body type 12 and below and display and headers 13 and above. 4.) Keep tracking at 0 at all times.
How Not to use type: 1.) Do not stretch type in anyway. 2.) Do not change tracking or kerning. 3.)Do not make copperplate regular, keep at light.
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Display Radicals: Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Header Singo: regular ABCDEFGHIJKLMNOPQRSTUVWXYZ 1 2 3 4 5 6 7 8 9 0 XIII
Body Copperplate: Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Branding and collateral
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Solar Locations 2629 S Clovis Ave, Fresno CA, 93725 2500 Mottman Rd sw, Tumwater, WA 98512 125 NW Canton St, John Day, OR 97845-1142 1 Schenley Drive, Pittsburgh, PA 15213 Murphy Dome Rd Alaska 99709
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Jada Keister 2629 S Clovis Ave, Fresno CA 93725 (559) 123-4567