Luxury Marketing for Louis Vuitton https://youtu.be/EMXthUDClDM

OBSESSION

"Inside every story, there is a beautiful journey."

Story A

" young lady was walking to a pool party with the newest limited edition Louis Vuitton bag, while she was noticing everyone around her were full of jealousy in their eyes. After she got drunk, she accidently fell into the pool.

Howeverďź&#x152; the time she woke up, she found herself in a different world, a wild space without anybody. Sud-denly, she became so nervous and ran with her bag in a panic. Is it just the girlâ&#x20AC;&#x2122;s illu-sion? Is the girl traveling to her parallel universal? Or someone in the party played bad tricks on her? See <Obsession> Louis Vuitton for more."

Till the music is gone, letâ&#x20AC;&#x2122;s party on.

Everthing is perfect.

From sun up to sun down, we have the best party in town.

I love you for always showing me how to be my best self.

PARTY

That's the funny thing about trying to escape. You never really can.

I hadn't really been in that world for too long. It was fun for me, but definitely wasn't my world.

We donâ&#x20AC;&#x2122;t create a fantasy world to escape reality.

We create it to be able to stay.

F O R E S T

REALITY

DREAM

Where are they?

Where am I?

Wake up.

PROJECT ROLES Director..............................Iago Souza Art Director..............................Fan Feng Yuxian Wang Ziheng Chen Assistant Director..............................Kit McDonald Fashion Producer..............................Fan Feng Yuxian Wang Ziheng Chen Story..................................Fan Feng Yuxian Wang Ziheng Chen Fashion Stylist...................................Yuxian Wang Lay out....................................Fan Feng Ziheng Chen Post-production.................................Fan Feng Fashion Photographer.........................Bohan Yang DJ Morales Daniel Gold DP, Steadicam Operator,Gaffer.........................Shenkang Duan

Fear doesn't shut you down, it wakes you up

LXFM504-Visual Communication for Luxury Marketing Professor: Oscar Betancur Fan Feng YuxianWang Ziheng Chen