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As more and more companies advertise on Facebook, you're probably thinking, "Should I join Facebook, too? Why should I advertise on Facebook? What can I gain from it?" Don't worry. Many other companies who haven't joined the Facebook bandwagon are having the same thoughts. But whether you're zeroing in on the local market or want to go international, Facebook is a good place to start advertising your brand. Here's why: It's a growing social network. One reason why you should advertise on Facebook is you get access to more than five hundred million active users. These are people who log onto the network every day and interact with their friends, click ads, and play online games. All it takes is to get through to a portion of these users. Once a number of Facebook users hear about your brand and like it, their friends-hundreds of them (each Facebook user has at least 130 contacts)-are sure to know about it. You reach a large group of people with purchasing power. Another reason why you should advertise on Facebook is that you can get your brand seen by people who have the capacity to buy. Facebook is not just for teenagers. Some of the social network's leading users are between 26 to 34 years old, people who are working and have the money to spend. Facebook lets you connect directly with your customers. Still another reason why you should advertise on Facebook is that you get to be up close and personal with the people who like your brand-people who may have bought from your company or heard of it. These are people who already know you - and they're telling their friends, too! Unlike traditional advertising in which you get your brand in front of thousands of people, many of whom you're not sure are even interested in your products, Facebook lets you reach only those people interested in your brand. This happens with the Like button. When people "like" your brand on Facebook, your ad goes on their walls and their friends see it. It doesn't cost you much. You don't have to spend much on ads. That's another reason why you should advertise on Facebook. You can start with a simple fan page and gather your fans-your customers or people who like your brand-and announce new offers, sales, and other promotions. Get through your target audience. Another reason why it's so much easier to advertise on Facebook is that the social network enables you to present your ads to users from a specific state or city. Obviously, there's no point in advertising to people who do not have access to your brand or live in a different country or state and aren't your actual market. By reaching out only to potential customers, it's so much easier to close a sale.
It's versatile. Another reason why it pays to advertise on Facebook is because it gives you so many ways to promote your brand. Aside from the usual fan pages, you can do a poll, invite people to an event, get people to sample your products, hold a contest, and upload a video ad. Sky's the limit! With all the advantages that Facebook brings, why are you still stuck on traditional advertising? If you haven't gotten on Facebook yet, do it now. Don't let your brand be left behind!
Facebook has over 500 million active users just waiting to learn more about your product. Getting your product name out there is a must if you want to build your business. Get more information on why you should be marketing on Facebook
Article Source: http://EzineArticles.com/?expert=Brandon_Sharp
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