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While Facebook offers numerous opportunities for marketers and businesses alike to reach out to massive numbers of prospective customers worldwide (and allowing you to generate massive amounts of cash from your Facebook marketing campaigns), you should not jump into it without a solid marketing plan. It is extremely important that, prior to even get down to reaching out to prospective customers and start marketing to them via Facebook, you need to have a marketing strategy. If you have a good marketing strategy, chances are that you will be able to achieve the kind of results that top marketers achieve with their Facebook marketing efforts. However, if you do not have one, you will end up not getting anything out of all the time and effort you have put in. In this article, I will be sharing with you 3 essential Facebook marketing strategies that, if you follow through very closely, will greatly enhance your chance of succeeding in your Facebook marketing campaigns. 1. Define Clear Goals & Aims Before you even start to work on marketing to prospective customers via Facebook, you should first define a set of clear goals and aims. These goals and aims that you define must be clear and feasible, where every segment has to be carefully defined and thought upon. 2. Identify Your Target Audience You cannot just simply target anyone and everyone on Facebook - That is not going to get you the kind of success (and the monetary results for your hard work) that you desire. One of the things you need to do, before you start to market your products and services to anyone in Facebook is to identify your target audience - Find out whether or not there are Facebook groups and Facebook pages dedicated to the niche you are in. If possible, you should join these groups and pages, actively participate and find out what these group of people want. And based on all these information you have collected, you can come out with a marketing plan to provide to these groups of people what they want. 3. Devise A Marketing Strategy How are you going to market to prospective customers via Facebook?
Are you intending to create Facebook page, or Facebook group, or make use of Facebook ads? Or are you intending to make use of a combination of all 3 strategies? If you are intending to use a Facebook page or group, how are you going to spread the word about your newly setup Facebook page or group? If you are intending to make use of Facebook ads, what is your ad budget? These are the things you need to give a proper think through before you even start working on the practical aspects of it (where you get your hands dirty and market to your prospective customers on Facebook).
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