Unite fall2017 east

CANADA

ASSOCIATE NEWS | ISSUE 20 | FALL 2017

UNITE SHARE A THIS CHRISTMAS

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CANADIAN NEWS

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FROM BILL Welcome to the fall edition of UNITE. We’re in the final stretch of 2017 and as we count down to the end of the year, there are a few key actions that came out of our recent System Leadership Meeting that we can apply across the organization:

Straight from Spritember into the Holiday season. Sprite Boy first premiered in 1941 as a cartoon character for a holiday campaign for Coca-Cola.

The elf character was illustrated

by Haddon Sundblom – the same artist who created the iconic image of Santa Claus for Coca-Cola in 1931.

For the rest of the year, we need to double down on the Five Big Bets behind Distribution Day – Spritember, 10-pack mini cans and Monster (Java, Gronk, Assassin’s Creed plus Mutant in Convenience and Gas) are the top three priorities. These are followed by evian Spiderman, Canada Dry Club Soda and Tonic and the A&W craft glass four-pack.

We also have an epic holiday season ahead of us with the first-ever Share a Coke campaign alongside the launch of NESTEA Festive Tea, a new mulled plum flavour.

The final quarter of this year is all about Holiday. After all, the holiday season is a critical time for us. And with the equity of Santa and the star power of Share a Coke and NESTEA Festive Tea, we can finish this year stronger than ever.

In the balance of 2017, we need to collaborate with our customers and ensure that we accelerate cold drink equipment with Cold at Cash at every opportunity and in every outlet. We can also accelerate Cold at Cash with increased cold doors for innovations behind Club Coke 2.0, which is coming down the pipeline quickly (you can read more about that on page 8!).

It’s critical that we continue to drive productivity. Everyone in our business needs to focus on identifying sustainable cost-savings. Our system is taking a big leap forward with the introduction of CONA, automated pallet-building, customer notification and Digital Team Selling. Connect with the Business Transformation Office to share any ideas you have to make your workplace – and our system – more productive and efficient.

DEAR LEO

Thank you for all you do everyday for our business. We have a winning recipe this Holiday season – let’s keep striving to close the year strong!

Our Local Ethics Officer (LEO) is here to answer all of your questions about operating ethically.

Cheers, Bill

Dear LEO, My best friend works for a major beverage competitor and it’s difficult not to discuss business – especially when we’re both working on similar projects. When is it ok to discuss business with each other?

- Frenemy Dear Frenemy, You should never discuss anything business-related with a competitor.

Sharing Company information is a breach of the Code of Business Conduct and sharing it with a competitor also violates the Competition Act. There are serious repercussions to both.

- LEO

WE WANT TO HEAR FROM YOU! Email canadacommunications@coca-cola.com

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Associate News ISSUE 20 • FALL 2017

CANADIAN NEWS

Share a Coke THIS CHRISTMAS SEASON

Our holiday program will be bigger and better than ever when Santa meets Share a Coke to create the ultimate personalized gift for family and friends. Starting November 6, we’ll re-introduce Share a Coke with over 1,000 of the most popular fi rst names in Canada on 500 mL bottles of Coca-Cola, Coca-Cola Zero Sugar, Diet Coke and Coca-Cola Life.

For the fi rst time ever, Santa will appear on all future consumption Coca-Cola packaging, and also fountain cups. In addition to Christmas packaging and point of sales tools, we have a huge media and public relations campaign that includes billboards and a commercial for television and digital channels.

Coca-Cola has been synonymous with Christmas since the 1920s and the holidays are a critical selling period for us. Nearly 20 per cent of all annual Sparkling volume is sold in November and December.

Since mix matters most, we need to ensure that the 500 mL Share a Coke bottles are on display everywhere. With so many Santa-themed package options, there’s the perfect package size for every occasion this holiday season.

CREATING HOLIDAY MEMORIES AT ARAMARK OUTLETS We’re spreading holiday cheer at Aramark locations across Ontario this winter with a photo booth experience at hospitals, university and college campuses. As consumers pick up their food and beverages from Aramark outlets, they’ll be invited by a brand ambassador to snap a photo to spread happiness this holiday season.

Consumers can choose their favourite props (pictured bottom left) to create a fun holiday keepsake. In addition to a printed photo card (pictured top left), consumers will be encouraged to share their photos on social media channels using the hashtag, #shareacokecanada.

Find a photobooth at one of the following locations in the month of December: Carleton University, Centennial College, York University, Sunnybrook Hospital, AVIVA, Wilfrid Laurier University, Seneca College, Durham University of Ontario Institute of Technology, Fleming College and Glendon College.

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CANADIAN NEWS

2018 PLANS REVEALED AT SEPTEMBER SYSTEM LEADERSHIP MEETING More than 250 associates gathered in Toronto for the System Leadership Meeting during the second week of September to discuss how we’ll transform our business into a total beverage company.

As an opportunity to take a broad look at our business, teams from every region and functional area came together to align on our common goals for 2018. Over the course of the two-day meeting, leaders from across Canada shared the latest brand plans, sales strategies and a look at our ever-improving capabilities.

Shane Grant, President of Coca-Cola Ltd. shared our plan to build strong and valuable brands by launching more SKUs and innovations than ever in the upcoming year and said, “my hope is that you’re on the verge of excitement and fear when you look at these plans.”

While Bill Schultz, President of Coca-Cola Refreshments Canada, underlined the importance of doubling down of on our Big Bets behind Distribution Day to finish the year strong.

Coca-Cola Ltd President, Shane Grant, and Coca-Cola Refreshments Canada President, Bill Schultz, lead a Coca-Cola toast (top right), associates take a first sip of the new Peace Tea flavours (bottom left) and meeting attendees sample new product innovations at a sampling booth (bottom right).

DISTRIBUTION DAY CONTINUES INTO Q4 The priorities we set out on for Distribution Day hold true as we head into the final quarter of the year. As always, mix matters most and we see that through the inclusion of our new fall SKUs in displays across Canada. Heading into the holiday season, we need to ensure that our displays have every beverage, in every pack size, for every occasion that Canadians celebrate, within an arm’s reach of desire.

Incredible Distribution Day displays showcase our fall innovations at a Rexall in Milton, Ontario (left) and a Metro Elite in St. Jerome, Quebec (right).

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Associate News ISSUE 20 • FALL 2017

CANADIAN NEWS

CHECK OUT OUR NEW PRODUCTS! THE HOLIDAYS ARE HERE! Our sparkling beverages are getting into the holiday spirit with festive graphics on pack. In addition to the 500 mL bottles featured in the brand new Share a Coke Holiday program, 12-pack cases of 355 mL cans and 6-pack cases of 237 mL glass bottles will also feature the image of Santa.

Pick up the limited edition packaging while supplies last starting in November.

NOW IN MARKET: MONSTER MUTANT

FOR A LIMITED TIME: NESTEA FESTIVE TEA

The new Monster Mutant and Mutant Red Dawn sparkling beverages are now in-market in 591 mL bottles!

For a limited time this holiday season, enjoy the fresh taste of mulled plum iced tea with the new NESTEA Festive Tea.

Remember: merchandise Mutant in incremental, competitive Sparkling section in Convenience Retail outlets only.

Mutant should not be in the Coca-Cola Sparkling door or the Energy door.

For the launch period, all secondary displays must include Coca-Cola and Sprite.

Available in-market November 1, the 500 mL bottles will only be available as long as supplies last.

COMING SOON: PEACE TEA Light, refreshing and deliciously peaceful, Peace Tea will make its debut in the Canadian market on January 2. Launching in five flavours – Caddy Shack, Green Tea, Sweet Lemon, Georgia Peach and Razzleberry – these fantastic new flavours will make a splash in the value tea category.

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EAST REGION NEWS

FROM ROBERT It’s hard to believe that we are already in the fi nal stretch of 2017. We’ve had a tough few months as our results refl ect one of the worst summers for weather in the last decade. Now, with the Holiday season just ahead, we are entering into a very busy period. There are days when you’ll feel overwhelmed, but know that you’re supported by a whole system. We must focus on our key priorities and with the support of our teams, our managers and our peers, we will do just fi ne.

Today, I am calling on you to innovate and be creative in the way we do things. We must answer the call! The last quarter of the year will bring challenges like we have never seen before, such as bringing to life this winter’s Share a Coke program and propelling all of our new launches, all while managing the important Holiday season.

Finally, I urge each and every one of you to fi nd enjoyment and satisfaction in your work, to be enthusiastic and share that enthusiasm every day. Your enthusiasm will give us the strength we need to succeed. So, let’s keep our expectations high, in spite of whatever problems we face.

Our success depends on our ability to work hard to achieve our goals and to realize our vision.

- Robert

CUSTOMER CORNER: COMPETITIVE WIN AT LES SOMMETS

Les Sommets, a group of six mountains in the Laurentides and Outaouais regions of Quebec offer the perfect sites to ski, bike and explore. The four season outdoor area boasts five ski hills, 155 ski trails, bike trails, a large water park, rollercoasters and rides, mini golf and on-site camping and cabins.

After more than 20 years with the competitor, Account Executive, Yannick Boucher, saw the opportunity to convert the popular destination to Coca-Cola. With the support of Sales Directors, Pierre Laforest and Katryn Montpetit, as well as Sylvain Labelle of distributor JL Brisette, Yannick led the five-month negotiations to reach a five-year agreement with the new customer.

In converting the network of resorts, Yannick convinced five of the six mountains to switch from fountain-only beverages to bottles.

The new customer is expected to generate more than $1 million in revenue over the five-year deal and the possibilities continue with this customer as they’ve just announced a $2 million dollar expansion plan.

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Associate News ISSUE 20 • FALL 2017

EAST REGION NEWS

MONTREAL CANADIENS PROMOTION SWEEPS THE CITY Quebec consumers can win the chance to watch the Montreal Canadiens hit the ice at the Bell Centre on November 18 by sharing their love for Coca-Cola on Facebook. Fans simply need to submit a picture of themselves with a Coca-Cola product to enter. Three winners will be selected, with the grand prize winner getting a corporate box for them and 14 friends to watch the Habs take on Toronto.

The online contest supports an in-store POS program that is currently in 200 large and small format stores across the Greater Montreal Area.

Coca-Cola continues to increase its share in Quebec while Pepsi is on a declining trajectory. Year-to-date, Coca-Cola trademark is up +5.8 share points against the competitor.

REMEMBERING DARYL CYBULSKI A lifelong employee who represented The Coca-Coca Company with pride everyday, Daryl Cybulski is remembered by colleagues and customers as a true Ambassador of our business. Daryl started his career with Coca-Cola 33 years ago as a part-time warehouse helper. Over the years, Daryl worked as a driver and moved through various roles in sales. Most recently, he built relationships with customers as a Large Store Account Manager.

Well-liked by his customers in the Ottawa Valley, one said about Daryl, “he was a chipper guy. He was always positive…it felt like he was an extension of our family.”

In servicing customers in his small town of Arnprior, Ontario, he became known to many as the face of the Coca-Cola business. As his manager, Michael Clancy recalls, “Daryl did this with perfection and pride and represented us well.”

Daryl passed away suddenly at home on September 14 at the age of 55. He will be fondly remembered by his family, friends and extended Coca-Cola family.

To share a memory of Daryl or donate to a cause he was passionate about, visit www.pilonfamily.ca.

Daryl with his granddaughter, Addi (left) and pictured second from right with his family.

CELEBRATING OUR PEOPLE Retiree Recognitions

East Region Milestones

YEARS OF SERVICE

YEARS OF SERVICE

Jacques Grenon

38

Roland Lafalize

40

Pierre Bouchard

33

Claude Lepage

40

Guy Mattioli

31

Neil Brisley

35

Gary Kelly

25

Pierre Beauchemin

20

Jean Robert Caoutte

20

Jean-Francois Poulin

20

Bryant Flanagan

19

Michael Daigle

20

Joel Lacasse

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CANADIAN NEWS SPREAD SOME CHRISTMAS CHEER

SHARING THE HOLIDAYS WITH QUIZNOS AND THE BOYS & GIRLS CLUBS OF CANADA Spread some Christmas cheer this holiday season with Quinzos in support of a good cause. Starting in November, visit Quiznos restaurants across Canada to purchase any sandwich and 500 mL Coca-Cola beverage and 50 cents will automatically be donated to the Boys & Girls Clubs of Canada.

The two-month promotion is expected to generate around $10,000 for our partners, the Boys & Girls Clubs of Canada. Since 1900, the organization has been dedicated to supporting and encouraging youth as they develop and grow.

50¢

*

As Canada’s largest youth-serving agency, the network of 650 clubs across Canada work to provide safe, supportive places where youth can experience new opportunities and overcome barriers. Visit any Quiznos until December 31 to support our customer and our partners at the Boys & Girls Clubs of Canada.

will be donated to

when you purchase any Quiznos® sandwich with a 500 mL Coca-Cola® beverage*. *Plus applicable taxes, levies, deposits and fees. Valid at participating locations for a limited time. Subject to availability while supplies last. Not valid in conjunction with any other offer. when you purchase any 500 mL Coca-Cola® beverage and any sandwich at participating Quiznos restaurants across Canada, Coca-Cola will donate 50¢ to Boys and Girls Clubs of Canada (up to a maximum of $10,000). The trademarks that appear are the properties of their respective trademark owners.

filename: P841_Holiday_Quiznos_Poster brand: Holiday / SAC

bleed: .25

colours: 4/0

smm: Crystal Drover

trim: 22” x 28”

spot:

job description: Poster

live:

built at: 100%

Coca-Cola Refreshments | 335 King St. East | Toronto, ON | M5A 1L1 | chnguyen@coca-cola.com | 416.424.6010

THE COUNTDOWN IS ON: CONA IS COMING TO CANADA CONA is coming to Canada! Coke One North America (CONA) is a modern IT platform that will transform our business processes.

Built entirely with the Coca-Cola bottling operation in mind, CONA seeks to simplify our day-to-day operations through enhanced, user-friendly technology.

With SAP at its core, CONA provides technical solutions and services for all of our business needs. With a new IT platform powering our system, every associate in CCRC will see the strong impact CONA will have on our business.

After a successful transition to CONA for all of the bottlers in the United States, Coca-Cola Refreshments Canada will be the final North American bottler to switch to CONA. The new IT system will make its way to the “True North” in May 2018. In the months ahead, every associate at Coca-Cola Refreshments Canada will receive full, detailed training in-person and online to ready our teams for the new technologies that CONA brings. Stay tuned for more information on CONA in the weeks ahead to learn more about how this new platform will enable us to drive efficiencies and deliver for our customers.

COCA-COLA CANADA NOMINATED FOR NATURE INSPIRATION AWARD Coca-Cola Canada has been selected as a finalist for the Business (Large) Category for the Canadian Museum of Nature’s Nature Inspiration Awards in recognition of our water sustainability work.

Through Canada’s national natural history and natural sciences museum, the Nature Inspiration Awards recognize individuals and organizations that, through their work or specific projects, encourage Canadians to take an interest in natural history, create links with nature and contribute to its preservation.

The Canadian Museum of Nature in Ottawa, Ontario.

DID YOU KNOW?

The winners in all categories will be revealed at a ceremony on November 8 at the Canadian Museum of Nature in Ottawa and acknowledged in an article in the Globe and Mail.

Coca-Cola Canada is committed to 100% replenishment of water used in our processes. We’re making progress against that goal through community partnerships across Canada that have helped restore wetlands in Calgary, around Lake Ontario, and restore forests around Pelee Island in Ontario.

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Associate News ISSUE 20 • FALL 2017

TRANSFORMING OUR FUTURE TOGETHER

OUR WAY FORWARD

is part of our strategy to become a total beverage company. We’re taking action “Inside the Bottle” and “Outside the Bottle” to give people the drinks they want – including options with less sugar – and the information they need to make informed choices.

These actions can be remembered as RED CAN.

CONVENIENT,

REDUCE SUGAR We’re making low- and no-sugar versions of the drinks you love easier to find.

In Canada, we offer more than

beverages, including 70 low- and no-calorie options.

EVOLVE RECIPES

SMALLER PACKAGES

Making it easier to control sugar.

100%

of our core sparkling brands in Canada come in packages of 237 mL or less. We also right-sized our 591 mL PET bottle to 500 mL – a 15% reduction in size.

ACCESSIBLE

140

INFORMATION

We’re looking to make many of our beverages better and more

EASY-TO-FIND

CALORIES PER CAN

calorie information right up front so you can make informed choices.

by providing vitamins, minerals and electrolytes that help fuel your body.

NO ADVERTISING TARGETED

We’re also adding new, sophisticated flavours to keep up with rapidly evolving taste preferences.

TO CHILDREN UNDER 12

We’re following our longstanding policy not to target advertising to children under age 12.

DIFFERENT DRINKS Realizing not everyone drinks soda, we’re making

We do not place advertising in media where the audience is over

35% children under 12.

like organic tea, coconut water, grab-and-go coffee, juices and purified water more readily available.

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TRANSFORMING OUR FUTURE TOGETHER

GETTING TO KNOW: THE QUALITY, HEALTH, SAFETY AND ENVIRONMENT TEAM In each edition of UNITE, we profile a national team. This edition, we’re going to learn more about the Quality, Health, Safety and Environment (QHSE) team led by new employee and Director of Quality, Health, Safety and Environment, Andrea Vitori (pictured right) out of Brampton with associates at the L’Assomption, Richmond and Weston facilities.

The team’s mission is to facilitate delivery of the highest quality product at the lowest possible cost while protecting people and the environment. As part of Paul Brennan’s Manufacturing team, the group of 11 work continuously to improve internal processes through an array of projects including aligning CCRC with third party accreditations in quality management, environmental management, occupational health and safety and food safety certification.

Director of Quality, Health, Safety and Environment, Andrea Vitori

With safety at the heart of everything we do, this team oversees the workers’ compensation claims management program, monitoring each claim and ensuring they are thoroughly reviewed. The QHSE experts follow the claim from the time the incident is reported to when the worker returns for modified duty and ultimately until the claim is closed. The group also uses their expertise to offer technical support to the business and provide training for continuous improvement in the areas of quality, health, safety and environment.

In order to align Canadians operations with all Bottling Investment Group requirements, the QHSE team works with stakeholders to ensure all requirements are met. In addition, they steward the implementation of innovative policies and technologies that are in line with our strategic plans, internal guidelines and regulatory mandates.

As we expand our portfolio, the QHSE experts work collaboratively with product commercialization, engineering and other teams to ensure that the product and deployment of new products is flawless.

Would you like to see your team profiled in the next edition of UNITE? Email canadacommunications@coca-cola.com

CELEBRATING FALL FESTIVALS: MID-AUTUMN FESTIVAL AND DIWALI After an award-winning Diwali campaign in 2016, this fall Coca-Cola celebrates the Mid-Autumn Festival and Diwali with exciting in-store point of sale stackers and tools. The specialty displays can be found in grocery stores in the Greater Toronto and Vancouver Areas.

As the Canadian marketplace continues to diversify, our growth depends on winning with multicultural consumers and creating programs that celebrate all Canadians.

The Mid-Autumn Festival is the second most popular ethnic festival among Chinese Canadians, second only to Lunar New Year. People celebrate the festival with family gatherings and meals – a perfect opportunity to drive the purchase of Coca-Cola and Sprite as consumers gather with family and friends.

Pictured: customized displays for the Mid-Autumn Festival.

DID YOU KNOW? The Asian Business Resource Group hosts activities all year long that celebrate festivals, holidays and occasions like Diwali and the Mid-Autumn Festival. This fall, the group will hold events with dance performances, music, henna artists and more.

For more information on joining the Asian BRG, email asianbrgcanada@coca-cola.com.

Read more stories like this on Coca-Cola Connect and Coca-Cola Journey at www.coca-cola.ca.

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Associate News ISSUE 20 • FALL 2017

TRANSFORMING OUR FUTURE TOGETHER

CLUB COKE 2.0 COMING IN 2018 The Club Coke pricing program gets bigger and better every year and with huge plans to drive outlet revenue, 2018 will be the biggest year yet. With over 100 new SKUs hitting the market next year, Club Coke will have a mandatory listing of all 2018 innovations, reducing the number of programs and pricing activation tools (PATs).

The 2018 program is hyper-focused on driving revenue, enhancing time in-market and customer experience. With the introduction of a simplified promotional calendar, associates will have more time in-market to improve outlet execution.

In the convenience retail channel, we have simplified the program to support our Digital Team Selling model by making the ordering process easier for the Customer Care Centre, MyCoke.ca customers and face-to-face representatives by having invoice discounts for Cold at Cash. In Food Service, customers will now be able to choose their package mix to determine what pricing they will be eligible for, allowing the flexibility based on the customer’s specific needs. The customer-focused program will roll out January 1, 2018.

GREAT CANADIAN SHORELINE CLEANUP FROM COAST-TO-COAST

Associates from the Kamloops facility headed to a scenic spot to clean a local shoreline (left) while SLM attendees tidied a Mississauga park (right).

From left to right: SLM attendees in Mississauga, the Calgary team (middle) and the King St. team with WWF CEO, David Miller and the WWF panda.

DID YOU KNOW? Shoreline litter is one the biggest threats to the health of our aquatic ecosystems and wildlife. Scientists estimate there are 18,000 pieces of plastic floating in every square kilometer of ocean – and in the Great Lakes, that density is even higher.

As plastic breaks down, it can entangle or be eaten by almost any type of marine life.

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HAVE YOUR SAY WIN A TABLET! Share your thoughts about UNITE Canada with us. Fill out the survey below for your chance to win a 32GB tablet.

Interoffice mail the below survey to: Courtney Western at the King Street OfďŹ ce Or answer online at: cokeurl.com/UNITEsurvey No purchase necessary. To enter complete a ballot. Contest opens on October 20, 2017 at 9:00 a.m. EST and closes on December 8, 2017 at 5:00 p.m. EST. Open to Coca-Cola Canada associates who are legal residents of Canada. There is a total of one (1) prize to be won.

Mathematical skill test question required. Odds of winning depend on the number of eligible entries. For full rules and regulations, please visit Coca-Cola Connect.

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