HOW PINTEREST CAN HELP YOU IN PROMOTING YOUR INFOGRAPHICS?
In a world where every moment is captured in photographs everyone apparently loves an enticing photo! Pinterest is a social network with a simple premise: Users share photos that they find online by “pinning” them, the equivalent of “liking” a status on Facebook or giving a +1 on Google. The photo and information then appear on your Pinterest board, and users who follow you can see your collection of photos and even re-pin them if they like them. The simplicity of this system does not lend itself to obvious marketing strategies, but there are a number of ways that you can use this growing social network to promote your business. Here are three ways summed up to help you promote your infographics: · Produce interesting and original work- You need to fulfill the insatiable appetite of your prospects with interesting content. They want to share and re-pin your work-give them a good reason to do so! · Teach, humor and impress, then sell- Just like the other forms of online marketing, you need to educate and inform. · Be ‘find-able’, ‘share-able’, ‘follow-able’, ‘repin-able’Don’t create ‘mystery’ content! Be very deliberate about your content structure, URLs, and titles so that they can beeasily accessed by the prospects. With the number of Pinterest users growing rapidly— the site is quickly becoming a dominant player in the social-networking field. Finding ways to leverage this site to promote your business is important to your overall marketing strategy.