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Jun 14, 2016 · 2 min read

B the Change — Join the Social Movement

Beyond the Point of Sale: Shamini Dhana and Bryan Welch

Bryan Welch shares his hope for B the Change stories and their global impact.

Meet Bryan Welch — Harvard University graduate, rancher and founder of B the Change Media.

B the Change, a multimedia company focused on business as a force for good, was founded by Bryan in the spring of 2015 in partnership with the nonprofit B

Lab. Currently, there are 1,008 companies that are Certified B Corporations (B Corps). To become a Certified B Corp, a company must go through a rigorous assessment through B Lab. Businesses that are B Corp Certified have made a proven commitment to triple bottom line accountability — working for positive social, environmental and financial impact. (For more on B Corps, check out Fulcrum Creative’s article “Four Ways to Profit, for Good.”)

“B Corps are better companies — better for workers, better for communities and better for the environment.”–BtheChange.com In this video interview with Shamini Dhana, founder and CEO of Dhana Inc. (fair trade fashion B Corp), the two discuss the goals of B the Change Media.

Both Shamini and Bryan truly look forward to stories people will share that go beyond the point of sale and provide consumers with a behind-the-scenes view of business operations.

“If consumers come to expect that transparency, then you get a global impact,” said Bryan. “Then you truly change the quality of life in communities around the world where our products are manufactured.”

Join the Movement Celebrate Changemakers: Read stories from B the Change team members — people, organizations and businesses using business as a force for good.

Do Something: Earn special offers and rewards from the B Corp Community.

1) Be Social #bthechange 2) Recruit a B 3) B a Better Business Look Deeper: Take a deeper look into the products you buy.

. . .

Fulcrum Creatives is a Certified B Corp brand and web studio in Columbus, Ohio focused on creating, elevating and sustaining brands that care.

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