04. MATTE
A COSMETIC COMPANY
On our Computer Enhanced Fashion Design class : we had the opportunity to create a brand from scratch and identify what you want your brand to be. Throughout numerous sketches and research, I came up with the concept of Matte, a cosmetic company. We have put our learning skills into test when we had to produce a website layout.
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WHO IS MATTE ?
American based brand, Matte was first introduced in 2016 that specializes in nail polish, located in the heart of Atlanta, Georgia. Inspired by all women who love to be spontaneous in their life, Matte offers a range of colors based on your mood.
M TTE
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MATTE DEMOGRAPHIC
MATTE VALS Female
Age:
18 - 35
Race:
White, Black, Asian, Hispanic, Mix
Income:
Middle To High
Education:
College Educated
Home Ownership:
Rents
Employment:
Working Class, Service, Full Time Employment
Location:
Urban Cities
- Want Everything -Go Against The Current Mainstream -Are up on the latest trends -Are spontaneous
INNOVATORS SECONDARY
Gender:
PRIMARY
EXPERIENCERS
- Confident Enough To Experiment -Have International Exposure -Are Self Directed Consumers -Are Most Receptive To New Ideas And Technology -Are Future Oriented
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MATTE COMPETITORS
MATTE
POSITIONING MATRIX SPECIALTY
LOW COST
VARIETY
1981
FOUNDING YEAR: 1981 NB OF STORES:
FOUNDING YEAR: 1984 NB OF STORES:
NB OF STORES: Online and in store
Online and in store
TARGET CUSTOMER: 19 - 40
TARGET CUSTOMER: 16 - 35
TARGET CUSTOMER: 18 - 43
PRICE POINT:
PRICE POINT:
PRICE POINT:
$5 - $11
$6 - $8.5
$12
+300
HIGH COST
FOUNDING YEAR:
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MATTE MOCKUP
MATTE SWOT STRENGTHS
WEAKNESSES
- Good Customer Loyalty
- Little Advertising
- Peelable Polish
- Not Very Active On Social Media
- Seasonable Line
- No Product Variety
- Affordable Product
OPPORTUNITIES
THREATS
- Opportunity To Grow Business
- Getting More Competition
- Use Celebrity For Ads
- Niche Market (Female Dominantly)
- Customization Trend
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MATTE SITEMAP HOME MATTE ABOUT US
Persistent Elements Brand History Mission & Vision Brand Inspiration PRESS
Persistent Elements Magazines Celebrity Spottings STORES
Persistent Elements
COLORS ALL COLLECTIONS
Persistent Elements Under The Sea Parisian Love Into The Woods NAIL LACQUER
Persistent Elements Classics Brights Soft Shades
NAIL CARE THE PERFECT MATTE MANICURE
Persistent Elements Instruction View More Tips NAIL CARE STEP
Persistent Elements Base Coat Top Coat Treatments TOOLS
Persistent Elements Files And Buffers Callus Smoother
Persistent Elements Seasonal Features New Collection S/S16
NAIL ART INSPIRATION Persistent Elements Lady Marmalade Southern Charm Jazz Hands
MATTE STYLE COLORS R: 81 G: 83 B: 92 #51535c
CULTURE Persistent Elements Daily Blogging
TILE
R: 28 G: 25 B: 23 #1c1917
R: 188 G: 22 B: 56 #bc1638
R: 255 G: 255 B: 255 #fffffff
R: 168 G: 127 B: 111 #a77e6f
TYPE THIS IS AN EXAMPLE OF BEBAS
THIS IS AN EXAMPLE OF BEBAS
THIS IS AN EXAMPLE OF LOBSTER
THIS IS AN EXAMPLE OF BEBAS
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MATTE HOMEPAGE
MATTE MATTE
PAGE
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MATTE COLOR
PAGE
MATTE NAILCARE
PAGE
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MATTE NAILART
PAGE
MATTE CULTURE
PAGE
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MATTE MOCKUP
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