The One who paints the skies and sketches the seas, the Creator of you and me, calls us His children. Each day I find myself in awe of God’s creation, forever captivated and inspired by His majesty. I design and create for His glory.
1 PERSONAL BRAND 2 RICHARD AVEDON 3 ISTANBUL 2024 4 BEN + PAIGE 5 SENIOR SHOW 6 TIMKEN MUSEUM 7 DEAR LAKE FOREST
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PERSONAL BRAND to grow Wildflowers serve as a reminder of God’s faithfulness. My brand identity reflects my desire to live a life with my eyes fixed on Him. I want my brand to embody my faith above all, but also as a reminder to myself of my purpose.
KELLEY PETERSON
2017
TYPEFACE // prestige elite TOOLS // Adobe Illustrator, InDesign, Photoshop
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RICHARD AVEDON to inspire This typographically driven poster series designed to complement the fashion photography of Richard Avedon, serves as marketing for the Richard Avedon Retrospective Exhibition at the Museum of Modern Art. Created to encourage and inspire the audience to view Avedon’s iconic photography, I wanted the typographic elements of the poster to come second to the imagery.
KELLEY PETERSON
2017
TYPEFACE // avenir TOOLS // Adobe Illustrator, InDesign, Photoshop PHOTOGRAPHY // Richard Avedon
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ISTANBUL 2024 to unite Motivated by the beauty and history of Istanbul, I created branding for the imagined Istanbul 2024 Olympic Games. An Olympic Games set in the Middle East would be its first in history, a Games that would show global unity and celebrate diversity. The branding reflects the eclectic design and color of the city, while maintaining the spirit of the Olympic Games.
KELLEY PETERSON
2017
ISTANBUL 2024 celebrate history
TYPEFACES // Century Gothic, Garamond TOOLS // Adobe Illustrator, InDesign, Photoshop
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BEN + PAIGE to celebrate My sweet friends Paige and Ben radiate pure joy in all they do. For their wedding invitation I wanted to create a fun and bright invitation to match their personalities and love they share for one another. A quirky illustrated portrait and fun patterns seemed fitting for the engaged couple.
KELLEY PETERSON
2017
TYPEFACE //
TamarilloJF TOOLS // Adobe Illustrator, InDesign, Photoshop
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SENIOR SHOW to share This poster was designed to celebrate the growth of the 2017 graduating Art and Design students. I longed to capture the essence of both visual art and graphic design majors through layered illustration, photography, and typography. PLNU served as an environment where we cultivated work and relationships and this poster embodies the culmination of our time here, while displaying information about our capstone events.
KELLEY PETERSON
2017
TYPEFACE // avenir TOOLS // Adobe Illustrator, InDesign, Photoshop
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TIMKEN MUSEUM to discover Inspired by the modern qualities of the historic Timken Museum of Art, I wanted to create a brochure reflective of both the style and collection of the museum. Located in San Diego’s historic Balboa Park, the Timken’s collection contains European Old Masters, Nineteenth Century American Art, and Russian Icons featured in a modern architectural building. The brochure is designed to mix old and new, with a focus on the collection and nod to the style of the Museum. KELLEY PETERSON
2017
TYPEFACE // Avenir, Garamond TOOLS // Adobe Illustrator, InDesign, Photoshop PHOTOGRAPHY // Timken Museum of Art
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DEAR LAKE FOREST to reminisce The thought of my hometown, Lake Forest, California, stirs memories of jumping on trampolines, building forts, and roller blading around the cul-desac. The songs come from old movies and the greatest hits from the oldies station. This mixtape cover design personifies and even romanticizes my nostalgia for home, poking fun at my own childhood memories.
KELLEY PETERSON
2017
TOOLS // Adobe Illustrator, InDesign, Photoshop
Design | Kelley Peterson
Printer | AdoramaPix
My heart is so full. I am so thankful for God’s direction in my life. Mom and Dad: thank you for your unending support in all I do. Courtney: thank you for your passion for design and dedication to your students. Classmates: thank you for the advice, ideas, and feedback. Roomies: thank you for all of the encouragement and tons of laughter.