Kellogg School of Management Brand Book

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AT WHAT POINT

DO YOU MOVE FORWARD? AT WHAT POINT

DO YOU TAKE CONTROL? AT WHAT POINT

DO YOU DECIDE TO REALIZE YOUR TRUE LEADERSHIP POTENTIAL?


WE BELIEVE BUSINESS CAN BE BRAVELY LED, PASSIONATELY COLLABORATIVE AND WORLD CHANGING. This is the point. It’s what the Kellogg School of Management stands for. It’s why we attract students who have the courage to challenge conventional thinking, who have the will to lead positive change. We educate, equip and inspire our students to build and lead strong organizations. To face outward and think forward. To become adaptive, resilient and bold in the face of unprecedented challenges and enormous opportunities. This is our attitude, the way we see the world. Our courageous and collaborative spirit has sustained our school and our graduates for more than 100 years. It inspires how we prepare students today to manage and lead in the 21st century. This is the point of a Kellogg MBA.

At what point will you join us?

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INTELLECTUALLY VIBRANT, INNOVATIVE AND SOCIALLY ENGAGED Kellogg is a global community. The world knows us for our grounded wisdom that marries the power of analytics and people. For our pioneering spirit that challenges convention and drives change across organizations, markets and communities. For our collaborative culture that embraces and mobilizes the power of the team to create change and move the world forward. This balanced, yet highly dynamic interplay between the study of management and the study of markets materializes throughout our curriculum. We teach the science of management and the art of leadership. We develop insights based on theoretical models and their practical application to the challenges leaders must face today. We emphasize the mastery of analytical skills to achieve business success and the social acumen to lead and inspire others. We teach all of this within a culture that is inherently and unmistakably Kellogg, a culture defined by our passion for collaboration and the personal satisfaction we derive from achieving ambitious, impact-driven goals.

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GLOBAL PRESENCE OF KELLOGG ALUMNI

+ 53,000

BUSINESSES + ORGANIZATIONS WHERE OUR ALUMNI WORK

GLOBAL ALUMNI

NOTABLE KELLOGG ALUMNI AND PROMINENT SPEAKERS

Ali Babacan ’92

Soledad O’Brien

Joe DePinto ’99

Bill Rasmussen

Douglas Conant ’76

Miles White

Thomas C. Freyman ’83

Eric Lefkofsky

Yung-ku Ha ’81

W. James McNerney Jr.

Stephen Hafner ’97

TomÁs MÁlaga

John Hoeven ’81

Ginni Rometty

u.s. senator, north dakota

senior vice president and group executive for sales, marketing and strategy, ibm

Bill McDermott ’97

Praful Patel

Gordon Segal ’60

Andrew Ross Sorkin

deputy prime minister, republic of turkey

anchor and special correspondent, cnn

ceo and president, 7-eleven

founder, espn

former president and ceo, campbell soup

ceo, abbott laboratories

cfo and executive vice president, abbott laboratories

co-founder and executive chairman, groupon

chairman, president and ceo, the boeing company

president and ceo, citibank korea

chief economist, itaú private bank international

co-founder and ceo, kayak

co-ceo, sap

cabinet minister for heavy industries and public enterprises, republic of india

co-founder and chairman, crate and barrel

reporter and columnist, new york times

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welcome to kellogg

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Spend time at the Kellogg School of Management and you’ll soon understand what we mean when we say, “Think bravely.” At the highest levels, it means being a leader who will question conventional thinking and challenge the status quo. It means making every team and every organization you touch better because you are there. In very concrete terms, it means learning the architecture of collaboration and how to catalyze people and resources to lead positive change in organizations, communities and the world. It means understanding the demand side of markets to identify consumer wants and human needs, and develop better products, services and solutions to meet them. Brave thinking requires mastering the mindset and mechanisms of innovation, and how to generate bold new ideas and make them happen. This is what Kellogg believes. It also means developing a broader wisdom and understanding of the public and private interface, and how to sustain organizations in a capitalistic economy firmly grounded in ethics and law. This is what “Think Bravely” means. This is what Kellogg believes. As an alumna and dean, I invite those who share our passion and purpose to join our community of brave thinkers.

sally blount 92, dean

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BALANCING THE SCIENCE OF MANAGEMENT WITH THE ART OF LEADERSHIP 6


It takes know-how to build an organization with all the right parts in all the right places.

You must also understand how people work together and how to influence and inspire them to do it consistently and well. When we talk about passion for collaboration and the power of the team, we’re talking about more than cooperation and consensus. We’re talking about working together to achieve

It takes insight and finesse to keep those parts

well-defined, high-impact goals and then enjoying

aligned and working in sync toward a common

the rewards of success together.

purpose. Success lies in identifying the linkages, understanding the synergies and creating the right

That is why we pursue a carefully balanced approach

connections.

to management education: the study of organizations in tandem with the study of the processes — the

First, you must know how business works and master

dynamic push and pull — that drive consumer, business

the fundamentals. That’s why Kellogg emphasizes

and financial markets forward.

a solid academic foundation firmly grounded in core business disciplines. By design, it prepares

It’s this balance of business intelligence and social

highly effective managers to lead highly complex

acumen that distinguishes the Kellogg graduate

organizations.

from all others.

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BASANI maluleke program status:

full - time student, two - year program

focus:

finance, management + strategy

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COURAGE TO ACCEPT THE CHALLENGE OF CHANGE

“With my new skills, I’ll be able to collaborate more effectively within any firm, expand its multinational status and make South Africa more visible on the world stage.” When I traveled to the United States to visit Kellogg,

With assistance from my South African business

I noticed how the students seemed to be such a vital

network and a South African airline, we brought

part of the school. I wanted to be a part of that. I was

His Excellency Thabo Mbeki, the former President

working in South Africa in corporate finance and was

of the Republic of South Africa, to campus as our

an attorney before that. If I truly wanted to know who

keynote speaker. His presence generated a lot of

I was and where I wanted to go, I’d have to rise above

media attention and contributed significantly to the

the ordinary and immerse myself without distractions.

conference’s remarkable success. I’ll continue to work to place South Africa more firmly in global affairs and

Moving to the United States with only my South

to transform how the world sees and does business

African perspective was a massive change. One of

with my country.

Kellogg’s biggest gifts is deep thinking that considers problems from many angles. Understanding where

My prior legal and finance experience will also

people come from really adds value to one’s life.

continue to serve me well when I return home.

Now I’m more patient, less argumentative. I plan to

With my new skills, I’ll be able to collaborate more

stay on that level.

effectively within any firm, expand its multinational status and make South Africa more visible on the

Recently, I was overall conference co-chair for

world stage. And I’ll keep practicing what I’ve learned

the 2011 Kellogg Africa Business Conference. We

here: the power of self-reflection and the ability to

collaborated with the planning committee to identify

accurately anticipate where I can make meaningful

a theme, were responsible for panel discussions and

contributions to the world.

speaker topics, engaged U.S. and African corporations for sponsorship, and selected and invited speakers and panelists from the United States and Africa.

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MORE THAN TEACHERS. THEY WRITE THE BOOKS.

At Kellogg, the transfer of knowledge happens in direct engagement with Kellogg faculty members — world-class thought leaders and groundbreaking researchers who define and help shape the fields in which they practice. In many instances, Kellogg faculty actually write the textbooks that you — and students at other management schools worldwide — use in class. The difference? At Kellogg, you’re interacting face-to-face with the authoritative source.

published textbooks and references by Kellogg faculty

Like the students they teach, Kellogg faculty members represent an incredible cross-section of intellectual interests, international backgrounds and life experiences. Experts in their respective disciplines and practitioners grounded in the realities of business, they are highly sought after by corporations, industries and governments to provide insight and guidance on some of the world’s toughest business and social issues. Most critical to your future, they are passionate teachers and wise mentors committed to sharing knowledge and engaging in vibrant discourse with their students.

Inside the classroom and through personal interaction, Kellogg faculty members bring theory to life so you can apply it in yours. 10

to learn more about kellogg faculty, visit: kellogg.northwestern.edu/Faculty


Arvind Krishnamurthy

Timothy Calkins

marketing; health enterprise management

finance

David AUSTEN-SMITH managerial economics + decision sciences; social enterprise

Gregory Carpenter marketing

Gad Allon managerial economics + decision sciences; operations

Janice Eberly finance

Steven Rogers

Leigh Thompson

finance; entrepreneurship + innovation

management + organizations

Beverly Walther

Harry Kraemer management + strategy

accounting information + management

Ronald Dye

Sunil Chopra

accounting information + management

managerial economics + decision sciences; operations

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Daniel Diermeier managerial economics + decision sciences; international business + markets; social enterprise

IBM Professor of Regulation and Competitive Practice Director of the Ford Motor Company Center for Global Citizenship

UNCOMMON COLLABORATION. EXTRAORDINARY RESULTS. Many experts have long acknowledged the potential

The result of their vision was Northwestern

for finding solutions to serious economic and social

University’s Global Health Initiative, an alliance

issues through effective partnerships among private

of private pharmaceutical companies, nonprofit

sector businesses, governments and nonprofits.

supporters, the Kellogg School of Management and

Few proposed models, however, have included a

the McCormick School of Engineering and Applied

distinct role for academia within that mix.

Science to develop solutions to critical health issues facing underserved communities worldwide.

That changed decisively in 2004, when Professors Daniel Diermeier from the Kellogg School of

It’s working. One product currently under develop-

Management and David Kelso from Northwestern

ment is an inexpensive, battery-powered, totally

University’s McCormick School of Engineering and

portable device for HIV testing among infants. Once

Applied Science envisioned a new model for address-

approved, it will reduce the time a mother must wait

ing complex issues, particularly in healthcare delivery

for her infant’s HIV test results — and for treatment

and infectious disease treatment. They saw the

to begin — from several weeks or months to under

inclusion of academia in the established paradigm

an hour.

of public/private partnerships as a more effective approach to addressing the dearth of resources available to treat diseases common to the world’s poorest

to learn more about the global health initiative visit: kellogg.northwestern.edu/research/GHI

people — malaria, tuberculosis, polio and HIV/AIDS.

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DISCIPLINE-DEFINING RESEARCH :

REQUIRED READING.

AT TOP BUSINESS SCHOOLS WORLDWIDE, BOOKS AND REFERENCE WORKS BY KELLOGG FACULTY MEMBERS ARE STANDARD TEXTS:

David Austen-Smith + Jeffrey Banks positive political theory ii: strategy and structure

David Besanko + Ronald Braeutigam

MORE THAN

microeconomics

David Besanko, David Dranove, Mark Shanley + Scott Schaefer

FACULTY-DIRECTED RESEARCH CENTERS

economics of strategy

GLOBAL THOUGHT LEADERSHIP :

Jeanne Brett

negotiating globally

Timothy Calkins + Alice Tybout, Eds. kellogg on branding

SUPPLY CHAIN MANAGEMENT

Sunil Chopra + Peter Meindl

supply chain management: strategy, planning and operation

GAME THEORY

Anne Coughlan, Erin Anderson, Louis Stern + Adel El-Ansary marketing channels

DISPUTE RESOLUTION

David Dranove

the economic evolution of american health care

CONSUMER BEHAVIOR

PUBLIC FINANCE

Philip Kotler + Kevin Keller marketing management

Robert McDonald

derivatives markets

excellence across disciplines

Steven Rogers

the entrepreneur’s guide to finance and business

Leigh Thompson

the mind and heart of the negotiator

ECONOMICS

Rakesh Vohra

advanced mathematical economics

REAL ESTATE

john ward

keeping the family business healthy

Daniel Diermeier

reputation rules: strategies for building your company’s most valuable asset

ENTREPRENEURSHIP

Harry KRAEMER

from values to action: the four principles of values-based leadership

BIOTECHNOLOGY

JAMES Shein

reversing the slide: a strategic guide to turnarounds and corporate renewal

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angela lee focus:

marketing, international business + markets


title:

mechthild esser nemmers professor of marketing

joshua rauh focus:

corporate finance, public finance, pension funds


title:

associate professor of finance

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faculty spotlight:

BOLD RESEARCH ABOUT THE DEMAND SIDE OF MARKETS Angela Lee thinks unconventionally about how

roots,” she says. “We want to have food so we can

consumers’ emotions and goals affect their choices.

grow and multiply, but we also want to avoid being

She also thinks about the impact that marketers

food so we can survive.” Professor Lee then explains

can have on the world beyond products and profits.

how the way people act in accordance with these

Her research and teaching reflect her often non-

needs may help or hinder their goals — while a “fit”

traditional approaches.

way strengthens people’s resolve, a “nonfit” way weakens it.

A consumer psychologist, Professor Lee focuses her research on consumer motivation, cross-cultural

In her teaching, Professor Lee has also taken a

consumer psychology and nonconscious influences

pioneering path. In 2011, she introduced a new

of memory on judgment and choice. She received

Kellogg MBA course on social impact marketing

the 2006 Stanley Reiter Best Paper Award for her

— the application of marketing frameworks and

research on self-regulation and persuasion, which

techniques to leverage institutional or individual

she explains with understated wit.

resources to advance a good cause, such as recruiting volunteers to support cancer patients

The “self-regulatory focus” framework says that

or addressing the global clean water crisis. The

human nature is driven by two motivational factors,

experimental course integrates psychology and

a “duality” — the need to be nurtured and the need to

marketing and includes the effective leveraging of

feel secure — that dictates how we “regulate” our

social media such as Facebook, Twitter and YouTube.

behaviors and attitudes. “Both have evolutionary

faculty spotlight:

INFORMING PUBLIC DISCOURSE Professor Rauh’s research has been reported in

“Very, very instructive and compelling.” That’s how a congressional senior policy advisor described

major national and international media, including

Professor Joshua Rauh’s research on state and local

CNN, NPR, The Wall Street Journal, Financial Times,

pension systems in the United States.

The Economist, The New York Times, and numerous others. Of more lasting impact, his work has been

A leading authority in the national pension fund

used extensively by the U.S. Congress in its delib-

debate, Rauh has made headlines with his predic-

erations on the issue, and has played a major role in

tions that without basic reform to the current

national policy development.

pension system, many large state pension funds

Professor Rauh’s earlier research also has earned

will “run dry,” some possibly as early as 2018.

international recognition. His work has appeared

In testimony before members of the U.S. House

in some of the world’s most respected journals in

Judiciary Committee, Rauh warned, “This hidden

economics and finance. He was awarded the 2006

debt will eventually force states and localities to

Brattle Prize, given for the outstanding research

choose among the unpalatable options of cutting

paper on corporate finance published in The Journal

services, raising taxes, attempting to reduce

of Finance.

benefits owed to public employees, defaulting on other obligations or seeking a federal bailout.”

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My co-workers have noticed big changes in me. Ideas come to me more frequently. I’m able to ask better questions with a deeper level of understanding. scott PORTER, MD

program status:

executive mba student, evanston campus

focus:

healthcare

CHALLENGE CONVENTION TO ACCELERATE CHANGE. Innovation is driven by knowledge of markets and

challenges and capitalize on opportunities, however,

culture and an ability to spot emerging trends. It’s

we must do more than acknowledge, identify and

also about knowing where the roadblocks are, who is

analyze them. We must convene the conversations

building them and how to overcome them.

that matter. Challenge the status quo. Put bold ideas on the table. Gather the people who can make a differ-

The Kellogg MBA curriculum is renowned for the way

ence. Put a plan in place and take decisive action.

it balances the study of markets and management. It is at this pivot point that innovation happens and

When we do that well, the world will notice. That’s when the world will begin to change.

tangible progress emerges. Today’s leaders face economic and social challenges that are more daunting than ever before. At Kellogg, we believe the opportunities for meaningful change and impact are also far greater. To confront

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gino luci program status:

full - time student, two - year program

focus:

operations management director of prospective students, hispanic business student association co - president of the gay and lesbian management association

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THE POWER TO INFLUENCE MARKETPLACE THINKING

I know we have the power to influence people and change how they think. It’s all about innovation — that’s what drives me. I want to change the world with the products I launch. I knew my corporate experience and marketing interests would be challenged and expanded at Kellogg. I wanted to improve my cross-functional skills, because everything I’d done to that point had been on a consumer level. I also wanted to understand the entire operational process, consumer-focused psychology and the creativity involved with bringing a product to market successfully. I had to break out of my comfort zone. I was happy to discover diversity on many levels at Kellogg. Not just cultural diversity, but diversity in people’s thinking. It didn’t take long for me to realize that if I wanted to be a true leader, I needed to become a stronger team member as well. This isn’t a school where you take classes and just go home. The students and the faculty are a community. I’ve seen so many students do great things here. It pushes me to ask more of myself. I currently work with faculty and students to enhance the Kellogg experience. I’m also the director of prospective students for the Hispanic Business Student Association and co-president of Gay and Lesbian Management Association.

student clubs AND organizations: Representing the rich diversity of Kellogg students’ academic, cultural, professional, social and athletic interests

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“I had to break out of my comfort zone. I was happy to discover diversity on many levels at kellogg. Not just cultural diversity, but diversity in people’s thinking.”


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REAL COLLABORATION. REAL RESULTS. Properly led and clearly focused collaboration is the surest route to innovation and change. Real collaboration has little to do with compromise or simple cooperation. Rather, it’s about a room full of people focused on excellence, willing to put egos aside and even risk failure to discover a new and better path. It demands dedication, intensity and keen social insight. Real collaboration calls for humility — to admit there may be people in the room who can do something better than you, and the accompanying wisdom to let them. It takes knowing when to lead, and when to listen. Real collaboration demands diverse thinkers and doers who want to learn from one another, put themselves on the line and achieve more together. Real collaboration fuels the fire of true business success; it is the model Kellogg pioneered. You can find no better place than here to learn, practice and ignite the spirit of collaboration.

My classmates come from 23 countries and countless industries. Our review sessions have become 0ptimal times for discussing real-world applications. Njideka Harry

program status:

executive mba student, miami campus

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focus:

social enterprise / nonprofit


IVI KOLASI program status:

full - time student, two - year program

focus:

corporate innovation, new business development, business model development co-president, emerging markets club; student leadership team, kellogg innovation network 2012 global summit

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MANAGING COMPLEXITY IS NOT A SOLO ACT

“We face incredibly complex challenges today that cannot be tackled in isolation. We’re challenged to find ways to influence decisions without taking over and to communicate the right idea effectively so the team can work toward the right goal.” After five years at a successful nonprofit, I realized

decisions without taking over and to communicate the

I had minimal exposure to the corporate sector. Ini-

right idea effectively so the team can work toward the

tially, I chose Kellogg to help balance out my quantita-

right goal.

tive, qualitative and entrepreneurial sides.

I’ve learned how valuable it is to get people excited

I quickly discovered how much more is available here,

about an idea and sustain it throughout the project.

in and out of the classroom — access to emerging

Now I recognize when it’s right to step forward to

domestic and international market trends, exposure

lead, and when to step back and help with the team’s

to different business cultures, industries and manage-

direction.

ment levels as well as the chance to explore solutions across many disciplines.

Kellogg has given me the confidence to use my

As a member of the Emerging Markets Club, I’m work-

problems. I can’t imagine how this personal and

ing to bring even more global cases to the classroom

professional evolution could’ve happened anywhere

and to network with other clubs. We face incredibly

else.

intuition and leadership skills to tackle real business

complex challenges today that cannot be tackled in isolation. We’re challenged to find ways to influence 23


Locally grounded. Globally attuned. the netherlands

kellogg school chicago kellogg ( part - time ) school evanston

canada

united kingdom

kellogg school miami ( emba ) germany mexico germany

Kellogg’s global academic

chile

partnerships offer opportunities worldwide for direct engagement and immersive experiences

spain

with international economies, management structures and business models. exchange programs

switzerland EXECUTIVE MBA joint programs

kellogg main campus

france argentina

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Businesses thrive by organizing their resources

The world of Kellogg is a connected community

in a way that is locally grounded but globally

of academic partners, idea generators and prag-

attuned. As Kellogg’s global footprint expands, so

matic thinkers who broaden your perspective and

do opportunities for our students to greatly expand

engage your intellect at levels most students have

their view of the world — the who, what and why

never explored.

of business, economies and cultures worldwide. Our

This is the power of the global Kellogg community:

international presence — realized through our global

to simultaneously ground you in the moment and

partnerships and our joint degree and international

inspire you for the future.

exchange programs — creates an ideal educational ecosystem for doing just that.

norway denmark

people ’ s republic of china

hong kong

people ’ s republic of china: hong kong

italy

japan

israel india thailand

south africa

australia

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Expand your view of the world firsthand. 26


STUDENTS WHO PARTICIPATE IN INTERNATIONAL LEARNING

There’s no such thing as a domestic agenda anymore. The world is one marketplace. Leadership in it demands a broad understanding of international business issues and the ability to communicate effectively across geographical boundaries and cultural divides. This essential, expanded worldview is infused

on issues such as international expansion, new

throughout the Kellogg curriculum, embodied in the

marketing opportunities, customer relations and

diversity of our faculty and student body, and brought

marketplace analysis. During the final weeks of the

to life through global initiatives, experiential learning

course, students travel to the client company’s home

and international academic partnerships.

country to complete their research and present their recommendations to company executives.

Global Initiatives in Management In this intensive global business leadership course,

Global Electives Week

teams of classmates with a faculty advisor create

Our Executive MBA Program offers multiple

and engage in a challenging 10-week curriculum

opportunities to build a global network. Students

that culminates in a two-week international field

can complete electives at our international partner

experience. Participation builds valuable leadership

schools, where local faculty share rare, on-the-ground

skills and a keener awareness of the global business

insights into national and regional business practices,

environment.

culture and politics. All program students also participate in our intensive International Live-In Week on the Evanston campus, a gathering of students from across

Global Lab

all our global partner Executive MBA programs.

To provide practical experience in international business, Global Lab pairs Kellogg students with businesses abroad to provide real-world consultation

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Executive MBA Program

/

Miami is a leader — and hub to the Americas — in several areas, including finance, commerce, media, culture, international trade, entertainment and art.

A cosmopolitan city and thriving economic

international locations Executive MBA Partners

hong kong, china

kellogg - hkust

tel aviv, Israel

kellogg - recanati

powerhouse that’s home to

some of the nation’s largest banks, brokerage houses, and consulting and commodity firms.

toronto, Canada

kellogg - schulich

vallendar/frankfurt, germany kellogg - whu

Kellogg is the incubator where you will be pushed by others and, in turn, push yourself. This is the school that encourages you to see further. It’s equally energetic and grounded, allowing for both engagement and quiet introspection.

Your learning experience isn’t limited to faculty expertise. Kellogg students come from every sector of business and every curve of the globe. Our team-based approach ensures you will build an enduring professional network and develop lifelong friendships from among their ranks.

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ENERGIZED, DRIVEN AND READY TO LEAD

general management as a CEO. Of course I know

“I’M MORE ENERGIZED, DRIVEN AND READY TO SEE WHAT HAPPENS NEXT. YOU DON’T GET MANY OPPORTUNITIES TO DIRECTLY SHAPE YOUR LIFE. HERE, YOU HAVE TWO YEARS. IT’S A GIFT TO BE ABLE TO DO THAT.”

accounting, but I’m looking at cases now and learning what others have done in their environments. I’m obviously older now, but I know I’m in a great school with exceptional classmates and professors. I’m getting a different kind of more out of my MBA program. It’s definitely focused on management and leadership, but still touches on everything. In acquisitions today, you rarely work on your own.

I fly in every weekend from Montreal for class at

You have to learn to lead and motivate groups. I listen

Kellogg. As CFO for a major defense industry contrac-

first, understand the challenges, then offer an opinion

tor, I’ve been working internationally for years, so I’m

or suggestions. If you don’t listen, you’ll never get

accustomed to travel. I enjoy the challenge of taking

anywhere.

on a job and going with it. I always meet great people, and my career is going well.

I’m more energized, driven and ready to see what happens next. You don’t get many opportunities to

I was 30 when I began heading up General Dynamics’

directly shape your life. Here, you have two years. It’s

financial offices in Madrid, Zurich and Montreal. I am

a gift to be able to do that.

currently the Chief Financial Officer of the Montrealbased unit.

Since this article was originally published, Firat was named CFO of General Dynamics—Ordnance and

Now I’m looking at the next 10 years, and want to

Tactical Systems (OTS), a multibillion-dollar division

grow more. I want to become CFO of a multinational,

headquartered in Tampa, Fla. He is excited to see

multibillion-dollar corporation, and then move into

where his Kellogg degree will take him next. 30


FIRAT GEZEN program status:

executive mba student, evanston campus

focus:

management cfo of general dynamics, canada speaks four languages — turkish, english, french, spanish

31


LEADERS OF CONVICTION TAKE WISE AND BOLD RISKS. Kellogg alumni venture forth — and achieve great

such as Room to Read, One Acre Fund and Ethos

success — in careers and industries as diverse as the

Water; in government and policy making; and through

world of business itself. At Kellogg, success means

their leadership of organizations like the NAACP. In

pursuing a passion, fulfilling a vision and making a

today’s precarious business landscape, says Kellogg

difference wherever you decide to go.

Dean Sally Blount, “Leaders must be courageous, willing to stand for their convictions and confident

Kellogg alumni hold top corporate positions at

enough to take wise and bold risks.”

some of the world’s most successful and respected companies: DuPont, Target, SAP, QVC, Goldman Sachs,

A Kellogg education prepares you for that, wherever you choose to lead.

Unilever, McKinsey & Company, Booz & Company and KKR. Others apply their knowledge and skills to the world’s most pressing social issues through organizations

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COMPANIES WORLDWIDE THAT HIRE KELLOGG GRADUATES:

GENERAL MILLS

TARGET

NORTHERN TRUST

MOTOROLA

SAMSUNG

DUPONT

BOOZ & COMPANY

MCKINSEY & COMPANY

MITSUBISHI

SAP

ABBOTT LABORATORIES

GOOGLE

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APPLE

ACCENTURE

3M

UNILEVER

QVC

PROCTER & GAMBLE

PETROBRAS

GOLDMAN SACHS

MICROSOFT

KKR

GROUPON


Courtney Haynes program status:

part - time student, evening program

focus:

finance, marketing, management & organizations senior vice president of private equity firm

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TRANSFERRING KNOWLEDGE WITH IMMEDIATE IMPACT

“I was an investment professional when I started, and will be after I graduate. The difference is how much value the breadth of my Kellogg education has added to my skill set.” I always wanted to get my MBA, but I didn’t want to

understanding of different businesses. To me, teams

interrupt my career to go to school. Kellogg’s Part-

are a microcosm of the real world. You can manage

Time Evening Program enabled me to keep moving up

time when you work alone, but team-focused skills

in my company while I pursued my MBA goal.

have infinite benefits.

I only applied to Kellogg. I immediately sensed the

In the past, my focus was on finance and investment

energy and dynamism of interesting, smart, driven

management. Today, my role has expanded to include

people. I also felt that I fit in well with classmates and

business development and strategic marketing. Kel-

alumni. My professors applied their real-world experi-

logg provided me with a unique opportunity at the

ence to every lecture, which helped me transfer a lot

right time to pursue new challenges. My newfound

of what I learned in class to my job almost immedi-

marketing knowledge has dovetailed with my current

ately.

job requirements. I was an investment professional when I started, and will be after I graduate. The dif-

I always understood that collaboration is important,

ference is how much value the breadth of my Kellogg

but I appreciate it even more now. I knew I could

education has added to my skill set.

contribute from the finance side, but was motivated by other students from diverse industries to expand my

35


THE POWER OF A GLOBALLY CONNECTED COMMUNITY From the moment you arrive at Kellogg, you become

in and day out is immeasurable. They and your

a part of our global network, a loyal and committed

fellow students represent an undeniable and enduring

community of entrepreneurs, innovators, experts

advantage of the Kellogg experience — close connec-

and leaders. Kellogg alumni exemplify excellence

tions and friendships that will enrich and enlighten

in management. The positive impact they have on

you throughout your lifetime.

their organizations, communities and the world day

+

COUNTRIES WHERE ALUMNI LIVE AND WORK

ALUMNI CLUBS ACROSS SIX CONTINENTS

KELLOGG ALUMNI ON

36

+


Njideka Harry program status:

executive mba student, miami campus

focus: social enterprise, management + innovation founder, youth for technology foundation (ytf)

REALIZING POSSIBILITIES I COULD HARDLY HAVE IMAGINED I spent 12 years in corporate finance and banking,

A decade ago, I founded an international nonprofit

and completed a postgraduate fellowship at a premier

that uses technology to create enriched learning

university. I wanted to get an MBA and researched

environments for marginalized people in the devel-

executive programs for more than four years. After I

oping world. Before moving to the U.S. several years

sat in on a class and interacted with several students

ago, I lived in a developing country, where I witnessed

and alumni, Kellogg became my first choice. Everyone

firsthand how technology can help address a variety

was so receptive and supportive, and I wasn’t even a

of social issues. I’ve leveraged that experience by

student yet.

donating my time to mission-based organizations at Kellogg. Post-Kellogg, my goal is to launch a commer-

Kellogg fosters that kind of supportive environment.

cial enterprise that has social impact.

My classmates are extremely talented mid- and senior-level managers who bring experiences from dif-

Juggling work, school and life is about balance. I have

ferent cultures, countries and industries. Classroom

three young daughters and travel from Louisville, Ky.,

and study group sessions stimulate in-depth discus-

to attend class at Kellogg. One of my favorite quotes is

sions of real-world applications. We look at cases from

from Eleanor Roosevelt: “You must do the thing you

widely varied and often entirely new perspectives.

think you cannot do.” I’m a better time manager as a

We have the freedom to ask how circumstances play

result of this experience.

out in different scenarios. How would we address the issues? What tools would we use to solve the problem?

37


INSPIRING INFLUENCING OTHERS BY EXAMPLE Whether leadership can actually be taught is

thoughtfully. When to lead with an answer and when

often debated. At Kellogg, we know for certain that

to lead with nothing more than a question.

leadership potential can be honed, strengthened

The diverse, gifted alumni on these pages came to

and inspired in the right kind of environment — one that encourages bold thinking and risk taking.

Kellogg as students with an inspired idea of what

Our graduates leave here ready to lead fearlessly, to

to be more effective in a family-owned business or

build strong organizations and, in very real ways, to

to transform an entrepreneurial idea into a global

inspire and influence change in the world. The wide-

enterprise, they made the most of the opportunities

eyed inquirer becomes the sage innovator. The

Kellogg offers.

they wanted to do next in life. Whether they came

ambitious manager the skilled team builder. The

The result? They’ve seen and done what’s possible.

influencer the confident pacesetter. The academic

They also know that the future holds even greater

achiever the world-renowned authority.

possibilities.

How does it happen? How do Kellogg graduates

They’re ready for what comes next. The question is: Are you?

continue to excel generation after generation? It’s an intuitive understanding of authentic leadership and the learned ability to know when to step up and when to step back. When to speak out and when to listen

38


Matt Levatich ’94

David Chen ’84

president and coo, Harley-Davidson

founder and ceo, Equilibrium Capital Group

Ellen Kullman ’83

John Vlahakis ’85

ceo and board chair, DuPont

founder and president, Earth Friendly Products

Gloria Guevara ’09

Roslyn Brock ’99 chairman, NAACP

minister of tourism, Mexico

Cheryl Hyman ’06

Ana Dutra ’94

chancellor, City Colleges of Chicago

ceo of leadership and talent consulting, Korn/Ferry

Pete Peterson ’47 founder, Peter G. Peterson Foundation

John Wood ’89

co - founder, The Blackstone Group

founder and board co - chair, Room to Read

Eddie George ’09 principal, The Edge Group

Jeff Ubben ’87

former heisman winner and tennessee titans running back

founder, ceo and cio, ValueAct Capital

39


Daniela Belmont ’07 executive mba, miami campus corporate sales director, belcorp

Andrew Youn ’06 full - time mba, evanston campus founder, one acre fund

40


alumni spotlight:

EMPOWERED TO ACT. MOTIVATED TO MAKE A DIFFERENCE. Daniela Belmont had mixed feelings about joining the

Daniela’s last name didn’t automatically land her a

family business. Belcorp, headquartered in Peru, is the

corner office. She was expected to work her way up

parent company of three cosmetic and fragrance lines

the ladder. Kellogg’s Executive MBA Program in Miami

sold and distributed in 15 countries in Latin America.

offered the perfect path to achieving her goals of

Daniela relished the excitement of the corporate world,

leading the company to regional leadership and

but also wanted to make a meaningful contribution

empowering women.

to society.

She says she graduated with an enhanced skill set and

She realized that Belcorp offered her both. The

an international network of Kellogg alumni from whom

company has a network of almost 650,000 independent

she continues to seek advice and draw support. “Now

salespeople, many of them women living in reduced

if I need something in any of the countries in which

economic circumstances. As beauty consultants, they

we do business, I can call someone I know and trust,”

can earn an income and, at the same time, develop

she says.

their self-esteem — qualities that can contribute to a brighter future for them, their families and the communities in which they work and live.

alumni spotlight:

PURSUING A PASSION. CHANGING LIVES. For Andrew Youn and his entrepreneurship class

In the first four years, One Acre Fund helped more

teammates, the idea behind their business plan

than 22,000 subsistence farm families triple their

project was relatively simple. With the right tools

harvests and double their income per acre. In 2010,

and supplies, the team hypothesized, Kenya’s poorest

the team expanded into Rwanda with a pilot program,

residents — many of them farmers trying to support

and achieved comparable results. Andrew’s goal over

their families on an acre or less of land — could lift

the next 10 years is to serve one million families

themselves permanently out of poverty. Andrew’s

and make life better for as many as five million

team proposed that with high-grade seed and

individuals.

fertilizer and basic land-management training, the

Andrew says such results and growth would not have

farmers could increase annual crop yield by 400

happened without the Kellogg network. One of the

percent and ensure adequate food and better living conditions for their children.

most rewarding aspects of working with a Kellogg

The team created the One Acre Fund and convinced

purpose and have fun pushing toward a goal together.

board members of Kellogg’s Levy Institute for

Thrilled at the opportunity to help alleviate hunger

Entrepreneurial Practice to invest. Initially, they

for so many families, Andrew says, “I couldn’t dream

drew on Kellogg alumni volunteers to run all the

of working on anything else.”

team, he maintains, is the ability to share a unity of

U.S. operations, from tax filings and external audit to budgeting and a website.

41


SET YOUR SIGHTS. choose your COURSE OF ACTION.

Doing business would be much easier if the world were linear, unilateral and homogenous. It isn’t. The world is multidimensional,

typical age range of kellogg students:

multinational and multicultural. The professional and personal lives of Kellogg students are correspondingly complex and varied. That’s why we offer options that help our students find the ideal balance among professional, educational and personal goals. Wherever you are in your career — and your life — and whatever your academic goals and professional priorities, you can tailor a Kellogg MBA program to fit.

20

50

25-31

50

25-40

50

32-50

full - time 20

part - time 20

executive

Some students choose to immerse themselves in our Full-Time MBA Program, earning the degree in two years, some in one if they enter with the required credentials. Other students decide to continue in their careers while studying toward their degree. For them, our

years of work experience:

Part-Time and Executive MBA Programs offer ideal options. 3-7

Regardless of the path you choose to follow, your destination

2.5+

10+

20 YEARS

remains the same:

the Kellogg MBA, irrefutably one of the most respected and valuable academic credentials in the world of business and beyond. 42

0 YEARS full - time executive part - time


FULL-TIME, TWO-YEAR MBA PROGRAM basani maluleke

“To truly know who I was and where I wanted to go, I knew I had to pull myself away from the ordinary and immerse myself in the extraordinary at Kellogg.” kellogg ’ s full - time program is geared toward professionals who want the opportunity to immerse themselves in an mba program.

part-time, saturday mba program anita gutwein

“I’d reached a career pinnacle, but couldn’t advance without an MBA. This was a complete and intensive program on a part-time schedule. I could actually bring back what I learned on the weekend and apply it on Monday.” the part - time program is ideal for working professionals who want to advance their careers by earning the kellogg mba.

executive mba program wendy lockwood

“I researched other schools, but only applied to Kellogg. I sought a combination of high quality, reputation, general management emphasis, teamwork and networking expertise. I found it here.” the executive mba program is designed for mid - career professionals who have functional expertise in their chosen fields and seek to advance professionally.

43


FIND YOUR FIT AT KELLOGG. Whether you choose our Full-Time, Part-Time or Executive MBA Program, YOU’LL ENJOY the same unparalleled leadership education, taught by the same exceptional faculty.

typical age range years of work experience gmat required program, schedule options and time to complete degree

full-time mba

part-time mba

executive mba

25-31

25-40

32-50

3-7

2.5+

10+

yes

yes

no

2-year program

evening program + Monday – Thursday 6:00pm – 9:00pm + 2 – 5 years

September start, evanston + Twice monthly + Friday – Sunday + 2 years

saturday program + Every Saturday 9:00am – 4:30pm + 2 – 5 years

September start, Miami + Once monthly + Thursday – Sunday + 2 years

1-year program mmm (mba+mem), 2 years jd-mba, 3 years

January start, evanston + Twice monthly + Friday – Saturday + 2 years january start, miami + Once monthly + Thursday – Sunday + 2 years

program overview

A full-time program of study with multiple program options: 2-year: Strong business core, multiple majors, wideranging courses 1-year: Accelerated completion, core prerequisites, wide-open choice of electives mmm: Dual degree, MBA and Master of Engineering Management

For working professionals seeking to advance their careers with a Kellogg MBA while remaining actively employed.The part-time program’s flexibility offers multiple options: Saturday or evening classes, up to three courses per quarter, broad range of majors and courses, and other ways to tailor the program of study to individual career goals and lifestyles.

For senior and midcareer executives desiring to hone their leadership skills and broaden their business knowledge across multiple disciplines. The general management curriculum promotes direct interaction with worldclass faculty members and close collaboration with fellow students, each an experienced, highly motivated professional focused on maximizing the learning experience.

yes

yes

jd-mba: Dual degree from Kellogg and Northwestern School of Law

international study

yes

44


Adam ginsburgh ’11 program status:

part - time, evening program

undergraduate education:

economics and mathematical methods in the social sciences

WHERE LEARNING AND LEADING CONVERGE I’ve always enjoyed my work in private wealth manage-

was writing reviews for my team. What I learned in class

ment at Goldman Sachs. Over the past several years, I’ve

absolutely changed my approach.

assumed greater responsibility, and now I serve as the

My Kellogg training has helped me take on new chal-

business unit manager of our Midwest business. Previ-

lenges and responsibilities at work. I’ve also learned

ously, I only managed analysts. Today, I help manage larger, more complex teams, which requires a markedly

how to manage better through crises and the importance

different skill set.

of keeping people motivated and focused. I’m no longer

Kellogg’s Part-Time MBA Program was the ideal fit for

become a natural extension of my talents.

limited to analyzing our business; developing people has

my schedule. I could continue my career growth and advance my education at the same time. Obviously, I’ve made choices — there are only 168 hours in the week, but I have learned to successfully prioritize what I need to accomplish on the job and at school. Ironically, many times my two priorities seemed to converge. For instance, I was learning about performance reviews in class while I

45


THE KELLOGG WAY It is an experience so distinctive and encompassing, it can only happen at Kellogg.

experience. Plan ahead so you can meet and interact one-on-one with future fellow students, take a student-led campus tour or join in an interactive information session led by an admissions officer. begin your planning by clicking on your kellogg mba program of choice at kellogg.northwestern.edu

It takes place virtually around the clock, inside and outside the classroom. It imposes no national borders and the opportunities for intellectual

Make a virtual visit now.

development are unlimited.

Can’t visit or don’t want to wait? Each Kellogg MBA Program — Full-Time, Part-Time, and Executive —

The Kellogg experience is enlivened by student

offers a wealth of online resources designed to make

organizations, energized by leadership opportunities

your virtual visit as informative and rewarding as

and infused with social interaction. It is inspired by

possible.

the global leaders, world-renowned scholars and distinguished alumni who visit our campuses regularly.

Depending on the program you choose, you’ll find video galleries, student diaries, faculty profiles and

See for yourself in person.

blogs, admissions events, sample classes, alumni

Many students say that their in-person visit to

profiles, Kellogg publications and much more.

Kellogg was the defining moment in their MBA

launch your virtual visit at kellogg.northwestern.edu

decision. It could very well be yours. Try to schedule your visit when classes are in session so you can see firsthand the dynamic nature of the academic

46


online resources: Full-Time MBA Program STUDENT DIARIES // Get an insider’s perspective on the

start here // kellogg.northwestern.edu/Programs/

Kellogg experience: kellogg.northwestern.edu/

FullTimeMBA

Programs/FullTimeMBA/About_Our_Students/

ASK A STUDENT // Connect with student leaders eager

StudentDiaries

to answer your questions: kellogg.northwestern.edu/

OFFICER BLOG // Gain insight into the admissions

Programs/FullTimeMBA/TakeAction/Ask_A_Student

process and activities: kellogg.northwestern.edu/

ADMISSION EVENTS // Learn more about Kellogg from

Programs/FullTimeMBA/Applying/Admissions_Blog

admission officers, alumni and students at events worldwide. Also, view online presentations: kellogg.

KELLOGG CONNECT // Sign up for a Kellogg

northwestern.edu/Home/Programs/FullTimeMBA/

Connection account, a personalized online portal about the Full-Time MBA Program:

Admissions_Events

kellogg.northwestern.edu/Programs/FullTimeMBA/

EMAIL // Please email questions about admissions and

Takeaction/IntroduceYourself

the application process to the Office of Admissions at mbaadmissions@kellogg.northwestern.edu

online resources: part-Time MBA Program EMAIL // Please email questions about admissions and

start here // kellogg.northwestern.edu/Programs/

the application process to the Office of Admissions at

PartTimeMBA

PartTimeMBA@kellogg.northwestern.edu

VIDEO GALLERY // Learn more about some of our

students or view a class: kellogg.northwestern.edu/

DOWNLOAD OUR VIEWBOOK // Explore our Evening

Programs/PartTimeMBA/TakeAction/ViewClass

and Saturday programs in more depth: kellogg.northwestern.edu/Programs/PartTimeMBA/

VIEW CLASSES ONLINE // Turn off your cell phones, class

TakeAction/Viewbook

is about to begin: kellogg.northwestern.edu/Programs/

SCHEDULE A CLASS VISIT // Get a feel for Kellogg at a

PartTimeMBA/TakeAction/ViewClass

live Saturday or evening class: kellogg.northwestern.

ADMISSIONS EVENTS AND ARCHIVED CHATS //

edu/Programs/PartTimeMBA/TakeAction/VisitClass

Learn more about Kellogg from admission officers, alumni and students at events worldwide: kellogg.northwestern.edu/Programs/PartTimeMBA/ TakeAction/InfoSessions

online resources: executive MBA Program DOWNLOAD OUR BROCHURE // Explore our Executive

start here // kellogg.northwestern.edu/Programs/EMBA

MBA Program in more depth: kellogg.northwestern. edu/Programs/EMBA/TakeAction/BrochureRequest

oNLINE INFORMATION SESSIONS // Get answers

to some of the most frequently asked questions:

WHAT OTHERS ARE SAYING // See testimonials from

kellogg.northwestern.edu/Programs/EMBA/

faculty, students and alumni: kellogg.northwestern.

TakeAction/InformationSession

edu/Programs/EMBA/TakeAction/Testimonial

EMAIL // Please email questions about admissions and

SCHEDULE A PERSONAL INTERVIEW // Start the process:

the application process to the Office of Admissions at

kellogg.northwestern.edu/EMBAInterview

emba@kellogg.northwestern.edu

47


THIS IS YOUR TIME. YOUR TIME IS NOW. Kellogg prepares students to thrive in any business climate. Our students graduate ready to build strong organizations, lead courageously and make an enduring mark wherever they go. At what point will you join our community of brave thinkers?

Think bravely. Start here. 48


Kellogg school of management Northwestern University

Donald P. Jacobs Center 2001 Sheridan Road | Evanston, IL 60208-2001 847.491.3300 | MBAadmissions@kellogg.northwestern.edu

kellogg.northwestern.edu


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