Welcome
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Awards Presentation Agenda
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Board of Directors & Special Recognition
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Gold Winners
5
Silver Winners
24
Bronze Winners
39
CREATIVE/SIGNAGE SPONSOR
Welcome to Chicago Advertising Federation’s 2016 American Advertising Awards! Chicago is a great city, and the creative and innovative advertising crafted in this marketplace is second to none. With over 400 entries this year in the Chicago American Advertising Awards competition, we celebrate the hard working, creative professionals who keep the Chicago advertising market thriving. CAF continues the great tradition of honoring the AAA winners. The work - showcased at the event - is now available online for your enjoyment throughout the year. As for the winners, Gold and Silver have been moved on to district and national competitions to see how they perform among 40,000 entries for the National Best of Show. Our awards program and event is possible because of the support of our sponsors. Thank you to our CAF Annual Sponsors along with those who are supporting the AAAs and this prestigious event. As CAF continues its mission to turn up the volume for advertising in Chicago, it goes without saying how exciting it is to showcase the great work created right here in Chicago. Please join me, along with the CAF Board of Directors, in congratulating our winners, as well as all who participated!
Jill Sylvester SVP Group Director, Technology & Operations Solutions - Starcom USA CAF Board President 2016
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- 2016 Chicago American Advertising Awards -
Awards Presentation Awards Presentation Best in Category: Print Advertising Best in Category: Sales & Marketing
CONGRATULATIONS 2016 CHICAGO WINNERS
Best in Category: Cross Platform Best in Category: Online/Interactive Best in Category: Film, Video & Sound Best in Category: Out of Home & Ambient Media Best in Category: Elements of Advertising Special Judges Citation of Excellence Agency of the Year Agency of the Year Finalists: Digital Kitchen, Energy BBDO, Leo Burnett, Razorfish, The Onion
Client of the Year
Client of the Year Finalists: Eggo, Esurance, Lending Tree, Lifeproof, Microsoft Headquarters
Best of Show
- Annual Sponsors -
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2016 board of directors President
Jill Sylvester SVP Group Director, Technology & Operations Solutions Starcom USA
Vice President Lisa Jillson Marketing Director Allstate
Secretary
Marie Myszkowski SVP, Managing Director Spark Communications
Treasurer
Ira Becker I.S. Becker, Ltd.
Immediate Past President Dave Cleary VP, Sales, National Brand Groupon
a special thank you to...
Directors
2016 CHICAGO AAA JUDGES
John Birmingham Performance Marketing SMG
Wendy McGregor Chief Revenue Officer Turn
Trish Chuipek President Midwest Region OMD
Lisa Mathison Director of Media Walgreens
Britt Cushing Communications Co-Chair Senior Partner, Strategy Director MediaCom
William Matznick American Advertising Awards Chair SVP, Creative DigitasLBi
Paul Dean Sponsorship Chair Director, Sales DataXu Josh Ehart Strategy Committee SVP, Digital Business Director Energy BBDO Brian Fergemann CAF Legal Council Partner, Winston & Stawn Fay Ferguson AWOY Co-Chair Co-Chief Executive Officer Burrell Communications Group Susan Jacobs Vice President, Data Solution Group Chicago Tribune
Kelly Megel Director, Brand Marketing Discover Financial Jeff Miller Director of Digital Marketing PepsiCo/Gatorade Danniele Paponetti Career Day Co-Chair Director, Ad Sales Research Viacom Anne Rago Membership Chair Consultant Anne Rago Consulting Services Billie Smith EVP Director of Talent Management Leo Burnett
Rocco Smeriglio Silver Medal Co-Chair iSales Manager Apple, Inc.
Joe Bartolucci VP / Executive Creative Director Babcock & Jenkins
Ted Koszuta Creative Director Amazon
Keevie Silvay Global Client Lead, Facebook
John Dunleavy President m:united
Brett Landry Executive Creative Director DarkHorse Creative Partnerships
Kim Theiss VP Sales Freeform (formerly ABC Family/Disney
Paul Greer VP / Group Creative Director Digitas NY
Kevin Lynch Executive Creative Director BBDO – South China
Ben Jones Creative Director Google
Shawn Preston Creative Director CP&B, u:united, and more
Paul Johnson Executive Creative Director Havas NY
Todd Ziaja Creative Director Razorfish
Baomy Wehrle Communications Co-Chair Director, Brand Strategist Huffington Post/AOL Lizette Williams Diversity Chair Multicultural Marketing Leader, North America Kimberly Clark Evonna Sweis Young Professionals Chair Associate Business Manager Leo Burnett
Eric Korsh Director of Mashable Studios Mashable
2016 CHICAGO AAA CHAIR
CAF STAFF
William Matznick Digitas LBi
Marla Schrager, Executive Director
SPECIAL THANKS TO Sean Devin Burrell Communications
Wendy Martorano, Account Manager Ryan Foster, Communications Manager Erin Kenny, Marketing Communications Manager Donna Levy, Staff Associate Jon Kingzette, Staff Associate
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SALES & MARKETING Sales Promotion, Packaging
Title: Raid “Red Dawn Mini Baits” Entrant: Energy BBDO Client: Raid Credits:
Mike Roe, Executive Creative Director Roger Fish, Creative Director Fernando Passos, Creative Director Mary Day, SVP, Director of Print Production Liz Miller-Gershfeld, Executive Art Producer Heather Leeds, Senior Print Producer David Larimer, Senior Print Producer Doug Stanley, VP, Studio Creative Director Tom Sustan, VP, Director of Studio Operations Mitch Monzon, Executive Producer Trent Buterbaugh, EVP, Director of Client Services Allison Disney, Account Director Liz Car, Assistant Account Executive Ramya Parekh, Strategy & Planning Team Reema Rao, Strategy & Planning Team
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- 2016 Chicago American Advertising Awards -
OUT-OF-HOME & AMBIENT MEDIA Guerrilla Marketing
Title: Sample Lady Entrant: Leo Burnett Chicago Client: Eggo Credits:
Susan Credle, Chief Creative Officer Jon Wyville, Executive Creative Director Dave Loew, Executive Creative Director Mike Ward, Creative Director Chris von Ende, Creative Director Vincent Geraghty, Director of Production Brian Fox, Senior Producer Varsha Kaura, Account Director Masha Sajdeh, Strategy Director
- Annual Sponsors -
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OUT-OF-HOME & AMBIENT MEDIA Poster - Campaign
Title: Ziploc “Chaos Comes to Life” Entrant: Energy BBDO Client: Ziploc Credits:
Mike Roe, Executive Creative Director/Writer Amy Ditchman, Creative Director/Art Director Katie Sheridan, Art Director Laurie Frankel, Photographer Doug Stanley, Retoucher Liz Miller-Gershfeld, Senior Art Producer Mary Day, Senior Print Producer Liz Gruszkievicz, Client Service Director David Pollard, Account Director
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OUT-OF-HOME & AMBIENT MEDIA
Installation - Single
Title: Microsoft Lobby Cube Experience Entrant: Digital Kitchen Client: Microsoft Headquarters
Credits:
Matthew Mulder, Executive Creative Director Demetre Arges, Creative Director Sarah Shipley, Executive Producer Jessica Katona, Associate Creative Director Corey Paganucci, Creative Technologist Ben Chaykin, Creative Sound Engineer Ansrew Swanson, Sound Design Lauren Grassick, Producer
- Annual Sponsors -
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OUT-OF-HOME & AMBIENT MEDIA Poster - Single
Title: Ziploc “Chaos Comes to Life” Toys Entrant: Energy BBDO Client: Ziploc Credits:
Mike Roe, Executive Creative Director Amy Ditchman, Creative Director/Art Director Katie Sheridan, Art Director Laurie Frankel, Photographer Doug Stanley, Retoucher Liz Miller-Gershfeld, Senior Art Producer Mary Day, Senior Print Producer Liz Gruszkievicz, Client Service Director David Pollard, Account Director
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OUT-OF-HOME & AMBIENT MEDIA
Events - Single
Title: Social Savvy Burglar Entrant: Leo Burnett Chicago Client: Allstate Insurance Company Credits:
Mark Tutssel, Global Chief Creative Officer Susan Credle, Chief Creative Officer Charley Wickman, Executive Creative Director Britt Nolan, Creative Director Mikal Pittman, Creative Director Brandan Jenkins, Associate Creative Director/Copywriter John Regan, Associate Creative Director/Art Director Derek Heinze, Art Director Lauren Wetula, Art Director Veronica Puc, Group Executive Producer Stephen Clark, Producer David Brot, Account Director
- Annual Sponsors -
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ONLINE/INTERACTIVE
Social Media – Multiple Platforms Title: Tagged by Maytag Entrant: DigitasLBI Client: Maytag Credits:
Ronald Ng, Chief Creative Officer Morgan Carroll, EVP, Executive Creative Director Michael Frease, SVP, Group Creative Director Jeremy Bacharach, VP, Creative Director Louie Calvano, VP, Creative Director Chris Reed, EVP Group Account Director Kelly Barnard, VP, Account Director Bridget Cahill, Account Director Nicole Nemerovski, Account Executive
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FILM, VIDEO & SOUND
Television, Regional/National – Single, Up to 2:00
Title: Ingredients Entrant: Leo Burnett Chicago Client: McDonald’s Credits:
Mark Tutssel, Global Chief Creative Director Susan Credle, Chief Creative Officer John Hansa, EVP, Creative Director Tony Katalinic, Creative Director Colin Selikow, Creative Director Vince Cook, Creative Director Chris Walker, Associate Creative Director Alan Shen, Associate Creative Director Denis Giroux, Executive Producer Bridget Rose, Senior Producer Jennifer Cacioppo, Managing Creative Director
- Annual Sponsors -
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FILM, VIDEO & SOUND Internet Commercial – Single, Any Length Title: Sorta RX Entrant: Leo Burnett Chicago Client: Esurance Credits:
Mark Tutssel, Global Chief Creative Director Susan Credle, Chief Creative Officer Brian Shembeda, Creative Director Jeff Candido, Creative Director Rene Delgado, Art Director Kevin Goff, Copywriter Jono Paull, Copywriter Matt Blitz, Executive Producer Keith Jamerson, Producer Susan Stefaniak, Account Director CJ Nielsen, Account Director Tim Godsall, Director
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FILM, VIDEO & SOUND
Branded Content & Entertainment for Online
Title: Arranged Mortgage Entrant: The Onion Client: Lending Tree Credits:
David Schermer, Writer Rick Hamann, Creative Director
- Annual Sponsors -
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FILM, VIDEO & SOUND
Television, Regional/National – Single, Up to 2:00 Title: Sorta RX Entrant: Leo Burnett Chicago Client: Esurance Credits:
Mark Tutssel, Global Chief Creative Director Susan Credle, Chief Creative Officer Brian Shembeda, Creative Director Jeff Candido, Creative Director Rene Delgado, Art Director Kevin Goff, Copywriter Jono Paull, Copywriter Matt Blitz, Executive Producer Keith Jamerson, Producer Susan Stefaniak, Account Director CJ Nielsen, Account Director Tim Godsall, Director
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CROSS PLATFORM
Online/Interactive Campaign
Title: Social Savvy Burglar Entrant: Leo Burnett Chicago Client: Allstate Insurance Company Credits:
Mark Tutssel, Global Chief Creative Officer Susan Credle, Chief Creative Officer Charley Wickman, Executive Creative Director Britt Nolan, Creative Director Mikal Pittman, Creative Director Brandan Jenkins, Associate Creative Director/Copywriter John Regan, Associate Creative Director/Art Director Derek Heinze, Art Director Lauren Wetula, Art Director Veronica Puc, Group Executive Producer Stephen Clark, Producer David Brot, Account Director
- Annual Sponsors -
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CROSS PLATFORM Integrated Branded Campaign Title: Social Savvy Burglar Entrant: Leo Burnett Chicago Client: Allstate Insurance Company Credits:
Mark Tutssel, Global Chief Creative Officer Susan Credle, Chief Creative Officer Charley Wickman, Executive Creative Director Britt Nolan, Creative Director Mikal Pittman, Creative Director Brandan Jenkins, Associate Creative Director/Copywriter John Regan, Associate Creative Director/Art Director Derek Heinze, Art Director Lauren Wetula, Art Director Veronica Puc, Group Executive Producer Stephen Clark, Producer David Brot, Account Director
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ELEMENTS OF ADVERTISING
Visual, Illustration - Single
Title: Chicago Neighborhood Map Entrant: DigitasLBI Credits:
Ronald Ng, Chief Creative Officer Morgan Carroll, EVP, Executive Creative Director Matthew Jacobson, EVP, Global Executive Design Director Shelby Rodeffer, Illustrator/Copywriter Megan Dickinson, Traffic Manager - Creative Services Carleen Borges, Group Director – Print Production Maggie Allen, Project Manager
- Annual Sponsors -
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ELEMENTS OF ADVERTISING Visual, Still Photography - Campaign Title: John Deere “Building Together” Entrant: gyro Client: John Deere Credits:
Doug Kamp, Executive Creative Director
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ELEMENTS OF ADVERTISING Film & Video, Animation or Special Effects Title: Arch Enemies Entrant: Leo Burnett Chicago Client: McDonald’s Credits:
Susan Credle, Chief Creative Officer John Hansa, Executive Creative Officer Tony Katalinic, Creative Director Jonathan Fussell, Associate Creative Director/Copywriter Robin Laurens, Associate Creative Director/Art Director Denis Giroux, Group Executive Producer Bridget Rose, Senior Producer Alisa Wolfson, Executive Design Director Brian Loehr, VP, Design Director Allie Armstrong, Senior Designer Jennifer Cacioppo, Account Director
- Annual Sponsors -
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ELEMENTS OF ADVERTISING Film & Video, Cinematography Title: Maytag - Factory Entrant: DigitasLBI Client: Maytag Credits:
Ronald Ng, Chief Creative Officer Morgan Carroll, EVP, Executive Creative Director Michael Frease, SVP, Group Creative Director Jeremy Bacharach, VP, Creative Director Louie Calvano, VP, Creative Director Greg Lederer, VP, Executive Producer Janice O’Flaherty, Associate Director – Business Affairs Chris Reed, EVP Group Account Director Kelly Barnard, VP, Account Director Bridget Cahill, Account Director Nicole Nemerovski, Account Executive
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ELEMENTS OF ADVERTISING
Copywriting
Title: Social Savvy Burglar Entrant: Leo Burnett Chicago Client: Allstate Insurance Company Credits:
Mark Tutssel, Global Chief Creative Officer Susan Credle, Chief Creative Officer Charley Wickman, Executive Creative Director Britt Nolan, Creative Director Mikal Pittman, Creative Director Brandan Jenkins, Associate Creative Director/Copywriter John Regan, Associate Creative Director/Art Director Derek Heinze, Art Director Lauren Wetula, Art Director Veronica Puc, Group Executive Producer Stephen Clark, Producer David Brot, Account Director
- Annual Sponsors -
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- 2016 Chicago American Advertising Awards -
SALES & MARKETING
Sales Promotion, Packaging Collateral Material, Book Design Title: Finding Freedom Entrant: Leo Burnett Chicago
Title: Lovin’ It Entrant: Leo Burnett Chicago
Magazine – Single Unit
Title: 5 Gum “Life Happens in 5” Entrant: Energy BBDO
PRINT ADVERTISING
Newspaper
Title: Raid “Red Dawn Mini Baits” Entrant: Energy BBDO
OUT-OF-HOME & AMBIENT MEDIA Magazine - Campaign
Collateral Material, Cover Title: Finding Freedom Entrant: Leo Burnett Chicago
Branded Content & Entertainment
Title: John Deere Building Together Entrant: gyro
Title: Raid “Red Dawn Mini Baits” Entrant: Energy BBDO
Advertising Industry Self-Promotion Title: Merry Ambigumas Holiday Wall Entrant: SapientNitro
Magazine - Campaign Sales Promotion Campaign
Title: Always #LIKEAGIRL Super Bowl Activation Entrant: Arc Worldwide / Leo Burnett
- Annual Sponsors -
Magazine – Single Unit
Title: John Deere “Building Together” “Hybrid of Man and Machine” Entrant: gyro
Title: Defense Entrant: Leo Burnett Chicago ***Best in Category***
Campaign
Title: DCP Midstream “Wellness Campaign” Entrant: gyro
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Events - Single
Installations - Multiple
Mass Transit/Airlines, Exterior - Single
Mass Transit/Airlines, Exterior - Single
Events - Multiple
Installations - Multiple
Mass Transit/Airlines, Exterior - Single
Poster – Single Unit
Guerrilla Marketing
Mass Transit/Airlines, Exterior - Single
Mass Transit/Airlines, Exterior - Single
Poster – Single Unit
Title: Bud Light “Coin” Entrant: Energy BBDO
Title: Slim Jim “Meat Jousting” Entrant: Trisect
Title: Snow Graffiti Entrant: Lapiz
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Title: Raid “Red Dawn Mini Baits” Entrant: Energy BBDO
Title: Snow Graffiti Entrant: Lapiz
Title: Raid “Red Dawn Mini Baits” Pizza Entrant: Energy BBDO
Title: Raid “Red Dawn Mini Baits” Adios Entrant: Energy BBDO
Title: Raid “Red Dawn Mini Baits” Sweet Entrant: Energy BBDO
Title: Raid “Red Dawn Mini Baits” Burger Entrant: Energy BBDO
Title: Ziploc “Chaos Comes to Life” Tools Entrant: Energy BBDO
Title: Ziploc “Chaos Comes to Life” Cereal Entrant: Energy BBDO
Title: Ziploc “Chaos Comes to Life” Tools Entrant: Energy BBDO
- 2016 Chicago American Advertising Awards -
Poster – Single Unit
Title: Off! “Outdoor Refresher Course” Entrant: Energy BBDO
Poster - Campaign
Title: Inside the Weather is Always Nice Entrant: Leo Burnett Chicago
Public Service
Title: Speaker / Gun Barrel Entrant: Leo Burnett Chicago
Branded Content & Entertainment Title: Windex “Don’t Stand for Dirty” Entrant: Energy BBDO
ONLINE/INTERACTIVE
Poster - Campaign
Title: Raid “Red Dawn Mini Baits” Entrant: Energy BBDO
Poster - Campaign
Title: The Original Protein. Entrant: mcgarrybowen
Social Media – Single Platform Apps, Tools & Utilities
Title: Mr. Guaran T Surprises Entrant: mcgarrybowen
Title: Windex “Don’t Stand for Dirty” Entrant: Energy BBDO
Poster - Campaign
Title: Every Step Entrant: Leo Burnett Chicago
Public Service
Title: CD Tray / Gun Chamber Entrant: Leo Burnett Chicago
Social Media – Single Platform Branded Content & Entertainment
Title: Motorola Moto E Entrant: Razorfish
Title: Bud Light “Coin” Entrant: Energy BBDO
- Annual Sponsors -
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Social Media – Single Platform
Social Media – Single Platform
Social Media – Single Platform
Social Media – Single Platform
Social Media – Single Platform
Social Media – Multiple Platforms
Title: Skip Punishment Entrant: Leo Burnett Chicago
Title: Paranormal Bourbon Celebrates Movie Launch Entrant: Beam Suntory
Title: Orbit “Duckface Season” Entrant: Energy BBDO
Title: Coors Light - #CoorsFright Entrant: DigitasLBI
Title: Oh Yeah! Entrant: mcgarrybowen
Social Media – Multiple Platforms Title: Motorola Selfie-Stick Entrant: Razorfish
Title: Maytag – Dish Duty Entrant: DigitasLBI
Websites, Consumer
Title: Miller High Life Mobile Site Design Entrant: DigitasLBI
Social Media – Single Platform Title: Miller Lite - #ItsMillerTime Awards Entrant: DigitasLBI
Social Media – Single Platform
Title: Miller Lite – Gay Marriage Ruling Post Entrant: DigitasLBI
Social Media – Multiple Platforms
Title: Maytag Pride Entrant: DigitasLBI
Websites, Consumer
Title: Windex “Don’t Stand for Dirty” Entrant: Energy BBDO
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Web Banner Ads
Title: Maytag Factory Haptic Mobile Banner Ad Entrant: DigitasLBI
TV, Regional/National – Single Spot
TV, Regional/National – Single Spot
TV, Regional/National – Single Spot
TV, Regional/National – Single Spot
TV, Regional/National – Single Spot
TV, Regional/National – Single Spot
TV, Regional/National – Single Spot
TV, Regional/National – Single Spot
TV, Regional/National – Single Spot
Title: Our Song Entrant: Leo Burnett Chicago
Title: Next Round Entrant: Jetpack Agency
Title: Pay with Lovin’ Entrant: Leo Burnett Chicago
FILM, VIDEO & SOUND
TV, Regional/National – Single Spot Title: Extra “Sarah & Juan” Entrant: Energy BBDO
TV, Regional/National – Single Spot Title: Raid “Take Back Your Home” Fridge Entrant: Energy BBDO
- Annual Sponsors -
Title: Delivery Entrant: Leo Burnett Chicago
Title: Orbit “Fireplace” Entrant: Energy BBDO
Title: Lab Partner Entrant: Leo Burnett Chicago
Title: The Original Protein. Entrant: mcgarrybowen
Title: Bud Light “Coin” Entrant: Energy BBDO
Title: Windex “Don’t Stand for Dirty” Smudge Stick Entrant: Energy BBDO
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TV, Regional/National – Single Spot
TV, Local – Single Spot
TV, Regional/National – Campaign Title: Off! “Outdoor Refresher Course” Entrant: Energy BBDO
Title: Auctioneer Entrant: Leo Burnett Chicago
TV, Regional/National – Single Spot
TV, Regional/National – Campaign
TV, Regional/National – Campaign
Radio, Regional/National – Single Spot
TV, Regional/National – Single Spot
TV, Regional/National - Campaign
TV, Regional/National - Campaign
Radio, Regional/National – Single Spot
Title: Windex “Don’t Stand for Dirty” Rebuttal Entrant: Energy BBDO
Title: Maytag – Factory Entrant: DigitasLBI
Title: “Stars Everywhere” Entrant: RPM Advertising
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Title: Hands That Never Let Go Entrant: Leo Burnett Chicago
Title: Ways In Entrant: Leo Burnett Chicago
Title: The Original Protein. Entrant: mcgarrybowen
Title: Esurance – Sorta You Isn’t You Entrant: Leo Burnett Chicago
Title: Windex “Don’t Stand for Dirty” Entrant: Energy BBDO
Radio, Regional/National – Single Spot
Title: Airport Entrant: Leo Burnett Chicago
Title: Supermarket Entrant: Leo Burnett Chicago
- 2016 Chicago American Advertising Awards -
Radio, Regional/National – Single Spot
Radio, Regional/National – Single Spot
Radio, Regional/National – Single Spot
Radio, Regional/National – Campaign
Radio, Regional/National – Single Spot
Radio, Regional/National – Single Spot
Radio, Regional/National - Campaign
Radio, Local – Single Spot
Radio, Regional/National – Single Spot
Radio, Regional/National – Single Spot
Radio, Regional/National - Campaign
Radio, Local – Single Spot
Title: Skittles Chinatown the Rainbow Entrant: DDB Chicago
Title: Hold Entrant: Leo Burnett Chicago
Title: Skittles Quest the Rainbow Entrant: DDB Chicago
- Annual Sponsors -
Title: Commencement Entrant: Leo Burnett Chicago
Title: Self-Help Audio Book Entrant: Leo Burnett Chicago
Title: Skittles Win the Rainbow Entrant: DDB Chicago
Title: Skittles Mr. Body World the Rainbow Entrant: DDB Chicago
Title: Twin Cities Mayhem Radio Entrant: Leo Burnett Chicago
Title: Escape the Wait Entrant: Leo Burnett Chicago
Title: Skittles Bank the Rainbow Entrant: DDB Chicago
Title: Elk Entrant: Leo Burnett Chicago
Title: Edgar Allen Poe’s Grave Entrant: Leo Burnett Chicago
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Radio, Local - Campaign
Internet Commercial – Single Spot
Internet Commercial – Single Spot
Internet Commercial – Single Spot
Internet Commercial – Single Spot
Internet Commercial – Single Spot
Internet Commercial – Single Spot
Internet Commercial – Single Spot
Internet Commercial – Single Spot
Internet Commercial – Single Spot
Internet Commercial – Single Spot
Title: Twin Cities Mayhem Radio Entrant: Leo Burnett Chicago
Title: Lab Partner Entrant: Leo Burnett
Title: Ziploc Presents “Little Beasts: The Back to School Title: Ziploc Presents: Tollbooth Surprise Series” Entrant: Energy BBDO Entrant: Energy BBDO
Internet Commercial – Single Spot Title: Maytag – Dish Duty Entrant: DigitasLBI
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Title: Our Song Entrant: Leo Burnett Chicago
Title: Extra “Sarah & Juan” Entrant: Energy BBDO
Title: White Family Entrant: mcgarrybowen
Title: #EqualDreams Entrant: Leo Burnett Chicago
Title: Raid Entomology Lab Experiment Videos “Cake” Entrant: Energy BBDO
Title: Ziploc Presents “Little Beasts: The Back to School Title: Ziploc Presents “Little Beasts: The Back to School Series” Classroom Chaos Series” Principal’s Office Entrant: Energy BBDO Entrant: Energy BBDO
- 2016 Chicago American Advertising Awards -
Internet Commercial – Single Spot Title: Becoming Mr. Guaran T Entrant: mcgarrybowen
Internet Commercial - Campaign Title: Ways In Entrant: Leo Burnett Chicago
Internet Commercial - Campaign Title: LifeProof: The Voice Inside Entrant: Jacobson Rost
Branded Content & Entertainment for Television
Branded Content & Entertainment for Online
Branded Content & Entertainment for Television
Branded Content & Entertainment for Online
Branded Content & Entertainment for Online
Branded Content & Entertainment for Online
Title: Windex “Don’t Stand for Dirty” Entrant: Energy BBDO
Internet Commercial – Campaign
Title: Raid Entomology Lab Experiment Videos Entrant: Energy BBDO
Title: Extra “Sarah & Juan” Entrant: Energy BBDO
Internet Commercial - Campaign
Title: “Elevator” :60 Entrant: Trisect
Internet Commercial - Campaign
Title: Ziploc Presents “Little Beasts: The Back to School Title: 5 Gum “Life Happens in 5” Series” Entrant: Energy BBDO Entrant: Energy BBDO
Title: Nog-Asaurus Entrant: Leo Burnett Chicago
- Annual Sponsors -
Title: Extra “Sarah & Juan” Entrant: Energy BBDO
Title: Bud Light “Coin” Entrant: Energy BBDO
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CROSS PLATFORM
Cinema Advertising, In Theatre Commercials or Slides Title: BOSS: Back to Black Entrant: Jacobson Rost
Public Service
Title: Music vs Gun Violence Entrant: Leo Burnett Chicago
Online/Interactive Campaign Online/Interactive Campaign Title: Windex “Don’t Stand for Dirty” Entrant: Energy BBDO
Public Service Cinema Advertising, In Theatre Commercials or Slides
Title: Black is Human – Serve & Protect Entrant: Burrell
Integrated Campaigns, B2B National Online/Interactive Campaign
Webisode(s) Title: Extra “Sarah & Juan” Entrant: Energy BBDO
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Title: John Deere “Building Together” Entrant: gyro
Title: Slim Jim “Greg the Genie” Entrant: Trisect
Title: BOSS: Never Stop Entrant: Jacobson Rost
Music Videos
Title: Orbit “Duckface Season” Entrant: Energy BBDO
Title: Dr. Jimm Entrant: The Onion
Integrated Campaigns, B2B Local
Online/Interactive Campaign
Title: DCP Midstream Wellness “Listen to Your Body” Entrant: gyro
Title: Bomb Pop Campaign Entrant: Blue Chip Marketing
- 2016 Chicago American Advertising Awards -
ELEMENTS OF ADVERTISING
Integrated Campaigns, Branded Content Integrated Campaigns, Consumer Title: Bu Light “Coin” National Entrant: Energy BBDO Title: Bud Light “Coin” Entrant: Energy BBDO
Copywriting Copywriting
Title: Extra “Sarah & Juan” Entrant: Energy BBDO
Integrated Campaigns, Brand Identity Title: OtterTour 2015 Entrant: Jacobson Rost
Copywriting Integrated Campaigns, Consumer - Local Copywriting Title: #ImpactEveryday Entrant: Laughlin Constable
Copywriting Integrated Campaigns, Consumer - Local Copywriting Title: Raid “Red Dawn Mini Baits” Entrant: Energy BBDO
- Annual Sponsors -
Title: Airport Entrant: Leo Burnett Chicago
Title: Skittles Mr. Body World the Rainbow Entrant: DDB Chicago
Integrated Campaigns, Brand Identity Title: Whirlpool Everyday Care Entrant: DigitasLBI
Title: Supermarket Entrant: Leo Burnett Chicago
Title: Overdecorator Entrant: DDB Chicago
Title: Doggy Bagger Entrant: Leo Burnett Chicago
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Film & Video, Animation or Special Effects Title: TAG HEUER/Intel “Connected” Entrant: The Mill
Film & Video, Animation or Special Effects
Film & Video, Cinematography
Film & Video, Video Editing
Sound, Music Only
Film & Video, Cinematography
Film & Video, Video Editing
Sound, Music with Lyrics
Film & Video, Video Editing
Film & Video, Video Editing
Sound, Voiceover Talent
Title: Extra “Sarah & Juan” Entrant: EnergyBBDO
Title: For All It’s Worth Entrant: mcgarrybowen
Title: Bud Light “Coin” Entrant: Energy BBDO
Title: Whirlpool – Dad & Andy Entrant: DigitasLBI
Title: Bud Light “Coin” Entrant: Energy BBDO
Title: Lab Partner Entrant: Leo Burnett Chicago
Title: Maytag – Factory Entrant: DigitasLBI
Film & Video, Cinematography
Title: Maytag – Factory Entrant: DigitasLBI
Title: Extra “Sarah & Juan” Entrant: Energy BBDO
Title: Skittles Mr. Body World the Rainbow Entrant: DDB Chicago
Title: TAG HEUER/Intel “Connected” Entrant: The Mill
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- 2016 Chicago American Advertising Awards -
Visual, Art Direction
Title: Ziploc “Chaos Comes to Life” Entrant: Energy BBDO
Visual, Illustration - Single
Title: 5 Gum “Life Happens in 5” Entrant: Energy BBDO
Visual, Illustration - Series
Visual, Still Photography - Single
Visual, Art Direction
Visual, Illustration - Series
Visual, Illustration - Series
Visual, Still Photography - Single
Visual, Illustration - Single
Visual, Illustration - Series
Visual, Still Photography - Single
Visual, Still Photography - Campaign
Title: Raid “Red Dawn Mini Baits” Entrant: Energy BBDO
Title: Diwali Poster Entrant: Arc Worldwide / Leo Burnett Chicago
- Annual Sponsors -
Title: Every Step Entrant: Leo Burnett Chicago
Title: Brands as Illustrated Art Entrant: Beam Suntory
Title: Raid “Red Dawn Mini Baits” Entrant: Energy BBDO
Title: Inside the Weather is Always Nice Entrant: Leo Burnett Chicago
Title: Ziploc “Chaos Comes to Life” Toys Entrant: Energy BBDO
Title: Ziploc “Chaos Comes to Life” Tools Entrant: Energy BBDO
Title: Ziploc “Chaos Comes to Life” Cereal Entrant: Energy BBDO
Title: Ziploc “Chaos Comes to Life” Entrant: Energy BBDO
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STUDENT COMPETITION
Visual, Still Photography - Campaign Title: Finding Freedom Entrant: Leo Burnett Chicago
Print Advertising – Magazine, Campaign Title: Wear Trends Not Stains - Clorox Entrant: Tiffany Lee – Columbia College Chicago
Print Advertising – Magazine, Campaign
Title: Jenga Entrant: Heather Robertson – Chicago Portfolio School
Elements of Advertising - Copywriting
Title: Idaho Potatoes Entrant: Heather Robertson – Chicago Portfolio School
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- 2016 Chicago American Advertising Awards -
- Annual Sponsors -
39
SALES & MARKETING
PRINT ADVERTISING
Self-Promotion, Collateral - Brand Elements
Magazine Advertising – Single Unit
Title: DigitasLBi Playing Cards Entrant: DigitasLBi
Self-Promotion, Collateral - Special Events Materials Title: After Party Poster Entrant: Leo Burnett Chicago
Collateral Material – Stationary Package Title: Stationary System Entrant: Leo Burnett Chicago
Collateral Material, Brochure - Campaign Title: Sealed Air “Less is Greater” Entrant: gyro
Sales Promotion Campaign
Title: Whiskey Acres Entrant: Tom, Dick & Harry Creative Co.
Sale Promotion - Packaging, Single Unit Title: Jim Beam American Stillhouse Entrant: Beam Suntory
Sales Promotion, Packaging - Campaign
Title: Medical Cannabis Entrant: Tom, Dick & Harry Creative Co.
Sales Promotion, Point of Purchase - Counter Top Title: USG Ultralight Counter Top Display Entrant: gryo
Sales Promotion, Point of Purchase - Free Standing Title: Bourbon Revival In-Store Display Entrant: Beam Suntory
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Title: Weapons of a Movement Entrant: Burrell
Magazine Advertising – Single Unit USG Ultralight Print Entrant: gyro
Magazine Advertising - Campaign
Title: 303˚ Products “Threats” Print Campaign Entrant: MARC
Magazine Advertising - Campaign
Title: STA-BIL 360˚ PERFORMANCE “In the Vapor” Print Campaign Entrant: MARC
Magazine Advertising - Campaign
Title: Enjoy Life Print Ads Entrant: Blue Chip Marketing Worldwide
Magazine Advertising - Campaign Title: Deli Fresh Entrant: mcgarrybowen
Magazine Advertising - Campaign Title: USG Ultralight Print Entrant: gyro
OUT-OF-HOME & AMBIENT MEDIA Installations - Single
Title: True Value Paint Stick Installation Entrant: MARC
Installations - Multiple
Title: Hibiki Japanese Harmony Launch in Global Travel Retail (London andFrankfurt) Entrant: Beam Suntory
Events - Single
Title: Merry Ambigumas Holiday Wall Entrant: SapientNitro
Events - Multiple
Title: Courvoisier Toast for the Town Culinary Charity Event Entrant: Beam Suntory
Events - Multiple
Title: Cresco Labs Entrant: Tom, Dick & Harry Creative Co.
Poster – Single Unit
Title: Big Mac Cake Entrant: Cossette Chicago
Poster – Single Unit
Title: USG Ultralight Poster Entrant: gyro
Poster – Single Unit
Title: Anniversary Fries Entrant: Cossette Chicago
Poster - Campaign
Title: USG Boral “Innovation Inspired by You” Entrant: gyro
Poster - Campaign
Title: Chicago Parks District Entrant: DigitasLBi
Outdoor Board, Flat – Single Unit
Title: Jim Beam Kentucky Fire Launch in Chicago Entrant: Beam Suntory
Outdoor Board, Flat – Single Unit Title: Playoff Beard Entrant: Cossette Chicago
- 2016 Chicago American Advertising Awards -
Mass Transit/Airlines, Exterior - Single
Branded Content & Entertainment
Social Media – Multiple Platforms
Site, Large Venue - Single
Social Media – Single Platform
Social Media – Multiple Platforms
Campaign
Social Media – Single Platform
Syndicated Content - Blogs
Campaign
Social Media – Single Platform
Syndicated Content - Blogs
Campaign
Social Media – Single Platform
Websites - Consumer
Self-Promotion – Single
Social Media – Multiple Platforms
Websites - Consumer
Public Service
Social Media – Multiple Platforms
Websites – B2B
ONLINE/INTERACTIVE
Social Media – Multiple Platforms
Websites – B2B
Social Media – Multiple Platforms
Websites – B2B
Social Media – Multiple Platforms
Websites – B2B
Title: Ziploc “Chaos Comes to Life” Cereal Entrant: Energy BBDO
Title: Reynolds Wrap Aluminum Foil Wrigley Field Tarp Entrant: Chicago Cubs
Title: Music vs Gun Violence Instruments Entrant: Leo Burnett Chicago
Title: Artizone Entrant: Tom, Dick & Harry Creative Co.
Title: Music vs Gun Violence Flag Entrant: Leo Burnett Chicago
Title: Merry Ambigumas Holiday Wall Entrant: SapientNitro
Title: Audio Jack / Bullet Entrant: Leo Burnett Chicago
Web banner Ads
Title: Cars.com “Before It’s Too Late” Entrant: gyro
Apps – Mobile App
Title: Chicago Parks District Entrant: DigitasLBi
Branded Content & Entertainment
Title: Off! “Outdoor Refresher Course” Entrant: Energy BBDO
- Annual Sponsors -
Title: Windex “Don’t Stand for Dirty” Entrant: Energy BBDO
Title: Raid Entomology Lab Experiment “Coliseum” Entrant: Energy BBDO
Title: 5 Gum “Life Happen in 5” Entrant: Energy BBDO
Title: Raid Entomology Lab Experiment “Cake” Entrant: Energy BBDO
Title: Check Engine Light Twitter Campaign Entrant: mcgarrybowen
Title: Miller Light Dis de los Muertos Theater Entrant: DigitasLBi
Title: Off! “Outdoor Refresher Course” Entrant: Energy BBDO
Title: Maytag #SCOTUS Ruling Entrant: DigitasLBi
Title: Windex “Don’t Stand For Dirty” Entrant: Energy BBDO
Title: Maytag Movember Entrant: DigitasLBi
Title: Miller Light Typography Campaign Entrant: DigitasLBi
Title: Extra “Sarah & Juan” Entrant: Energy BBDO
Title: Windex “Don’t Stand for Dirty” Entrant: Energy BBDO
Title: Windex “Don’t Stand for Dirty” Entrant: Energy BBDO
Title: Celestial Website Entrant: Blue Chip Marketing Worldwide
Title: Out Holding Hands Entrant: Leo Burnett Chicago
Title: Omnicom Website Entrant: Designory
Title: Russell Reynolds Associates Website Entrant: Designory
Title: TransUnion / Business Entrant: Designory
Title: STEPS Forward Entrant: Kilck Inc.
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Websites – B2B
Branded Content & Entertainment for Online
Branded Content & Entertainment for Television
Websites – Microsites
Branded Content & Entertainment for Online
Branded Content & Entertainment for Television
FILM, VIDEO & SOUND
Branded Content & Entertainment for Online
Internet Commercial – Single Spot
Branded Content & Entertainment for Online
Internet Commercial – Single Spot
Branded Content & Entertainment for Online
Internet Commercial – Single Spot
Branded Content & Entertainment for Online
Internet Commercial – Single Spot
Branded Content & Entertainment for Online
Internet Commercial – Single Spot
Title: Designory Website Entrant: Designory
Title: Off! “Outdoor Refresher Course” Entrant: Energy BBDO
Advertising Industry Self-Promotion Title: Holiday Card Entrant: Cossette Chicago
Advertising Industry Self-Promotion
Title: Be Mine Entrant: Tom, Dick & Harry Creative Co.
Branded Content & Entertainment for Online Title: Art of Quality Entrant: Trisect
Branded Content & Entertainment for Online Title: Little-Bit-Of-Everythinger Entrant: Leo Burnett Chicago
Branded Content & Entertainment for Online
Title: Raid Entomology Lad Experiment Videos “Coliseum” Entrant: Energy BBDO
Branded Content & Entertainment for Online Title: Humbugger Entrant: Leo Burnett Chicago
Branded Content & Entertainment for Online Title: Doggy Bagger Entrant: Leo Burnett Chicago
Branded Content & Entertainment for Online Title: Toast Master Entrant: Leo Burnett Chicago
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Title: Raid Entomology Lad Experiment Videos “Cake” Entrant: Energy BBDO
Title: Overdecorator Entrant: Leo Burnett Chicago
Title: The Cocktail Project Tips and Tricks Videos Entrant: Beam Suntory
Title: One Word Sizzle Entrant: Jacobson Rost
Title: White Family Entrant: mcgarrybowen
Title: Holiday Selves Entrant: Leo Burnett Chicago
Title: One Wild Bunch Entrant: Jacobson Rost
Title: Windex “Don’t Stand for Dirty” Entrant: Energy BBDO
Title: Skip Punishment Entrant: Leo Burnett Chicago
Title: Raid Entomology Lab Experiments “Coliseum” Entrant: Energy BBDO
Title: Making the Case for the Terrible 2’s Entrant: Jacobson Rost
Title: Check Engine Light Entrant: mcgarrybowen
Title: Ziploc Presents “Little Beasts: The Back to School Series” Principal’s Of- Title: Delivery fice Entrant: Leo Burnett Chicago Entrant: Energy BBDO
Branded Content & Entertainment for Online
Title: Ziploc Presents “Little Beasts: The Back to School Series” Picture Day Entrant: Energy BBDO
Branded Content & Entertainment for Online
Title: Ziploc Presents “Little Beasts: The Back to School Series” Classroom Chaos Entrant: Energy BBDO
Internet Commercial – Campaign
Title: Wow! Cable “Not What You’d Expect From a Cable Company” Entrant: gyro
Internet Commercial – Campaign
Title: Off! “Outdoor Refresher Course” Entrant: Energy BBDO
Internet Commercial – Campaign Title: Malcom Entrant: mcgarrybowen
- 2016 Chicago American Advertising Awards -
Webisode (s)
Television, Regional/National – Single Spot
Television, Regional/National – Single Spot
Music Video
Television, Regional/National – Single Spot
Television, Regional/National – Single Spot
Public Service - Online
Television, Regional/National – Single Spot
Television, Regional/National – Campaign
Public Service - Online
Television, Regional/National – Single Spot
Television, Regional/National – Campaign
Public Service - Online
Television, Regional/National – Single Spot
Television, Regional/National – Campaign
Public Service - Online
Television, Regional/National – Single Spot
Television, Self-Promotion – Single Spot
Radio, Regional/National – Single Spot
Television, Regional/National – Single Spot
CROSS PLATFORM
Title: Away Game with Michael Smith | Presented by Toyota Corolla Entrant: Burrell
Title: Music vs Gun Violence Entrant: Leo Burnett Chicago
Title: Downtown Wheaton Association: Vintage Rides Car Show Video Entrant: Ivor Andrew
Title: Black is Human – If I Grow Up Entrant: Burrell
Title: Foundations of a Music Manifesto Video Entrant: gyro
Title: Ride for Awareness Entrant: Leo Burnett Chicago
Title: Speed Dating Entrant: Leo Burnett Chicago
Audio/Visual Sale Presentation
Title: John Deere “Building Together” Entrant: gyro
Television, Local – Single Spot
Title: WOW! Cable “Not What You’d Expect From a Cable Company” Entrant: gryo
Television, Local – Single Spot
Title: WOW! Cable “Spring Horse” Entrant: gryo
- Annual Sponsors -
Title: Reasons Entrant: Cossette Chicago
Title: ConAgra Foods “Child Hunger Ends Here” Entrant: Trisect
Title: Raid “Take Back Your Home” Show Entrant: Energy BBDO
Title: STA-BIL 360˚ PERFORMANCE “In the Vapor” Entrant: MARC
Title: Future Hawks Entrant: Jacobson Rost
Title: STA-BIL STORAGE “Hibernation” Entrant: MARC
Title: Born to Build Entrant: Cultivate Studios
Television, Regional/National – Single Spot Title: Good Things Entrant: Burrell
Television, Regional/National – Single Spot Title: Best Man Entrant: Jetpack Agency
Television, Regional/National – Single Spot
Title: Whirlpool – Dad & Andy Entrant: DigitasLBi
Title: Commencement Entrant: Leo Burnett Chicago
Title: Cottonelle – Go Commando Entrant: Trisect
Title: Malcom Entrant: mcgarrybowen
Title: Raid “Take Back Your Home Entrant: Energy BBDO
Title: Too Cool Can Cost You Entrant: PACO Collective
Integrated Campaign, B2B National Title: Bemis Integrated Campaign Entrant: Laughlin Constable
Integrated Campaign, B2B National
Title: WOW! Cable “Not What You’d Expect From a Cable Company” Entrant: gyro
Integrated Campaign, B2B National
Title: Trusted Choice “Risky Business” Entrant: MARC
Title: Wow! Cable “Not What You’d Expect From a Cable Company” Entrant: gyro
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Integrated Campaign, Consumer Local
Online/Interactive Campaign
Cinematography
Integrated Campaign, Consumer Local
ELEMENTS OF ADVERTISING
Animation or Special Effects
Title: Key Food Entrant: Blue Chip Marketing Worldwide
Title: Ventra App Entrant: Grisko
Integrated Campaign, Consumer Local
Title: 2015 P&G + Kroger Hometown All Star Program Entrant: Arc Worldwide / Leo Burnett Chicago
Integrated Campaign, Consumer Local
Title: Chicago Parks District – App and Posters Entrant: DigitasLBi
Integrated Campaign, Consumer National Title: Come Out Back Entrant: Trisect
Integrated Campaign, Consumer National Title: Vacay Everyday Entrant: Trisect
Integrated Campaign, Consumer National Title: Gerber Baby Photo Search Entrant: Trisect
Integrated Campaign, Consumer National
Title: Whirlpool Everyday – Care Campaign Entrant: DigitasLBi
Integrated Campaign, Brand Identity
Title: PotashCorp “Nourishing Human Potential” Entrant: gyro
Online/Interactive Campaign
Title: Slim Jim “One Handed World Records” Entrant: Trisect
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Title: Off! “Outdoor Refresher Course” Entrant: Energy BBDO
Copywriting
Title: Nog-Asaurus Entrant: Leo Burnett Chicago
Copywriting
Title: Toastmaster Entrant: Leo Burnett Chicago
Copywriting
Title: Delivery Entrant: Leo Burnett Chicago
Digital Creative Technology – Mobile Interaction Title: Miller Lite – NCF Coaster Entrant: DigitasLBi
Digital Creative Technology – Innovative Use of Interactive/Technology Title: Miller Lite – NCF Coaster Entrant: DigitasLBi
Cinematography
Title: McClure’s Entrant: mcgarrybowen
Cinematography
Title: Remarkable People Entrant: mcgarrybowen
Cinematography
Title: Simple Ingredients Entrant: mcgarrybowen
Title: Whirlpool – Dad & Andy Entrant: DigitasLBi
Title: Windex “Smudge Stick” Entrant: The Mill
Video Editing
Title: McClure’s Entrant: mcgarrybowen
Video Editing
Title: Simple Ingredients Entrant: mcgarrybowen
Sound, Music with Lyrics
Title: Harmony in Efficiency Entrant: PACO Collective
Sound, Music with Lyrics
Title: Music vs Gun Violence Entrant: Leo Burnett Chicago
Visual, Logo Design
Title: UK New Front – Transformation Logo Entrant: DigitasLBi
Visual, Logo Design
Title: Stationary System Entrant: Leo Burnett Chicago
Visual, Illustration - Single
Title: Dairy Queen “Clap Your Feet America!” Entrant: The Mill
Visual, Illustration - Series
Title: Unicorn Guide to Chicago Entrant: DigitasLBi
- 2016 Chicago American Advertising Awards -
Visual, Still Photography, Color - Single
Title: You’ve Got the Will. We’ve Got the Way. Entrant: mcgarrybowen
Visual, Still Photography, Color - Single Title: John Deere “Building Together” Entrant: gyro
Visual, Still Photography - Campaign Title: The Cocktail Project Entrant: Beam Suntory
Visual, Still Photography - Campaign Title: USG Ultralight Photography Entrant: gyro
Visual, Still Photography - Campaign Title: Christmas in Clermont Entrant: Beam Suntory
Visual, Still Photography - Campaign Title: Make History Entrant: Beam Suntory
Visual, Still Photography - Campaign
STUDENT COMPETITION Sales & Marketing – Collateral Material, Special Events Title: Blooming Invitation Entrant: Tiffany Lee – Columbia College Chicago
Out-of-Home & Ambient Media – Outdoor Board
Title: Transparent Billboard Entrant: Tiffany Lee – Columbia College Chicago
Print Advertising – Magazine, Campaign
Title: Idaho Potatoes Entrant: Heather Robertson – Chicago Portfolio School
Print Advertising – Magazine, Campaign
Title: Charmin Entrant: Heather Robertson – Chicago Portfolio School
Print Advertising – Magazine, Campaign
Title: Denny’s Entrant: Heather Robertson – Chicago Portfolio School
Out-of-Home & Ambient Media – Poster, Campaign
Title: Young at Heart Senior Pet Adoption Entrant: Heather Robertson – Chicago Portfolio School
Title: #newcarface Entrant: mcgarrybowen
Visual, Art Direction
Title: Raid Entomology Lab Experiment Videos “Coliseum” Entrant: Energy BBDO
Visual, Art Direction
Title: Raid Entomology Lab Experiment Videos “Cake” Entrant: Energy BBDO
- Annual Sponsors -
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The Chicago Advertising Federation exists to foster momentum in Chicago’s advertising industry. The four pillars of the Chicago Advertising Federation are: Professional Enrichment Chicago Market & Industry Recognition
twitter.com/ChicagoAdFed
facebook.com/ChicagoAdFed
Networking instagram.com/chicagoadfed
Community Involvement For more information, please visit www.chicagoadfed.org.
Phone: (630) 596-9005 | Email: info@chicagoadfed.org
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- 2016 Chicago American Advertising Awards -
- Annual Sponsors -
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