Business Connection KELSO LONGVIEW
Vol. 4, No. 5 • May 2012
Kelso Longview Chamber of Commerce
EXPO 2012: “LIKE A BIG-TIME TRADE SHOW”
MARK YOUR CALENDARS
Network, learn, get new biz, mix & mingle, win prizes
May 2 Education Committee Meeting May 9 Lower Columbia Professionals Committee Meeting May 10 Ambassador Meeting May 14 Member2Member Monthly Mailing Deadline May 8 Lgv Downtowners Gen’l Meeting May 16 Downtown Kelso Revitalization Assn Gen’l Meeting May 17 Business After Hours May 17 Business Expo - Cruise to Success May 28 Chamber office closed - Memorial Day
Unlike 2011, no snow will fall on this year’s Regional Business Expo. Cal Dowd guarantees it.
“That should translate to more attendees,” he said. And the atmosphere is bound to be less wintry, too.
“The After Hours entertainment is going to be fantastic,” he said. “Tropical themes lead to exciting decorations and this year, we’re going to have a fire dancer!”
Expo 2012 will attract people from all over Cowlitz County to the Cowlitz Regional Conference Center on Thursday, May 17, from 11am – 4pm. An After Hours Reception follows from 5–8pm.
Firedancing aside, the nine one-hour seminars — each on a different topic — will make the event “more like a big-time trade show,” said Dowd, who operates Prographyx in Longview.
The seminars are designed “to help improve your business knowledge,” said Bill Marcum, KLCC executive director. “We added these to try to bring more people to the event. It’s cont page 2
Thursday, May 17th Cowlitz Regional Conference Center • 900 – 7th Ave, Longview Business Expo: 11am–4pm Afterhours Reception 5 –8pm
2012 Education & Business Awards
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Wednesday, May 2
Cowlitz Regional Conference Center
5:30 pm Social • 6 pm Dinner $35 per person / $280 table for 8 360-423-8044 ext. 16 Info, page 7
June 11 • 1pm Shotgun Info, page 3, 7
1563 Olympia Way • Longview, WA 98632
TUNE IN every WEDNESDAY Your Chamber Connection KEDO AM1400 3– 4pm Contact the Chamber to schedule YOUR 10-minute business spotlight
IN THIS ISSUE Business Briefs . . . . . . . . . . . . . . . . . 2 Downtown Longview . . . . . . . . . . . 2 Mayors’ Messages . . . . . . . . . . . . . . 3 Open for Business . . . . . . . . . . . . . . 4 President’s Message . . . . . . . . . . . . 5 Business Toolbox . . . . . . . . . . . . . . . 6
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• MAY 2012
Expo 2012 (cont from page 1)
a good benefit for the vendors who are already attending.” Plus, “they were added as an enticement for non-boothholders to send their employees to the seminars. In conjunction, they can visit the exhibits and enjoy the Expo’s other benefits. Seminars cost $10 per session or $20 for an all-day pass, transferable among employees of the same business. Topics are listed below. With more participation expected this year, there’s “more chance of capturing some new business,” said Pam Fierst, corporate sales manager at Kelso Red Lion Hotel and Expo 2012 planning chairman. She said the committee has been working since January to make this year’s a bigger, better event than last year. About anyone sitting on the fence about attending, Fierst said: “If they don’t, they’re going to miss out on a fantastic event.” The Chamber After Hours portion, reflecting the event’s tropical theme, will feature a fire dancer and great prizes. Sponsors include Prographyx, Kelso Red Lion, PeaceHealth, Walstead Mertsching and Twin City Bank. Ten media sponsors are providing $500 each in services for a vendor’s $5,000 Grand Prize Media Package . After Hours ticket purchasers may win a $2,500 tropical cruise. There’s time to sign up. Call the Chamber at 360-423-8400 for details.
EXPO SEMINARS $10 each $20 All-day pass, transferable among employees
9 am: Small Business Start Up & Development 9:30 am: Employee Benefit Plans for Small: Businesses 10:30 am: Planning for Aging Parents 11 am: Small Business Marketing w/ Social Media 12 Noon: Investing in Real Estate 12:30 pm: Search Engine Optimization for your Business 1:30 pm: Best Hiring Practices 2 pm: Making Your Money Work for You
KELSO LONGVIEW BUSINESS CONNECTION
Can Downtown Longview regain its old glory?
By Doug Harvey, President Longview Downtown Partnership
BIA critical to future, says group’s leader
S
Preservation Commission, and the Longview Outdoor Gallery, plus the many downtown business owners, managers and employees who have selflessly invested their time and resources, must be acknowledged and applauded. They are primarily responsible for the successes achieved thus far.
However in the last few years, sparks and an occasional flame have sprouted from these spuriously dormant cinders. Ignited by the renovation of the old Columbia Theatre, community visionairies have doggedly endeavored to rekindle the flames by inspiring support and development of this historic commercial center of Cowlitz County.
Overcoming one of the final hurdles in achieving this goal rests with those who are destined to benefit the most from it, the downtown businesses and the community at large. This rekindling needs sustainability in order to fan and nourish the flames of vibrancy and vitality.
ince the 1980s when its major anchor stores moved to the Three Rivers Mall in Kelso, downtown Longview has struggled in the doldrums with an identity crisis. Many folks believed that the fire of prosperity which once burned brightly was destined to remain squalid in cold ashes forever.
Today, thanks to these efforts, our downtown stands on the threshold of regaining its prominence as the thriving centerpiece for one of the 10 most beautiful cities in our nation. The efforts of our city administrative staff, city council, members of the Longview Downtown Partnership (formerly Longview Downtowners), the Historic
The business improvement area now in progress provides the impetus to fuel this resurgence. As has been proven over the last 10 years, many other historic commercial centers throughout the state have used the BIA process successfully. Applying it here means that our continued progress should be certain as well! Without it, however, the flame of resurgence could be snuffed out. Support the BIA. Help the downtown district become “the other jewel” of Longview once again.
As outgoing president of the Longview Downtown Partnership, I am proud to have had the opportunity to both lead and participate with this volunteer group of outstanding and dedicated professionals over the last several years. Being a Longview native, I have always had an affinity for downtown and even though I have never owned or operated a business there I honestly believe that it is the true measure of Longview’s living spirit.
NEXT MEETING
Tuesday, May 8 • 5:30pm Olde Creekside 1323 Commerce For more info contact Doug Harvey 360-636-4477
SOMETHING TO CROW ABOUT
Kelso Bridge Market to open May 6 with new location, new name A
fter several years, beginning under Kelso’s Allen Street Bridge and, more recently, at the Catlin Center spray park near, the Kelso Bridge Market this year will become the “Downtown Bridge Market.” Organizers and vendors will be setting up at a new location — in the parking lot behind The Merk on 14th off Broadway in Downtown Longview. NEXT MEETING DOWNTOWN
KELSO REVITALIZATION ASSOCIATION
Wednesday, May 16th Backstage Cafe • 6pm
For more information, contact Mike Julian, 360-431-0881 mike.julian@comcast.net
3 pm: Small Business Exit Strategies
According to their Facebook page, organizers expect this to be a “great move” for the Downtown Bridge Market. “The City of Longview is happy to have us and the downtown association is happy, also.” The City of Kelso terminated the group’s Use Agreement for the Spray Park area due to activities at the Kelso Senior Center. Ron and Jeff Fowler will perform at the first market on May 6th 10 am to 3 pm. Stop by!
Kelso Longview
Chamber of Commerce Team
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Bill Marcum, President/CEO Amy Johnson, Program Director Debbie Brock, Bookkeeper
Kelso Longview Business Connection published monthly by Kelso-Longview Chamber of Commerce 1563 Olympia Way Longview, WA 98632 360-423-8400 To advertise, call 360-423-8400 E-mail: ahubble61@gmail.com Ad Deadline: 20th each month
KELSO LONGVIEW BUSINESS CONNECTION
LONGVIEW MAYOR
Downtown Treasures: Time for a Mini-Pearl
E
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KELSO MAYOR
Victory
Contrast that with today. As one of our recent outside consultants explained, “Our downtown has good ‘bones’.” It’s up to all of us – city, merchant, landlord, employer, customer, and resident – to flesh out that skeleton. And that has already meant some tough decisions and ruffled feathers. Kudos to the heart and soul of Downtown – the shopkeepers and restaurateurs -- who continue to literally pour blood, sweat, and tears into their dreams. Largely due to past public policies, their commercial environment is not a level playing field: old land-use plans incompatible to modern shopping /driving preferences; a former tolerance for cruising that entertained thousands of teens but drove down rents; subsidized housing that sheltered the poor but drove down revenues; social services and churches that filled empty storefronts but drove away paying customers. However, those policies are dying. Your City Council is firm in its commitment to a revitalized, prosperous Downtown. We’ve been joined by our own Downtown Advisory Committee, the new Downtown Partnership, the State of Washington, Cowlitz County, and its Public Facilities District, plus this Chamber and the non-profit Longview Public Service Corporation. All aboard!
By David Futcher, Kelso Mayor
S
ometimes it seems like a city has a target on its back. A few years back, the City of Kelso tried to redefine downtown to encourage growth in retail and pedestrian-friendly businesses that could help each other grow. A church didn’t bother to read those rules, paid for a place in the downtown where they weren’t allowed, and then accused us of all kinds of nasty things in meetings and eventually, in court.
By Dennis Weber, Longview Mayor
nvision a thriving downtown in one of America’s prettiest cities: A bustling arts and entertainment district; historic buildings that are alive and upbeat; plentiful fine dining and shopping with a distinctive flair. Now add refurbished condos and lofts for upscale residents ready to leave yard work behind.
• May 2012
We were vindicated recently when the US District Court threw out claims the church made. Turns out we actually didn’t conspire to violate their civil rights, and we didn’t deprive them of their constitutional rights to assembly and free exercise of their religion. What we did do was waste time and money defending against these frivolous claims. The point of our zoning efforts is to promote a vibrant downtown. The church is considering bringing a request to the council to revisit the downtown plan, and to amend it to allow churches in the core. Seriously? It didn’t make sense to the council originally, but they must believe false allegations and wasting our resources makes us likely to reconsider. I can’t say I see the logic. •••
KLCC QUARTERLY MEMBERSHIP MEETING
Longview … where opportunity knocks! •••
Monday, June 11 • Longview Country Club 1:00 pm Shotgun Start
Commissioners to reveal “State of the County” Kelso Longview Chamber of Commerce Quarterly Membership Luncheon
Call today get your team on the list to play. 360-423-8400 x16. Photo: 2011 Putting contest
See Registration form, page 7
Chamber ’s annual golf tourney promises fun networking, prizes
T
he Chamber’s golf committee is working hard to make this year’s event more fun than ever. Put together your foursome and join the festivities! All chamber members and their guests are invited to participate.
The four--person scramble format allows both accomplished players and duffers to have a great time. Space is limited to 30 teams; enter early and save $100 (see details, page 7).
The registration fee includes a chance to win $10,000 for a hole-in-one or $5,000 in our putting contest, 18 holes of golf, lunch, carts, tee prize and team photos. After golf, an awards dinner will feature barbecue and a no-host bar. Prizes will be awarded for holesin-one, KP (closest to the pin), and longest drive, as well as team prizes for low net and low gross scores. Sign up now to be part of this memorable networking opportunity! Find the registration form online at kelsolongviewchamber.org or
June 2 11:45 am – 1:30 pm Cowlitz Conference Center $30 until May 26 $35 after May 26 & at the door $45 Not Yet Member For reservations call the Chamber, 360-423-8400.
As the County moves into recovery, find out how you and your business may be affected by changes in County services and budget. Cowlitz County Commissioners Michael Karnofski, James Misner and George Raiter will speak at for the Kelso Longview Chamber of Commerce quarterly membership meeting Thursday, June 2, 2011 at the Cowlitz Regional Conference Center, located at 1900 7th Avenue, Longview.
on page 7, this issue. For more information, call Amy, 360--423-8400.
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• MAY 2012
KELSO LONGVIEW BUSINESS CONNECTION
OPEN FOR BUSINESS Chamber Ambassadors, local dignitaries and friends recently celebrated local businesses’ milestones with ribbon cuttings and “Welcome” baskets. Please visit and welcome the following:
3 Rivers Consignment and Collectables 1165 Commerce Longview
Kelso Housing Authority 1415 S. 10th, Kelso
4 The Long View Motel 1639 10th Avenue, Longview The Salvation Army www.salvationarmy.org
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KELSO LONGVIEW BUSINESS CONNECTION
PAGE 5
From Print to Digital
Business Connection to take leap
T
he time has come for a change in the KelsoLongview Business Connection. Beginning with our June 2012 issue the Business Connection will be 100 percent digital. We will send, via email, a link to the Business Connection. Within that link will be a list of stories and columns in the current edition and with one simple click you will be taken directly to the digital version of the Business Connection.
a business is important to the publication, the Chamber and the business.
Another great thing about going digital is that we do not have to be concerned with the page count like you do when you print a product. We can have 11 pages or 23 pages and it does not matter. Photos of ribbonBill Marcum cutting events can be a full page in size so you can see everyone’s face and really see who’s attending. Multiple photos of Why change? We currently events can be used online, and print and mail about 3,000 copin color, with no extra cost or ies of the Business Connection each month placement concerns. at a cost of just under $2,000 per month. I am confident you will really like the new Our goal is to email more than 3,000 busilook, the larger color photos and the increase ness people by the first of June and more in local business coverage and information. than 6,000 by the end of the year, with an The digital copy will also be available on our ultimate goal of reaching 10,000. “new” website that will be launched June 1st The cost is the biggest factor for the change, . Onthemark Associates is working with the but not the only reason. Currently, we canChamber to create a fully functional website not deliver enough copies to everyone who that will allow us common folk the ability to is asking for the publication. An example: update, change, add to, and create new inforWe mail 10 copies to PeaceHealth where mation with immediate, real time functionalthey have more than 1,500 employees. With ity. The Chamber’s website will also allow a digital copy, we can email a link to each you to book and pay for any event taking employee, giving each the option to read place through the Chamber of Commerce. it, print it or delete it. The opportunity to Purchasing tickets for Business After Hours reach more than just the owner/manager of and Evening with the Stars Awards Dinner, reserving booth space at the Expo or enter-
PRESIDENT’S MESSAGE
ing your team in the Annual Golf Classic can all be done online through the Chamber’s new website. Yes, I am sure some of you are saying, “It’s about time.” But, honestly, so are we. So, on June 1st take a look, send us an email and let us know what you think, what we missed, and what we need to do to help make the Chamber’s new website and new Business Connection more important to your business.
• May 2012
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• MAY 2012
business
TOOLBOX
By Jerry D. Petrick
Is Your Business READY? Emergencies, disaster may at strike any time
H
ow many of us knew April was Disaster Preparedness Month in the State of Washington? My guess is not many; if you were aware, how prepared are you and your business? One of the basic definitions of business planning is the “de-risking of a business concept.” Since business is fundamentally a risk and opportunity balancing art, I thought we should look at risks that are common to all families and businesses and take significant steps to mitigate the impacts of catastrophic events.
Disaster planning and succession planning have lots in common
• No one enjoys doing it • If you fail to do it, you, your employees, and your loved ones lose • The ROI is tremendous! Let’s look at the numbers: • Almost 40% of businesses that close due to a disaster never reopen. • 91% of Americans live in places at moderate to high risk of earthquakes, tornados, flooding, wildfires, hurricanes, volcanoes, high wind damage, or terrorism. • 85% of critical infrastructure is owned by private industry.
It won’t happen here!
We tend to think that disasters will not happen where we live. Yet in recent years severe storms, floods, and extensive power outages have occurred across our state. Historically, Washington has experienced severe storms, flooding, landslides, mudslides, ice storms, earthquakes, tornadoes, tsunamis, volcanic eruptions and numerous fires that have received major disaster declarations or emergency declarations. It truly isn’t a matter of IF something will happen, it is a matter of what, when and how severe will the event be.
Four Key Steps to Disaster Preparedness 1. PLAN. Emergency Preparedness is a key to business survival. Prepare NOW since a catastrophic event could strike at any time. • Business continuity planning • Personal and family preparedness • Nonstructural hazard assessment • Shelter in place and evacuation planning • Protection of vital records • Communication planning
• Insurance coverage • Drills and exercises • Integration with key vendors and suppliers • Collaboration with the local neighborhood community and volunteer groups and businesses to promote community recovery • Connection and collaboration with local fire law-enforcement and emergency management personnel for mutual assistance and support 2. PREPARE. Economists calculate that every dollar spent on preparing for a disaster saves seven dollars in response. • Conduct hazard vulnerability analyses of all buildings and strengthen hazardous structures. • Eliminate nonstructural hazards. • Conduct emergency drills and train employees in preparedness and response. • Identify vital records and protect computer data and equipment. CRITICAL POINT— Make sure your critical data (financial and employee) are backed up offsite, preferably in a “cloud” type storage. These records will be vital to access relief benefits like grants, loans and other support, including unemployment benefits for your employees. 3. RESPOND. What you do in the first 48 hours has a large influence on your survival as a person and a business. • Immediately after an event locate all employees and provided first aid as necessary. • Conduct initial damage assessments and activate evacuation plan if necessary. • Provide emergency power to support critical operations and secure records. • Maintain communications with employees, the community, and the media. 4. RECOVERY. Resuming opera-tions quickly is key to short term and long term business health and community recovery. • For your businesses to resume operations quickly, you will need to conduct a comprehensive damage survey of facilities to determine the need for temporary relocation. • Secure contractors to clean up and repair damaged facilities.
KELSO LONGVIEW BUSINESS CONNECTION
GREAT NEWS
Results show Shared Work program keeps businesses afloat By Paul Trause, Employment Security Commissioner
More than two-thirds of employers who participated in Employment Security’s Shared-Work layoff-avoidance program in 2011 say the program helped them survive the recession. Another 20 percent of businesses reported that it probably had. These amazing results show that the Shared-Work Program is one of the most effective tools offered by any government agency to save jobs and businesses. The program allows employers to reduce the hours of their full-time employees by up to 50 percent, while the workers collect partial unemployment benefits to make up for some of the lost wages. This provides business owners with immediate payroll savings without losing skilled employees.
Most employers who responded to Employment Security’s survey reported cutting their payroll by 20 percent or more. Additionally, 52 percent of businesses saved up to two jobs, while 30 percent saved three to five jobs, and another 12 percent saved five to 10 jobs. Better yet, nearly 100 percent of participating employers said they would apply for the program again and recommend it to other struggling businesses. If your business is struggling and you’ve been considering layoffs as a way to cut costs, check out our Shared-Work Program as alternative. Thousands of Washington businesses have used the program to cut costs and hang on to their most valuable resource – their trained employees. To learn more about the Shared-Work Program, visit www.esd.wa.gov, search on “shared work,” or call 800-752-2500.
In 2011, 3,176 businesses and more than 38,000 employees were approved to participate in Shared Work, the secondhighest year on record. The program also saved an estimated 26,000 jobs and more than $42 million in unemployment-benefit payouts in 2011. • Restore essential facilities and/or establish temporary ones. • Obtain essential supplies from vendors. • Seek loans, grants, and other relief as necessary The best step to take now is to put a disaster plan together with your loved ones. Once you have this plan in place schedule time with the SBDC Advisor to help you put together your disaster preparedness plan for your business. Family first — then your business! This link will give you a sense of how businesses are affected and how to prepare for disaster. www.youtube.com/watch?v=Zp8pSqGsVZk
Jerry Petrick, is a WSU Business Advisor, Small Business Development Center. Email him at jerry.petrick@wsbdc.org
2012 Board of Directors OFFICERS
Frank McShane, Chairman Cascade Networks, Inc. Jerri Henry, Treasurer Futcher - Henry Group
Mike Claxton, Legal Counsel , Walstead Mertsching Bill Marcum, President Kekso Longview Chamber of Commerce President/CEO
DIRECTORS
David Campbell, City of Longview Sarah Cave, PeaceHealth
Diane Craft Koelsch Senior Communities Joel Hanson KLOG/KUKN/TheWAVE
Mike Julian, Kelso Theatre Pub Bianca Lemmons Cowlitz County Title
Julie Rinard Community Home Health & Hospice George Raiter Cowlitz County Commissioner Denny Richards, City of Kelso
Ted Sprague, Cowlitz Economic Dev’p Council Neil Zick Twin City Bank
Chet Makinster City of Longview
KELSO LONGVIEW BUSINESS CONNECTION
PAGE 7
• May 2012
AN EVENING WITH THE STARS
Who will be coming down the red carpet?
The Kelso Longview Chamber’s Education Foundation will honor outstanding individuals and businesses that make a difference in the local education and business community at their 2012 Education and Business Awards Celebration on May 2 at the Cowlitz Regional Conference Center. And The Nominees Are: Crystal Apple Judy Ziegele, Kelso Lgv Adventist School Doris MacLaren, Mark Morris H.S Teri Nickerson, CVG Elementary School Craig Gustafson, Kelso High School Dr. Mark Connolly, Kelso School District Business Person of the Year Denny Richards, City of Kelso Diane Fulton, Walstead Mertsching John Hamill, PeaceHealth Norman C. Dick, Walstead Mertsching Michael Claxton, Walstead Mertsching Frank Randolph, Walstead Mertsching Barry Dahl, Walstead Mertsching Misty Rich, Walstead Mertsching Chelsea Baldwin, Walstead Mertsching Pat Palmer, Copies Today Speedy Litho Deanna Pelna, Red Canoe Credit Union Sherie Taylor, Fibre Federal CU Renee Kjose, Hilander Dental (cont next column) Business Person of the Year (cont)
business
BRIEFS
Liz Norgaard was recently promoted to Heritage Bank’s Vice President Branch Manager, Kalama. Norgaard, who joined Heritage Bank in 2010 as part of the Cowlitz Bank acquisition, has more than 30 years banking experience. She had been with Cowlitz Bank since 1987. She is co-President of the Kalama Chamber of Commerce, and a Past President of the Kelso Kiwanis Club now serving as a Board member. Cowlitz Black Bears have signed two University of California Riverside freshman pitchers, Kevin Sprague and Cody Rogina, both southpaws, for the 2012 season and expect an immediate impact. Sprague, 6-3, 180 lbs., starred at Chino Hills (Calif.) High School. Rogina, 5-10, 190 lbs., was a twosport star at Los Osos (Calif.) High School, and was named All-CIF in football as a junior. “Cody has a football mentality, with a chance to help the Black Bears immediately,” said Black Bears head coach Tim Matz. For Cowlitz Black Bears ticket packages call 360-703-3195 or visit www.cowlitzblackbears. com.
Got NEWS?
Send info on promotions, expansions, significant happenings and personnel achievements to: ajohnson@ kelsolongviewchamber.org Submissions may be edited for length, style and consistency. New members: Call the Chamber office, 360-423-8400, to arrange to be interviewed for a “mini-feature” in an upcoming issue of the Kelso Longview Business Connection.
Vicki Leber, Swanson Bark Eric Pucci, New Rock Homes Joel McGraw, Pacific Tech Construction Frank McShane, Cascade Networks Jason Meunier, Twin City Bank Kalei LaFave, United Way John Leber, Swanson Bark Diana Loback, Global Images Bianca Lemmons, Cowlitz Title Corey Balkan, Interstate Benefits Kim Newbury, Northwest Hardwoods Clark Brumbaugh, Walstead Mertsching Lisa Straughn, Express Employment Margit Brumbaugh, Lower Columbia College Workforce PeaceHealth St. John Medical Center
Cowlitz County PUD Kelso High School, Cory Torppa
Kelso Theatre Pub Bob Beal State Farm Insurance
Small Business of the Year Heritage Bank Twin City Bank Sessions Plumbing Pacific Tech Construction Swanson Bark & Wood Products Superior Tire Walstead Mertsching Express Employment Professionals United Way Fibre Federal Credit Union, Kelso Hilander Dental (cont next column) Business Person of the Year (cont) Copies Today Speedy Litho Country Village Nutrition Shoppe
Large Business of the Year Koelsch Senior Communities Red Canoe Credit Union Fibre Federal Credit Union PeaceHealth Canterbury Gardens Help show appreciation to business and individuals going above and beyond in commitment and service to our community. Make your reservation for this special evening contacting contact the Chamber Team at 360-423-8400.
PAGE 8
• MAY 2012
KELSO LONGVIEW BUSINESS CONNECTION