FASM 210 Oscar Betancur
Fashion Advertisement Campaign
Kelly Murphy Annika DuPree Hannah Hlopak
Contents 1. Brands 2. Final Brand Mock-Ups 3. Gantt Chart 4. Lululemon Process 5. Lululemon Ads 6. Anthropologie Process 7. Anthropologie Ads 8. Birkenstock Process 9. Birkenstock Ads 10. Final Advertisements
Gantt Chart
Brand Statement
The Lululemon Athletica brand is centered around a wholehearted positive outlook on life through hard work, sweat, and a sense of community. You only get one life to live and it’s your responsibility to take charge of it and make each day count.
Art Direction Statement
To create an ad targeting the men’s market, as an area in need of growth for the company. Ad ideas include featuring the ABC pant and other menswear displayed using shots of a man doing a pushup or simply taking a break. Other possible ads stick to the core customer, by featuring yoga and running with a female model.
Lululemon Inspiration
Advertisement Credits Creative Director Styling Annika DuPree Annika DuPree Kelly Murphy Photographer Hair/Makeup Scot McMaster Lexie Teas Models Headline Copy Timothy Archer Kelly Murphy Lexie Teas Annika DuPree Location Scouting Kelly Murphy
BE YOUR OWN MANTRA.
YOU CAN LOOK. JUST DON’T TOUCH.
YOGA. LOVE. RUN. PEACE.
Just
ne More.
Give your boys some space.
ABC (anti-ball crushing) construction designed for mobility, giving you freedom from unnecessary adjustments.
Be your own mantra.
You can look but don’t touch.
Brand Statement
The Anthropologie brand was created to cater to the educated, imaginative and affluent woman who desires a unique wardrobe as distinctive as her personality.
Art Direction Statement
To create an ad that caters to the sophisticated, educated, affluent Anthropologie woman. The overall mood of the ad will evoke discovery and sophistication in a classy yet playful manner. Possible shots will be tea at the Gryphon, a trip to the museum, a reading shot, and standing by a telephone booth.
Anthropologie Inspiration
Advertisement Credits Creative Director Styling Kelly Murphy Kelly Murphy Annika DuPree Photographer Hair/Makeup Scot McMaster Lexie Teas Model Location Scouting Lexie Teas Kelly Murphy Annika DuPree
Brand Statement
At Birkenstock, tradition and heritage are important hallmarks of a brand that epitomizes classic comfort and sustainability. Birkenstock is deeply rooted in the fine art of crafting premium quality shoes that are good for you and the Earth.
Art Direction Statement
When we think Birkenstock we think outdoors, minimalism, and comfort. We hope to achieve all of these in our ad in order to give the viewer the perfect amount of knowledge and confidence to buy this product. We want an outdoor shoot to compliment the simplicity of the brand.
Birkenstock Inspiration
Advertisement Credits Creative Director Styling Hannah Hlopak Hannah Hlopak
Photographer Models Jessie Scott Tess St. John Allie Smith Headline Copy Location Scouting Kelly Murphy Hannah Hlopak Annika DuPree
Sustainable Steps.
SOCKS + SANDALS = SOLD
A Built-in Footrest.
Final Advertisements
You can look but don’t touch.
FASM 210 Oscar Betancur
Fashion Advertisement Campaign
Kelly Murphy Annika DuPree Hannah Hlopak