KELSEY KETCHAM
PROJECT SUMMARY To make a unique, local small coffee shop in the small town of Okoboji Iowa. Okoboji is a town of about 800. Okoboji is a major summer tourism area, that more then quadruples in the sunny months. A growing number of resorts around the Iowa Great Lakes and the proximity of other tourist-friendly sites, such as Arnolds Park and Spirit Lake, have contributed to its growing popularity. Okoboji has also become a recognizable name around the country due to the sales of many products that proudly display the town name in bold letters. It is not uncommon to spot an Okoboji t-shirt or sweatshirt on nearly every college campus in the Midwest. Visitors to Okoboji will immediately notice bumper stickers, mugs and sweatshirts touting the fictitious University of Okoboji where many locals claim to have received an education. There is a very little selection of coffee shops in the popular lake town Okoboji, for locals looking for a regualr shop to stop at on there way to work or class or to get an extra boost in the morning there are few and far places to choose from. None residing within the actual town of Okoboji, just the surrowings towns, and even those shops are specialicaly a place to run in or drive through to grab just coffee. They are cafes, or restaurants. So I am designing a small, local friendly one-stop coffee shop.
COMPETITION Bird House Cafe Milford Coffee & Espresso Restaurants, Restaurants The Coffee Shop Milford Coffee & Espresso Restaurants, Coffee Shops Koffee Kup Arnolds Park Coffee & Espresso Restaurants, Coffee Shop, Restaurants Arnolds Perk Coffee House Arnolds Park Coffee & Espresso Restaurants, Coffee Shops Maxwells Beach Cafe Arnolds Park Coffee Shops, Steak Houses, Restaurants Ahrommas Milford Coffee Shops, Coffee & Tea, Coffee & Espresso Restaurants, Restaurants Peet’s Coffee & Tea Sprit Lake (Sold in walmart - http://www.peets.com/) Coffee & Tea, Coffee & Espresso Restaurants, Coffee Shops Muggabeans Coffee Co Spencer (http://www.muggabeans.com/) Coffee & Espresso Restaurants, Coffee Shops, Coffee & Tea, Restaurants Sisters Mainstreet Cafe
COMPETITION Sisters Mainstreet Cafe Spencer Coffee & Espresso Restaurants, Restaurants Bear Coffee Shop & Wine Bar Spencer Coffee & Espresso Restaurants, Coffee & Tea, Coffee Shops, Wine, Bar Lost Island Corner Store Ruthven Coffee Shops, Restaurants Prairie Chick Sprit Lake Arts & Crafts Supplies, Coffee Shops, Breakfast, Brunch & Lunch Restaurants, Gift Shops, Wi-Fi Hotspots Toad’s Roadhouse Coffee Spencer Art Goods, Coffee & Espresso Restaurants, Coffee & Tea Grand Diner Spencer American Restaurants, Coffee Shops, Restaurants Carroll’s Bakery Spencer Bakeries, Wholesale Bakeries, Coffee & Tea, Coffee Shops, Coffee & Espresso Restaurants, Restaurants
TARGET AUDIENCE / DEMOGRAPHIC FIGURES • • • •
77 percent of adults in the united states drink coffee on a daily basis local and tourist men and wome ages 18-50 middle to upper class These could be tudents and business workers on their way to work or class who want a cup for the caffeine kick as well as tourist tooking for a enjoyable cup on the way to the lake.
KEY WORDS / VALUES • • • • • • • •
local small good quality friendly delicious beachy down to earth quality (over quantity)
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www.kelseyketcham.com