Choosing the right theme for your infographic You information along with the graphs, vectors and shapes can make any layout for an infographic but colours give them life! ‘Eye-catching’ and ‘attention-grabbing’ should be the two balancing sides of a weighing scale for an infographic. Complementing the content means choosing a theme that is appropriate for the kind of information you are presenting. There are a few guidelines you need to keep in mind before moving to the nitty gritty details for choosing the perfect theme for your infographic.
Stick to basics
Firstly, you should stick to two main colours and not use more than four colours. You should pick only one or two main colour and the rest complementary colours viz. warm and subtle.
Determine your audience Understand who is going to consume your infographics. It can be corporate professionals, working mothers, millennials or students. The theme that work for one group won’t work for others.
Choosing right colour Schemes for Text If your infographics is not readable, rest of the efforts will be pointless. Be sure to choose a theme with readable font face which is not too curvy or calligraphic. Also a sharp contrast with the background is important to make the text pop better and easy to read.
Spacing is important Lastly, you should provide ample white space for the eyes to stay relaxed. Now that we have established that there are three basic ways to pick the perfect colour scheme for your infographic, let’s blend the hues to make your infographic look more bright and attractive.
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