STANDARDS MANUAL
TABLE OF CONTENTS Introduction
3
Family of Marks
4
The Primary Mark
5
The Vertical Mark
14
The Wordmark
23
Inappropriate Uses
31
Identity System
34
Primary Colors
35
Secondary Colors
36
Graphic Elements
38
The Typeface
40
Business System
42
Applications
48
INTRODUCTION Candid Thrift is a non-profit thrift store that benefits the San Luis Obispo Classical Academy (SLOCA) and High School. Our mission is to improve the quality of education for the local community whilst alleviating the effects of poverty and low income for the general population of students. At Candid, we offer a unique and affordable inventory of apparel and housewares. The visual solution creates a brand identity that reflects the charming qualities of thrift shopping, but is still high quality and approachable. This manual was created as a guide to uphold Candid’s identity and maintain a consistent brand message. If followed, our goal of building a strong, dependable reputation will be fulfilled.
INTRODUCTION
3
FAMILY OF MARKS
THE PRIMARY MARK The primary mark includes the hanger symbol, store name, “Candid Thrift” and tagline, “Dress Sincerely.” This one-color logotype is the main combination from the family of marks and should be used primarily on the shown background color. This color combination is important to maintain in the elements of the business system (page 42–47), but can be extended to offer variety and creative freedom for other applications such as advertising (examples on page 54 ). To see the approved colors and their relationships, refer to pages 7–12.
FAMILY OF MARKS: THE PRIMARY MARK
5
THE PRIMARY MARK : NO TAGLINE If the primary mark on the previous page needs to be more linear or printed in a smaller size, the tagline, “Dress Sincerely,” may be removed. If needed, this mark should primarily be used in the shown color combination, especially in the business system. However, there are other color combinations available to offer variety in other applications such as digital and print advertisements (examples on page 54). To see the approved color combinations, refer to pages 7–12.
6
FAMILY OF MARKS: THE PRIMARY MARK
THE PRIMARY MARK: WHITE BACKGROUND If the primary mark with and without the tagline must be shown on a white background due to printing limitations or design aspects, the approved colors of the mark are: Fred, Betty, Joe and Sue. To see these approved colors with their names, refer to pages 35–37.
FAMILY OF MARKS: THE PRIMARY MARK
7
THE PRIMARY MARK: BLACK BACKGROUND If the primary mark with and without the tagline must be shown on a black background due to printing limitations or design aspects, the approved colors of the mark are: Betty, Baby Betty, Joe, Baby Joe, Baby Fred, and Baby Sue. To see the approved colors with their names, refer to pages 35–37. These color combinations are offered for variety and contrast in print and digital applications (examples on page 54).
8
FAMILY OF MARKS: THE PRIMARY MARK
THE PRIMARY MARK: FRED BACKGROUND If the primary mark with and without the tagline is shown on a Fred background, and the color scheme of the application is not consistent with the Betty mark, the approved colors of the mark are: Baby Betty, Joe, Baby Joe, and Baby Sue. To see the approved colors with their names, refer to pages 35–37. These color combinations are offered for variety and contrast in print and digital applications. Note that the mark may be shown on a subtle paper texture at an opacity of 70% or less (examples on page 54).
FAMILY OF MARKS: THE PRIMARY MARK
9
THE PRIMARY MARK : BETTY BACKGROUND If the primary mark with and without the tagline is shown on a Betty background, the approved colors of the mark are: Fred, Baby Joe, Sue, and Baby Sue. To see the approved colors with their names, refer to pages 35–37. These color combinations are offered for variety and contrast in print and digital applications. Note that the mark may be shown on a subtle paper texture at an opacity of 70% or less (examples on page 54).
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FAMILY OF MARKS: THE PRIMARY MARK
THE PRIMARY MARK: BABY FRED BACKGROUND If the primary mark with and without the tagline is shown on a Baby Fred background, the approved colors of the mark are: Sue and Baby Sue. To see the approved colors with their names, refer to pages 35–37. Note that the mark may be shown on a subtle paper texture at an opacity of 70% or less (examples on page 54).
THE PRIMARY MARK: BABY BETTY BACKGROUND If the primary mark with and without the tagline is shown on a Baby Betty background, the approved colors of the mark are: Fred and Sue. To see the approved colors with their names, refer to pages 35–37. Note that the mark may be shown on a subtle paper texture at an opacity of 70% or less (examples on page 54).
FAMILY OF MARKS: THE PRIMARY MARK
11
THE PRIMARY MARK: JOE BACKGROUND If the primary mark with and without the tagline is shown on a Joe background, the approved colors of the mark are: Fred and Sue. To see the approved colors with their names, refer to pages 35–37. Note that the mark may be shown on a subtle paper texture at an opacity of 70% or less (examples on page 54).
THE PRIMARY MARK: BABY JOE BACKGROUND If the primary mark with and without the tagline is shown on a Baby Joe background, the approved colors of the mark are: Fred and Sue. To see the approved colors with their names, refer to pages 35–37. Note that the mark may be shown on a subtle paper texture at an opacity of 70% or less (examples on page 54).
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FAMILY OF MARKS: THE PRIMARY MARK
THE PRIMARY MARKS : SAFE SPACE When any mark is used, it is necessary for it to have a surrounding area of clear, blank space. This Safe Space prevents the marks from being altered or dominated by other design elements. The Safe Space for the primary marks with and without the taglines and in any of the approved color combinations can be indicated by the width of the “CA� of the store name within a mark.
THE PRIMARY MARKS : MINIMUM SIZES An indicated minimum size is needed to prevent marks from becoming illegible in applications. The minimum width of the primary mark with the tagline is 1 inch. The minimum width of the primary mark without the tagline is 0.8 inches. These sizes apply to the marks in any of the approved color combinations.
0.8 in. 1 in.
FAMILY OF MARKS: THE PRIMARY MARK
13
THE VERTICAL MARK The vertical mark also includes the hanger symbol, store name, “Candid Thrift” and tagline, “Dress Sincerely.” The vertical mark is offered as a solution only when it is needed. To see examples of appropriate uses for this mark, refer to page 44. If needed, the shown color combination is important to maintain in the elements of the business system (pages 42–47), but can be extended to offer variety and creative freedom for other applications such as advertising (examples on page 54). To see the approved colors and their relationships, refer to pages 16–21.
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FAMILY OF MARKS: THE VERTICAL MARK
THE VERTICAL MARK : NO TAGLINE If the vertical mark on the previous page is too tall or the mark needs to be shown in a smaller size, the tagline, “Dress Sincerely,” may be removed. If needed, this mark should primarily be used in the shown color combination, especially in the business system. However, there are other color combinations available to offer variety in other applications such as digital and print advertisements (examples on page 54). To see the approved color combinations, refer to pages 16–21.
FAMILY OF MARKS: THE VERTICAL MARK
15
THE VERTICAL MARK: WHITE BACKGROUND If the vertical mark with and without the tagline must be shown on a white background due to printing limitations or design aspects, the approved colors of the mark are: Fred, Betty, Joe and Sue. To see these approved colors with their names, refer to pages 35–37.
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FAMILY OF MARKS: THE VERTICAL MARK
THE VERTICAL MARK: BLACK BACKGROUND If the vertical mark with and without the tagline must be shown on a black background due to printing limitations or design aspects, the approved colors of the mark are: Betty, Baby Betty, Joe, Baby Joe, Baby Fred, and Baby Sue. To see the approved colors with their names, refer to pages 35–37. These color combinations are offered for variety and contrast in print and digital applications (examples on page 54).
FAMILY OF MARKS: THE VERTICAL MARK
17
THE VERTICAL MARK: FRED BACKGROUND If the vertical mark with and without the tagline is shown on a Fred background, and the color scheme of the application is not consistent with the Betty mark, the approved colors of the mark are: Baby Betty, Joe, Baby Joe, and Baby Sue. To see the approved colors with their names, refer to pages 35–37. These color combinations are offered for variety and contrast in print and digital applications. Note that the mark may be shown on a subtle paper texture at an opacity of 70% or less (examples on page 54).
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FAMILY OF MARKS: THE VERTICAL MARK
THE VERTICAL MARK : BETTY BACKGROUND If the vertical mark with and without the tagline is shown on a Betty background, the approved colors of the mark are: Fred, Baby Joe, Sue, and Baby Sue. To see the approved colors with their names, refer to pages 35–37. These color combinations are offered for variety and contrast in print and digital applications. Note that the mark may be shown on a subtle paper texture at an opacity of 70% or less (examples on page 54).
FAMILY OF MARKS: THE VERTICAL MARK
19
THE VERTICAL MARK: BABY FRED BACKGROUND If the vertical mark with and without the tagline is shown on a Baby Fred background, the approved colors of the mark are: Sue and Baby Sue. To see the approved colors with their names, refer to pages 35–37. Note that the mark may be shown on a subtle paper texture at an opacity of 70% or less (examples on page 54).
THE VERTICAL MARK: BABY BETTY BACKGROUND If the vertical mark with and without the tagline is shown on a Baby Betty background, the approved colors of the mark are: Fred and Sue. To see the approved colors with their names, refer to pages 35–37. Note that the mark may be shown on a subtle paper texture at an opacity of 70% or less (examples on page 54).
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FAMILY OF MARKS: THE VERTICAL MARK
THE VERTICAL MARK: JOE BACKGROUND If the vertical mark with and without the tagline is shown on a Joe background, the approved colors of the mark are: Fred and Sue. To see the approved colors with their names, refer to pages 35–37. Note that the mark may be shown on a subtle paper texture at an opacity of 70% or less (examples on page 54).
THE VERTICAL MARK: BABY JOE BACKGROUND If the vertical mark with and without the tagline is shown on a Baby Joe background, the approved colors of the mark are: Fred and Sue. To see the approved colors with their names, refer to pages 35–37. Note that the mark may be shown on a subtle paper texture at an opacity of 70% or less (examples on page 54).
FAMILY OF MARKS: THE VERTICAL MARK
21
THE VERTICAL MARKS : SAFE SPACE It is necessary for the marks to have a surrounding area of clear, blank space. This Safe Space prevents the marks from being altered or dominated by other design elements. The Safe Space for the vertical marks with and without the taglines can be indicated by the width of the “C� of the store name within the particular mark.
THE VERTICAL MARKS : MINIMUM SIZES An indicated minimum size is needed to prevent marks from becoming illegible in applications. The minimum width of the vertical mark with the tagline is 1.06 inches. The minimum width of the vertical mark without the tagline is 0.6 inches. These sizes apply to the marks in any of the approved color combinations.
0.6 in.
1.06 in. 22
FAMILY OF MARKS: THE VERTICAL MARK
THE WORDMARK If a more linear mark is needed, the logotype can be shown in the primary mark style without the hanger. Notice the wordmark should not be used in the vertical mark style. The wordmark should be used only if neccesary. If needed, the shown color combination is important to maintain in the elements of the business system (pages 42–47), but can be extended to offer variety and creative freedom for other applications such as advertising (examples on page 54). To see the approved colors and their relationships, refer to pages 24–29.
THE WORDMARK : NO TAGLINE If the tagline causes the wordmark to be illegible due to sizing, the tagline may be removed. The wordmark without the tagline should be used only if neccessary.
FAMILY OF MARKS: THE WORDMARK
23
THE WORDMARK: WHITE BACKGROUND If the wordmark with and without the tagline must be shown on a white background due to printing limitations or design aspects, the approved colors of the mark are: Fred, Betty, Joe and Sue. To see these approved colors with their names, refer to pages 35–37.
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FAMILY OF MARKS: THE WORDMARK
THE WORDMARK: BLACK BACKGROUND If the wordmark with and without the tagline must be shown on a black background due to printing limitations or design aspects, the approved colors of the mark are: Betty, Baby Betty, Joe, Baby Joe, Baby Fred, and Baby Sue. To see the approved colors with their names, refer to pages 35–37. These color combinations are offered for variety and contrast in print and digital applications (examples on page 54).
FAMILY OF MARKS: THE WORDMARK
25
THE WORDMARK: FRED BACKGROUND If the wordmark with and without the tagline is shown on a Fred background, and the color scheme of the application is not consistent with the Betty mark, the approved colors of the mark are: Baby Betty, Joe, Baby Joe, and Baby Sue. To see the approved colors with their names, refer to pages 35–37. These color combinations are offered for variety and contrast in print and digital applications. Note that the mark may be shown on a subtle paper texture at an opacity of 70% or less (examples on page 54).
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FAMILY OF MARKS: THE WORDMARK
THE WORDMARK : BETTY BACKGROUND If the wordmark with and without the tagline is shown on a Betty background, the approved colors of the mark are: Fred, Baby Joe, Sue, and Baby Sue. To see the approved colors with their names, refer to pages 35–37. These color combinations are offered for variety and contrast in print and digital applications. Note that the mark may be shown on a subtle paper texture at an opacity of 70% or less (examples on page 54).
FAMILY OF MARKS: THE WORDMARK
27
THE WORDMARK: BABY FRED BACKGROUND If the wordmark with and without the tagline is shown on a Baby Fred background, the approved colors of the mark are: Sue and Baby Sue. To see the approved colors with their names, refer to pages 35–37. Note that the mark may be shown on a subtle paper texture at an opacity of 70% or less (examples on page 54).
THE WORDMARK: BABY BETTY BACKGROUND If the wordmark with and without the tagline is shown on a Baby Betty background, the approved colors of the mark are: Fred and Sue. To see the approved colors with their names, refer to pages 35–37. Note that the mark may be shown on a subtle paper texture at an opacity of 70% or less (examples on page 54).
28
FAMILY OF MARKS: THE WORDMARK
THE WORDMARK: JOE BACKGROUND If the wordmark with and without the tagline is shown on a Joe background, the approved colors of the mark are: Fred and Sue. To see the approved colors with their names, refer to pages 35–37. Note that the mark may be shown on a subtle paper texture at an opacity of 70% or less (examples on page 54).
THE WORDMARK: BABY JOE BACKGROUND If the wordmark with and without the tagline is shown on a Baby Joe background, the approved colors of the mark are: Fred and Sue. To see the approved colors with their names, refer to pages 35–37. Note that the mark may be shown on a subtle paper texture at an opacity of 70% or less (examples on page 54).
FAMILY OF MARKS: THE WORDMARK
29
THE WORDMARK : SAFE SPACE It is necessary for the marks to have a surrounding area of clear, blank space. This Safe Space prevents the marks from being altered or dominated by other design elements. The Safe Space for the wordmarks with and without the taglines can be indicated by the width of the “CA� of the store name within the particular mark.
THE WORDMARK : MINIMUM SIZES An indicated minimum size is needed to prevent marks from becoming illegible in applications. The minimum width of the wordmark with the tagline is 1.15 inches. The minimum width of the wordmark without the tagline is 1 inch. These sizes apply to the marks in any of the approved color combinations.
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FAMILY OF MARKS: THE WORDMARK
1.15 in.
1 in.
INAPPROPRIATE USES Here are some examples of inappropriate uses of the primary logotype. These uses should never be utilized and apply to all the marks in the family of marks.
Do not disproportionately scale the mark
Do not change the colors within a mark
Do display the mark on an angle
Do not alter the scale of elements in a mark
FAMILY OF MARKS: INAPPROPRIATE USES
31
Do not apply a gradient to the mark
Do not change the opacity of the mark
Do not apply a shape as the background
Candid Thrift dress sincerely
Do apply a drop shadow/glow to the mark
32
FAMILY OF MARKS: INAPPROPRIATE USES
Do not add a stroke to the mark
Do not replace the wordmark
33
IDENTIT Y SYSTEM
FAMILY OF MARKS: THE PRIMARY MARK
THE PRIMARY COLORS The primary colors are taken from the primary and vertical marks. The logotype should be shown in Betty and the background color should be shown in Fred. These colors should be utilized as often as possible in order to maintain a consistent brand image. It is necessary for these colors to be used throughout the business system (pages 42–47). Fred and Betty may be used for small amounts of text, like the letterhead and business card (pages 44 and 47). For adequate legibility, Betty may be used for headers or subheads, as long as the type is at a minimum point size of 12 pt. If Betty is used as a header or subhead on a white background, the type should never have a light weight.
Fred CMYK C:100 M:98 Y:18 K:5 RGB R:42 G:45 B:125 HEX: 2A2D7D Pantone: 2756 CP
Betty CMYK C:0 M:77 Y:68 K:0 RGB R:241 G:96 B:82 HEX: F16052 Pantone: 1785 CP
IDENTITY SYSTEM: THE PRIMARY COLORS
35
THE SECONDARY COLORS The secondary colors should be utilized based on the applications and printing restrictions. These colors should be used if the primary colors cannot and will most likely be shown in advertising and digital publishing, not in the elements of the business system. The secondary colors are offered so variety and creativity can be achieved in the applications. Sue should be used for large groups of body text like the business letter (page 44). The other secondary colors may be used sparingly in applications such as flyers and posters when there is not a large amount of text (examples on page 54). The secondary colors can also be used as background colors. Use the approved color relationships from the family of marks as a guide to choosing text and background colors (pages 16–21). From those examples, use the color of the marks as text color and choose an appropriate background.
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IDENTITY SYSTEM: THE SECONDARY COLORS
Baby Fred CMYK C:49 M:38 Y:0 K:0 RGB R:133 G:148 B:202 HEX: 8594CA Pantone: 7674 CP
Baby Betty CMYK C:2 M:38 Y:21 K:0 RGB R:241 G:173 B:173 HEX: F1ADAD Pantone: 1765 CP
Joe CMYK C:16 M:24 Y:100 K:0 RGB R:220 G:185 B:38 HEX: DCB926 Pantone: 7752 CP
Baby Joe CMYK C:5 M:9 Y:58 K:0 RGB R:243 G:222 B:134 HEX: F3DE86 Pantone: 608 CP
Sue CMYK C:75 M:68 Y:67 K:90 RGB R:1 G:1 B:1 HEX: 010101 Pantone: 426 CP
Baby Sue CMYK C:7 M:5 Y:6 K:0 RGB R:233 G:233 B:233 HEX: E9E9E9 Pantone: 7541 CP
IDENTITY SYSTEM: THE SECONDARY COLORS
37
THE GRAPHIC ELEMENTS : HANGER SYMBOL These graphic elements are intended for the stickers and online profile icon applications (pages 50–53). The hanger is utilized when its application is small. For example, the size of the profile icons on Etsy and social media platforms are too often viewed on mobile devices, and are therefore too small to hold a logotype. The color of the hanger with the background should mostly be used in the primary color palette. However, to lower the printing costs of stickers, the hanger should appear in white on the shown background colors.
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IDENTITY SYSTEM: THE GRAPHIC ELEMENTS
THE GRAPHIC ELEMENTS: HANGER PATTERN The hanger pattern is integrated throughout the business system, manual, and shopping bags. This pattern should never have overlapping text and should not be altered in spacing or in multiple colors. This means, the hangers should all appear in one color with a different, one-color background. This pattern should only be shown in the primary color palette. The placement of the pattern in an application should be sized carefully, meaning the hangers should fall evenly over the side edges, and they should not be cropped at the top and bottom.
IDENTITY SYSTEM: THE GRAPHIC ELEMENTS
39
THE TYPEFACE : MYRIAD PRO Myriad Pro should be used across all applications because of its diverse family. It is typically seen in the condensed style and in different weights for body text, headers, and subheads. Semibold and bold are typically used for headers and subheads. Note that typefaces are not limited to only Myriad Pro in advertising applications (page 54), but should be used for secondary information such as dates and the address of the store.
40
IDENTITY SYSTEM: THE TYPEFACE
Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Condensed Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Condensed Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Condensed Bold ABCDEFGHIJKLMNOPQRSTUVWX YZ abcdefghijklmnopqrstuvwxyz 0123456789
Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Condensed Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
41
BUSINESS SYSTEM
BUSINESS SYSTEM: OVERVIEW
43
Kathryn E. McCormick Professor of Design Department of Art & Design California Polytechnic State University San Luis Obispo, CA 93407
THE LETTERHEAD The letterhead is 8.5 inches wide and 11 inches tall. The vertical mark is 1.06 inches wide and shown using the primary color palette. The Betty text is 11 pt. Myriad Pro condensed. The general margins on all sides are 36 pt. The first line of text in the letter starts 154 pt. from the top edge of the paper. The body text is black and 39 pt. away from the blue column. It is recommended that paragraphs are separated by using two hard returns. Letters should be written in between a 10 and 12 pt. typeface.
532 Higuera St. San Luis Obispo, CA 93401 candidthrift.com (805) 321-2652
November 16, 2016 Dear Ms. McCormick, After several sessions of sketching and digital variations, I have created an appropriate brand identity for my intended audience of high school and college aged students. I believe the logotype I have created is youthful, gender neutral, and memorable. The concept for Candid Thrift’s logo is the recycling symbol because thrift stores’ inventories consist of previously owned items. I chose to depict a hanger because of my business plan to have Candid Thrift mainly sell apparel rather than its current overwhelming and confusing collection of items. In addition, their new inventory strategy is to constantly update their stock with new items, so the arrows signify the everchanging options Candid has to offer. The idea of money circulating between SLOCA students and the new intended audience of young adults is also represented in the symbol. I decided to incorporate texture in the logotype to evoke a rustic, more organic feeling because the intended audience not only shops at second-hand stores for bargains, but also for the experience of fi nding a one-of-a-kind piece. The texture adds character and personality to the simple, condensed typeface and symbol. A goal of mine is to make Candid seem more high end than the average thirft store. Many people have the perception that thrifted clothes are dirty, tattered, and aggressively worn. At Candid, we offer gently used items to ensure quality. I was seriously considering a handlettered typeface for the name treatment, but was worried about the longevity of that type of logotype. Currently, calligraphic typefaces are trendy, but I do not think they will be as popular in ten to fi fteen years. I believe the typeface I have chosen is long lasting. Sincerely,
Kelsey Dunkelman
44
BUSINESS SYSTEM: THE LETTERHEAD
Kathryn E. McCormick Professor of Design Department of Art & Design California Polytechnic State University San Luis Obispo, CA 93407 532 Higuera St. San Luis Obispo, CA 93401 candidthrift.com (805) 321-2652
November 16, 2016 Dear Ms. McCormick, After several sessions of sketching and digital variations, I have created an appropriate brand identity for my intended audience of high school and college aged students. I believe the logotype I have created is youthful, gender neutral, and memorable. The concept for Candid Thrift’s logo is the recycling symbol because thrift stores’ inventories consist of previously owned items. I chose to depict a hanger because of my business plan to have Candid Thrift mainly sell BUSINESS SYSTEM: THE LETTERHEAD apparel rather than its current overwhelming and confusing collection of items.
45
THE ENVELOPE The envelope is 9.5 inches wide and 4.13 inches tall. It features the hanger pattern in the primary color palette and the primary logotype in its minimum size of 1 inch wide. The mark and address are also shown in the primary mark colors on a white background. The mark is 20.6 pt. away from the top and 23 pt. from the side of the envelope. The address is 9 pt. Myriad Pro condensed. It is important for the address to be written in a color that contrasts the background.
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BUSINESS SYSTEM: THE ENVELOPE
532 Higuera St. San Luis Obispo, CA 93401
THE BUSINESS CARD The business cards are 2.5 inches wide and 3 inches tall. The front of the card features the hanger pattern using the primary color palette. The back features the primary wordmark with the tagline stacked above the text. The mark is 1 inch wide. The name on the card is in all caps and 12 pt. Myriad Pro bold condensed. The remaining text is 9 pt. condensed.
KELSE Y DUNK ELMAN owner
kelsey@candidthrift.com candidthrift.com (805) 321-2562 532 Higuera St. San Luis Obispo, CA 93401
BUSINESS SYSTEM: THE BUSINESS CARD
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APPLICATIONS
FAMILY OF MARKS: THE PRIMARY MARK
SIGNAGE
APPLICATIONS : SIGNAGE
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CLOTHING TAG & STICKERS
50
APPLICATIONS : CLOTHING TAG & STICKERS
SHOPPING BAG
APPLICATIONS : SHOPPING BAG
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ETSY STORE
CandidThrift
A non-profit store that offers a unique, personal experience San Luis Obispo, CA
387 Sales
kelsey dunkelman Contact
Favorite Shop (1006)
Items (138)
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APPLICATIONS : ETSY STORE
Reviews
Updates
About
On Etsy since 2017
Policies
Search items
CandidThrift Favorite Shop
Vintage Eddie Bauer Winter Coat with Fur Lined Hood $15.00
CandidThrift
APPLICATIONS : ETSY STORE
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PRINT ADVERTISEMENTS
ALL SALE ITEMS Sale ends on Feb. 25
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APPLICATIONS : PRINT ADVERTISEMENTS
532 Higuera St.
Denim discount 20% OFF ALL JEANS
Say ““farmer farmer ’’ss”” at at the the register register Say for 20% off your purchase for 20% off your purchase Sale ends on Feb. 25
532 Higuera St.
Sale ends on Feb. 25
532 Higuera St.
APPLICATIONS : PRINT ADVERTISEMENTS
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