KELSO LONGVIEW
Vol. 3, No. 3 • Mar. 2011
Business Connection
Kelso Longview Chamber of Commerce • Longview Downtowners • Kalama Chamber of Commerce
Unemployment taxes reduced for most employers By Paul Trause, Washington State Employment Security Commissioner
around the
WATER COOLER
PAID
Centralia, WA 98531 Permit #26
Presorted Std U.S. Postage
Question: Do you think the people should decide what traffic rules and regulations we have in our cities? Page 7
Great news! The state Legislature has passed Gov. Gregoire’s proposal to reduce unemployment tax rates for most employers in Washington beginning this year. As you may recall, our state has one of the healthiest unemployment funds in the country, yet the tax formulas in state law were triggering substantial tax increases for employers in 2011. The Governor asked the state Legislature to revise the tax formulas to reduce tax rates – and to vote on it early in the legislative session so the lower rates could take effect this year. The legislation was the first to pass and be signed by the Governor this year. It succeeded due to considerable collaboration, spurred by a shared concern for how businesses and jobless workers have been affected by the recession. Not only was it adopted quickly, but it received almost unanimous votes in both the Senate and House.
GOVERNMENT AFFAIRS
As a result, tax rates for 2011 will be reduced for 90 percent of Washington employers, and about half of them will pay lower rates than in 2010. The reduction will save employers $300 million in 2011, and an estimated $360 million from 2011 through 2017. Employment Security will recalculate tax rates and send new tax-rate notices in March to replace the ones sent to employers in December. Employers do not have to request an updated tax-rate notice; all employers will receive one in the mail. The legislation also made some changes to the benefits side of the unemployment insurance system. It continues federally funded extended benefits through the end of 2011, makes the Training Benefits Program more accessible, and provides a temporary, $25 benefit increase for workers who file new unemployment claims during an eight-month window this year. For more details about the tax reduction and benefit enhancements contained in the legislation, read Employment Security’s fact sheet available at www.esd. wa.gov/newsandinformation/breakingnews/tax-reductions-coming-2-10-11. php.
MONDAY MORNING BREAKFAST BRIEFINGS 7am Monticello Hotel LaRiviere Room
Chamber invites nominations for May 11 recognition event Nominations for award recipients are now being accepted. Express your enthusiasm to promote your community and build strong relationships by nominating someone you know.
1563 Olympia Way • Longview, WA 98632
The Education Foundation Committee is seeking nominations for awards in the following categories: The Cr ystal Apple Award: Based upon the premise that a strong educational system is critical to a vibrant community, the Crystal Apple Award will be bestowed each year to employees of local member schools or colleges. A maximum of three awards will be given, one for each of the following: administrator, teacher or faculty member, and classified or support employee. Recipients of the Award will receive an engraved Crystal Apple as an expression of the Chamber’s appreciation for a job well done. The Workforce Education Awards: This award honors employer organizations and individuals who have demonstrated achievement in providing high
quality workforce education and training in Cowlitz County. A maximum of two awards will be given, one to an employer organization and the other to an individual. Award recipients will be selected based upon the development and implementation of workforce programs that are innovative in nature; improve the preparation and/or performance of the emerging or incumbent workforce; have measurable outcomes; and demonstrate collaboration between business, government, and education. Business Excellence Award recipients reflect examples of excellence in business and individual performance. A maximum of three awards will be given, one for each of the following: large business with more than 50 employees, small business with fewer than 50 employees, and a business individual. Award recipients will be recognized for their commitment to business ethics, customer service, and community commitment.
The deadline for accepting nominations is March 31, 2011. Awards will be presented at the Kelso Longview Chamber’s Education Foundation’s Awards Ceremony to be held on May 11, 2011. For nomination forms or for more information call the Kelso Longview Chamber of Commerce at 360-423-8400. •••
IN THIS ISSUE Longview Downtowners . . . . 3 Business Toolbox . . . . . . . . . 4 President’s Message . . . . . . . 5 Mark Your Calendar . . . . . . . 6 Around the Water Cooler . . . 7
PAGE 2
• MARCH 2011
KELSO LONGVIEW BUSINESS CONNECTION
We are a membership based not-for-profit organization. Join us today!
Kelso Longview
Chamber
of
Commerce Team
Rick Winsman, President/CEO Norma Davey, Director of Administration Amy Johnson, Program Director Debbie Brock, Bookkeeper Kelso Visitor Center Connie Parsons, Center Director Lois Sigurdson, Center Assistant Cowlitz County Tourism Bureau Mark Plotkin, Tourism Director Megan Wells, Tourism Assistant
Kelso Longview Business Connection
published monthly by Kelso-Longview Chamber of Commerce 1563 Olympia Way, Longview, WA 98632 360-423-8400 Produced by Columbia River Reader To advertise, call 360-636-1143 or 360-749-2632. E-mail: nedpiper@comcast.net
It pays to advertise in KELSO – LONGVIEW
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Business Connection Kelso Longview Chamber of Commerce • Longview Downtowners
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April Ad Deadline Tuesday, March 15 For rates or to place your ad, call Ned Piper 360-749-2632.
KELSO LONGVIEW BUSINESS CONNECTION
PAGE 3
• MARCH 2011
What’s happenin’
DOWNTOWN
NEXT MEETING
BUSINESS BITS
Marilyn Monroe in Downtown
Kelso area. New services include four new computers for Kevin and Debbie Dykstra have opened “Longview’s rent, WiFi, and computer repair. The business has retained Premium Smoke Shop,” The Monroe, 1155 Commerce. The its monthly cell phone services and will be focusing on cell owners, born and raised in Longview and Castle Rock, saw phone repair. Computer rental rates are $4 per hour or $10 an opportunity for their first business. “There is only one per day. A monthly pass is available for $50. They also sells other smoke shop between Woodland and Toledo,” Kevin coffee, hot chocolate, tea and energy drinks to keep their Dykstra explained. They did not want the stereotypical look customers from “falling asleep at the PC.” of a smoke shop, Hours: Mon-Sat 11-7. 360-703-3164. so they decorated the brightly La Musica en El Centro painted interior Carlos Lopez and Estrella Barron with glass display moved from Los Angeles to open cases of colorful Melody Records, a Spanish-language pipes and hookahs music and video store inside Las Rocas (waterpipes)restaurant, 1227 Hudson. Melody “functional glass Records specializes in Mexican music art,” said Debbie but will also sell CDs from bands that Dykstra. And play at Las Rocas, Central and South pictures of Marilyn American groups, and Spanish and Monroe. The shop English videos. Hours: Mon-Sat 10-7. is not named after 360-270-2211. Marilyn Monroe, but after the piercing Art in Downtown on her upper lip Artist Jacques Drapeau is showing where she had a his paintings at Dirty Deeds Bar and mole, because the Grill, 1202 Commerce. Local artists are Dykstras sell body Kevin Dykstra with one of his shop’s hookahs, a social smoking hanging paintings downtown in galleries, and fashion jewelry. device that has been around for 2,000 years and which is enjoystore windows and coffee shops but this The shop also ing a resurgence in popularity, despite misconceptions held by is the first bar (and grill)! carries shisha (the some. (See story - upper left.) Fudge Fundraiser Finale flavored tobacco Tom Bert’s production and sale of over 120 boxes used with hookahs), loose tobacco, candy, incense, and of fudge for Valentine’s Day fundraiser resulted in cigarettes. In order to dispel another stereotype about smoke more than $1000 for the Longview Downtowners. shops, the Dysktras display the following sign: “We do not Thank you to Tom and everyone who purchased sell Marijuana! We do not know where you even buy it! Don’t the fudge for a very successful event. Even Ask.” Kevin Dykstra is happy to report that business is “pretty darn good.” Hours: Mon-Sat 10-10; Sun Noon-6. 360Out of Business 425-2050. Tamara Chambers’ salon, Hair2Stay, 1331 14th Avenue, #204, closed in February. Cyberspace in Downtown Dustin Roe has joined with Catfish Thompson to expand the ••• services at Downtown Cyberspace (formerly Cellular 360), 1240 Commerce. Their goal is to provide the best in customer If your business has “a happening,” to report, let us service and technical support to customers in the Longviewknow. Email lamurphy@kalama.com
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PAGE 4
• MARCH 2011
business
BRIEFS
Heritage Bank recently welcomed Tammy Haas as Vice President, Commercial Lending. Haas has nearly 30 years experience in the banking industry. As VP, Business Banking Officer with Anchor Bank, Haas was responsible for managing loan portfolios to identify and restructure problem loan relationships. She is actively involved in the local community as a member of the Lewis River Rotary, and previously as a member of the Greater Clark County Rotary. She serves on the Battle Ground Chamber of Commerce board and actively networks through this and other organizations in the Vancouver area. River view Community Bank has hired Gina Williams as marketing specialist. Williams has more than 15 years of professional communications experience in Clark County. She most recently served as communications director for the Greater Vancouver Chamber of Commerce. Williams will join Riverview’s marketing team with a focus on public and client relations, community outreach and support of Riverview’s growing online presence. “Gina brings a wealth of marketing and communications experience along with a strong local business background,” said Scott Miller, Senior Vice President, Marketing. “She will be integral to our efforts to further grow and enhance Riverview’s marketing and community outreach efforts and support our longstanding mission to serve clients and the community.” A Camas resident since 2000, Williams holds a Bachelor of Science degree in journalism from the University of Oregon. She is a graduate of Leadership Clark County and is currently finishing coursework to earn a master’s degree in strategic communications from the University of Oregon’s Turnbull Center in Portland. Williams is an active community volunteer with current involvement in the Camas School District, the Camas-Washougal Aviation Foundation and the Fort Vancouver Composite Squadron, Civil Air Patrol. She is also a past member of the Clark County Developmental Disabilities Advisory Board. Kelso Longview Chamber of Commerce executive Rick Winsman was recognized as an Accredited Chamber Executive by the Western Association of Chamber Executives. The designation is awarded to only those chamber executives who meet stringent criteria set by W.A.C.E.’s board of directors. Winsman
was one of three chamber of commerce executives awarded accreditation this year at the association’s annual conference in Los Angeles. The accreditation program originated in 1993 to encourage chamber executives to upgrade and expand their skills through continuing education and training programs. There are currently a total of 42 ACE recipients active in chambers of commerce in the West. Recipients of the ACE designation must apply for re-accreditation every five years in order to retain the designation. W.A.C.E. is an association of more than 720 chamber executives and staff professionals with members in 14 Western states. The association’s mission is to promote and enhance the professional development of chamber of commerce executives. It is the largest state or regional association of chamber of commerce executives in the United States.
Opsahl, Dawson & Company,PS welcomes four new employees Holly Hall, CPA, now a manager in the firm’s Vancouver office, has more than 15 years experience in public accounting. She previously worked for a regional CPA firm in Raleigh, North Carolina and has experience in Federal taxation and financial statement preparation. Hall earned a B.A. in accounting and graduated magna cum laude from Lenoir-Rhyne College in Hickory, North Carolina. She lives in Vancouver with her husband and three young children and enjoys the arts, volunteering in her children’s classrooms and exploring the beautiful Pacific Northwest. Ursula A. Perkins, CPA, also joining the Vancouver office, previously worked in the banking industry and entered public accounting in 2004, working for a small Vancouver CPA firm. She has experience working with a wide variety of individual and business clients in the areas of tax, accounting, and payroll. Ursula has a B.A. in business administration majoring in accounting and finance and graduated summa cum laude from Washington State University, Vancouver. She enjoys spending time with her family and friends, camping, riding ATV quads, fishing and helping with beach clean-ups. Rachael Rahn, CPA, has joined the firm’s Longview office. Previously, Rahn worked in public accounting in Lake Oswego, Oregon. She has experience working with a variety of individual and business tax clients. She earned a B.A. in accounting and graduated magna cum laude from Linfield College. She enjoys coaching volleyball and spending time with her family.
KELSO LONGVIEW BUSINESS CONNECTION
business
TOOLBOX
By Susan Hoosier
IS YOUR IDEA FEASIBLE?
A
re you considering an expansion project or the purchase of another business? Are you anxious to run to the bank, get a loan, and open your new division or buy that new business? STOP! Before you pump cash from your existing business into an expansion plan, you want to know if it has a chance to succeed.
Study the Market
A common mistake many people make is to blindly grow their business, thinking that increasing sales will result in increased profits. A feasibility evaluation will allow you to make a more informed "go" or "no go" decision. A sampling of topics that should be honestly appraised includes:
Personal knowledge
• Is there really a demand for the new product or service? Is that demand sufficient to fund growth or will the existing business be compromised by the drain on cash flow? • Have you researched market demand or have you just assumed that people need or want your product or service? • Does your product or service satisfy an unfulfilled need? • Will your product or service serve an existing market in which demand exceeds supply? • Will your product or service be competitive based on its quality, selection, price or location? • Do you know who your customers will be? • Do you have the internal capacity, i.e. equipment, personnel, parking, to handle the growth? • Do you understand how your business compares with your competitors?
Ultimately, your idea must fulfill a need for your buyers and must do so in a way that's somehow superior to the competition, however you define it. If you want to be sure that your idea will do these two crucial things, you need to know as much as you can about the following: Understanding the industry is vital to assessing the market for a product or service. Personal knowledge of the industry develops from having contacts in the business, personal experience and a general feel for the business.
Competition Who are your competitors? What are your competitors’ strengths and weaknesses? What are your competitors planning to do next? What are your competitors’ spending trends? A survey of the competition may be needed to determine if there is a niche or room in the market for another business. This can be done by observing competitors' businesses. How busy are they? What problems do the businesses seem to have? What type of customers do they have? Observation helps to determine the size of the market and problems businesses have in serving that market. It may be helpful to develop a Strengths-Weakness-OpportunityThreats (SWOT) matrix to summarize this information.
Customers Do you know who your customers are? Do you understand why, how and when they will buy your products or services? cont. on page 4
Ted R. Davis is a new associate in the firm’s Longview office. He graduated magna cum laude with a B.A. from Washington State University. Before beginning his career in accounting, Davis worked in the banking Industry for 15 years, with 10 years of experience in management. He and his wife, Holly, live in Longview where they are active within the community. Ted is an avid golfer. 72 Degrees Air Conditioning & Heating sponsored an American Red Cross Blood Donor Day on Thursday, January 27th in Longview at the National Guard Armory. A total of 31 units of blood were donated that day. Pictured in the photo are Doug Clay (left) and Edwina Clay(right, owners of 72 Degrees Air Conditioning & Heating with Bettie (center) an American Red Cross volunteer.
KELSO LONGVIEW BUSINESS CONNECTION
PAGE 5
PRESIDENT’S MESSAGE
Rick Winsman
Y
I will be forever grateful to the many exceptional business, government, and community leaders with whom I’ve been privileged to work since my arrival at the Chamber on August 5, 2005. I consider it one of my life’s greatest treasures to have partnered and worked with so many committed communitybuilders who have provided selfless service and leadership to the Chamber and to the community. I thank all of them for their support, wise counsel, and examples of professional excellence and commitment to community improvement.
“
their hearts out—and more recently as the “coach in the dugout.” I’ll be the Chamber’s biggest fan as I now take my “seat in the stadium” and cheer the team on to the many victories that will be achieved in the future. A chamber of commerce is founded on the belief that people working together can achieve more than any of us can individually. Only by working together will we truly succeed in maintaining a quality community—one in which the business environment is strong, the economic opportunities are promising for all, people from diverse cultures are welcomed and appreciated, the schools are great, the arts are cherished, and the streets are safe.
There’s a season for everything in life and this is the right time for me to chart a new course ... Onward!
For the past six years I’ve served as your President/CEO. My predecessor, Cheryl Spencer, nurtured a solid organization that was ready to accept new challenges and opportunities. I am honored to have had the opportunity to follow in her footsteps as the chief steward of this incredibly vital organization. I’ve loved working with my staff teammates “on the field”—those very talented people who were in the line-up when I started and are still playing
State of
THE CHAMBER
A Time for all seasons ou may have heard that I’ve submitted my notice to the Chamber Board leadership of my intention to retire at the end of this year. I suspect this decision comes as a surprise to some. Suffice it to say that it won’t be easy for me to leave a position and organization that I have come to love; but there’s a season for everything in life and this is the right time for me to chart a new course.
• MARCH 2011
”
I’ve had the privilege of a ride of a lifetime at the Kelso Longview Chamber of Commerce. Thanks to all of you for your continuing support for the important work of the Chamber and for the countless ways you build our region’s spirit, economy and prospects for the future. I don’t know if my future plans will allow me to stay in this incredible community I’ve been privileged to call home for the past six years. I do, however, know that I look forward to our paths continuing to cross as I begin the next leg of my journey. Onward! ••• Rick Winsman is President of the Kelso Longview Chamber of Commerce.
Got
NEWS?
The Kelso-Longview Chamber of Commerce would like to help publicize your promotions, significant happenings and personnel achievements. Send info to: ndavey@kelsolongviewchamber.org
You are invited to attend the Kelso Longview Chamber’s 1st Quarter Membership Luncheon. Here’s your opportunity to hear first-hand how the Chamber has been working with the business community to survive the recession and what’s planned to help business survive the recovery.
Reserve Thursday, March 10, 2011 11:45am - 1:30pm for the Kelso Longview Chamber of Commerce Quarterly Membership Meeting located at Red Lion Hotel & Conference Center 510 Kelso Drive, Kelso
Featured speakers: Rick Winsman, Chamber President/CEO
$30 Membership Rate $40 General Admission
Mark Plotkin, Cowlitz County Tourism Director Reservations for our Quarterly Membership Luncheon by calling the Chamber at (360) 423-8400.
PAGE 6
• MARCH 2011
MARK YOUR CALENDARS
Lower Columbia Professional Committee
March 3
Quarterly Membership Meeting – “State of the Chamber”
Aaron Dawson, Opsahl Dawson & Co.
March 14
Carey Mackey, Red Canoe Credit Union
Member2Member Monthly Mailing Deadline
March 15
Darren Goan, American Red Cross David Schaafsma
Business After Hours
April 11
Member2Member Monthly Mailing Deadline
April 19
De De Brill, Northwest Continuum Care Center Erik Guttormsen, Fibre Federal Credit Union Gretchen Taylor, Stewart Title
Business After Hours 72 Degrees Air Conditioning & Heating
Jason Meunier, Twin City Bank
Every MONDAY:
Julie Laird, Bicoastal Media
Jennifer Dawson, Opsahl Dawson & Co.
January 7 – April 10 Monday Morning Briefing Breakfast
Every WEDNESDAY
Keri Verhei, Elder Options Lonnie Knowles, Stewart Title Nick Lemiere, Edward Jones
Your Chamber Connection KEDO AM1400 3:00 – 4:00 p.m.
Nita Rudd, Cascade Title Company Russ Chittock – Russ Chittock American Family Ins. Agency Stephanie Bullock, Heritage Bank Steve Moon, Foster Farms
Kelso Longview Chamber of Commerce 1563 Olympia Way • Longview, WA 98632
Membership Application
Business Name:
Street Address:
City, State, Zip:
KELSO LONGVIEW BUSINESS CONNECTION
Chamber Ambassador Committee Russ Chittock American Family Insurance Lisa Allen Banda's Bouquets Nick Lemiere Edward Jones Sherr y Bean Employers Overload D'Dee Douglas Express Employment Professionals Kerr y Riley Futcher-Henry Group Diana Loback Global Images - Graphic Design & Marketing Jeni Quiriconi HeartSong Massage Jim Zonich Kelso Hardware Marine Tom Iverson KLOG/KUKN Diane Craft Koelsch Senior Communities Susan Sherwin Longview Memorial Park Carrie Medack National City Mortgage Kathy Kyllonen NW Continuum Care Center Aman Wasu Prudential NW Properties Pam Fierst Red Lion Hotel & Conference Center Walt Naze, Retired Shannon Werner, Sign Smart USA Myrna Rak, SignMasters, Inc. Lonnie Knowles, Stewart Title Glenda Ashe, Twin City Bank Jason Meunier, Twin City Bank Donna Hughes, WorkSource
Toolbox cont. from page 6
Did you know that 80% of your business likely comes from 20% of your customers? What are the characteristics of those “most valuable customers?” Will they be interested in your new products/services? Secondary research. Finding information that is already published, through searching the library or Internet, is necessary to quantify the market and to verify your findings from the above three steps. Obtaining outside validation that the market potential exists and is yetuntapped or is capable of supporting your business is critical. How big is your market? Is it large enough to sustain your business and competition? What is the growth trend for the next five years? Once a market has been identified, what is the size of the actual market that you can compete in? The actual market segment that you can sell to may be a small fraction of the total market. Determining the feasibility of your project is just as important for a pre-existing business as it is when you first start a business. If you fail to determine whether your project is feasible before making an investment, you may jeopardize the longterm health of the business that you have worked hard to create. Contact your local Small Business Development Center if you need assistance in this area. ••• Excerpts were taken from an SBDC publication and modified by Susan J. Hoosier, a SBDC Certified Business Advisor with the Longview Small Business Development Center, which is part of the 24 statewide offices of the Washington Small Business Development Center (WSBDC) network. The WSBDC offers in-depth, confidential, and no-cost management advice to businesses within Washington State. Contact Susan Hoosier at :shoosier@ wsu.edu" 360-442-2946.
Mailing Address (if different from above): Street Address:
City, State, Zip:
Telephone:
2011Board of Directors
Officers
Company Website: Primary Contact: Title:
Contact Email:
John Anderson, Anderson & Anderson Advisory, LLC
Dale Lemmons, Immediate Past Chair, Interstate Wood Products
David Campbell, City of Longview Diane Craft, Koelsch Senior Communities Joel Hanson, KLOG/KUKN/The WAVE Mike Julian, Kelso Theatre Pub Bianca Lemmons, Cowlitz County Title George Raiter, Cowlitz County Commissioners Denny Richards, City of Kelso Julie Rinard, Community Home Health & Hospice Spencer Partridge, PNE Construction & CCS Ted Sprague, Cowlitz Economic Development Council Neil Zick, Twin City Bank
Membership cost is based upon number of employees and level of membership.
Jerri Henr y, Treasurer Futcher - Henry Group
Gold Circle (Premium): Business name highlighted in directory, 50% off mailing label purchase, brochure insertion in relocation packets, special recognition plus Basic.
Mike Claxton, Legal Counsel Walstead Mertsching
Basic: Direct marking through business mailing lists, referrals to visitors, potential new residents & businesses, listing in the annual Preferred Business Directory, monthly newsletter to keep you informed, networking opportunities, Advocacy through action committees, Candidate Forums and Action Alerts. (Call Chamber office for specific benefits)
Costs for Membership: Number of Employees 1-4 5-10 11-15 16-20
Gold Circle $356 $394 $442 $485
Basic Membership $238 $264 $292 $323
Rick Winsman, President/CEO Kelso Longview Chamber of Commerce
One-time enrollment fee $50
Contact the Chamber office at 360-423-8400 for detailed explanation of benefits at each level and exact costs
Directors
Frank McShane, Chair Cascade Networks, Inc.
Follow us on Twitter!
KELSO LONGVIEW BUSINESS CONNECTION
PAGE 7
around the
WATER COOLER
“Yes, it’s America. ‘We, the People’ — that’s what America is. They should decide the laws.”
~Reed Hadley, Investment Advisor Edward D. Jones, Longview
“Around the Water Cooler” is a regular feature of Kelso-Longview Business Connection. Watch for our roving reporter this month at a water cooler near you.
• MARCH 2011
Question: Do you think the people should the decide what traffic rules & regulations we have in our cities?
“This question creates a dilemma. I believe that the government should not “snoop,” but then a few years ago I read the number one cause of traffic deaths was running red lights. However, 50 percent plus one can be “mob rule,” so that is why we elect representatives to study, decide and hopefully make the right decision.”
“Sometimes the people that are the most vocal have the most to lose. Those are the ones who write the most letters to the editor. If you aren’t pushing the limits why are you worried about red light cameras?” ~Pat Sari, General Manager Columbia Ford Hyundai Nissan, Longview
~Odine Husemoen, Attorney Walstead Mertsching, Longview
Stewart Title added another great teammate
Shannon Imboden
Contact us or visit: stewart.com/longview to find out why Stewart Title is the right title company for you. “It should be up to the community at large. We should have the right to vote on controversial issues..”
~Donna Hammond Associate Broker Windermere Real Estate, Kelso
Shannon Imboden, Escrow Officer shannon.imboden@stewart.com
It’s Not Just
a
String
of
Pearls.
Join the club! It’s good for business ... it’s good for your family!
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1610 15th Ave, Longview • 423-7252 • 800-700-7252 Mon-Fri 10-6, Sat 10-5, Closed Sunday
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Full golf & social use of the facility Trial members may convert to other active membership drive specials Trial Period: 12 months from start date
Longview Country Club • 41 Country Club Dr • Longview, WA • 360-423-8500
PAGE 8
• MARCH 2011
KELSO LONGVIEW BUSINESS CONNECTION
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