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The easiest way to attract attention to an advertisement is by presenting the reader with a burning question or a striking question. This is one of the oldest yet most effective techniques and is still considered effective in the age of social media marketing. Think of a question that people will answer with a wholehearted yes and you've got a winning ad on your hands already. Urgency is another important factor that forces the Facebook user to look specifically at the contents of your advertisement. The word "today" is an effective anchor when you wish to create urgency in a Facebook Ad. For example, if you want people to sign up for a special newsletter, you can write "Sign Up Today" on your advertisement so people look at the reason why you have to sign up immediately. Then follow with some convincing text on the body of the advertisement. If your promotion involves discounts or other special privileges, don't forget to highlight these in your Ad. Instead of trying to introduce your brand directly to your target audience, introduce your special offer to get them to click on your Ad. People normally look at the incentive before looking at the brand. If a person sees "Get 75% Discount Today!" he will click first and look at the source of the discount later. That's how the market generally responds to special offers. So as a rule of thumb, express big things with small, simple words. It may take some practice, but this particular tip will carry your Ads a long way because your message will be understood by everyone. Every advertisement on Facebook has a thumbnail image. Don't just upload any old image for your advertisement. Choose the most memorable and most engaging images you have for your Ads. If the image generates enough interest, the Facebook user will read your ad and click on the "Like" button or may even click the link to your website or Facebook page. This type of result will only appear if the elements of your advertisement are memorable and come together beautifully when presented to your targeted audience. If you want to sell something outright to your audience, there's no point in directing them to a Facebook page that does not have an extension of your online store. So if you want them to buy
directly, don't make the process more difficult than necessary. If the advertisement presents a 50% discount on shoes, give them a link that leads them to a web page where they can buy shoes at 50% discount. You only have a few seconds to convince someone to buy - take full advantage of those seconds so you can maximize your return on investment when you begin spending for Facebook Ads.
Nicu Lucanu is a Facebook marketing expert. For more information on advertising tips of Facebook, visit http://www.facebookmarketingeasy.com.
Article Source: http://EzineArticles.com/?expert=Nicu_Lucanu
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