1234 MAIN STREET LUXURY RESIDENCES SAN FRANCISCO
About the Development Team
Brester Construction
Today Brester Construction is building single family homes, hundreds of multi-family units, and a bevy of commercial projects ranging from hospitals to schools. Over the years Brester has been honored to win several prestigious awards like the BBB Integrity Award, AGC Build Nebraska Award, and a BBB Finalist for the National Torch Award.
About Your Property
Luxury Residences
First In Class
Keller Williams • • • • •
The largest independent real estate franchise A network of over 146,000 real estate consultants with a projected growth of 300,000 800+ offices in the United States and Canada (50) major markets Excellence in cutting-edge real estate training, real estate coaching and real estate education Named “Most Innovative Real Estate Company” by Inman News
Honors and Awards • P rincipal 10 Best Companies for Employee Financial Security Keller Williams featured in Inc. Magazine for commitment to financial and physical wellness • Computerworld Data+ Editors’ Choice Award Keller Williams recognized for its business intelligence system • Inc. Magazine 5000 Made list of fastest-growing private companies— for the fifth year in a row • Franchise 500 Made Entrepreneur magazine’s list of top franchises—for the fifth year in a row • National Association of Hispanic Real Estate Professionals 250 Keller Williams had 25 representatives on NAHREP’s list of top-producing Latino agents • REAL Trends/Wall Street Journal “The Thousand” Keller Williams had 147 associates and teams on the list of top real estate professionals in America • Inman News Innovator of the Year Keller Williams is home to the real estate industry’s top innovator (Ben Kinney) • Inman 100 Most Influential Real Estate Leaders Report
6 Keller Williams representatives • SwanepoelPower 200 Most Powerful People in Residential Real Estate Report 10 Keller Williams representatives • The #1 Training Organization in the World across ALL industries - Training Magazine • REALTOR Magazine 30 Under 30 7 Keller Williams finalists and 4 winners, including the Web Choice winner • REAL Trends 500 126 Keller Williams offices ranked by transactions and sales volume – more than any other real estate franchise • REALTOR Magazine Volunteering Works Keller Williams associate Miriam Hernandez Ramirez, one of five award recipients • National Association of REALTORS Distinguished Service Award Both award recipients (Mike Brodie and Jim Helsel) are Keller Williams associates • Keller Williams 50 Top-Producing Agents 2016 3 Keller Williams San Francisco agents included (Marian Sichel, Dotty Hopkins, and Jennifer Rosdail)
The Power of Keller Williams
Keller Williams San Francisco New Construction Division, About KW New Homes Group KWSF New Homes Group is the New Construction team that assists developer clients with comprehensive, local knowledge of the market. We offer our clients invaluable insight and guidance in the development process, as well as the marketing, sales, and escrow management of new construction properties, including multi-unit developments, singlefamily residences, and total rehab investment properties.
Keller Williams San Francisco now has 3 state-of-the-art office facilities with conference rooms to support our agents throughout the city. 2207 Lombard St. San Francisco, CA 94123 1624 California St. San Francisco, CA 94109 775 Monterey Blvd. San Francisco, CA 94127
Boutique Service Global Reach
Leveraging our global connections Austin, Texas-based Keller Williams Realty, Inc., is the world’s largest real estate franchise, with more than 900 offices and 176,000 associates across the Americas, Europe, Africa and Asia. Since 1983, Keller Williams has grown exponentially and continues to cultivate an agent-centric, education-based, technology-driven culture that rewards agents as stakeholders. The company also provides specialized agents in luxury homes, commercial, and farm and ranch properties. Leveraging KWSF, InvestSF Real Estate Network and connections to over 176,000 national and international associates through the power of Keller WIlliams Luxury Homes International and KW Global Property Specialists, you can feel condfident your home will have an unmatched level of exposure.
• Belize
• Lesotho
• South Africa
• Botswana
• Mauritius
• Spain
• Canada
• Mexico
• Swaziland
• Colombia
• Monaco
• Turkey
• Costa Rica
• Nambia
• Turkish Republic of Northern Cyprus
• Dubai, United Arab Emirates
• Nicaragua
• United States
• England
• Northern Ireland
• Vietnam
• France
• Panama
• Zimbabwe
• Greater Shanghai, China
• Poland
• Indonesia
• Portugal
• Israel
• Scotland
Keller Williams Realty is the largest real estate franchise in the world--home to more real estate professionals than any other company. To date, master franchise agreements have been awarded across 31 countries and regions.
S TA G E 5 : A F T E R A C T I O N R E V I E W Refinement and Execution
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S TA G E 2 : P L A N N I N G Assign Sales Team Leader Conduct Sales & Marketing Summit Review/Approve Budgets and Critical Path Define Legal and Brokerage Requirements Determine Product Segmentation and Potential Builder Partners
Customized Real Estate Solutions
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S TA G E 3 : T R A I N I N G Personnel Growth/Expansion Lead Generation Tactics Fulfillment Processes Networking Personal Business Planning
DEVELOPER’S EXPERIENCE
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Stage 4.5: CLOSING & COMMERCIAL Financing. Escrow and Title Commercial Lease/Sale Scenarios Acquisition/Disposition Transaction Commercial Consulting
We think and work differently, what are you building? S TA G E 4 : E X E C U T I O N Determine Product Release Method Set Appointments Determine ROI Objectives and Measurement Systems D E V E L O P M E N TImplement S A L E STraining AND MARKETING Reporting and Action Planning
The Cunningham Group’s New Homes Division understands your passion because we are builders too. We build and curate real estate services to offer you, the builder, a development experience that D I S C Oproject. V E R With Y S the T Ahighest G E quality standards in mind we have created a partnership with Legacy International to maximizes the return on investment, saves time and bridges the way to your next development provide world-class consulting plus sales and marketing expertise for new development and master planned communities around the world. Feasibility Studies
Site Analysis Developer/Investor Meeting Project Scope and Definition Determines Next Steps S TA G E 6 : B R I D G I N G Fundraising Development Assemblage Land Sourcing
S TA G E 1 : P O S I T I O N I N G Interview Stakeholders Design and Hospitality Project Brand Positioning and Research
S TA G E 2 : P L A N N I N G Assign Sales Team Leader
DEVELOPMENT SALES AND MARKE TING
D I S C O V E R Y S TA G E Feasibility Studies Site Analysis Developer/Investor Meeting Project Scope and Definition Determines Next Steps S TA G E 1 : P O S I T I O N I N G Interview Stakeholders Design and Hospitality Project Brand Positioning and Research
S TA G E 6 : B R I D G I N G Fundraising Development Assemblage Land Sourcing
S TA G E 5 : A F T E R A C T I O N R E V I E W Refinement and Execution
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S TA G E 2 : P L A N N I N G Assign Sales Team Leader Conduct Sales & Marketing Summit Review/Approve Budgets and Critical Path Define Legal and Brokerage Requirements Determine Product Segmentation and Potential Builder Partners
Customized Real Estate Solutions
Stage 4.5: CLOSING & COMMERCIAL Financing. Escrow and Title Commercial Lease/Sale Scenarios Acquisition/Disposition Transaction Commercial Consulting
S TA G E 3 : T R A I N I N G Personnel Growth/Expansion Lead Generation Tactics Fulfillment Processes Networking Personal Business Planning
S TA G E 4 : E X E C U T I O N Determine Product Release Method Set Appointments Determine ROI Objectives and Measurement Systems Implement Training Reporting and Action Planning
’s New Homes Division understands your passion because we are builders too. We build and curate real estate services to offer you, the builder, a development experience investment, saves time and bridges the way to your next development project. With the highest quality standards in mind we have created a partnership with Legacy Internatio
Property Marketing Timeline
Our plan to get your home the most exposure SIGN LISTING AGREEMENT Go through and sign listing agreement.
LISTING GOES LIVE Listing is active on MLS CREATE COLLATERAL Develop print and digital marketing materials.
Finalize marketing plan Prep house to go to market - Staging - Repairs - Cleaning
Syndication to websites All marketing is launched to agent/consumer database
Craft unique social and email campaigns.
Broker/Public open houses
Send all print material to press
CRAFT THE NARRATIVE Story board a plan and narrative about home features and amenities. Document the property through photography and video Create a polished web page.
Private showings
OUTREACH Local outreach to brokers/agents Internal KW announcement to brokers and offices Submit ads for distribution
Online and Social Media
Online Advertising and Social Media Property Websites, Photography, Video / 3D Walk-Throughs, Social Media and Keller Williams Signature Online Listing Feed Social Media:
There is no denying the power of positioning your home in the midst of a strong social media campaign to create interest. Your property will be included in a well-crafted and consistent program. Keller Williams Signature Online Listing Feed
The Keller Williams Listing Service is a powerful search engine that will further propel your property into the furthest reaches of the internet and gain additional exposure to serious and qualified buyers. Individual Property Website:
A dedicated web page specific to your home is useful for marketing your home online to generate interest and foot traffic. Video & 3D Walk-Throughs:
Similar to the magic of photography and staging, video is another way to fuel buyer interest. Unique features of your property can
be highlighted and brought to life. Video can be very useful for out of town buyers who don’t have the opportunity to attend private showings or open houses.
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Coming together is a beginning. Keeping together is progress. Working together is success.
Online and Social Media
Henry Ford
About The Team With every listing KWSF commits to exposing our clients’ property using all effective avenues which consistently achieves the highest market value for the property. This approach will ensure
that the availability of your property is anything but a secret and puts the property in front of the maximum number of potential purchasers with sharp, professional quality materials and content. Our immediate marketing and advertising strategy includes but is never limited to the following resources: A Dedicated Custom Website with Professional Photography
Direct and Targeted Email, Postal, Web, Social Media & Door Knocking Campaigns Custom Target Market Advertising Design
The Proprietary Keller Williams Luxury Real Estate Database of Top International Professionals Top Agent Network
Multiple Listing Services (SFARMLS, KWLS) Proxio language translation services
Proprietary Database of all Realtors in The Bay Area
Editorial Writers and Submission sources for local and national periodicals focused on Real Estate and Design
To harness this multitude of resources at our command and consistently provide the highest level of quality service, Team InvestSF includes the following team of experienced professionals: Suzanne Gregg, Director, New Construction Division
Michael Basham, Broker Associate, Luxury Condominium & Residential Sales Roark O’Neill, Commercial Sales & Leasing Eden Cooney, Team Executive Assistant
Valerie Salvetti, Residential Leasing Specialist Anne Kennedy, CEO, Broker, Principal
Rick Cunningham, Broker, Operating Principal Blanca Aguirre, Sales Manager
Wendy Davis, SF Flagship Office Team Leader Danielle Bloch, Agent Services Director Jon Banasky, Marketing Manager
Shannon Sullivan-Moore, Marketing Specialist Tiffany Fetcher, Escrow Coordinator
Rex Boyd, Intersect Marketing PR Group
John Haas, Open Homes Photography and Custom Websites
Keller Williams San Francisco Team Members Wendy Davis,
Team Leader Keller Williams San Francisco 415.527.6622 wendydavis@kw.com
Anne Kennedy
Partner / Broker of Record Keller Williams San Francisco 415.483.9285 anne@annekennedy.com
Rick Cunningham
Owner / Operating Principal Keller Williams San Francisco 310.482.2004 rickcunningham@kw.com
What our clients have to say
Experience . Commitment . Results “Don’t plan on getting Suzanne on the phone until after 8:00 am, but when
“Suzanne is the best of the best! Relocating to San Francisco from across the
“Our extensive develop and sell experience included dealing with brokers who
you do, she is on the job! I have had the pleasure of working with Suzanne
country was made seamless by her dedication, professionalism and in depth
presented attractive figures (to eliminate their competitors) only to decrease that
on a couple of purchases, in challenging times for finding decent value – add
knowledge of the San Francisco market. As difficult clients looking for a property
figure in the process. That strategy is precisely what we are avoiding. Suzanne
opportunities. Suzanne and her team marketed and sold my first Equilibrium
well over a year, she remained patient while listening to our needs and helped us
Gregg brought expertise in this area of real estate, and together with her
Home. The creative process of conveying my vision for the project was handled
find a property we love with real income potential. In a tight SF market, Suzanne
company, who I worked with before, made me certain that we will make a good
in a way that truly demonstrated their expertise and understanding of the
fought vigorously for us and was a shrewd negotiator. We cannot recommend
partnership. Over the last 12 plus years we have built a construction team with
marketplace. As a local builder in an ever changing socioeconomic climate, you
Suzanne enough and look forward to using her for future transactions in SF.”
a small office back-up staff. We spent a long time looking for an agent we feel
need good agents in your corner that look out for you. You have that in Suzanne
- Jodi J.
comfortable working with.”
Gregg.” - Ewen Utting
- Kieran Buckley, Developer “From time to time Suzanne Gregg has brought me development projects with great potential and in 2002 helped me sell my condominiums in Russian Hill,
“Suzanne has been instrumental in selling our 12 units located at 723 Taylor St.
“We had a small residential development on Hotaling Place in the financial district
achieving the highest price per square foot in the neighborhood. Also, I trust
Her team has proven to me that we made the right choice, after interviewing other
of San Francisco. Suzanne Gregg of Paragon worked with us to market and
Suzanne to tell me what is really happening in the market, no spin.”
agents for the project. Wisdom, knowledge, and “knack” for attracting buyers to
sell the units. They did a great job and I would use them again. They provided
- Enda Keane, Developer
purchase units, has been the best I have seen in a long time. Good agents are
excellent advice, great contacts, area knowledge, and professional support.” - Charlie Klinedinst
hard to find and I will be calling her again in the near future.” “We have worked with Suzanne over the past few years and in all kinds of
- Colm Brennan
markets. In 2010, coming out of a very challenging economy, we sold 723 Taylor “Suzanne is a passionate supporter of the SF Housing Action Committee. I
St. The agents hung in there, continuously bringing new life into the marketing,
“Over the past 15 years I have known Suzanne to be a hard-working and very
appreciate the super job she does in assisting our group and support of the
and achieved top selling prices for the neighborhood. More recently, Suzanne
professional agent. From the fast-paced “Dot-Com” market to the current
Housing Hero’s of or city. Could not do this job without this kind of help and am
and her team listed our new project located at 2299 Market St. and did a great
recessionary market, Suzanne has brought me development deals and sold
very grateful.”
job helping to prepare everything from a comprehensive marketing package
property at the highest market prices achievable. She has represented me both
- Tim Colen, SFHAC
to get our construction loan, to prepping the property for sale, pre-qualifying
in selling and buying property in San Francisco and I highly recommend her.”
the building for buyer’s loans, and in the end got us terrific sales prices. She is
- Denis McMahon
“For many years Suzanne and I have worked together to find renovation
smart, intuitive, and can handle the pressure of San Francisco Real Estate.”
opportunities to tear apart and reposition on the market. We have had
- Angus McCarthy
tremendous success buying right and selling for top values – in all markets. I
“Suzanne Gregg is one of the smartest, most focused agents I’ve ever met, and would highly recommend her to anyone needing assistance with the large and
have known Suzanne for over 10 years and she has a principled approach to
“Knowledge, Integrity, Imagination, and Resourcefulness are but some of
complex financial transaction of buying or selling real estate in San Francisco.”
locating value-add sites and a great eye for marketing once we’re ready to sell.”
the qualities that Suzanne Gregg brings when you make her part of your
- Patrick Carlisle, Analyst
- John Schrader, Developer
development team. Honest answers to your questions based on their experience in today’s dynamic market. She always represents your project with the utmost
“I have worked with a number of brokers here in the city and out of state, but
professionalism but is not afraid to share a laugh when the time is right. I would
when it comes to buying and selling multi-family properties in San Francisco;
not hesitate to use her on my next project.”
nobody is as savvy and knowledgeable as Suzanne Gregg.”
- Steve Cooney, Developer
- Christopher Germain, Investor “The sale of our Presidio home was handled very professionally. With the “As a seasoned developer in San Francisco, you meet a lot of Realtors, and not
combination of Suzanne’s high end marketing her experience and contacts,
all are worth their salt. Suzanne Gregg has worked with contractors and builders
we had a qualified buyer before the first open house. We got our asking price
for many years and has the eye and sensibility for design and value. She has
and closed in two weeks. In this challenging market, I would say that’s pretty
assisted me a handful of transactions and throughout all negotiations; she has
remarkable.”
handled things very well. Suzanne is a true professional, and in my eyes, she
- Tracy & Robert Louv, Sellers
‘checks all the boxes’.” - Felim O’Reilly
Thank you so much
We’re ready when you are It is important that you select an agent with whom you are comfortable discussing potentially sensitive issues, and someone you trust will represent your interests above their own. We would be honored to represent you in the sale of your property. You will have the full support, enthusiasm and passion of the Keller Williams and Team InvestSF to deliver the exceptional results you expect and deserve.
Keller Williams San Francisco DRE# 01995149 415-816-9133
KWSF.com