Client Contact: Deirdre Mahaney (858) 2228351; dmahaney@injinji.com Agency Contact: Holly Padove (805) 7731000; holly@thepressroom.com
FOR IMMEDIATE RELEASE
Injinji® Performance Toesocks Give Team Sport Athletes a Competitive Edge SAN DIEGO, CA (November 10, 2010) –Runners, cyclists and outdoor enthusiasts have long experienced the competitive advantage of Injinji Performance Toesocks. Now, team sport athletes are taking note of the incredible benefits associated with Injinji’s patented fivetoe sleeve design. From MLB superstars to the Long Beach State Men’s Lacrosse team, athletes are rethinking tube socks and are embracing performance enhancing Injinji Performance Toesocks. Injinji breaks the traditional tube sock mold with a design that enables wearers to fully utilize the agility, dexterity and balance associated with each individual toe while providing a seamless layer of sportspecific comfort and protection. Engineered to separate each toe with an antifriction, breathable membrane, Injinji Performance Toesocks are ideal for training, practice and game day performance. “Every team sport athlete needs complete and correct use of his feet from heel to five toes,” said Dr. Marc A. Brenner, New Yorkbased podiatric physician and founding director of the Institute of Diabetic Foot Research. “Injinji Performance Toesocks improve the foot architecture and eliminate fungus infections, yeasts and molds by removing shear and stress forces. In doing this, the athlete's performance will obviously improve.” From lacrosse and football to soccer and basketball, Injinji Performance Toesocks are beneficial for all types of athletes. As football players are often plagued by plantar fasciitis and turf toe, Dr. Brenner says Injinji Toesocks can help prevent these ailments by promoting proper foot biomechanics. Long Beach State Lacrosse defender Andrew Smith saw an immediate improvement in his performance while wearing the Performance Series Toesock last season. “I liked the additional support on my arches and the freedom of being able to move my toes individually inside my cleats,” he said. “The physical advantages they provided really allowed me to mentally focus on the game.” The majority of his team suited up in the Toesocks for the ’09’10 season, with many players reporting benefits ranging from cooler, drier feet to the absence of athlete’s foot.