Table of Contents: Mission Statement………………………………………………………………3 Vision Statement…………………………………………………………………3 Brand Ra9onale…………………………………………………………………..4 Customer Profile………………………………………………………………….5 Lifestyle Collage…………………………………………………………………..6 Mood Board………………………………………………………………………..7 Illustra9ons………………………………………………………………………8-‐9 Group Overview…………………………………………………………..10-‐12 Assortment/Classifica9on Plan………………………………………….13 Assortment Master Page……………………………………………………14 Cost Sheets…………………………………………………………………..15-‐25 Retail Loca9ons…..………………………………..……………..……………26 Brand Iden9ty………………………………………..……………..…………..27 Produc9on Calendar……………………………………………………….…28 Purchase Order…………………………………………………………………29 Purchase Invoice……………………………………………………………….30 Sales Projec9on………………………………………………………………...31 Sales Projec9on Master Page…………………………………………….32 Floor Plans…………………………………………………………………..33-‐35 Marke9ng Strategy………………………………………………………36-‐37
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Mission Statement: From the beginning, Ted Baker has had a very clear, unswerving focus on quality, attention to detail, and a quirky sense of humor. Ted seeks to add color and excitement to the lives of his customers. Ted remains one of the only brands to be built into an international designer label without an advertising campaign. Everything produced under the Ted Baker name has his personality woven into its very heart. Ted Baker is no ordinary designer label. Vision Statement: Ted Baker’s aim is to become a world leading designer lifestyle brand. Ted plans to achieve this by expanding its collections, managing growth in existing territories, seeking out new territories for expansion, and continuing to produce high quality clothing. Ted Baker aims to have 500 stores worldwide by 2020. Â
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Brand Rationale Ted Baker is releasing a new line of men’s clothing specifically for the workplace in Fall 2015. The Ted Baker customer is quirky, playful, and loves quality clothing. Currently, Ted Baker only sells casual, weekend wear. The office wear line would fill a void in the brand by providing customers with blazers, vest, trousers, and dress shirts they can wear in the workplace. The Ted Baker customer loves to stand out. Now he can look unique at work, while still looking professional.
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Customer Profile Region: Europe and USA City Size: 500,000+ Population Density: Urban Climate: Hot, Temperate, Cold Age: 25-30 Gender: Male Household Size: 1-2 Income: 50,000+ Education: College Graduate Occupation: Professional Culture: European and American Religion: All National Origin: All Race: All
Social Class: Middle to Upper Class Marital Status: Single and Married Psychographics: Achiever Degree of Knowledge: Expert Benefits Sought: Style Attitude: Neutral Brand Loyalty: Divided Store Loyalty: Divided Usage Rate: Medium User Status: Current User Payment Method: Credit Card Media Usage: Internet Usage Situation: Work
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Oliver Blazer 2C31213 WS: $225.00 R: $495.00
Sebas9an Blazer 2C31113 WS: $205.00 R: $450.00
Max Blazer 2C31311 WS: $205.00 R: $450.00
Finley Blazer 2C31212 WS: $225.00 R: $495.00
10
Theo Waistcoat 2C3231 WS: $88.00 R: $193.00
Jude Dress Shirt 2C1142 WS: $93.00 R: $205.00
Mason Waistcoat 2C3221 WS: $100.00 R:$220.00
Riley Dress Shirt 2C1232 WS: $80.00 R: $176.00
11
Rory Trouser 2C2131 WS: $110.00 R:$250.00
Liam Trouser 2C2111 WS: $110.00 R:$250.00
12
Assortment Classification Plan 1. Year 1: 2014 2: 2015 3:2016 4: 2017 2. Season A: Spring B: Summer C: Fall D: Winter 3. Class 1: Tops 2: Bottoms 3:Outerwear 4. Sub Class I. Tops 1: Dress Shirt II. Bottoms 1: Trousers
III. Outerwear 1: Blazer 2: Vest
5. Color 1: Grey 2: Green 3: Navy 4: Brown 6. Fabric 1: Wool 2: Cotton 7. Pocket Type (Blazers Only) 1: Welt Pocket 2: Patch Pocket 3: Asymmetrical Flap Pocket 13
Assortment Master Page Finley Blazer – 2C31212 suit jacket with skinny lapel, elbow patches, and button up patch pockets Jude Dress Shirt – 2C1142 button up dress shirt with button up patch pockets and contrast shoulder detail Liam Trouser – 2C2111 ankle length slim pleated trouser Mason Waist Coat – 2C3221 vest with asymmetrical flap pockets and notched collar Max Blazer – 2C3131 suit jacket with double lapel and button up welt pockets Oliver Blazer – 2C31213 suit jacket with elbow patches and asymmetrical flap pockets Riley Dress Shirt – 2C1232 button up dress shirt with layered collar and contrast shoulder detail Rory Trouser – 2C2131 full length tapered pleated trouser Sebastian Blazer – 2C31113 suit jacket with peaked lapel, and four asymmetrical flap pockets Theo Waist Coat – 2C3231 vest with button up welt pockets 14
Ted Baker Date: 2/22/14
Style # : 2C31213
Product Description: Oliver Blazer – suit jacket with elbow patches and asymmetrical flap pockets Sizes: 1-‐8
Season: Fall
Colors: Green
Wholesale:
$225.00
Sug. Retail:
$495.00
MATERIAL Green Plaid Suiting Brown Geometric Lining Espresso Solid Faux Suede
YARDS 3 2 0.25
PRICE $12.50 $5.00 $9.00
TOTAL MATERIAL COST TRIMMINGS
PRODUCT SKETCH
$49.75 QTY
36L/23mm Antique Leather Blazer Button 2
PRICE $0.50
TOTAL TRIMMING COST
LABOR Cutting Sewing Marking/Grading
AMOUNT $37.50 $10.00 $2.25
AMOUNT $1.00
$1.00
AMOUNT $15.00 $25.00 $8.75 Swatch
TOTAL LABOR COST
$48.75
TOTAL COST OF PRODUCT:
$99.50
Ted Baker Date: 2/22/14
Style # : 2C3131
Product Description: Max Blazer – suit jacket with double lapel and button up welt pockets Sizes: 1-‐8
Season: Fall
Colors: Navy
Wholesale:
$205.00
Sug. Retail:
$450.00
MATERIAL YARDS Blue Gray Solid Suiting 3 Gray Mini Diamond Stretch Charmeuse Print2 Black Solid Cotton Velvet 0.25
PRICE $7.00 $7.00 $7.00
TOTAL MATERIAL COST
PRODUCT SKETCH
$36.75
TRIMMINGS QTY 36L/23mm Black Leather Blazer Button 2
PRICE $0.50
TOTAL TRIMMING COST
LABOR Cutting Sewing Marking/Grading
AMOUNT $21.00 $14.00 $1.75
AMOUNT $1.00
$1.00
AMOUNT $20.00 $25.00 $8.75 Swatch
TOTAL LABOR COST
$53.75
TOTAL COST OF PRODUCT:
$91.50
Ted Baker Date: 2/22/14
Style # : 2C31113
Product Description: Sebastian Blazer – suit jacket with peaked lapel and four asymmetrical flap pockets Sizes: 1-‐8
Season: Fall
Colors: Grey
Wholesale:
$205.00
Sug. Retail:
$450.00
MATERIAL YARDS Grayhound Herringbone Suiting 3 Brown Geometric Lightweight Silk Twill 2
PRICE $7.00 $8.00
TOTAL MATERIAL COST
PRODUCT SKETCH
$37.00
TRIMMINGS QTY 36L/23mm Black Leather Blazer Button 2
PRICE $0.50
TOTAL TRIMMING COST
LABOR Cutting Sewing Marking/Grading
AMOUNT $21.00 $16.00
AMOUNT $1.00
$1.00
AMOUNT $15.00 $30.00 $8.75 Swatch
TOTAL LABOR COST
$53.75
TOTAL COST OF PRODUCT:
$91.75
Ted Baker Date: 2/22/14
Style # :
2C31212
Product Description: Finley Blazer -‐ Suit jacket with skinny lapel, elbow patches, and button up patch pockets Sizes:
1 through 8
Season:
Colors:
Green
Wholesale:
$225.00
Sug. Retail:
$495.00
MATERIAL
Green Plaid Suiting Brown Geometric Lining Espresso Solid Faux Suede
YARDS 3 2 0.25
PRICE $12.50 $5.00 $9.00
TOTAL MATERIAL COST TRIMMINGS
PRODUCT SKETCH
$49.75
PRICE 36L/23mm Antique Leather Blazer Button 2 $0.50
QTY
TOTAL TRIMMING COST
LABOR Cutting Sewing Marking/Grading
AMOUNT $37.50 $10.00 $2.25
AMOUNT $1.00
$1.00
AMOUNT $15.00 $25.00 $8.75
TOTAL LABOR COST
$48.75
TOTAL COST OF PRODUCT:
$99.50
Fall
Ted Baker Date: 2/22/14
Style # : 2C3231
Product Description: Theo Waist Coat – vest with button up welt pockets Sizes: 1-‐8
Season: Fall
Colors: Grey
Wholesale:
$88.00
Sug. Retail:
$193.00
MATERIAL YARDS Grayhound Herringbone Suiting 1 Brown Geometric Lightweight Silk Twill 1
PRICE $7.00 $8.00
TOTAL MATERIAL COST
PRODUCT SKETCH
$15.00
TRIMMINGS QTY 36L/23mm Black Leather Blazer Button 5
PRICE $0.50
TOTAL TRIMMING COST
LABOR Cutting Sewing Marking/Grading
AMOUNT $7.00 $8.00
AMOUNT $2.50
$2.50
AMOUNT $7.10 $10.15 $3.00 Swatch
TOTAL LABOR COST
$20.25
TOTAL COST OF PRODUCT:
$37.75
Ted Baker Date: 2/22/14
Style # : 2C3221
Product Description: Mason Waist Coat – vest with asymmetrical flap pockets and notched collar Sizes: 1-‐8
Season: Fall
Colors: Green
Wholesale:
$100.00
Sug. Retail:
$220.00
MATERIAL Green Plaid Suiting Brown Geometric Lining
YARDS 1 1
PRICE $12.50 $5.00
TOTAL MATERIAL COST TRIMMINGS
PRODUCT SKETCH
$22.50 QTY
36L/23mm Antique Leather Blazer Button 5
PRICE $0.50
TOTAL TRIMMING COST
LABOR Cutting Sewing Marking/Grading
AMOUNT $12.50 $10.00
AMOUNT $2.50
$2.50
AMOUNT $7.10 $10.15 $3.00 Swatch
TOTAL LABOR COST
$20.25
TOTAL COST OF PRODUCT:
$45.25
Ted Baker Date: 2/22/14
Style # : 2C1142
Product Description: Jude Dress Shirt – button up dress shirt with button up patch pockets and contrast shoulder detail Sizes: 1-‐8
Season: Fall
Colors: Brown/Orange
Wholesale:
$93.00
Sug. Retail:
$205.00
MATERIAL YARDS Brown and Gold Plaid Cotton Shirting 2 Espresso Solid Faux Suede 0.25
PRICE $5.00 $9.00
TOTAL MATERIAL COST TRIMMINGS 40L/25mm Brown Plastic Button
PRODUCT SKETCH
$12.25 QTY 11
PRICE $0.87
TOTAL TRIMMING COST
LABOR Cutting Sewing Marking/Grading
AMOUNT $10.00 $2.25
AMOUNT $9.57
$9.57
AMOUNT $7.10 $10.15 $3.00 Swatch
TOTAL LABOR COST
$20.25
TOTAL COST OF PRODUCT:
$42.07
Ted Baker Date: 2/22/14
Style # : 2C1232
Product Description: Riley Dress Shirt – button up dress shirt with layered collar and contrast shoulder detail Sizes: 1-‐8
Season: Fall
Colors: Blue/Red
Wholesale:
$80.00
Sug. Retail:
$176.00
MATERIAL Blue Plaid Cotton Shirting Navy Solid Faux Suede
YARDS 2 0.25
PRICE $4.00 $9.00
TOTAL MATERIAL COST TRIMMINGS 32L/20mm Ivory Plastic Button
PRODUCT SKETCH
$10.25 QTY 9
PRICE $0.50
TOTAL TRIMMING COST
LABOR Cutting Sewing Marking/Grading
AMOUNT $8.00 $2.25
AMOUNT $4.50
$4.50
AMOUNT $7.10 $10.15 $3.00 Swatch
TOTAL LABOR COST
$20.25
TOTAL COST OF PRODUCT:
$35.00
Ted Baker Date: 2/22/14
Style # : 2C2131
Product Description: Rory Trouser – full length tapered pleated trouser Sizes: 26-‐42
Season: Fall
Colors: Navy, Grey
Wholesale:
$110.00
Sug. Retail:
$250.00
MATERIAL YARDS Grayhound Herringbone Suiting 2 Brown Geometric Lightweight Silk Twill 2
PRICE $7.00 $8.00
TOTAL MATERIAL COST
PRODUCT SKETCH
$30.00
TRIMMINGS QTY 36L/23mm Black Leather Blazer Button 1 580 Black 9" Regular Zipper 1
PRICE $0.50 $0.38
TOTAL TRIMMING COST
LABOR Cutting Sewing Marking/Grading
AMOUNT $14.00 $16.00
AMOUNT $0.50 $0.38
$0.88
AMOUNT $8.10 $10.14 $3.00 Swatch
TOTAL LABOR COST
$21.24
TOTAL COST OF PRODUCT:
$52.12
Ted Baker Date: 2/22/14
Style # : 2C2131
Product Description: Rory Trouser – full length tapered pleated trouser Sizes: 26-‐42
Season: Fall
Colors: Navy, Grey
Wholesale:
$110.00
Sug. Retail:
$250.00
MATERIAL YARDS Blue Gray Solid Suiting 2 Gray Mini Diamond Stretch Charmeuse Print2
PRICE $7.00 $7.00
TOTAL MATERIAL COST TRIMMINGS 32L/20mm Black Plastic Button 580 Black 9" Regular Zipper
PRODUCT SKETCH
$28.00 QTY 1 1
PRICE $0.38 $0.38
TOTAL TRIMMING COST
LABOR Cutting Sewing Marking/Grading
AMOUNT $14.00 $14.00
AMOUNT $0.38 $0.38
$0.76
AMOUNT $8.10 $10.14 $3.00 Swatch
TOTAL LABOR COST
$21.24
TOTAL COST OF PRODUCT:
$50.00
Ted Baker Date: 2/22/14
Style # : 2C2111
Product Description: Liam Trouser – ankle length slim pleated trouser Sizes: 26-‐42
Season: Fall
Colors: Green
Wholesale:
$125.00
Sug. Retail:
$275.00
MATERIAL Green Plaid Suiting Brown Geometric Lining
YARDS 2 2
PRICE $12.50 $5.00
TOTAL MATERIAL COST
PRODUCT SKETCH
$35.00
TRIMMINGS QTY 568 Chocolate 9" Regular Zipper 1 20L/12mm Clear Ivory Plastic Button 1
PRICE $0.38 $0.38
TOTAL TRIMMING COST
LABOR Cutting Sewing Marking/Grading
AMOUNT $25.00 $10.00
AMOUNT $0.38 $0.38
$0.76
AMOUNT $8.10 $10.14 $3.00 Swatch
TOTAL LABOR COST
$21.24
TOTAL COST OF PRODUCT:
$57.00
Brand: Ted Baker Season: Fall 2015 Product Life Cycle: 12 weeks Retailer: Ted Baker Locations: TED BAKER - LOS ANGELES 131 NORTH ROBERTSON BOULEVARD LOS ANGELES, CALIFORNIA, UNITED STATES 90048 TED BAKER - NEW YORK SOHO 107 GRAND STREET SOHO, NEW YORK, NEW YORK, UNITED STATES 10013 TED BAKER - CHICAGO 1011 N RUSH STREET CHICAGO, ILLINOIS, UNITED STATES 60611
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Brand Identity: Innovative. Confident. Bold. Selling Appeal: Consumers will be drawn to this product line because Ted Baker is a brand that is trendy, youthful, and still has room to grow. We are different from the competition because we use colorful linings and quirky prints that are often considered unconventional by heritage brands. • Trendy • Youthful • Undiscovered • Colorful linings • Quirky prints Distinct Characteristics: Consumers will be drawn to this product line because of the beautiful, luxurious fabrics we have chosen, the unique details each garment features, the distinctive pockets and collars, and the eye catching color story. Quality fabrics Unique details Distinctive pockets and collars Exciting color story 27
Production Calendar Fall 2015 July: Research, trend forecasting August: Sketch design ideas, source fabric and trims, develop color story September: Draft pattern, sew muslin, muslin fitting, make necessary fit adjustments October: Order sample yardage, production fitting November: Outline cost sheets, final fitting December: Produce samples, line review, research retail partners, hold buyer appointments January: Develop marketing plan, photo shoot, design look book, develop line sheets, meet with retail representatives February: Tradeshows, sell the line March: Continue selling line, edit collection based on sales, order production fabric April: Receive fabrics, begin production May: Contractor makes product, ships goods to me June: Sorting, ship to retailers, invoicing, prepping stores, social media promotions July: Collection released in stores
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2427
Style # 2C31311 2C31213 2C31113 2C31212 2C1232 2C1142 2C2111 2C2131 2C2111 2C3221 2C3231 2C3211
Ted Baker
Beg. Ship Complete Terms Label Dept Season Buyer Date 21-‐Jul 13-‐Oct COD Ted BakerMen's Career Fall Chloe Schroeder 10-‐Feb New Order X Confirmation X Shipped: Yes Ordinary X XS S M L XL Description Color 3 4 5 6 7 8 TTL Units Max Blazer -‐ Suit jacket with double lapel 01 a-‐ nd Navy button up welt 1pockets 3 5 3 1 1 14 Oliver Blazer -‐ Suit jacket with elbow patches 01 -‐ Green and asymmetrical 1 flap pockets 3 5 3 1 1 14 Sebastian Blazer -‐ Suit jacket with peaked 01 l-‐apel Greyand four asymmetrical 1 flap 3 pockets 5 3 1 1 14 Finley Blazer -‐ Suit jacket with skinny lapel, 01 -‐ eGlbow reen patches, and 1 button u3p patch p5ockets 3 1 1 14 Riley Dress Shirt -‐ Button-‐up dress shirt 01 with -‐ Bllue/Red ayered collar and 2 contrast 4shoulder 6detail 4 2 2 20 Jude Dress Shirt -‐ Button-‐up dress shirt 01 with -‐ Bbrown/Orange utton-‐up patch 2 pockets and 4 contrast 6 shoulder 4detail 2 2 20 Liam Trouser -‐ Ankle length slim pleated 01 trouser -‐ Green 1 3 5 3 1 1 14 Rory Trouser -‐ Full length tapered pleated 01 -‐t rouser Navy 2 4 6 4 2 2 20 Rory Trouser -‐ Full length tapered pleated 02 -‐t rouser Grey 2 4 6 4 2 2 20 Mason Waist Coat -‐ Vest with asymmetrical 01 -‐ Gflap reenpockets and n1otched collar 2 4 2 1 1 11 Theo Waist Coat -‐ Vest with button-‐up w 01 elt -‐ Npavy ockets 1 2 4 2 1 1 11 Theo Waist Coat -‐ Vest with button-‐up w 02 elt -‐ Gprey ockets 1 2 4 2 1 1 11
183
PO# Retailer 7274 Ted Baker Special______ Wholsale $ 205.00 $ 225.00 $ 205.00 $ 225.00 $ 80.00 $ 93.00 $ 125.00 $ 110.00 $ 110.00 $ 100.00 $ 88.00 $ 88.00
Retail $ 450.00 $ 495.00 $ 450.00 $ 495.00 $ 176.00 $ 205.00 $ 275.00 $ 250.00 $ 250.00 $ 220.00 $ 193.00 $ 193.00
TWS $ 2,870.00 $ 3,150.00 $ 2,870.00 $ 3,150.00 $ 1,600.00 $ 1,860.00 $ 1,750.00 $ 2,200.00 $ 2,200.00 $ 1,100.00 $ 968.00 $ 968.00 $ -‐ $ -‐ $ -‐ $ -‐ $ -‐ $ -‐ $ -‐ $ -‐ $ -‐ $ -‐ $ -‐ $ -‐ $ -‐ $ -‐ $ -‐ $ 24,686.00
TR $ 6,300.00 $ 6,930.00 $ 6,300.00 $ 6,930.00 $ 3,520.00 $ 4,100.00 $ 3,850.00 $ 5,000.00 $ 5,000.00 $ 2,420.00 $ 2,123.00 $ 2,123.00 $ -‐ $ -‐ $ -‐ $ -‐ $ -‐ $ -‐ $ -‐ $ -‐ $ -‐ $ -‐ $ -‐ $ -‐ $ -‐ $ -‐ $ -‐ $ 54,596.00
INVOICE
Ugly Brown Building 6a St Pancras Way London NW1 0TB Phone (020) 7255-‐4800 Email info@tedbaker.com
INVOICE # 2427 DATE: 2 /10/2014
TO: Chloe Schroeder Ted Baker Ugly Brown Building 6a St Pancras Way London NW1 0TB (020) 7255-‐4800
SHIP TO: Norah Okean Ted Baker NEW YORK SOHO 107 GRAND STREET SOHO, NEW YORK, NEW YORK, UNITED STATES 10013 (212) 343-‐8989
SALESPERSON
Kelcie M cCurdy
P.O. N UMBER
7274
REQUISITIONER
Chloe Schroeder
SHIPPED V IA
Fed-‐Ex
F.O.B. P OINT
CF Pay Freight to D estination
TERMS
COD
QUANTITY
14 14
14
14
DESCRIPTION
UNIT P RICE
TOTAL
2C31311
$205.00
$2,870.00
2C31213
$225.00
$3,150.00
2C31113
$205.00
$2,870.00
2C31212
$225.00
$3,150.00
20
2C1232
$80.00
$1,600.00
20
2C1142
$93.00
$1,860.00
$125.00
$1,750.00
$110.00
$2,200.00
$110.00
$2,200.00
14
20
20
2C2111 2C2131 2C2111
11
2C3221
$100.00
$1,100.00
11
2C3231
$88.00
$968.00
11
2C3211
$88.00
$968.00
SUBTOTAL
$24,686.00
SALES T AX
0.00
SHIPPING & H ANDLING
0.00
TOTAL D UE
24,686.00
Make all checks p ayable to Ted Baker. If you have any questions concerning this invoice contact: Kelcie M cCurdy at (020) 7255-‐4800 o r info@tedbaker.com.
THANK Y OU FOR Y OUR B USINESS!
Ted Baker Sales Projection
Introduction -‐ 4 wks Product Max Blazer -‐ 2C31311 Oliver Blazer -‐ 2C31213 Sebastian Blazer -‐ 2C31113 Finley Blazer -‐ 2C31212 Riley Dress Shirt -‐ 2C1232 Jude Dress Shirt -‐ 2C1142 Liam Trouser -‐ 2C2111 Rory Trouser Navy -‐ 2C2131 Rory Trouser Grey -‐ 2C2111 Mason Waist Coat -‐ 2C3221 Theo Waist Coat Navy -‐ 2C3231 Theo Waist Coat Grey -‐ 2C3211
Total
Units 14
Sold 4 4 4 4 6 6 4 6 6 3 3 3 53
On Hand 10 10 10 10 14 14 10 14 14 8 8 8 130
Units 10 10 10 10 14 14 10 14 14 8 8 8 130
Sold 4 4 4 4 5 5 4 5 5 3 3 3 49
On Hand 6 6 6 6 9 9 6 9 9 5 5 5 81
Units 6 6 6 6 9 9 6
Sold 4 4 4 4 6 6 4
On Hand 2 2 2 2 3 3 2
14 14 14 20 20 14 20 20 11 11 11
183
Maintanence -‐ 4 wks Product Max Blazer -‐ 2C31311 Oliver Blazer -‐ 2C31213 Sebastian Blazer -‐ 2C31113 Finley Blazer -‐ 2C31212 Riley Dress Shirt -‐ 2C1232 Jude Dress Shirt -‐ 2C1142 Liam Trouser -‐ 2C2111 Rory Trouser Navy -‐ 2C2131 Rory Trouser Grey -‐ 2C2111 Mason Waist Coat -‐ 2C3221 Theo Waist Coat Navy -‐ 2C3231 Theo Waist Coat Grey -‐ 2C3211
Total
Clearance -‐ 2wks Product Max Blazer -‐ 2C31311 Oliver Blazer -‐ 2C31213 Sebastian Blazer -‐ 2C31113 Finley Blazer -‐ 2C31212 Riley Dress Shirt -‐ 2C1232 Jude Dress Shirt -‐ 2C1142 Liam Trouser -‐ 2C2111
Rory Trouser Navy -‐ 2C2131 Rory Trouser Grey -‐ 2C2111 Mason Waist Coat -‐ 2C3221 Theo Waist Coat Navy -‐ 2C3231 Theo Waist Coat Grey -‐ 2C3211
Total
Clearance -‐ 2wks Product Max Blazer -‐ 2C31311 Oliver Blazer -‐ 2C31213 Sebastian Blazer -‐ 2C31113 Finley Blazer -‐ 2C31212 Riley Dress Shirt -‐ 2C1232 Jude Dress Shirt -‐ 2C1142 Liam Trouser -‐ 2C2111 Rory Trouser Navy -‐ 2C2131 Rory Trouser Grey -‐ 2C2111 Mason Waist Coat -‐ 2C3221 Theo Waist Coat Navy -‐ 2C3231 Theo Waist Coat Grey -‐ 2C3211
Total
9 9 5 5 5 81
6 6 3 3 3 53
3 3 2 2 2 28
Units 2 2 2 2 3 3 2 3 3 2 2 2 28
Sold 2 2 2 2 3 3 2 3 3 2 2 2 28
On Hand 0 0 0 0 0 0 0 0 0 0 0 0 0
Units 0 0 0 0 0 0 0 0
Sold 0
On Hand 0 0 0 0 0 0 0 0
Replenishment Product Dress
Total
0
Sales Projection Master Page Introduction 4 weeks 30% Beginning on Hand: 183 Sales: 53 Ending on Hand: 130 Maintenance 4 weeks 40% Beginning on Hand: 130 Sales: 49 Ending on Hand: 81 Clearance 2 weeks 30% mark down 75% Beginning on Hand: 81 Sales: 53 Ending on Hand: 28 Clearance 2 weeks 50% mark down 100% Beginning on Hand: 28 Sales: 28 Ending on Hand: 0
32
Ted Baker Floorplan
Ted Baker Women’s Clothing
Cash Register
duct io
Ted Baker Women’s Clothing
Intro
Introduction
n
Maintenance
Window
Door
Window
33
Ted Baker Floorplan
Ted Baker Women’s Clothing
Cash Register Ted Baker Women’s Clothing
Clearance
Clearance
Clearance
Window
Door
Window
34
Floorplan Key
Table for folded items
Mannequin
Four-way rack
Against-the-wall rack
Long double rack
35 Â
Marketing Strategy Budget: 24,686.00 TWS X 3 Locations = 74,058.00 X 10% = 7405.80 Introduction Phase • Goal: To increase brand awareness, enter new market segment • Plan: Daily posts on all social media accounts building hype for new collection; giveaways if you follow and regram or retweet us; collaboration event with Chicago Social on launch day; first 50 people to make a purchase receive free gift • Action: July 25 the collection is released in stores. There will be an event at the Ted Baker Store on Rush Street in Chicago co-hosted by Chicago Social. There will be live music by local band Otis, and cocktails and hors d'oeuvres will be served. The first 50 people to buy an item from the collection will receive an exclusive, not-for-sale pocket square. The event will be advertised on social media and in local magazines and there will be an email sent out to subscribers. On August 1, we will have a contest on all social media sites. One winner will be chosen. You must share, regram or retweet the contest post and like/follow us to enter. The winner will receive a $50 gift card to the store.
36
Marketing Strategy Maintenance Phase • Goal: To establish brand loyalty; expand customer base • Plan: Daily posts on all social media accounts; collaborations with bloggers; our collection becomes the homepage on tedbaker.com for one week; spend $300 get $50 off • Action: We will be collaborating with bloggers I am Galla and Tim Melideo. They will each model a look from our new collection and post the image on their blogs. I am Galla will post his look on August 22. Tim Melideo will post his look on August 29. From August 24-30, our collection will be the homepage for tedbaker.com. Labor Day Weekend, spend $300 get $50 off. Coupon will be posted on all social media sites. Must screenshot coupon and show phone at purchase. Can also be used online. Clearance Phase • Goal: To sell all inventory. • Plan: Daily posts on all social media accounts; live music in store while you shop; open bar; preview next collection • Action: On September 19 at 8 pm we will have a preview event where guests can shop sale merchandise while viewing the upcoming collection. There will be live music from 8-10pm (local band) and there will be an open bar. The event will be advertised on social media and there will be an email 37 sent out to subscribers.