27 Blair Listing Presentation & CMA by Jonathan Banasky

Real Estate, evolved. Marketing and Listing Your San Francisco Property

The largest independent real estate franchise A network of over 146,000 real estate consultants with a projected growth of 300,000

800+ offices in the United States and Canada (50) major markets)

Excellence in cutting-edge real estate training, real estate coaching and real estate education

Named â&#x20AC;&#x153;Most Innovative Real Estate Companyâ&#x20AC;? by Inman News

Why Keller Williams San Francisco? A company culture that nurtures excellence It’s not the brokerage that sells your home, it’s the agent. Keller Williams has consciously created a

The following are a few of our more powerful attributes:

company culture that attracts, trains, and nurtures

Technology:

the best real estate agents in the world so they will be

Leading-edge technology tools and training give us the

able to better serve you.

advantage in effectively finding the perfect home for you.

Our company’s success has been studied by

Teamwork:

Stanford University, and they found that:

Keller Williams Realty was designed to reward agents for working together and founded on the belief that we are

“Keller Williams is … a company with a unique

all more successful if we strive toward a common goal

economic and cultural model, embracing

rather than individual interests.

organizational concepts such as profit sharing, shared decision making, open books, and extensive

Knowledge:

employee training.”

Keller Williams Realty helps all its agents stay ahead of trends in the real estate industry through its

In 2017 Training Magazine named Keller Williams the

comprehensive, cutting-edge industry training

world’s #1 training organization across all industries.

curriculum and research resources.

Keller Williams is proud to be a client-focused

Reliability:

organization that fosters integrity and teamwork,

Founded on the principles of trust and honesty, Keller

rewards innovation, and works to create win-win

Williams Realty emphasizes the importance of integrity

outcomes. We are thrilled that you are considering

by always putting the client’s needs first. My success is

Keller Williams as your choice to sell what may be your

ultimately determined by the legacy I leave with each

biggest and most important asset: your home.

client I have the opportunity to serve. Track Record: Keller Williams Realty is the largest real estate franchise in the world by agent count. When service is consistently superior, word spreads fast.

Honors and Awards • • •

Principal 10 Best Companies for Employee Financial Security

Keller Williams featured in Inc. Magazine for commitment to financial and physical wellness

•

Computerworld Data+ Editors’ Choice Award Keller Williams recognized for its business intelligence system

•

Inc. Magazine 5000

Made list of fastest-growing private companies— for the fifth year in a row

•

Franchise 500

Made Entrepreneur magazine’s list of top franchises—for the fifth year in a row

•

National Association of Hispanic Real Estate Professionals 250 Keller Williams had 25 representatives on

NAHREP’s list of top-producing Latino agents

•

REAL Trends/Wall Street Journal “The Thousand”

Keller Williams had 147 associates and teams on the list of top real estate professionals in America

•

REAL Trends Canada’s Best Real Estate Agents Keller Williams is home to #1 agent by transactions (Marvin Alexander)

•

Inman News Innovator of the Year

Keller Williams is home to the real estate industry’s top innovator (Ben Kinney)

Best Companies to Work for in Texas

Austin American Statesman

Inman 100 Most Influential Real Estate Leaders Report 6 Keller Williams representatives

•

SwanepoelPower 200 Most Powerful People in Residential Real Estate Report

10 Keller Williams representatives

•

The #1 Training Organization in the World across ALL industries - Training Magazine

•

REALTOR Magazine 30 Under 30

7 Keller Williams finalists and 4 winners, including the Web Choice winner

•

REAL Trends 500

126 Keller Williams offices ranked by transactions and sales volume – more than any other real estate franchise

•

REALTOR Magazine Volunteering Works

Keller Williams associate Miriam Hernandez Ramirez, one of five award recipients

•

National Association of REALTORS Distinguished Service Award

Both award recipients (Mike Brodie and Jim Helsel) are Keller Williams associates

Operating in more than 800 market centers across the globe, Keller Williams is currently the largest real estate franchise by agent count in the world.

Getting Your Home Sold Our proven sales strategy Selling a home for the highest possible price in San Francisco requires a cohesive strategy, deliberate process and a talented team. We follow a strategic plan to get your home sold for top dollar, as quickly as possible. First, we analyze both market conditions and the property to determine how best to position it in the current market. Based on our analysis, we develop a marketing plan and execute it with the intention of generating quality offers from qualified buyers. Then, we negotiate fiercely on your behalf and when both parties agree on price and terms, we proceed to the closing process.

Letâ&#x20AC;&#x2122;s look at each of these steps in greater detail.

Analyze and Position For a fast, efficient and profitable sale Market fluctuations, time of year and inventory will all have a direct impact on pricing your home. For a fast, efficient and profitable sale, I will provide you with a detailed report outlining the latest market trends, a full market valuation of your home and a Comparative Market Analysis. No matter how hot the market might be, simply placing your home on the MLS (Multiple Listing Service) is not enough. I will consult with you on how to best position your home for sale and attract the right prospects to your doorstep. Price Should you price your home at or below market? It depends. Pricing your home in a manner that will attract multiple buyers who will compete with each other, and not you, requires experience and a thorough understanding of the market. I will advise you on the most appropriate pricing strategy.

Preparation It is a psychological advantage for prospective buyers to see themselves living in your uncluttered home. For this reason, painting, deep cleaning and depersonalizing are crucial elements to a quick sale. I will manage the preparation of your home in a manner that suits your comfort level. Key cosmetic fixes are also important. Should you refinish your cabinets, change out the sink in the guest bathroom or invest in a new front door? I will advise you on changes that yield the greatest ROI. Presentation Staging can be crucial to obtaining the highest price and fastest sale of your home. According to a survey by the Real Estate Staging Association, homes spend 78% less time on the market after being staged. I will advise you on how to stage your home or provide a professional who can do it for you. We have a broad repertoire of interior designers and stagers to meet just about any budget.

Marketing Bring the right buyers to your doorstep For maximum exposure, I use a proven Cross Media Marketing Strategy utilizing multiple online and

print mediums, my extensive agent network and the advantage of Keller Williams’ global presence. Your home will be featured on Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search websites. As the largest real estate franchise in the world, Keller Williams offers “My Listings, My Leads,” wherein every single Internet inquiry on your property comes directly to me, allowing immediate follow-up with potential buyers. We distinguish ourselves from other agents with the breadth and depth of services we provide and our goal is to make selling your home painless, profitable and predictable.

We proudly offer our sellers with the following a la carte services: • Individual property website that is both mobile and desktop friendly • Cross-platform social media exposure on both Keller Williams sites and my personal sites • Professional photography, video and 3D walk-through • A detailed floor plan included on the site and print marketing • Print marketing - beautifully crafted postcards, brochures and property statements to showcase your home

Staging and Professional Photography Prepare and present your property

It has been studied and shown that both the length of time on the market and sales price are positively impacted by a beautifully staged and photographed home. These are powerful tools not to be overlooked or underestimated. Selling a home is part science, part art. Beyond analytics and market conditions, there is the human element to consider. Every buyer is trying to imagine themselves living in the home they are viewing. Through the magic of staging and photography, you can ignite the flame of desire in a potential client to want to own and live in the space you are selling, and now call home.

Print Marketing Property brochures & property statements, postcards and advertising Property Brochures:

Just Listed postcards:

Custom designed to beautifully showcase your home

Sent to the surrounding community with the

and create the best impression to the buying market.

understanding that many buyers can come directly

Property Statements:

from contacts living right in the neighborhood.

An informational summary of the factual data and

Advertising:

metrics regarding your home.

If deemed appropriate as part of the marketing campaign, your home will be featured in the most widely read, high yield newspapers and magazines for increased exposure.

776 WISCONSIN | POTRERO HILL | $3,849,000 4 BEDS | 3 BATHS & POWDER ROOM | 2-CAR PARKING

This modern masterpiece features soaring ceilings and floor to ceiling windows that open up to breathtaking City skyline, bay and east facing views. The open span living, dining, and kitchen areas offer incredible light throughout the day and evening. A custom designed Studio Becker Kitchen awaits the gourmets and the streamlined design aficionado's alike.

Each Office Independently Owned and Operated. If your property is listed with another Broker, this is not a solicitation. Keller Williams Realty does not guarantee the accuracy of square footage, lot size, or other information concerning the condition or features of the property provided by the seller or obtained from public records or other sources and the buyer is advised to independently verify the accuracy of that information through personal inspection with appropriate licensed professionals.

Online Marketing & Social Media Property Websites, Video / 3D Walk-Throughs, Social Media and Keller Williams Listing Service Social Media: There is no denying the power of positioning your home in the midst of a strong social media campaign to create interest. Your property will be included in a well-crafted and consistent program. Keller Williams Listing Service (KWLS): The Keller Williams Listing Service is a powerful search engine that will further propel your property into the farthest reaches of the internet and gain additional exposure to serious and qualified buyers. Individual Property Website: An address specific site is useful for marketing your home online to generate interest and foot traffic. Video & 3D Walk-Throughs: Similar to the magic of photography and staging, video is another way to fuel buyer interest. Unique features of your property can be highlighted and brought to life. Video can be very useful for out of town buyers.

Your Open House Let buyers experience your home

Open houses provide a potential buyer with the opportunity to be in your home and imagine themselves living in the space. It is one of the best ways for buyers to discover and explore your home. We will design an open house program convenient for you that may include weekend events, broker and twilight tours, private showings and agent-only lockbox access. Additionally, every open house will be promoted on the MLS which syndicates to major portals such as Zillow, Trulia and RedFin. To capture local traffic, each event will be well marked with directional signs on key street corners.

Negotiate and Close Seal the Deal Negotiate

Should you accept, counter, or reject the offer?

Congratulations! Youâ&#x20AC;&#x2122;ve accepted an offer and now the

Negotiating the terms for the sale on what may be your

countdown begins. The closing of your home is urgent

biggest asset requires a professional team

and time sensitive. It requires organization, experi-

that has your best interests in mind. Do you need

ence and expertise.

a short or long escrow? Will you need to rent the property back? Are you buying another home on

As your agent and project manager, I will help you

contingency or moving out of state?

navigate the sellerâ&#x20AC;&#x2122;s disclosures, and make sure your interests are sufficiently protected and the net proceeds

As an experienced negotiator, I ensure that your best interests are represented and that you get the best terms and price for the sale of your home.

are accurately deposited into your bank account.

Closing Costs Who pays what?

The Seller customarily pays:

The Buyer customarily pays:

• Transfer Taxes

• Escrow fee from the title company

• Broker commissions

• Loan fees required by your lender

• Any judgments or tax liens

• Title insurance premium

• Any unpaid homeowner’s dues

• Fire and hazard insurance premium

• Delinquent property taxes

Transfer Tax Transfer tax is a transaction fee imposed on the transfer of land real property from one person (or entity) to another.

The transfer tax rate is variable, depending on the purchase price OR the fair market value, as shown in the chart below

If entire value or consideration is...

Tax rate for entire value or consideration is...

More than $100 but less than or equal to $250,000

$2.50 for each $500 or portion thereof

More than $250,000 but less than $1,000,000

$3.40 for each $500 or portion thereof

$1,000,000 or more but less than $5,000,000

$3.75 for each $500 or portion thereof

$5,000,000 or more but less than $10,000,000

$10.00 for each $500 or portion thereof

$10,000,000 or more

$12.50 for each $500 or portion thereof

Source: http://www.sfassessor.org/recorder-information/recording-document/transfer-tax

Ready When You Are

Letâ&#x20AC;&#x2122;s get started

We put this booklet together to help you understand

I would be honored to represent you in the sale of

the scope of our services.

your home.

You have many options when choosing an agent in

You will have the full support, enthusiasm and passion

San Francisco to represent you in one of the most

of the Keller Williams team and myself to deliver the

important transactions of your life. It is important that

exceptional results you expect and deserve.

you select an agent with whom you are comfortable discussing potentially sensitive issues, and someone you trust will represent your interests above their own.

COMPARATIVECOMPARATIVE MARKET ANALYSIS MARKET ANALYSIS

27 Blair Terrace, SanSan Francisco, 2126 Quintara Street, Francisco,California California94107 94116 PREPARED FOR PREPARED FOR

DadiKevin Gudmundsson Klung APRIL 4,12, 2018 FEBRUARY 2018

MAP OF ALL LISTINGS COMPARATIVE MARKET ANALYSIS

INTRO

2126MLS Quintara California 94116 # Status Street, San Francisco, Address Price 0

Subject

27 Blair Terrace, San Francisco, California 94107

462954

1483 Rhode Island Street

$965,000

466329

1458 Kansas Street

$995,000

468676

PREPARED FOR 12 Littlefield Terrace

468756

24 Blair Terrace

Kevin Klung

$899,000 $849,000

Status: S = Sold, P = Pending, P = Active Under Contract, A = Active

FEBRUARY 12, 2018

COMPARABLECOMPARATIVE PROPERTYMARKET STATISTICS ANALYSIS

ANALYSIS

Sold Listings Number of listings

Lowest price

$965,000

Average price

$965,000

Highest price

$965,000

Avg price per sqft

$989

Avg DOM

Pending Listings Number of listings

Lowest price

$899,000

Average price

$947,000

Highest price

$995,000

Avg price per sqft

$603

Avg DOM

Active Listings

2126 Quintara1 Street, San Francisco, California 94116

Number of listings Lowest price

$849,000

Average price

$849,000

Highest price

$849,000

PREPARED FOR

Avg price per sqft Avg DOM

Kevin Klung FEBRUARY 12, 2018

SUMMARY OF COMPARATIVE COMPARABLE PROPERTIES MARKET ANALYSIS

INTRO

Sold Listings Address

Beds

Baths

YrBlt

SqFt

Lot Size

1.00

1927

976

2,495.0

$965,000

976

2,495

$965,000

1483 Rhode Island Street Averages

Price

Sold Date 10/25/17

Pending Listings Address

Beds

Baths

YrBlt

1458 Kansas Street

5.00

1907

3,755

2,100.0

$995,000

12 Littlefield Terrace

2.00

1984

956

765.0

$899,000

2,355

1,432

$947,000

Averages

SqFt

Lot Size

Price

Sold Date

Active Listings Address 24 Blair Terrace

Beds 2 Averages

Baths 1.25

YrBlt 1984

SqFt

Lot Size

0 0

0.0

Price

Sold Date

$849,000 $849,000

2126 Quintara Street, San Francisco, California 94116

PREPARED FOR

Kevin Klung FEBRUARY 12, 2018

SOLD PROPERTY ANALYSIS COMPARATIVE MARKET ANALYSIS

Address 1483 Rhode Island Street Sold Averages

List Price

Sold Price

ANALYSIS

% of List Price

DOM

$ per Sqft

$899,900

$965,000

107.2%

$989

$899,900

$965,000

107.2%

$989

2126 Quintara Street, San Francisco, California 94116

PREPARED FOR

Kevin Klung FEBRUARY 12, 2018

ONLINE VALUATION ANALYSIS COMPARATIVE MARKET ANALYSIS

ANALYSIS

Sold Listings Address 1483 Rhode Island Street

Sold Date 10/25/17

Sold Price $965,000

Zestimate $1,191,659

Difference 23.5%

Pending Listings Address

Price

1458 Kansas Street

$995,000

12 Littlefield Terrace

$899,000

Zestimate $971,053

Difference 8.0%

Active Listings Address 24 Blair Terrace

Price $849,000

Zestimate $1,044,415

Difference 23.0%

Source:

2126 Quintara Street, San Francisco, California 94116

PREPARED FOR

Kevin Klung FEBRUARY 12, 2018

PROPERTY DETAILS COMPARATIVE MARKET ANALYSIS S

MLS #462954

1483 Rhode Island Street, San Francisco

Listing information

$965,000 Courtesy of Century 21 Baldini Realty

MLS#: 462954

Beds: 2

Sq Ft: 976

Sold Date: 10/25/17

Status: Sold

Baths: 1.00

Year Built: 1927

DOM: 15

Features Acres: 0.06 Lot Size: 2495.0 MLS Status (SFAR): Sold View(s): Partial, City Lights, San Francisco, Hills Remarks Potrero Hill home with some Views. This home features an Entry Area with Great Views of S.F. Two bedrooms, one bath, separate Dining Room, Liv Room with fireplace, Kitchen with Eating Area,plus bonus space. One car garage. Storage in Basement area, Rear Yard with some fruit trees.

2126 Quintara Street, San Francisco, California 94116

PREPARED FOR

Kevin Klung FEBRUARY 12, 2018

Information is deemed reliable but not guaranteed.

LISTING PHOTOS COMPARATIVE MARKET ANALYSIS S

1483 Rhode Island Street, San Francisco

MLS #462954 $965,000

2126 Quintara Street, San Francisco, California 94116

PREPARED FOR

Kevin Klung FEBRUARY 12, 2018

PROPERTY DETAILS COMPARATIVE MARKET ANALYSIS P

MLS #466329

1458 Kansas Street, San Francisco

Listing information

$995,000 Courtesy of Zephyr Real Estate

MLS#: 466329

Beds: 6

Sq Ft: 3,755

List Date: 12/13/17

Status: Pending

Baths: 5.00

Year Built: 1907

DOM: 40

Features Acres: 0.05 Lot Size: 2100.0 Lot Description: Fenced MLS Status (SFAR): Pending View(s): City Lights Remarks This is not Dorothy's Kansas. New paint, inside and out, new floors, lighting, kitchen counter tops, decks, stairs and more. Charming Victorian with great details, like plaster work, built-in buffet, tall ceilings. Three bedrooms, two baths, LR, DR, Den, office/media room, W/D in main house. Whole top floor is a master suite with private bath, office and attic/garret bedroom. Close to Lyft, Books, Inc. and a host of Potrero Hill restaurants and shops.

2126 Quintara Street, San Francisco, California 94116

PREPARED FOR

Kevin Klung FEBRUARY 12, 2018

Information is deemed reliable but not guaranteed.

LISTING PHOTOS COMPARATIVE MARKET ANALYSIS P

1458 Kansas Street, San Francisco

MLS #466329 $995,000

2126 Quintara Street, San Francisco, California 94116

PREPARED FOR

Kevin Klung FEBRUARY 12, 2018

PROPERTY DETAILS COMPARATIVE MARKET ANALYSIS P

MLS #468676

12 Littlefield Terrace, San Francisco

Listing information

$899,000 Courtesy of Zephyr Real Estate

MLS#: 468676

Beds: 2

Sq Ft: 956

List Date: 3/18/18

Status: Active Under Contract

Baths: 2.00

Year Built: 1984

DOM: 8

Features Acres: 0.02 Lot Size: 765.0 MLS Status (SFAR): Act Cont Show Remarks This bright townhome is located in sunny Potrero Hill, close to 101, 280 and transportation. The living and dining room are on the main living level, adjacent to the updated, well-designed kitchen with ample storage and counter space. The tranquil, private garden is outside the kitchen. The upper living level has two bedrooms, one with a built-in Murphy/wall bed. Both bedrooms have large closets with custom organizers. The hall bathroom has been remodeled. The Master suite has a remodeled bathroom with a steam shower and views toward the south. A private garage with washer/dryer and room for storage. This well maintained single-family residence is part of a PUD w/ HOA fee. The City of SF holds right of first refusal.

2126 Quintara Street, San Francisco, California 94116

PREPARED FOR

Kevin Klung FEBRUARY 12, 2018

Information is deemed reliable but not guaranteed.

LISTING PHOTOS COMPARATIVE MARKET ANALYSIS P

12 Littlefield Terrace, San Francisco

MLS #468676 $899,000

2126 Quintara Street, San Francisco, California 94116

PREPARED FOR

Kevin Klung FEBRUARY 12, 2018

PROPERTY DETAILS COMPARATIVE MARKET ANALYSIS A

MLS #468756

24 Blair Terrace, San Francisco

Listing information

$849,000 Courtesy of Pacific Union International Inc.

MLS#: 468756

Beds: 2

Sq Ft: 0

List Date: 3/1/18

Status: Active

Baths: 1.25

Year Built: 1984

DOM: 5

Features Acres: 0.0 Lot Size: 0.0 MLS Status (SFAR): Active View(s): Water Virtual Tour: Link Remarks Light filled 2 level view townhouse on the sunny slope of Potrero Hill. This residence is part of a PUD and is set on a private street. There are 2 bedrooms and one and a quarter baths on the top level. The main floor has an open floor plan and a large updated kitchen with stainless appliances. Direct access to the private rear patio and beautiful landscaped garden makes for seemless indoor outdoor living. There is a 1 car garge with storage and washer/dryer. This is a regular sale, there is no resale price restriction on this property. The City of San Francisco has a right of first refusal for up to 45 days so the escrow period needs to be 60 days. http://sfmohcd.org/city-second-loan-program.

2126 Quintara Street, San Francisco, California 94116

PREPARED FOR

Kevin Klung FEBRUARY 12, 2018

Information is deemed reliable but not guaranteed.

LISTING PHOTOS COMPARATIVE MARKET ANALYSIS A

24 Blair Terrace, San Francisco

MLS #468756 $849,000

2126 Quintara Street, San Francisco, California 94116

PREPARED FOR

Kevin Klung FEBRUARY 12, 2018

CONTACT ME

COMPARATIVE MARKET ANALYSIS

INTRO

Jerry Stynes & Blanca Aguirre Keller Williams

Download this report (PDF)

What is this bar code? This QR code makes it easy for you to download this report to your smart phone. 1. Make sure your phone can scan a QR code with its camera. If you don't already have one, you can try http://cloudcma.com/qr on your phone's browser to download an app, or do a Google search for the model of your phone along with the term "QR reader".

Mobile

1(415) 786-3088

E-mail

jerrystynes@gmail.com

Web

jstyneSF.com

BRE number

01400437

Address

775 Monterey Blvd

2. Now use that app to scan the QR code above.

2126 Quintara Street, San Francisco, California 94116

PREPARED FOR

Kevin Klung FEBRUARY 12, 2018