Interactive Process Book
LXFM 740 with Professor Oscar Betancur Aishwarya Jonnalagadda
Yaxin Tian
Yuxian Wang
Press this to play the video
The bear takes you back to the menu
CONTENTS Team
Actor
Product
Wardrobe
Target Audience
Hair & Make-Up
Marketing Message
Story Board
Markeing Strategy
Shot List
Logline
Rough Cuts
Story
Final Cut
Brand Style
Movie Poster
Coloring Reference
Mockup
Location
Behind the Scenes
Photography
Production Schedule
TEAM
Producers Aishwarya Jonnalagadda Yuxin Tian Yuxian Wang Mentoring Professor Oscar Btancur Marketing & Strategy Tianzi Jin Anchen Tsai Huaqing He Galsar He Grip & Electric Department Jay Kim Qianqin Deng Maheen Khan Sydney Neel
Director Ching-Hsien Huang Assistant Director Tianli Liu Actor Lily Ann Esh Jay Kim Photographer Bingqin Zhang Cinematographer Bala Santosh Majji Editor Ching-Hsien Huang Colorist Miguel Angel Alvarez
Product
Moschino Duo, the two-way eraser lipstick
TARGET AUDIENCE
DEMOGRAPHIC Age: 18-35 Upper/middle class women who are well educated and mingle with a large crowd PSYCHOGRAPHICS Having a unique sense of style and love Craftsmanship Adapter of modern chic BEHAVIOURAL Active on social media Busy social life Sometimes are impulsive and emotional associated
MARKETING MESSAGE
Moschino Duo aims at satistifying its customer by providing an experimental beauty,celebrating functionality and form with fun. It wants to be a part of the lives of those that are always on the go but never want to give up on quality and indulgence.
MARKETING STRATEGY
Communication Mix Primary medium: Digital media (social media & mainstream video servicing) Secondary media: traditional (Out-of-home ads & magazine ads) The Secondary media will support the Primary medium to create awareness and new image for Moschino lipstick. Multi-channel to create an atmosphere (OTS) Activity Map Launching on Valentine’s Day across various social media platforms such as Instagram, Facebook, Pinterest and Twitter. Synergies Warming up with digital media, outdoor media and print media Launching product and improving influence via digital media, outdoor media and print media Keeping influence and instigating future purchases with digital media, outdoor media and print media
LOGLINE
With Moschino Duo, form meets functionaity. Watch the surprise unfold as Mia preps for her date tonight.
STORY
Mia hears the door bell and opens it to see a large parcel at her feet. She rips open the box to find a one and a half foot stuffed teddy bear. Smiling, she hugs the bear. Almost getting up, she finds an envelope that says ‘’Dinner tonight? 8 PM?” .Along with that is her her new Moschino two-way eraser lipstick. She tries it on immediately and loves it. She begins to prep for her date with the bear. She rehearses the conversations she might have at night, practices some dance moves, relearns the dinner etiquette and tries on outfits. She is so involved that she loses track of time. Just then she hears the door bell ring. It’s 8! She hurries to get her lipstick, applies it on the way to the door but not perfectly. Luckily she has the eraser to fix it. She finally opens the door to her date and is thrilled to see him. They come closer for a loving embrace.
BRAND STYLE
COLORing REFERENCE
During the day
at night
warm, delightful, bright
magical, colorful, romantic
LOCATION Bedroom Shots of make-up and dressing up
ACTOR Lily Ann Esh fun, confident, funny, quirky
wardrobe colorful, subtly revealing, pop arty
HAIR & MAKE-UP breezy, wavy, young, simple, highlighted cheekbones and lips, glitter, shimmer
production schedule
Story board
Story board
shot list
final cut !
P O S T E R
P O S T E R
PHOTOGRAPHY Accessory Shots
photography Product Shots
PHOTOGRAPHY Model Shots
BILLBOARD
bus shelter
social media
outdoor advertasing
magazine advertasing
Rough cut 1
Rough cut 2
Rough cut 3
behind the scenes
thank you!