Moschino I DUO https://youtu.be/lhRAgCtGqag

Interactive Process Book

LXFM 740 with Professor Oscar Betancur Aishwarya Jonnalagadda

Yaxin Tian

Yuxian Wang

Press this to play the video

The bear takes you back to the menu

CONTENTS Team

Actor

Product

Wardrobe

Target Audience

Hair & Make-Up

Marketing Message

Story Board

Markeing Strategy

Shot List

Logline

Rough Cuts

Story

Final Cut

Brand Style

Movie Poster

Coloring Reference

Mockup

Location

Behind the Scenes

Photography

Production Schedule

TEAM

Producers Aishwarya Jonnalagadda Yuxin Tian Yuxian Wang Mentoring Professor Oscar Btancur Marketing & Strategy Tianzi Jin Anchen Tsai Huaqing He Galsar He Grip & Electric Department Jay Kim Qianqin Deng Maheen Khan Sydney Neel

Director Ching-Hsien Huang Assistant Director Tianli Liu Actor Lily Ann Esh Jay Kim Photographer Bingqin Zhang Cinematographer Bala Santosh Majji Editor Ching-Hsien Huang Colorist Miguel Angel Alvarez

Product

Moschino Duo, the two-way eraser lipstick

TARGET AUDIENCE

DEMOGRAPHIC Age: 18-35 Upper/middle class women who are well educated and mingle with a large crowd PSYCHOGRAPHICS Having a unique sense of style and love Craftsmanship Adapter of modern chic BEHAVIOURAL Active on social media Busy social life Sometimes are impulsive and emotional associated

MARKETING MESSAGE

Moschino Duo aims at satistifying its customer by providing an experimental beauty,celebrating functionality and form with fun. It wants to be a part of the lives of those that are always on the go but never want to give up on quality and indulgence.

MARKETING STRATEGY

Communication Mix Primary medium: Digital media (social media & mainstream video servicing) Secondary media: traditional (Out-of-home ads & magazine ads) The Secondary media will support the Primary medium to create awareness and new image for Moschino lipstick.

Multi-channel to create an atmosphere (OTS) Activity Map Launching on Valentine’s Day across various social media platforms such as Instagram, Facebook, Pinterest and Twitter.

Synergies Warming up with digital media, outdoor media and print media Launching product and improving influence via digital media, outdoor media and print media Keeping influence and instigating future purchases with digital media, outdoor media and print media

LOGLINE

With Moschino Duo, form meets functionaity. Watch the surprise unfold as Mia preps for her date tonight.

STORY

Mia hears the door bell and opens it to see a large parcel at her feet. She rips open the box to find a one and a half foot stuffed teddy bear. Smiling, she hugs the bear. Almost getting up, she finds an envelope that says ‘’Dinner tonight? 8 PM?” .Along with that is her her new Moschino two-way eraser lipstick. She tries it on immediately and loves it.

She begins to prep for her date with the bear. She rehearses the conversations she might have at night, practices some dance moves, relearns the dinner etiquette and tries on outfits. She is so involved that she loses track of time.

Just then she hears the door bell ring. It’s 8! She hurries to get her lipstick, applies it on the way to the door but not perfectly. Luckily she has the eraser to fix it.

She finally opens the door to her date and is thrilled to see him. They come closer for a loving embrace.

BRAND STYLE

COLORing REFERENCE

During the day

at night

warm, delightful, bright

magical, colorful, romantic

LOCATION Bedroom Shots of make-up and dressing up

ACTOR Lily Ann Esh fun, confident, funny, quirky

wardrobe colorful, subtly revealing, pop arty

HAIR & MAKE-UP breezy, wavy, young, simple, highlighted cheekbones and lips, glitter, shimmer

production schedule

Story board

Story board

shot list

final cut !

P O S T E R

P O S T E R

PHOTOGRAPHY Accessory Shots

photography Product Shots

PHOTOGRAPHY Model Shots

BILLBOARD

bus shelter

social media

outdoor advertasing

magazine advertasing

Rough cut 1

Rough cut 2

Rough cut 3

behind the scenes

thank you!