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The bigger social media gets the more businesses stand to benefit from it. Just several years ago many businesses were ceasing traditional advertising for the sake of "new media". This worked out well for only the select few and turned out to be a flawed strategy for most. There are 3 big lies that entrepreneurs are repeatedly told about social media and Facebook marketing that can damage their businesses. Avoid these 3 lies at all costs so your business continues to grow and withstand changes in the economy and technology. The only form of advertising that is needed is to be on Facebook (or other social media website). Putting all your eggs in one basket is dangerous for any business. For some businesses Facebook produces leads on a daily basis that can be turned into sales. For other businesses they may only be able to produce leads on a monthly basis. Putting success for your businesses on any one medium is ill-advised. Thinking it is about friends not leads. Friend are great for social functions. Businesses need leads on a daily basis to generate new sales. The mindset for your business should be about creating relationships that can turn into sales. Having 10,000 "friends" who will never buy from you will not help your bottom line. Doing it all yourself. Facebook has hundreds of features that can benefit entrepreneurs. For most entrepreneurs the time it takes to find the features that benefit their business and then learn how to use them is too time consuming. Hiring an expert to perform tasks or train your staff is well worth the short and long term investment. Avoiding each of these lies is critical for the entrepreneur who is looking to profit from social media. The best way to avoid the 3 lies of Facebook marketing is to have a social media plan for your business. By having a plan you can have a repeatable system for success in your business that uses Facebook and other social media sites to generate sales. We have a free 5 day course on how to use Facebook to make money for your business that you can get immediate access to at www.FBSmallbusiness.com.
James Bridges is one of the coaches and speakers of Todd Bates Systems. He speaks nationally on the subjects of internet marketing, search engine optimization, and social marketing. With an emphasis on cost effective marketing strategies he shares methods for business owners and sales professionals that are designed to generate leads and increase sales. All aspects of business marketing and conversion are covered from Search Engine Optimization
and Pay Per Click to Social Networking. Training programs are designed to help professionals discover what is needed, apply the methods, and see results monthly.
Article Source: http://EzineArticles.com/?expert=Jamey_Bridges
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