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There is no doubt that Facebook is one of the most famous social networking sites today. Advertising on such a highly trafficked site appeals to practically any business or organization. But the questions arises, "Is advertising on Facebook free?" The answers to this question remains a resounding "yes" and "no" because both methods are available. Let's begin with the free method because let's face it, small business owners want to see how far their marketing money can take them. Your Business Profile First of all, you will be required to create a business profile as well as a personal one. In the personal profile, you can add your family and friends in order to keep in touch and view the latest summer vacation photos. That's fine and dandy, but create a separate business page that specifically markets your brand. You'll need your company logo, product photos and any videos related to your brand. This is a simple, free of cost, no hassle way to market people to your page. Get People to "Like" Your Business The advantage of linking the business page to the personal page is that you can import your contacts and ask them to "like" your business page simultaneously becoming your page's "fan". Whenever a fan makes a comment on your picture or wall, that message is sent to all the other fans, including you. So when one friend likes your page, all of their friends get notification on their Facebook feed. Posting Quality Content A fan page that is frequently updated with useful information will encourage your fans to visit your page over and over again. You'll want to make sure your content is unique with uploaded videos that are helpful to your niche and make sure you aren't directly hard-selling your targeted market. Your page visitors want to see that your page adds something that will interest them. This motivates your visitors to become a fan. Paid Advertising Option The other method for marketing on Facebook is through paid ads which are easy and you don't need to have a professional to create them. I highly suggest you learn how to market using the free strategies available first so you gain some experience with Facebook marketing. No one likes to lose money because their market wasn't focused or they didn't understand exactly how Facebook works. You'll need to know the specifics about your market: their location, age, socio-
economic background, etc. You will then have the option of selecting bid per click or per thousand impressions. Facebook also recommends the budget for your monthly advertising, so you can choose according to your set budget. Marketing on social mediums like Facebook has become a less expensive way to get your business brand out there. That's a great benefit for business owners looking for any type of free marketing they can get their hands on. I suggest you first try the free methods and up your game for future marketing efforts when you gain some more traction with your business Facebook page.
Rachel Duhon is a social media manager, trainer, and online expert. For more great tips on Advertising on Facebook, and social media marketing, visit http://www.WriterTalkMedia.com.
Article Source: http://EzineArticles.com/?expert=Rachel_Duhon
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