Video marketing trends in 2018

VIDEO MARKETING TRENDS IN 2018 Video marketing has found a phenomenal place in the sector of digi-marketing. As we are in the start of the New Year, there couldn’t be a better time to look around for what’s trending in this year! And as marketers we need to be always up-to-date and take our next move accordingly. So here’s the trending update in 2018.  Live video (Live streaming)- Streaming live video is attracting the maximum traffic in the social media. This new trend has taken strength in the recent years and is expected to stay in trend!  Square it up(Square-shaped videos)- Square-shaped videos are most sharable piece of videos in digital marketing. Videos due to its large size were a problematic part for sharing in social media, but the advent of square shaped videos has solved the problem.  Video and E-learning- Videos are no longer only a thing for sharing information and graphics. It has grasped its roots to the field of knowledge. Elearning is the newest trend in video marketing and its pacing in a high speed towards success.  Mobile video, social and 360° -One of the reasons why video is winning more than ever is its integration with mobile and social networks. Basically, we all have a smart phone (with video camera) in our pockets at all times, and we can use it to share our experiences by the push of a button. 360° videos are the best examples for capturing experiences in video camera.  Cost reduction- Video recording and producing is the cheapest of all marketing tools available to the marketer. The easy accessibility and effective transmission of information has been a added benefit for taking up videography as a tool for marketing.

Now that you are well-versed with the recent trends of videography in 2018, go grasp the ideas to make it viral over the internet!