PROJECTS Appalachia Tea Company Branding and Packaging
Greenhouse Genie Edutainment App
Sprockets Website Re-design and Promotional Products
Heirloom Modular Typeface
American Heart Association Ad Campaign
Museum of Design Brand Identity and Applications
Treaties Branding and Packaging
A P PA L A C H I A T E A C O M PA N Y Growing up, I spent a lot of summers going camping in the Appalachian Mountains with both family and friends. I wanted to incorporate my love for the mountains in a project, and this seemed to fit the bill. Appalachia Tea Company is a fictional tea company that specializes in loose leaf tea. Whether I was running through the woods or attempting to help set up a campsite, I always noticed the scenery. I wanted that to be the focus on the packaging. Almost creating a setting for you to drink the tea in, even if you’re just sitting at home watching a movie. The logo was designed with a simple serif, with the goal to keep the viewers eye on the imagery rather than typefaces.
GREENHOUSE GENIE Technology has become a major part of today’s society. Some kids today have their own tablets to play games and watch television. I grew up without a tablet, so the only way to entertain myself was to go outside with my sister or some friends. Greenhouse Genie is an edutainment app geared towards elementary school kids, with the goal of getting them outside and away from their screens. The concept is simple. Take pictures to identify plants. The more pictures you take, the more plants you unlock to place in your own virtual greenhouse. The only way to unlock plants is to keep going outside. So, let’s get planting!
SPROCKETS Websites are constantly being redesigned. Creating an engaging yet simple design is a major challenge for designers. My challenge: create just that, an engaging and simple design for a company in Saint Augustine, Florida. Sprockets is a bicycle shop in town that is a favorite of both locals and tourists. I wanted to create a clean and sporty look for the website that would appeal to all ages. To achieve this, I stuck with a mostly grey color palette with a pop of bright orange. This palette along with the inclusion of biking photographs was applied to the additional elements to create continuity through the website, tire covers, and rack cards.
MOUNTAIN Can travel easily on a wide variety of surfaces, but were originally designed for off-road cycling. They have an upright riding position with flat handlebars and easily accessed controls. Very durable and reliable.
ROAD Built for travelling at high speeds on paved roads. They are not well suited for operating off road. They feature lightweight frames and wheels designed to get you far distances, fast.
CRUISER (sometimes called "beach cruisers") are fun to look at and, when ridden at a relaxed pace, are ideal for admiring the scenery, and exploring the neighborhood or shore.
HYBRID Almost as fast and easy to pedal as road bikes, while being almost as comfortable and versatile as mountain bikes. They're great for commuting, errands, getting in shape and all-around fun.
COMFORT They are less efficient, but sitting on one is super comfortable thanks to an upright riding position, wide handlebars, suspension, easy gearing and a plush seat.
RECUMBENT They require some learning to be operated with maximum efficiency. Some designs sit so low to the ground that visibility in traffic can be an issue (we can recommend ways to improve visibility).
Monday - Friday Saturday - Sunday
10am - 6pm 10am - 4pm
34 Rio Vista Drive Saint Augustine, FL 32084 (904) 824 - 2422
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We have the right bike for you.
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Comfort and safety are built into every bike we sell.
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All our new bicycles are assembled by professional bike mechanics.
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We allow test rides, the best way to select a new machine.
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Our experienced staff is happy to offer all the free cycling advice you need.
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Every new bike comes with a free tune-up.
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All our bikes are guaranteed.
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Our bikes offer the highest quality, longest life, and best resale value.
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Monday - Friday Saturday - Sunday
We carry all the best accessories to go with your new bike.
10am - 6pm 10am - 4pm
34 Rio Vista Drive Saint Augustine, FL 32084 (904) 824 - 2422
MOUNTAIN Perfect for off-road cycling. Features designed to enhance durability and performance in rough terrain.
29� TIRES
Knobs in the tires allow you to have more traction on unpaved surfaces.
ROAD
Built for travelling at high speeds on paved roads. They are not well suited for operating off road. They feature lightweight frames and wheels designed to get you far distances, fast.
27� TIRES
Narrow, high pressure tires. Smooth to decrease rolling resistance.
HEIRLOOM Originally designed for Fuhu, creator of the Nabi children’s tablets. Heirloom is an upbeat, modular typeface that can be used as either headings or body copy. The inspiration for the typeface is in fact an heirloom tomato, hence the name. When researching the company, they related closely to the heirloom tomato. Looking closely at the typeface you can see the curves, the seeds, and the stems as pieces of each letter. Tomatoes also served as inspiration for additional elements, like the typeface sample booklet and character map poster.
a b c d e f g h i j k l mn o p q r s t u v wx y z
A M E R I C A N H E A R T A S S O C I AT I O N Cardiovascular disease is the leading global cause of death. However, this isn’t known by enough people. When first tasked with creating this ad campaign, my grandfather had just had emergency triple bypass surgery, partially caused by smoking a pipe for over 40 years. So with that in mind, I created three different advertisements that had to do with different types of smoking. I wanted to bring it to the viewers attention, that smoking isn’t always associated with lung cancer, it can have a major impact on your heart. The American Heart Association has what they call “Life’s Simple 7,” which explains seven different causes of cardiovascular disease and what you can do to prevent it. All of the advertisements lead the viewer back to that website, showing them how they can prevent cardiovascular disease.
MUSEUM OF DESIGN Located in London, the Museum of Design is the world’s foremost museum of contemporary design. For this project I was tasked with rebranding an already existing museum, the Design Museum. I based all of my designs on the unique shape of the building. Bringing the curves from the roof into almost every element. The colors bring a vibrant touch to the world of blues and grays commonly used in museums. The color scheme, as well as pieces of the logo, can be seen across all of the elements: from the outside of the building, to the brochure, to the merchandise.
T R E AT I E S Treaties Dog Treats is a fictional dog treat company started in Saint Augustine, Florida by a college girl wishing she could get a dog. The treats are made with high quality ingredients while staying at a college student budget. The logo combines an inviting script with a slight twist on the primary colors. I wanted to create a logo that gave off a retro feel to go along with funky shaped jars used for the treats themselves.
Treaties Net Wt. 4 oz
DOG TREATS
Treaties Net Wt. 4 oz
DOG TREATS FOR TRAINING MADE WITH CHICKEN NET WT. 4 OZ
Treaties Net Wt. 4 oz
DOG TREATS FOR TRAINING
MADE WITH CHICKEN AND BACON NET WT. 4 OZ
Treaties Net Wt. 4 oz
DOG TREATS FOR TRAINING
MADE WITH CHICKEN AND BEEF NET WT. 4 OZ
INGREDIENTS: Chicken, Brewers Rice, Soy Flour, Sugar, Wheat Flour, Glycerin, Water, Salt, Citric Acid (a preservative), Garlic Powder, Calcium Propionate (a preservative), Zinc Propionate, Natural Smoke Flavor, Mixed Tocopherols (a preservative), Rosemary Extract GUARANTEE ANALYSIS: Crude Protein (min) 14.0% Crude Fat (min) 4.0% Crude Fiber (max) 3.0% Moisture (max) 22.0% CALIROC CONTENT (CALCULATED): 2970 kcal/kg ME, 3.6 kcal/piece ME
INGREDIENTS: Chicken, Brewers Rice, Soy Flour, Sugar, Wheat Flour, Glycerin, Water, Bacon, Salt, Citric Acid (a preservative), Garlic Powder, Calcium Propionate (a preservative), Zinc Propionate, Natural Smoke Flavor, Mixed Tocopherols (a preservative), Rosemary Extract GUARANTEE ANALYSIS: Crude Protein (min) 14.0% Crude Fat (min) 4.0% Crude Fiber (max) 3.0% Moisture (max) 22.0% CALIROC CONTENT (CALCULATED): 3030 kcal/kg ME, 3.6 kcal/piece ME
INGREDIENTS: Chicken, Brewers Rice, Soy Flour, Sugar, Wheat Flour, Glycerin,Water, Beef, Salt, Citric Acid (a preservative), Garlic Powder, Calcium Propionate (a preservative), Zinc Propionate, Natural Smoke Flavor, Mixed Tocopherols (a preservative), Rosemary Extract GUARANTEE ANALYSIS: Crude Protein (min) 14.0% Crude Fat (min) 4.0% Crude Fiber (max) 3.0% Moisture (max) 22.0% CALIROC CONTENT (CALCULATED): 2920 kcal/kg ME, 3.5 kcal/piece ME