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If you are already familiar with online marketing and advertising through search engines, then you are already a step ahead for when it comes to advertising on Facebook Ads. Through Facebook Ads you can advertise to over 500 million members spread through out the world, and the best part about advertising on the Facebook ads platform, is that you can choose how much you want to pay per click or on a CPM basis, but also by demographics. Lets now break down two important factors that makes Facebook advertising a better option than most platforms out there. CPC vs. CPM Advertising Just like you can advertise on Google, Yahoo and Bing on a cost per click basis, you can do the same within your Facebook Ads account. However, you also have the option to buy advertising on a CPM basis, which stands for cost per thousand. When buying on a CPM basis, you will want to have a high click through rate, or you can buy a lot of inventory and not receive any clicks in return. If your CPM rate is high enough Facebook will continue to provide you with more traffic than advertisers on a CPC model, as this will guarantee Facebook earns money on every impression. Demographics The ability to pick and choose what demographics and audience you would like to target to is what makes Facebook Ads stand out from any other platform out there. If you want to run a dating ad campaign and only target single females, between the ages of 35-45, who live in New York City... done! All you need to do is setup the correct demographic filters from within your Facebook Ads account. In addition to general demographics, you can also sort Facebook users based on their "interests". For example, if you have an ad campaign or web site that is focused on a famous movie or television show, you can place the name of the movie or show in your demographics setting and only show ads to those individuals who are interested. Through the use of different advertising methods and demographic filtering, Facebook has made it very easy and effective for their partners and advertisers to create winning ad campaigns. With all of that said, it's very easy to create and start your own ad campaign, but you need to be careful to set your daily spending and CPC pricing low. Since Facebook has hundreds of millions of users, it's easy for them to throw hundreds of the thousands of impressions your way in just a
few minutes. For those of you just starting out, set your daily ad spending to $5 a day until you completely understand the ad platform.
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