La Chouette Standards Manual by kellichollar

Brand Standards Manual

TABLE OF CONTENTS Introduction . . . . . . . . . . . . . . . . . . . . . . . . 4 FAMILY OF MARKS . . . . . . . . . . . . . . . . . . 7 Primary Mark . . . . . . . . . . . . . . . . . . . . . . 8 Secondary Mark . . . . . . . . . . . . . . . . . . . 12

La Chouette Design Standards Manual

IDENTITY SYSTEM . . . . . . . . . . . . . . . . . Graphic Elements . . . . . . . . . . . . . . . . . Color Palettes . . . . . . . . . . . . . . . . . . . . . Typefaces . . . . . . . . . . . . . . . . . . . . . . . . .

19 20 22 24

BUSINESS SYSTEM . . . . . . . . . . . . . . . . Business Cards . . . . . . . . . . . . . . . . . . . . Letterhead . . . . . . . . . . . . . . . . . . . . . . . . Envelope . . . . . . . . . . . . . . . . . . . . . . . . . .

27 30 32 34

BRAND IN USE . . . . . . . . . . . . . . . . . . . . . Menu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Website . . . . . . . . . . . . . . . . . . . . . . . . . . . Donut Box . . . . . . . . . . . . . . . . . . . . . . . . .

37 38 40 44

BRAND MESSAGE La Chouette is a community-based donut shop that provides specialty donuts, coffee and tea drinks, and a great atmosphere for connecting, working, and studying. The name has two meanings in French; one of these is “the owl,” alluding to the shop’s 24-hour nature. “Chouette” also means bitchin’, the 90’s term for great or excellent. Both of these meanings played into the design solution for the shop, as the owl icon is used as a motif throughout much of the branding, and many of the design elements are somewhat retro and reminiscent of the bright, bold 90’s.

La Chouette Design Standards Manual

PURPOSE OF MANUAL The primary purpose of the standards manual is to clearly define the proper usage of the brand identity across all its various applications to ensure consistency throughout the brand. It will detail proper usage of logos, graphic elements, colors, typefaces, as well as the proper handling of business system items such as letter-head, mailing envelopes, and business cards. It will also provide examples of the application of the brand standards to interactive elements such as the website, menus, and packaging.

La Chouette Design Standards Manual

FAMILY OF MARKS

PRIMARY MARK The primary mark of La Chouette includes the name of the company, the tagline, and the icon. This mark represents the friendly and open atmosphere that La Chouette strives to provide its customers. Additionally, the mark is distinct and memorable. This mark is to be utilized whenever possible. Presenting all elements of the mark together is critical to customer recognition and identification. If the primary mark absolutely wonâ&#x20AC;&#x2122;t work, the secondary mark may be used instead [detailed on page 12]. The spacing between elements in the mark (including the spacing between letters or lines of text) is never to be altered; only used as shown. The colors are never to be changed, except for instances in which a one-color design is needed (detailed on pages 10-11). 8

La Chouette Design Standards Manual

REQUIRED SPACE + MINIMUM SIZING The primary mark should always have some ‘breathing room’ around it in order to prevent any inappropriate usage. To ensure an adequate amount of room is given, use the exact size of the ‘h’ in Chouette to create a buffer zone around the mark. The ‘h’ should align perfectly with every size except the left edge; here, the ‘h’ should align with the donut, not the edge of the owl, so that the negative space doesn’t appear to be too large. 1.6 in 0.47 in

La Chouette Design Standards Manual

In order to maintain legibility of the mark, it must not be scaled smaller than the given size. This is the size that is on the business cards (detailed on pages 30-31). One-color variations are to be held to the same minimum sizing requirements.

ONE-COLOR VARIATIONS To promote continuity across the brand, the primary mark is only to be used in these one-color variations, and only on these solid background colors. The mark should never be placed over a pattern or photo; instead, it should be placed on a white box with the full color mark, or on one of these onecolored options. Placing the mark on black is not a preferred option, but if it is absolutely necessary, the mark should be entirely in Sprinkles Blue.

La Chouette Design Standards Manual

SECONDARY MARK The secondary mark of La Chouette is to be used only in instances when the primary mark cannot be used. The secondary mark is the same as the primary mark in terms of spacing and colors, but there is no owl icon. For this reason, it is preferred that the primary mark is used. The spacing between elements in the mark (including the spacing between letters or lines of text) is never to be altered; only used as shown. The colors are never to be changed, except for instances in which a one-color design is needed (detailed on pages 14-15).

La Chouette Design Standards Manual

REQUIRED SPACE + MINIMUM SIZING As with the primary mark, the secondary mark must always have a scalable buffer zone around it to prevent accidental overlapping or other inappropriate usage. In order to prevent this, use the exact size of the ‘h’ in “Chouette” to create an adequate amount of space. The ‘h’ should align perfectly with the ascenders in “La Chouette,” the baseline in “Mighty Fine Donuts,” the edge of the last ‘e’ in “Chouette,” and the left edge of the ‘L’ in “La.” 1 in 0.31 in

La Chouette Design Standards Manual

In order to maintain legibility of the mark, it must not be scaled smaller than the designated size. One-color variations are to be held to the same minimum sizing requirements.

ONE-COLOR VARIATIONS Just as with the primary mark, for the sake of continuity across the brand, the secondary mark is only to be used in these one-color variations, and only on these specified solid background colors. In no circumstance should the mark be placed on a pattern, photo, or any other non-solid surface; instead, it should be placed on a white box with the full-color mark, or on one of these one-colored options. Placing the mark on black isn't preferred, but if it is truly necessary, the mark should be entirely in Sprinkles Blue.

La Chouette Design Standards Manual

PRIMARY MARK INAPPROPRIATE USES The primary mark is not to be altered in any way outside of the specified alterations in previous pages. The following are specific no-no’s, but in general, stay away from anything that isn’t the actual mark. a.

Do not fill in the negative space of the owl icon with any color, pattern, or image. Do not change the color of the mark so that the colors differ from each other. Do not change any part of the mark to a color that isn’t in the brand colors. Do not mix-match the colors of the owl icon.

Do not warp the mark by stretching, squishing, extending, or otherwise altering the proportions.

La Chouette Design Standards Manual

SECONDARY MARK INAPPROPRIATE USES a.

All of the examples from the previous page of inappropriate uses apply to the secondary mark as well. The following are additional things to avoid.

Do not abandon the set baseline of the text. The text should not be misaligned, on a curve, or anything similar.

Do not rotate the text at all. The mark should only ever be completely horizontal.

Do not replace the typefaces in the mark with any other typeface. Do not change the case of any part of the text.

mighty fine donuts La Chouette Design Standards Manual

IDENTITY SYSTEM

GRAPHIC ELEMENTS: OWL ICON The owl icon is intended to appear as part of the primary mark. However, it can also appear on its own as an identifying element. It should never attempt to replace the primary mark, and should always be used within the context of the brand (for example: the website pages, where the owl icon appears in the lower right corner of every page). The owl icon should follow the same rules as the primary mark; it must not be warped or re-colored, the transparency of the owl must remain as such, and any one-color needs must be met by the standards set on pages 10-11. Just as with the primary or secondary marks, the owl icon must have safe space observed. To do so, use the inner triangle of the head turned on its side on every side of the owl. 20

La Chouette Design Standards Manual

GRAPHIC ELEMENTS: CHOUETTE PATTERN The Chouette pattern is representative of the fun, whimsical, creative side of La Chouette. It is a combination of generic retro-inspired elements, such as the squiggle lines and the swirls, and elements specific to La Chouette branding, such as the donut (which is the same donut as in the owl icon) and the triangle (which is taken from the shape of the head in the owl icon). The Chouette pattern is intended to be used full bleed, and does not require safe space. However, when placing elements over the pattern, individual elements of the pattern must be removed in the required amount of space. A box of any color may not overlap the pattern. For examples, see the section pages in this book (pages 7, 19, 27, and 37) or the donut box (detailed on page 44).

La Chouette Design Standards Manual

PRIMARY BRAND COLORS

Strawberry Jam

Bavarian Cream

Blueberry

C:6 M:93 Y:80 K:0 R:226 G:56 B:62 Hex #e2383e Pantone: 199 up

C:2 M:8 Y:96 K:0 R:234 G:223 B:21 Hex #fedf15 Pantone: 115 up

C:99 M:76 Y:5 K:0 R:0 G:83 B:158 Hex #00539e Pantone: 7687 up

Strawberry Jam is the color of “La Chouette” in the primary and secondary marks, as well as the outline of the owl icon. Its other uses include:

Bavarian Cream is the color of the inner shapes of the owl icon. Other uses include:

Blueberry is the color of the tagline, “Mighty Fine Donuts,” in the primary and secondary marks. Other uses:

•

a background color an identifying color in the set of business cards for titles and headers in section headers

•

within the Chouette pattern

• • •

a background color in section headers on the website within the Chouette pattern

• • • •

a background color an identifying color in the set of business cards in section headers within the Chouette pattern

La Chouette Design Standards Manual

SECONDARY BRAND COLORS

Sprinkles Blue

Raspberry

Jelly Filled Purple

C:74 M:10 Y:18 K:0 R:14 G:173 B:200 Hex #0eadc8 Pantone: 639 up

C:28 M:99 Y:57 K:15 R:162 G:32 B:76 Hex #92204c Pantone: 208 up

C:30 M:100 Y:42 K:50 R:107 G:0 B:56 Hex #6b0038 Pantone: 229 up

Sprinkles Blue is not part of any of the marks, but may be used in other instances within the brand, such as:

Raspberry is also not part of the marks, but is used in other parts of the brand, such as:

Jelly Filled Purple is not used for any singular purpose like the other colors are. It is to be used for body text in instances when black cannot be used, header text for contrast purposes, and any other situation which calls for a dark contrasting color. Black should be the preferred color for body text, but Jelly Filled Purple should be the preferred color for any other dark colored object.

•

a background color an identifying color in the set of business cards for titles and headers in section headers

•

within the Chouette pattern

• • •

La Chouette Design Standards Manual

• • • •

a background color an identifying color in the set of business cards in section headers within the Chouette pattern

PRIMARY BRAND TYPEFACE Ronnia Condensed

Condensed Light

Condensed Italic

The primary typeface for the brand is Ronnia Condensed. This face is only to be used for headings, titles, and instances where there is only a number (such as the prices on the menu). This typeface should only be used in small quantities; in general, no longer than 2 lines of text or 12 words.

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%&*()

Condensed Light Italic

Condensed SemiBold

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%&*()

Text in this face must be uppercase or sentence case. Lowercase may not be used in this face. The minimum point size the face may appear in is 9 pts, or 11 pts if itâ&#x20AC;&#x2122;s reversed out.

Condensed Regular

Condensed SemiBold Italic

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%&*()

Acceptable colors for this typeface are anything in the primary or secondary colors when it appears on a white background. If it appears on a colored background, it should follow the same guidelines as the one-color marks (detailed on pages 10 and 14). 24

La Chouette Design Standards Manual

SECONDARY BRAND TYPEFACE Light

Medium

FreightBig Pro

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 !@#$%&*()

Light Italic

Medium Italic

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 !@#$%&*()

The secondary typeface for the brand is FreightBig Pro. This is to be used only for larger quantities of text, such as all the text in this manual and the descriptions on the shop items from the website (detailed on page 43).

Book

SemiBold

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 !@#$%&*()

Book Italic

SemiBold Italic

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 !@#$%&*()

La Chouette Design Standards Manual

Text in this face must be sentence case or lowercase. Uppercase may not be used in this face. The minimum point size the face may appear in is 10 pts. Text in this face should always be set in black, unless black cannot be used, in which case it should be set in Jelly Filled Purple. The only exception is if the face must appear reversed out, in which case the color must be follow the color guidelines of the one-color marks (detailed on pages 10 and 14) and the size must be at least 12 pts.

BUSINESS SYSTEM

BUSINESS SYSTEM ELEMENTS The business system elements are the professional face of the business and must remain consistent in all uses. These elements include the business cards, letterhead, and envelope, each of which are detailed on the next several pages. As a whole, the elements are cohesive and complement one another, and should not be altered besides content in order to keep that consistency within the brand.

La Chouette Design Standards Manual

793 Foothill Boulevard San Luis Obispo, CA 93405

Kathryn E. McCormick Professor of Design Department of Art & Design California Polytechnic State University San Luis Obispo, CA 93407 December 7, 2016 Dear Ms. McCormick, I would like to take a moment of your time to detail the concept and design solution for the branding redesign of Slodoco. The first change in this process was the name; the donut shop is now called La Chouette, which is French for “the owl,” referencing the shop’s 24 hours of operation and particularly relating to the primary audience, which is college students who are primarily studying late at night. Chouette is also the French word for “bitchin,” as in awesome or great. I translated this unique terminology into a 90s-inspired design concept, recognizable primarily by the pattern of various shapes that makes up much of the branding. This is also evident in the bright colors used. I believe that this aesthetic will be long-lasting as it has roots in a time period that was particularly influential on current and future generations. With the goals of enhancing a creative and collaborative atmosphere, appearing more welcoming and friendly, and unifying the brand in mind, all aspects of the design solution have been implemented in every part of La Chouette’s deliverables. The brand colors are fun and welcoming, and used across all parts of the brand. The Chouette pattern is implemented across many part of the design solution, including the entire business system, the donut box, the menu, and the standards manual. These, among the many other parts of the design solution, meet and surpass the goals set for La Chouette and will work well to promote the brand. Sincerely,

Kelli Chollar • owner kelli @ lachouette.com c: 805.239.5797 p: 805.782.9766 lachouette.com 793 foothill blvd. slo, ca 93405

La Chouette Design Standards Manual

Kelli Chollar kelli@lachouette.com

805.782.9766 lachouette.com 793 foothill blvd. slo, ca 93405

BUSINESS CARDS There is one business card for each member of the management staff. Each card is color-coded to associate the card with the individual, yet maintain consistency through the brand. The color in the Chouette pattern that matches the background must be changed to white; all other colors are to remain the same. The card to the immediate right, for the owner position, is printed at the actual size of the card, which is to be maintained at the standard 2 Ă&#x2014; 3.5. The corners are to be die cut to match the rounded corners of the printed cards.

Kelli Chollar â&#x20AC;˘ owner kelli @ lachouette.com c: 805.239.5797 p: 805.782.9766 lachouette.com 793 foothill blvd. slo, ca 93405

All text on the card is to be set in Ronnia Condensed. The name, cell number, and web address are to be in SemiBold, and the rest is to be Light. The name should be 14 pts and the rest of the information is to be 12 pts. 30

La Chouette Design Standards Manual

BUSINESS CARDS

Nina Smith • manager nina@ lachouette.com c: 805.826.5729 p: 805.782.9766 lachouette.com 793 foothill blvd. slo, ca 93405

Rose Johnson • events rose@ lachouette.com c: 805.528.4362 p: 805.782.9766 lachouette.com 793 foothill blvd. slo, ca 93405

Erin Garcia • head baker erin@ lachouette.com c: 805.713.5742 p: 805.782.9766 lachouette.com 793 foothill blvd. slo, ca 93405

Please note: reproductions of the primary mark on this page are not in keeping with brand standards and are not to be taken as example.

La Chouette Design Standards Manual

LETTERHEAD The letterhead functions as a template into which text is placed; the design elements (the Chouette pattern at the top, the secondary mark size and placement, and the owl icon and contact information) is not to be adjusted. The letter recipient’s contact information should be formated as shown in terms of order of information. The body of the letter is to be set in 11 pt Georgia Regular in black. The left and right margins of the letter are to be kept at 1.3". The space between the Chouette pattern header and the recipient’s name is to be kept at 0.5". The last line of the letter (here, the email address of the sender) is not to fall below the top of the owl icon. The letterhead should be printed onto bright white, ultra smooth, 65 lb. paper. 32

Kelli Chollar kelli@lachouette.com

805.782.9766 lachouette.com 793 foothill blvd. slo, ca 93405

La Chouette Design Standards Manual

word for “bitchin,” as in awesome or great. I translated this unique terminology into a 90s-inspired design concept, recognizable primarily by the pattern of various shapes that makes up much of the branding. This is also evident in the bright colors used. I believe that this aesthetic will be long-lasting as it has roots in a time period that was particularly influential on current and future generations. With the goals of enhancing a creative and collaborative atmosphere, appearing more welcoming and friendly, and unifying the brand in mind, all aspects of the design solution have been implemented in every part of La Chouette’s deliverables. The brand colors are fun and welcoming, and used across all parts of the brand. The Chouette pattern is implemented across many part of the design solution, including the entire busiElements onThese, this page are exact ness system, the donut box, the menu, and the standards manual. among the size fragments of the full letterhead for many other parts of the design solution, meet and surpass the goals set for La Chouette sizing reference. Refer to the scaledand will work well to promote the brand.

LETTERHEAD

down full replication of the letterhead design on page 32 for referencing placement of elements.

Sincerely,

Kelli Chollar kelli@lachouette.com Kathryn E. McCormick

12 pt. text size 15 pt. leading

1.85 in

Professor of Design Department of Art & Design California Polytechnic State University San Luis Obispo, CA 93407 December 7, 2016

9 pt. leading

1 in

805.782.9766 lachouette.com 793 foothill blvd. slo, ca 93405

Dear Ms. McCormick, I would like to take a moment of your time to detail the concept and design solution for the branding redesign of Slodoco. The first change in this process was the name; the donut shop is now called La Chouette, which is French for “the owl,” referencing the shop’s 24 hours of operation and particularly relating to the primary audience, which La Chouette Design Standards is collegeManual students who are primarily studying late at night. Chouette is also the French

ENVELOPE The envelope will not be changed from the displayed arrangement of all elements and text. The envelope will be printed in bulk, so all the user must concern themselves with is addressing and stuffing the envelope. The envelope is a standard #10 envelope, measuring 9.5" wide and 4.125" tall. The only part of the envelope that must be printed full bleed is the back flap which has the Chouette pattern covering its entirety. The envelope should be printed onto bright white, ultra smooth, 65 lb. paper.

793 Foothill Boulevard San Luis Obispo, CA 93405

La Chouette Design Standards Manual

ENVELOPE Elements on this page are exact size fragments of the full envelope for sizing reference. Refer to the scaleddown full replication of the envelope design on page 34 for referencing placement of elements.

4.125 in

1.95 in 0.72 in 0.72 in

La Chouette Design Standards Manual

793 Foothill Boulevard San Luis Obispo, CA 93405

12 pt. text size 14 pt. leading

BRAND IN USE

MENUS The shop menus are 5.5" Ă&#x2014; 8.5" and printed double-sided on 100 lbs. Items on the menu should be kept short and to the point; there should be no long sentences on what the flavor entails. Typeface specifications can be found on the next page.

Classics

Raised

Pillows

Coffee

sweet cake donuts $1 each, $10 dozen

sweet + fluffy $1.5 each, $15 dozen

big, light, nâ&#x20AC;&#x2122; fluffy $3 each, $28 dozen

always a classic

Flavors: chocolate maple strawberry vanilla

Flavors: glaze chocolate maple

Flavors: peanut butter

roast of the day flavored latte mocha cold brew

Toppings: sprinkles coconut flakes nuts chocolate chips cereal cookie crumbles powdered sugar

BEVERAGE MENU

DONUT MENU

Toppings: coconut flakes chocolate chips donut crumbles

apple cinnamon bear claw vanilla bean chocolate chip maple Specials: nutella thai tea chai tea

Tea amazingly soothing S

$2 3 $3.5 4 $4 4.5 $2 3.5

S hot tea iced tea chai tea

$2 3 $2.5 3.5 $3 4

Non-Caf not trying to be awake S hot cocoa milk orange juice

$3 4 $1.5 2.5 $2 3

La Chouette Design Standards Manual

MENUS

DONUT MENU Classics

Raised

Pillows

sweet cake donuts $1 each, $10 dozen

sweet + fluffy $1.5 each, $15 dozen

big, light, nâ&#x20AC;&#x2122; fluffy $3 each, $28 dozen

Flavors: chocolate

Flavors: glaze

Flavors: peanut butter

La Chouette Design Standards Manual

At left is an actual size cropping of the menu. The content of the menu may be changed to fit needs and new flavors of donuts coming into the shop, but the formatting must stay the same. The title is set in Ronnia Condensed SemiBold at 30 pts, the categories (Classics, Raised, Pillows) are set in Ronnia Condensed Bold at 14 pts, the prices and subsections are set in Ronnia Condensed Light at 12 pts, and the menu items are set in FreightBig Pro Light at 12 pts.

WEBSITE The website is the primary resource besides the shop itself for information about La Chouette. Each page of the website is described in detail on the next several pages.

La Chouette Design Standards Manual

WEBSITE PAGES

CALENDAR

location:

hours:

get in touch:

793 foothill blvd. slo, ca 93405

24 hours a day, 7 days a week

805.782.9766 hello@lachouette.com

ORDER

SHOP

CONTACT

CALENDAR

La Chouette Design Standards Manual

SHOP

CONTACT

Classics

Raised

Pillows

Beverages

sweet cake donuts $1 each, $10 dozen

sweet + fluffy $1.5 each, $15 dozen

big, light, nâ&#x20AC;&#x2122; fluffy $3 each, $28 dozen

find your perfect pairing with your donuts

Flavors: chocolate maple strawberry vanilla

Flavors: glaze chocolate maple

Flavors: peanut butter

Coffee: roast of the day flavored latte mocha cold brew

$2 3 $3.5 4 $4 4.5 $2 3.5

Tea: hot tea iced tea chai tea

$2 3 $2.5 3.5 $3 4

Non-Caf: hot cocoa milk orange juice

$3 4 $1.5 2.5 $2 3

Toppings: sprinkles coconut flakes nuts chocolate chips cereal cookie crumbles powdered sugar

The homepage of the website provides a quick glance at the main contact information, the navigation of the website, and images from the social feeds that give the visitor a quick idea of the feel of the shop.

ORDER

Toppings: coconut flakes chocolate chips donut crumbles

apple cinnamon bear claw vanilla bean chocolate chip maple Specials: nutella thai tea chai tea

The menu page contains all the same information as the printed menus, but it is displayed all in one view. Starting on this page and continuing through the rest of the landing pages, the owl icon is consistently placed in the lower right corner for identification and consistency purposes.

WEBSITE PAGES MENU

ORDER

SHOP

CONTACT

CALENDAR

JUNE 2017 1

Take it SLO 7pm

Name:

Phone number:

Email:

Date of pickup: /

CIRCUS ANIMAL PEANUT BUTTER

Custom order description:

CHAI TEA

Open Mic 4pm

THAI TEA RED VELVET

Comedy Night 10pm ($2)

S M T W T DOFFLE

Julia Shaw 5pm

CONTACT

Please fill out the following form and we will contact you within two business days to confirm your order!

JUNE SPECIALS

Movie Night 8pm

SHOP ORDER

NUTELLA

Box the Oxford 8pm ($10)

The calendar page displays the monthly calendar of events in the shop, including live artists, movie nights, comedy night, and other community events. The specials for the month are also displayed in a consistent manner.

The order form page is where customers can place a custom order. The intention is that customers will place the order here and a staff representative will contact them confirming the order before carrying it out. Requests made in-shop for special orders should be redirected to this page.

La Chouette Design Standards Manual

WEBSITE PAGES MENU

CALENDAR

ORDER

CONTACT

CALENDAR

ORDER

SHOP

T-Shirt $20 be comfy + rep your fav donut shop in this soft cotton t-shirt

Quarter Sleeve Shirt $22 comfy + donuts: what more could you ask for?

CONTACT

Sweatshirt

We’re located at

Kelli Chollar

Nina Smith

$35

793 foothill blvd. slo, ca 93405

kelli@lachouette.com

nina@lachouette.com

Rose Johnson

Erin Garcia

rose@lachouette.com

erin@lachouette.com

keeps you warm and toasty for those quick trips to the donut shop

Snapback hat

$15

$20

bring this mug into the shop for $1 off your coffee order! win!

perfect for warm central coast weather, or just a bad hair day

The shop page is where customers can purchase merchandise with La Chouette’s branding. There is no online purchasing; the items will be carried in-store so customers will come into make their purchases.

La Chouette Design Standards Manual

owner

manager

Come visit us 24 hours a day, 7 days a week

Give us a ring! Mug

SHOP

805.782.9766

events coordinator

special orders

The contact page contains all the contact information for the shop as well as the individual managing staff members. The managing staff ’s contact information is limited to their email, and does not include a phone number; this can only given on the business card.

DONUT BOX The La Chouette donut box differs from the traditional pink donut box and is instead covered by the Chouette pattern. The primary mark is front and center on the box and, in keeping with brand standards, is given the proper amount of safe space.

La Chouette Design Standards Manual

T-SHIRTS These t-shirts are the same that are sold in the shop; they are also the primary uniforms for staff members while they are working.

La Chouette Design Standards Manual