Klc august 2013

Volume 5, No. 8

August 2013

Business

Connection

Kelso Longview

Chamber of Commerce

MARKETING and SALES in a challenging economic environment Exploring the ADVENTURE and having

FUN!

By Chuck Nau Retail Consultant and Sales and Management Trainer Murray & Nau, Inc.

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ext month, the third and final installment of the Chamber’s Small Business Boot

Camp will take place each Wednesday morning beginning September 4 and running through midOctober.

We hope you will join us.

As part of the Fall Boot Camp, I will be presenting three of the Marketing and Sales Six-Pack sessions and I know you will find them high spirited, interactive, motivational, very informative and FUN! Briefly, allow me to share with you some selected topics from each of my three sessions.

Our first session on Wednesday, September 4, titled Marketing – Behind the Scenes will explore and outline a number of strategies (and survivor tips) for your

Please see Marketing, page 2

Kelso Longview Business Connection

Calendar Thursday

August 8 – 7:30 to 8:30 a.m.

Ambassador Committee Meeting Canterbury Park 1335 3rd Ave., Longview

Tuesday

August 13 – 5:30 to 7:30 p.m.

MEGA Tailgate Party Pacific Surgical Institute 625 9th Ave., Longview $15 advance/$20 at door Register at: www.kelsolongviewchamber.org

Wednesday

August 14 – 11:30 a.m.

Ribbon Cutting Harbor Freight Tools 700 Ocean Beach Hwy., Longview

Wednesdays

September 4, 11, 18 and 25 October 2 and 9 7:30 to 9 a.m.

Small Business Bootcamp (Sales and Marketing Series) LCC – Heritage Room 1600 Maple St., Longview $100 for series/$25 per class (member price)

Wednesday

September 18 – 7:30 to 8:30 a.m.

Education Foundation Committee Meeting Monticello Hotel 1405 17th Ave., Longview

August 2013

Marketing, from page 1 business whether it’s retail, service orientated or small business commercial…When Business is Tough to Get! Continuing, in this first session, we’ll also review the dynamics of the Kelso Longview marketplace and you will learn how to use these characteristics of your community to maximize your marketing and advertising dollar investments for your business. We’ll also take a look at budgeting, clarify the importance of advertising and answer the question “why advertise when business is tough to get?”

Our second session on Wednesday, September 11, titled Marketing – On Stage will open with a brief review of our first session and then continue looking at advertising and marketing considerations for your small business. We will identify key advertising and marketing components to include in your marketing, learn some simple ways to track ad effectiveness and clarify the importance of advertising campaigns. Last but not least, we will identify and take a look at the top digital priorities for today’s retailer, service provider or small business.

Our third session on Wednesday, October 2, titled Sales 101 will identify and look at the key aspects each and every employee (...YOU, too!) should know, understand, and maximize about your business...in terms of marketing. We will also outline 10-plus strategies to do RIGHT NOW, TODAY in your business, again whether it’s retail, service orientated or small business commercial to enhance your selling efforts, maximize profitability, create long term customer relationships and have FUN! Each of the three session...Marketing – On Stage, Marketing – Behind the Scenes, and Sales 101 will introduce new topics, strategies and clarify some long held tenets.

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Likewise, each session will reiterate and reinforce the strategies and topics introduced in the other two sessions.

Questions or specific situations you have encountered or been challenged by are welcome. I have a general outline for each session, similar to the aforementioned, but I am comfortable going wherever your questions may take us.

We’ll challenge and learn from each other while having some fun and helping us, our businesses and the community grow!

See you on September 4, September 11 and October 2. © Murray & Nau, Inc. Chuck Nau of Murray & Nau, Inc. is a Seattle area based consultant and sales and management trainer. He is a 25-year veteran of advertising, sales, media and management, who knows and understands the everyday challenges of starting up, growing, and surviving in today’s ever-changing retail climate. He has spoken to and conducted workshops for a number of local retail and chamber organizations, national publishing groups, national retailers and manufacturers, state press associations, and newspaper groups. Comments and questions are welcome and may be directed to Chuck via email: murnau@nwlink.com or at 425-6030984.

Kelso Longview Business Connection

August 2013

Business After Hours

Too Cool Cowlitz County Title Company pulled out all the stops for its July 9 Business After Hours including a performance by the Cowlitz Ukulele Association.

Bianca and Mike Lemmons and Teedara Garn, Jeni Quiviconi, Diane Craft and others enjoy the sounds.

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Kelso Longview Business Connection

August 2013

College hosting STEM events for public

By Dani Trimble Work Based Learning Manager Lower Columbia College

different discipline in STEM, with a culminating activity Thursday afternoon called Speed Networking.

September 20: Family STEM Night. This FREE evening activity is for families with young children, pre-K through 8th grade, to participate in hands-on activities focused on the principles of science, technology, engineering, and math.

As the world becomes more technologically advanced, knowledge and skills in STEM fields have become increasingly important in order to compete in a global market.

STEM, which stands for Science, Technology, Engineering, and Math, is not only critical for the local and internal economy, but is a cornerstone of education as we train the workforce of the future. STEM education creates critical thinkers, increases science literacy, and enables the next generation of innovators. Innovation leads to new products and processes that sustain our economy. STEM education creates a pipeline of educated workers that will move our economy forward.

October 17-18: STEM Institute. This two-day activity is in partnership with the Mount St. Helens Institute. We will be hosting 40 sophomores/juniors on an excursion to the mountain and then in the labs at Lower Columbia College. Students will be learning about chemistry, biology, geology, Geographic Information Systems, environmental science, and lab technology.

How to get involved:

Lower Columbia College is committed to STEM education within our community and invite you to partner with us. If you or your business would like to be involved in the following events or activities, please contact Hahli Parvey at hparvey@lowercolumbia.edu.

Volunteer – Participate through donating your time and expertise. Give a presentation, run an activity, be a guest instructor.

Lower Columbia College STEM Events

Donate – Activities require materials, supplies and prizes! Provide items like paper, duct tape, balloons or LEGOs… we have a list of needed items.

August 26-29: Catapult to College. This is a four-day event geared toward middle school students. Each day will focus on a

Sponsor – Provide financial assistance to help support career and STEM focused student experiences.

Kelso Longview Chamber of Commerce Team

For more information or questions about how Lower Columbia College can partner with you to serve your business needs, please contact:

Bill Marcum, CEO Amy Hallock, Bookkeeper Brooke Fisher, Project Manager

Dani Trimble

Kelso Longview Business Connection is published monthly by the Kelso Longview Chamber of Commerce.

1563 Olympia Way • Longview, WA 98632 • 360-423-8400

Workforce Services Manager

To advertise, call Brooke Fisher, 360-423-8400 ext. 16 or email bfisher@kelsolongviewchamber.org.

Ad Deadline: 20th of each month.

360-442-2622

Lower Columbia College dtrimble@lowercolumbia.edu

Check out our jobs board online at www.lowercolumbia.edu/ hireconnections to post available positions, applications and more.

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Quarterly Membership Luncheon Date: Thursday, October 3, 2013 Location: Red Lion Hotel (510 Kelso Dr., Kelso WA) Time: 11:45 a.m.-1:30 p.m.

Cost: $25 advance/$35 at door

Join us for the third quarter membership luncheon and meeting! Hear from our Kelso and Longview city officials and mayors on current projects, progress, challenges and more!

David Futcher Mayor of Kelso

Steve Taylor City Manager, Kelso

Don Jensen Mayor of Longview

Bob Gregory City Manager, Longview

Register at: www.kelsolongviewchamber.org

Kelso Longview Business Connection

August 2013

Lower Columbia College

The promise of the international program

By Chris Bailey President – Lower Columbia College

Over time, a fourth element emerged in our discussions with area leaders – economic development. International students

Approximately one year ago, we at Lower Columbia College created a new initiative to increase the number of international students at our college. Our reasons were varied – first; it was a way to increase diversity within our campus and community at large. Second, it was a way to provide a better world view to our students and increase their college experience. Third, it would create additional revenue for the college in a period of declining state funding and declining student enrollment.

create international connections for Cowlitz County, a county dependent on international trade. This connectivity will provide opportunities for business and industry as well. This made the initiative very attractive indeed.

The initiative was placed in the very capable hands of Margit Brumbaugh, Sandie St. Onge, and Dr. Lisa Matye Edwards. The program is really taking off. Last year, we had only four international students attending Lower Columbia College. This year, we are currently working 26 applications including 20 from Bangladesh, four from China, one from Germany and one from Egypt. Almost all are seeking business-related degrees or math and science transfer degrees.

In addition, we have had partnership conversations and received two delegations from China. These are with Xiamen University in China and Lushan College of Guangxi University of Technology and Science. In addition, we have had inquiries from various universities in India. Additional opportunities in Japan are being created with our sister city relationship with Wako. We are also exploring a Chinese sister city opportunity.

Current challenges are ensuring available housing, and we are seeking both host families and exploring options for apartments.

We’re excited about the opportunities to bring to Cowlitz County, as well as to our citizens, the connectivity opportunities through a vibrant International Student program. This connectivity could lead not only to new student enrollments, but could also result in new business and industry relationships for our community.

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Kelso Longview Business Connection

August 2013

Community teams build strong workforce development options

By Darcy Hoffman Southwest Business Liaison WorkSource CEDC

One of the unique things about Cowlitz/Wahkiakum counties are the very active partnerships that thrive between the nonprofit community and business. One example of this is the strong partnerships formed with regard to workforce development. When your new or existing business is working with WorkSource finding the right employee, you have the added benefit of having access to resources provided by a close knit partnership with the Cowlitz Economic Development Council (CEDC), Lower Columbia College (LCC), and the Southwest Washington Workforce Development Council (SWWDC). This team is dedicated to provide activities to promote job creation and investment within the community.

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Site selection

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Business finance assistance

➢ Incentives ➢

Permit and process facilitation

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HUB Zone certification

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Foreign Trade Zone information

LCC

Our workforce development team offers a variety of services that focus on business expansion and retention. We strive to connect business and industry with education partners and community-based organizations with options for both area employers and individuals seeking skills to find employment or advance on the job. We can assist you with a number of services with the end goal in mind of building a highly-skilled workforce to encourage a healthy and sustainable regional economy. Below are just a few of the many services that this team provides:

% 20 OFFIDE STOREW

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Customized training development and delivery, on site or in the classroom

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Job analysis and skill assessment

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Training plan development

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Internships and apprenticeships

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Work based learning

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Individual and corporate certificates

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Training grant assistance

SWWDC

Take your relaxation seriously.

Authorized Lazyboy Dealer

FREE LOCAL DELIVE RY

1413 Commerce Ave. 360-575-9804 www.elamshf.com

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Proprietary assessment tools to improve candidate “fit” for your job

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Reimbursement for On-The Job Training costs

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Customized employee training

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Employee retention and support

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Expertise and connection to many resources available to help your business grow

Please see WorkSource, page 14

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Kelso Longview Business Connection

August 2013

Council of Governments

Fire and Ice Scenic Loop tops current project update list

By Scott Patterson Cowlitz-Wahkiakum Council of Governments Executive Director

broad range of community goals. Applicable portions of this work will be woven into the City’s comprehensive plan update, which is just getting under way. Two meetings took place this week with city, state and federal officials as well as other key stakeholders to assist in developing a Scope of Work for a consulting firm to be selected by EPA. A formal project kick off is expected in October, with completion scheduled for August 2014. Additional information is available at: http://www.cwcog.org/planning.htm#Plans.

Fire and Ice Scenic Loop

The Cowlitz-Wahkiakum Council of Governments (CWCOG) received funding from the Federal Highway Administration to complete a Corridor Management Plan linking the Columbia River Gorge (state Route 14) and White Pass (state Route 12) Scenic Byways for economic development and tourism opportunities. The Fire and Ice Scenic Loop (FISL) Committee is a partnership of Clark, Cowlitz, Lewis and Skamania counties and the U.S. Forest Service. Last month, the CWCOG hosted an open house in Woodland to get feedback from the region about economic development and tourism opportunities in the communities surrounding Mount St. Helens. In an effort to get as much public participation and feedback as possible, we have provided a link to the presentation by the consultants and a short survey to capture your opinions of the project.

The link to the presentation is http://www.youtube.com/ watch?v=yNau_duSuq The link to the 10-question survey is http://www.surveymonkey.com/s/Fire-Ice-062613 More information on the project can be found at: http:// www.cwcog.org/fireice/

Cowlitz-Lewis Economic Development District (CLEDD) to Expand

By the end of this year, the U.S. Economic Development Administration is expected to approve a local request to expand the current Cowlitz-Lewis district to include Wahkiakum County. The expanded district’s new name will be the Southwest Washington Economic Development Commission (SWEDC). Over the past year, Wahkiakum County Commissioners have been working with the CLEDD Board of Directors to be more strategic in the development of long range economic development planning. Additional information can be found at www.cwcog.org/cledd.

Health & Safety Fair

Kelso Smart Growth Project

Wednesday, August 28 9:00am to 3:00pm John Searing Auditorium

The CWCOG, on behalf of the city of Kelso, has been selected to receive technical assistance under EPA’s Smart Growth Implementation Assistance Program, one of only three such projects selected across the nation during the recent funding round. The purpose of the project is to develop an economic development toolkit for the city of Kelso, focusing specifically on the South Kelso neighborhood and adjoining business and industrial employment centers, so that efforts to increase investment and economic opportunities in the area support a

(at the PUD) Stop by:

▪ over twenty knowledgeable vendors ▪ free to the public ▪ refreshments ▪ door prizes!

We hope to see you there.

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It is the end of Summer Chamber Business After Hours, and it is MEGA! Wear your favorite sports apparel and join us for a sports and spirited good time at Pacific Surgical Institute!

Tuesday, August 13, 2013 625 9th Ave., Longview 5:30-7:30 p.m. $15 advance/$20 at door Register at: www.kelsolongviewchamber.org

Kelso Longview Business Connection

August 2013

Business Toolbox

Selling to the government can be good business

By Jerry D. Petrick Certified Business Adviser Business owners are, and should be, constantly looking for opportunities to create new customers – sell to new markets.

One of the largest markets you might consider exploring is selling to governmental customers – cities, counties, states, federal agencies, and the defense department. As with virtually all sales channels, governmental entities use their own, unique methods and processes to procure just about any good or service you can imagine.

In my experience, businesses that build a successful business prior to seeking to venture into the land of government contracting tend to do better than those who attempt to start and build their business solely on the promise of landing lucrative government contracts. It is important to be strategic when deciding what market and what customers are best suited to the success of your business.

One of the best first steps for businesses that are considering selling to the government is to learn as much as they can about the nuances and idiosyncrasies of how government procurement processes work – at whatever level (city, county, state, federal) you are considering.

Small business owners who succeed in the federal government contracting marketplace for the first time often experience a brief moment of celebration immediately followed by anxiety and questions – lots of questions.

• • •

Did I bid the job correctly?

Are there regulations I didn’t know about?

How do I get paid?

To answer these questions and successfully perform on the contract, consider the following five steps to federal contracting compliance – provided by Tiffany Scroggs, Program Director, Washington Procurement Technical Assistance Center (PTAC):

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Step 1 – Read the contract.

Re-familiarize yourself with the entire contract and your proposal.

Step 2 – Review the statement of work. As you review, track deadlines for work elements and reporting. Consider setting project benchmarks to ensure the scope of work is completed on time.

Step 3 – Understand terms and conditions. Ideally, you have a strong understanding of these prior to submitting the bid, but in the flurry of last minute proposal writing some may have been overlooked. Important clauses may have been incorporated by reference so be sure to look those up as well.

Some common clauses that impact costs include Davis Bacon Act, which prescribes labor standards on construction projects in excess of $2,000, and Service Contract Act for service contracts valued more than $2,500. Regulations like these can significantly impact your costs and non-compliance could lead to fines, termination, or debarment.

Terms and conditions often describe your rights as a contractor (i.e. to get paid promptly), rights of the government (i.e. termination for convenience), how to invoice, how to ship, inspection requirements, Buy American Act, etc. An understanding of these terms and conditions is essential for being the responsible contractor the government requires.

Step 4 – Be sure you are ready to be paid. The federal government is mandated by the Prompt Payment Act to pay contractors within 30 days of receiving a proper invoice. To ensure you submit a proper invoice and are set up to receive the electronic funds transfer, your firm must be active in the System for Award Management (SAM), found at www.sam.gov.

For contracts with the Department of Defense, it is likely you will need to submit an invoice online through Wide Area Work Flow. First time Defense contractors should set aside

Please see Petrick, page 13

Kelso Longview Business Connection

August 2013

Cowlitz Economic Development Council

Millennium Bulk Materials public scoping meetings begin in the fall

By Ted Sprague President – Cowlitz Economic Development Council

Early public input is a key part of developing an EIS. The first opportunity to provide input is during the scoping phase. Scoping is used to help identify which impacts to study during an environmental review. Public comments are an important part of this process. This is not a time to evaluate opinions whether you are in favor of the project or not, this process is used to determine what should be reviewed in the EIS. It is important to note that scoping meetings are not public hearings. Rather, they are an opportunity for the public and various government agencies to provide comments on what should be addressed in the environmental review. Helpful comments include resources that might be affected, technical studies that should be conducted, alternatives to the proposal that should be evaluated, potential adverse impacts, and examination of how impacts might be avoided, minimized or offset.

Scoping is an opportunity to comment on – • What should be addressed • Resources affected • Studies needed • How to avoid or offset impacts

For anyone looking for an opportunity to be involved in scoping the Environmental Impact Statement on the proposed Millennium Bulk Terminals, dates have been set around the state in September and October. Cowlitz County, Ecology and the U.S. Army Corps of Engineers are the “co-leads” for the environmental review for the project. Working together to create a joint environmental impact statement is more efficient and effective than to have two separate processes and two separate environmental documents. Time and expense is saved because a joint document consolidates two processes into one. A joint document that satisfies both federal and state requirements also is easier for everyone who is interested in the proposal to use.

Tentative dates and locations have been set for five public scoping meetings for the Millennium Environmental Impact Statement (EIS). Evening meetings are tentatively set for: September 17, Cowlitz Expo Center, Longview September 25, Spokane Convention Center, Spokane October 1, The Trac Center, Pasco October 9, Clark County Fairgrounds, Vancouver October 17, Tacoma Convention Center, Tacoma

Kelso Longview Chamber of Commerce Board of Directors Anne O’Connor onthemark associates

Bianca Lemmons Cowlitz County Title Company

Michael Julian Kelso Theater Pub

Chris Bailey Lower Columbia College

Clayton J. Bartness, DC Longview Chiropractic Clinic

Chet Makinster Longview City Council

Frank V. McShane, Past President Cascade Networks, Inc. Jerri Henry, President Futcher-Henry CPA Group

Dennis Weber Cowlitz County Commissioner Joel Hanson, President Elect KLOG/KUKN/The Wave

Michael Claxton Walstead Mertsching

Ted Sprague Cowlitz Economic Development Council

Sarah Cave PeaceHealth

Steve Taylor Kelso City Manager

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Diane Craft, Vice President Koelsch Senior Communities Linda DiLembo Three Rivers Mall Julie Rinard Community Home Health & Hospice Neil Zick, Treasurer Twin City Bank

Small Business

BOOT CAMP Wednesday Mornings ★ Lower Columbia College 7:30 am - 9 am ★ Heritage Room (LCC Admin. Building)

Six Pack

-

$

100 Member Price

160 Non-Member Price

$

Register Online Today!

Tools You Can Use to Help Your Business Lim

Immediately!!

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ring … B per, p u Sign ookkee r, ge rb you r mana you spouse e! r you a charg xtr no e

Marketing and Sales Six Pack Marketing - Behind the scenes, analysis, budgeting and understanding Facilitator: Chuck Nau, Murray Nau, Inc. Sept. 11 Marketing - On Stage, Strategies, tactics, implementation Facilitator: Chuck Nau, Murray Nau, Inc. Sept. 18 Social Media Marketing - What is it really and why do I need it? Facilitator: Norma Davey, KLOG, KUKN and the WAVE

Sept. 25 Sales People - Value, expectations, inspection of those expectations Facilitator: Bill Marcum, Kelso Longview Chamber Oct. 2 Sales 101 - Bring your sales people any and all.

This session is for them. Facilitator: Chuck Nau, Murray Nau, Inc. Oct. 9 Customer Service - How to answer the phone to working with difficult customers. Facilitator: Chris Bailey, President Lower Columbia College

Sept. 4

Sp U N m

BoOot Ca B

NO Charge if YOU have attended at least one Six Pack !

Wed., Oct. 23 Critical Thinking and Problem Solving -Utilize your own think tank to solve Critical issues.

Facilitator: Chris Bailey, President Lower Columbia College

Chamber Members Non-Chamber Members

100 per Six Pack

$

or $25 per Camp

160 per Six Pack

$

or $35 per Camp

Register Online Today!

360-423-8400

www.kelsolongviewchamber.org

Kelso Longview Business Connection

Petrick, from page 10 several hours to register and learn how to use this system before submitting an invoice.

Step 5 – Keeping your pipeline of projects full. Now that you won a government contract you may be feeling pretty optimistic about your firm’s future. Businesses that perform well on their government contract work are more likely to win contracts in the future. However, you can win only if you bid. Keep close eyes on federal procurement posting sites like www.fbo. gov and www.fedbid.com so that you don’t miss out on future opportunities.

Questions? Attend the Best Business Practices Series workshop, Government Contracting 101, coming up on September 5 from 7:30 to 10 a.m. This is a no-cost session provided to assist small businesses to grow and thrive.

Join our expert, Jordana Barclay, Government Contracting Assistance Specialist with Washington Procurement Technical Assistance Center (PTAC) – based in Vancouver.

You will learn the basics of marketing and selling your products and services to federal, state and local government agencies. This is a great opportunity to learn how to grow your business through government contracting.

Learn what it takes to become a successful government contractor; Jordana will cover the following:

August 2013

• Small Business Programs and Certifications: Set-asides, Small Business, Small Disadvantaged Business, 8(a), Veteran Owned, etc.

• Types of Solicitations • Marketing Strategies: Finding Opportunities and Subcontracting • And MUCH more!

Register now – space is limited. To register go to: http://wsbdc.org/training-calendar This article was prepared by Jerry Petrick, MBA, SPHR, PMP and Certified Business Adviser with the Washington Small Business Development Center (SBDC) in Longview with information provided by, Tiffany Scroggs, Program Director, Washington Procurement Technical Assistance Center (PTAC), Thurston Economic Development Council. Jerry provides no-cost, confidential business advisory services by appointment. He can be reached by email: jerry.petrick@wsbdc.org.

• Classifying your Product or Service (NAICS and SIC Codes) • Getting Registered: SAM, Dynamic Small Business Search

The Right Workplace Care Here.

Right

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Contact the Chamber to schedule YOUR 10-minute business spotlight

SERVICES INCLUDE: Injured Worker Care

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Pre-employment, DOT, and HazMat Exams

Drug and Alcohol Screening

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CPR and First Aid Training Mobile Unit Services

1405 Delaware St., Longview, WA

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360-414-2332 After hours drug and alcohol testing on call 24/7 at

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Kelso Longview Business Connection

August 2013

FAMILY FUN!

2013

WorkSource, from page 7

Through partnership and collaboration Cowlitz County has been able to provide businesses with the support they need to be sustainable and prosper. When you talked to any of these partners individually, you can rest assured that if you a have need outside of their expertise, they will confidently reach out to the partner that can assist you with that need. This will save TS you valuable time normally spent chasing down information.

ICKE T R FO This partnership also allows for easy communication on your r Ltoothe L A M business needs and ensures that businesses are speaking C FRO E R correct people.

E D IT

WorkSource

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Access to a diverse local talent pool

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Prescreen and provide quality candidates

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Facilities use for hiring needs

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On the Job training opportunities

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Provide information for alternatives for layoffs

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Kelso Longview Business Connection

August 2013

CEO’s Message

Chamber plans fan-tastic tailgate

By Bill Marcum Kelso Longview Chamber of Commerce CEO

implementation (next steps from September 4

class). Facilitator: Chuck Nau, Murray & Nau, Inc.

Is it really August! How do we go from January to August in the blink of an eye, just does not seem possible?

September 18 Social Media Marketing, what is it really and

why do I need it? Facilitator: Norma Davey,

KLOG, KUKN and The WAVE

August 13 will be a very fun event for all our Chamber members and employees. Pacific Surgical will be hosting the Chamber’s MEGA Mixer, which is titled TAILGATE PARTY. Summerland Catering will be providing the food and beverages and the parking lot will be filled with games you would play during a tailgate party – and much more. Barb Sudar from Longview Urology, Jennifer Myers from PSI and Brooke are working out all the fun details. So, put Tuesday, August 13, from 5:30 to 7:30 p.m. on your calendar, wear your favorite team jersey or colors and come for some great food and competitive entertainment.

September 25 Sales People, value, expectations, inspection

of those expectations. Facilitator: Bill Marcum,

Kelso Longview Chamber CEO.

The final Small Boot Camp series – Marketing and Sales Six Pack – will begin September 4 and continue each Wednesday until October 9. Chuck Nau with Murray & Nau, Inc., of Bellevue will be here for this important final series.

Sales 101, bring your sales people, up to three additional people from your business can attend this session. This session is for them. Facilitator: Chuck Nau, Murray & Nau, Inc.

October 9

Customer Service, how to answer the phone to working with difficult customers. Facilitator: Chris Bailey, President Lower Columbia College.

Once again all six classes for members is $100 and that covers up to two people from your business. That works out to less than $8.50 per class. Non-Chamber members pay only $160 for up to two people or $13.30 per class. How can you NOT take advantage of this training?

Chuck has more than 25 years of advertising, sales, media and management experience and knows and understands the everyday challenges of running a business in today’s ever-changing retail climate. Read Chuck’s article on Page 1, he is a very high-energy, to-the-point speaker who will get your attention and expects you to get results.

As a bonus, any business who has purchased a full Six Pack will be invited to a free workshop presented by Chris Bailey, Lower Columbia College president, titled Critical Thinking and Problem Solving Wednesday, October 23, 7:30 to 9 a.m.

Here is a list of the classes: September 4

October 2

You can sign up online at kelsolongviewchamber.org or call us at 360-423-8400. Want better sales people, more revenue to the bottom line, better understanding of social media and how it can help your business? This series is for you. Sign up today.

Marketing – Behind the Scenes, analysis, budgeting and understanding. Facilitator: Chuck Nau, Murray & Nau, Inc.

September 11 Marketing – On Stage, strategies, tactics,

Support Your Team! Wear Your Colors!

MEGA Tailgate Party Pacific Surgical Institute 625 9th Ave., Longview Tuesday, August 13 • 5:30-7:30 p.m. $15 advance/$20 at door Register at: www.kelsolongviewchamber.org 15

Kelso Longview Business Connection

August 2013

Kelso

Longview

Washington Way Bridge without the frills

What’s happening in Kelso

By Mayor David Futcher

By City Manager Bob Gregory

Our department heads do a great job keeping the council updated on the happenings within the city of Kelso. Here are some recent highlights they’ve shared with us.

Last month the Longview City Council began discussing the design for a new structure to replace the Washington Way Bridge. The current bridge, constructed in 1935 (which replaced the original bridge constructed in 1925), was widened in 1957 and again to its present configuration in 1964. In recent years, the bridge has required increasing maintenance costs due to accelerated deterioration. The City was awarded a federal bridge replacement grant in 2012 and is in the early stages of determining the appropriate bridge type and design for replacement.

The Victory Center is still out there, and has applied for a zoning change that would let them stay downtown. You may recall they sued us in federal court, claiming we had infringed their civil rights. The court disagreed. I wonder how they think this vote’s going to go for them.

Kelso McDonalds is going to be closed some this summer as they tear down their building and replace it on the current site.

Once in a while, you just need to start fresh, it seems.

The current replacement project cost estimate is $5.3 million.

Grant funding is limited to 80 percent of the project cost, or $4.25 million, with the $1.1 million balance the responsibility of the City. The City Council has committed approximately 50 percent of the City’s future gas tax funds to pay the City share of the project. These funds have traditionally been used as matching funds for other state and federal grants, and this project will require a commitment of these funds for up to 20 years, limiting the City’s ability to pursue other transportation grant programs during that time frame.

The West Main Realignment is moving forward. The Feds have given all of their necessary blessings, and we expect Washington DOT agreements soon that will allow us to advertise the project for bid. Construction is expected to begin in August.

Then we begin the whole process of educating the driving populace that the path they’’ve followed for 40 years isn’t the way to go anymore.

During and after a project open house in May, the City received numerous comments suggesting a replacement structure should include architectural features such as archways and historic handrails and lighting. There has also been interest in improving the west approach to the bridge at the intersection of Washington Way, 26th Avenue, Nichols Boulevard, and Fir Street with a roundabout or other modified intersection design.

The Visitor Center has been demolished, and we’re working to remove the existing sign. The project is on track for September completion, and will become the Chamber’s new home as well.

The gate at our Library in the Three Rivers Mall jammed just before the July 4 holiday, in the down position, of course.

Staff worked out alternate access, so even though it might have looked closed, it wasn’t. The repair costs are supposed to be – hold on to your hats – $8,000 to $12,000. Hopefully everything’s working by the time you read this.

While these improvements would provide significant traffic and functionality benefits, the cost of these enhancements would not be eligible for federal grant funding, so the full costs would be the responsibility of the City. Given the recent opposition by voters toward additional transportation taxes, it will be a difficult challenge for the City to achieve these project benefits.

Finally, we filled potholes with more than seven tons of patching material in the last two months. That’s what really matters in the end, right?

Please see Longview, page 18

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Kelso Longview Business Connection

August 2013

“I can’t imagine banking anywhere else.”

The Washington Way Bridge will get a new look soon.

“We appreciate the hometown feel that

Longview, from page 16

Fibre Federal Credit Union provides.

The loan department has been especially instrumental in meeting our banking needs, and the online banking is a huge time saver. I can’t imagine

Other public comments have focused on the width of the new bridge, whether it will accommodate more use by pedestrians and bicyclists and how the adjacent lake park landscape will be affected.

We encourage our citizens to learn more about the project and invite your ideas and comments as the City Council considers the final design.

You can get more information on the City’s website at www. mylongview.com. Click on the Washington Way Bridge project link on the home page.

banking anywhere else.”

- David McAlister, Artisan Landscapes Owner

Imagine growing your business with Fibre Federal.

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The public can view Washington Way Bridge information, including the preferred design concept, at the city of Longview’s website – www.mylongview.com.

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Kelso Longview Business Connection

August 2013

Jingle in July

Patriotic start for summer with Chamber’s Jingle in July 5K run/walk Hundreds of runners and walkers got into the patriotic Fourth of July spirit in the Kelso Longview Chamber of Commerce’s Jingle in July run.

Red, white and blue tutus. Star-spangled running pants. Americana tie-dye. It was all on display as racers covered the 5-kilometer course around Three Rivers Mall.

Steven Wallace was the overall race winner. Brian McCoy finished second with Isreal Jesse, third, and Charles Parker, fourth.

The top four female finishers were: Alley Shrull, Julia Hallowell, Jamie Nazelrod and Aaron Grieg.

Cowgirls Mandy Rogers and Cherie Jones picked up the Best Group Attire honor.

Best patriotic Individual Attire was awarded to Brooke Harren who sported a fabulous red, white and blue tutu.

More photos on pages 20 and 21.

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Kelso Longview Business Connection

August 2013

Jingle in July

We’ve Got Spirit!

Mandy Rogers and Cherie Jones earned the Best Group Attire Award for their cowgirl good looks, while these lovely ladies were having tutu much fun dancing down the street.

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Kelso Longview Business Connection

August 2013

Jingle in July

Stars, Stripes and Sneakers All smiles and waves before the start of the race.

A moment to reflect on the spirit of the day and the reason for the celebration.

Race organizer Brooke Fisher’s daughter Annabelle races across the finish line.

21

Kelso Longview Business Connection

August 2013

Longview Downtown Partnership

There’s middle ground to be found in supporting local

By Alice Dietz Longview Downtown Partnership President

receptive position to support a business like Chris and Andrea’s.

Finding a middle ground for selling local and supporting

When I took over The Brits I was 23, thought I knew everything, believed I would change the world and develop downtown single handedly because I was going to buy everything local, from paper towels to lettuce and create this ‘hipster’ lifestyle where people would flock (a lot of self-realization occurred in my 20s).

local is a challenge but one I think Cowlitz County is ready

My brother and I began having Farm to Table dinners where we sourced all our ingredients locally and served a family style dinner. At our first Farm to Table we had more than 80 people at $16 per person. Jump to our last Farm to Table (five years later) at most 40 people at $45 per person. We were either too high for the average customer or too low for ourselves. We struggled to find a middle ground and were so often tempted by the price per pound of potatoes from Cash and Carry than the French fingerlings from the Farmer’s Market. Any downtown’s challenge is to justify why spending a few dollars more on that sandwich made with local ingredients or that handmade soap is more beneficial to our community than buying from a box store. Buying local is to our community what blood flow is to our body. We need it to be healthy and sustainable.

never be able to compete with the economic impact a compa-

to support. I encourage you to visit Gyros Gyros and Bowers Down as they are not only making a living doing something they love but creating an atmosphere that supports and sustains our local economy. A single downtown business will ny like JH Kelly creates in our community but all the downtown businesses combined, 1,800 jobs, does create a sustainable business model that is an integral part of economic growth and development. (Fun Fact: JH Kelly did begin as a plumbing store on Commerce 80 years ago).

Please join us at our next General Membership Social, August 20 at Teague’s Interiors, 1267 Commerce Ave. We will have food, beverage and fun outdoor games from 5:30 to 7 p.m.; $10 members, $12 non-members. To register, call 360423-9921.

I sat down with one of our new Longview Downtown Partnership members, Chris and Andrea, the owners of Gyros Gyros and Bowers Down. Chris and Andrea share many of the same business philosophies I had when I ran The Brits but with more business experience. Not only do they want to operate a successful business, they want to do so while boosting the local economy. They have a chalk board in their restaurant that highlights where they source their food and it’s all within a 100 mile radius of Cowlitz County. Some local highlights are the Lower Columbia School Gardens, Willow Grove and seafood from Astoria. They have local wines, beers and coffee. If their business is not a representation of a healthy, economic development model, I’m not sure what is.

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Kelso Longview Business Connection

August 2013

Chamber Board Spotlight Mike Julian – Kelso Theater Pub

Couple saw the big picture in beer and movie offering

By Brenda Sexton For The Kelso Longview Chamber

occupations.

“It’s a lot different and that’s the part I like about it,” he said. “It’s a labor of love and a baby for us.”

It started with my wife finding the Kelso Theater for sale.

That’s the story Mike Julian has posted on the Kelso Theater Pub website and it’s the one he is sticking to 17 years later.

On the other side of the coin, his Stanley Morgan job is the love of his life and where he devotes much of his waking hours.

The time he spent in the Navy, he said, motivates him toward community service. He has been a member of the Kelso Longview Chamber of Commerce for more than 15 years and a board member for the past three. He is also president of the Kelso Downtown Revitalization Association.

The original plan was a microbrewery, but that turned into the best of both worlds with the theater purchase. Now, those of age can enjoy a refreshing microbrew and a movie, or sip a glass of wine and grab a bite to eat from the theater’s Backstage Café.

Dawn also has a day job. She’s a schoolteacher.

“The ideal of having a beer and watching a movie is not unique,” Julian said, noting Portland had been offering patrons the beer-and-a-movie option well before the Kelso Theater Pub, but it was foreign to Washington State.

“There are lots of balls we are juggling,” Julian said. But through the years that theater they call their baby has grown up. It’s like a teen now. In most cases, it can take care of itself with a bit of supervision and a guiding hand. They count on a manager, staff and community recommendations to keep it fresh and moving forward.

So new was the concept, Julian, his wife Dawn, and their partners had to wade through a myriad of regulations before the doors opened.

One of those recommendations came from a local business owner who suggested retro movie showings. The Cowlitz Retro Film Series and the Kelso Theater Pub recently presented “Godzilla.” “Escape from New York” is set to open in August.

The classic “Rocky Horror Picture Show” is always a favorite and also on the horizon is “Friday the 13th.”

That was nearly two decades ago. In July, Washington State leaders passed a law allowing small movie theaters to obtain a liquor license.

“We were on the cutting-edge, at least in this state,” Julian said. “It’s not a brand new idea by any means.”

Overseeing the theater pub’s operations is Julian’s third career.

He spent eight years in the U.S. Navy as a nuclear power reactor operator and the past 20 years as a financial adviser for Stanley Morgan Wealth Management where he is an Associate Vice President and Senior Portfolio Manager.

With the recent news a major theater chain will be expanding its nearby complex, Julian is exploring other film offerings.

“It will be a game-changer,” said Julian, who is no stranger to the concept of successful change. “I’m hoping we survive. It will make it harder to get current movies. We’re going to have to reinvent ourselves.”

The Kelso Theater Pub is the less stressful of his two current

24

Kelso Longview Business Connection

August 2013

It’s time. Register to attend STEM Fest activities, classes

By Mary Brown Director of Strategic Initiatives Southwest Washington Workforce Development Council Activities have been posted and now it is time to start registering to attend. Below are instructions on how to ensure your spot: General Public – Students, families, educators and the general public are invited to attend events on Friday, September 20, through Sunday, September 22. All activities are hands-on, engaging, free and family oriented. Families will learn more about the local STEM (Science, Technology, Engineering and Math) industry as well as STEM careers through this event.

Most activities range from one to two hours, and are open to a variety of different age groups. There are also some larger STEM Fest Expos, such as at Lower Columbia College, Clark College and the Sturgeon Festival where families can participate in multiple activities at one location, coming and going as they’d like.

If you are interested in learning more or registering, please follow the instructions below: 1. Visit: http://www.stem-fest.com/event-details/calendar/ 2. Under ‘Event Categories’, on the left hand side, click on ‘Family’, or if you are particularly interested in larger STEM Fest Expos, click on ‘Expo’.

3. Please follow the registration instructions to ensure your spot.

Teachers/Educators – Teachers are invited to participate in STEM Fest on Friday, September 20, by either taking their students out on a field trip to a local business/organization and/ or having a business come into their classroom. Most activities range from one to two hours, and involve an exciting handson activity with STEM career information integrated in. If you are interested in learning more or registering, please follow the instructions below: 1. Visit: http://www.stem-fest.com/event-details/calendar/ 2. Under ‘Event Categories,’ on the left hand side, click on ‘Field Trip’ if you are interested in taking your students on a field trip,

25

or ‘In-Classroom’ if you prefer to have a business come into your classroom to host an activity.

3. Scroll through and view events. NOTE: Different activities are catered toward different age groups, once you’ve found one you like, please ensure that your students are in the age group noted.

4. Register: Fill out the registration form and I will be in touch shortly.

Please email Mary Brown at mbrown@swwdc.org with any questions.

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Kelso Longview Business Connection

August 2013

CHH&H and Sterling team to bring hospice to Clark County Community Home Health & Hospice (Community) and Sterling Bank announce their financial partnership to build a hospice care center in northern Clark County. Sterling, which is headquartered in Spokane, Wash., will finance $5.5 million of the $7.4 million project. Construction of the 10-bed facility on Community’s recentlypurchased six acres in Vancouver will begin in December 2013 and be completed by October 2014. Because Clark County’s senior population is expected to double in

the near future, Community is expanding now to meet current and future community needs.

Community started in Cowlitz County in 1977 as a community-based home health agency. In 1984, it built the state’s first freestanding inpatient hospice care facility in Longview. Community expanded into Clark County in 1988 with in-home hospice, home health, private duty and grief support services.

With the opening of the new Salmon

Industrial Buildings and Property for lease Ready to move in or build

Call Liz Newman

360-673-2325

www.portofkalama.com/ industrial_property

26

Creek hospice care center, Clark County families can experience the same compassionate inpatient hospice care that Cowlitz County families have appreciated over the decades in Longview. Community’s Clark County expansion is part of a strategic plan to ensure the agency’s ongoing success in its four county service area.

Community CEO Greg Pang said of the project, “Our board selected Sterling Bank as our financial partner after a very com-

Please see Hospice, page 28

Kelso Longview Business Connection

August 2013

Welcome New Members

Chamber membership has its privileges Celebrate these new Chamber members with us Business Association with opportunities to promote trade through Chamber socials, special events and committee participation.

• Annual Meeting and Banquet • Networking Events • Committee Participation • Business Contacts • Quarterly Membership Meet- ings • Civic Representation • Monthly Business After Hours Business Services include marketing for your business, referrals and access to Chamber publications and research data.

• Mailing Labels • Membership Window Decals • Member Referrals • Ribbon Cutting • Web Site Links • Member to Member Discounts • Membership Directory • Tax Deduction

* Longview Pioneer Lions * Harbor Freight Tools • Newsletter • Business Card Display • Use of Chamber Logo Representation through action committees, Candidate Forums and up-todate Action Alerts.

• Legislative Representation • Issues Tracking and Information • Task Forces • Candidate Forums • Legislative Update Breakfast • Demographics Publication

Packages

Basic Membership Package - $275 or $26 per month.

Bronze Membership Package - $500 or $46.66 per month.

Silver Membership Package - $1,000 or $86.33 per month.

Gold Membership Package - $2,500 or $211.33 per month.

Platinum Membership Package $5,000 or $416.66 per month.

Diamond Club Membership Package $10,000 or $834 per month.

Join today! Call 360-423-8400

We’ll fill your HOT JOBS! Full & Part Time / Flexible Positions Let us simplify your hiring process.

Light Industrial • Clerical Accounting • Human Resources Engineering • Manufacturing Just to name a few.....

360.414.1200 • www.expresslongview.com Chamber August 2013

27

Kelso Longview Business Connection

August 2013

Hospice, from page 26 petitive proposal process. Their staff went the extra mile to make the deal happen.

We anticipate a great relationship moving forward, and applaud Sterling for playing a key role in serving Clark County’s expanding aging population.”

Of the Community partnership, Carol Mangan, EVP and Oregon/SW Washington Market President for Sterling Bank, noted, “As a community bank, Sterling Bank takes prides in its commitment to helping its customers grow and prosper. In turn, the success of our business customers makes our communities stronger and more vibrant.”

Heidi Johnson Bixby, CFP is a member of the Clark County Advisory Board for Community Home Health & Hospice.

Regarding its financial partnership with Sterling Bank, she said, “As a business owner in both Cowlitz and Clark counties, I am familiar with Community’s track record of providing compassionate, quality end-of-life care. It is good news that Community is bringing its inpatient hospice expertise to Clark County families. Having a choice benefits everyone.”

Community’s Clark County expansion is a three-phase process. Phase 1 includes the 10-bed care center, as well as space for hospice staff and medical equipment. The second phase (projected build in 2016) will include a community grief support center, conference center and memorial garden. There will also be space for home health and private duty staff. The final phase (projected build in 2019) will add an additional 10-beds to the care center for a total of 20 beds.

S RIDE ’ T E L

Sunday, August 11 93 Mile Poker Run with Prizes Ends with a Patrick Lamb Concert at Bethany Vineyards A Fundraiser for Doernbecher Children’s Hospital www.curideandrock.org facebook.com/curideandrock

®

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Kelso Longview Business Connection

August 2013

Happy Anniversary!

Celebrating 90 Years Chamber members turned out July 12 to celebrate 90 years of business for The Monticello Hotel. The evening included a ribbon cutting, dining and dancing to the King Brothers.

Facilitating Growth Through Leadership and Action

We are a membership based not-for-profit organization.

Join us today!

Resources • Access • Partnerships

29

1452 Hudson St. • US Bank Building Suite 208 • Longview, WA 360.423.9921 www.cowlitzedc.com

Kelso Longview Business Connection

August 2013

Tour de Chamber

B-I-N-G-O The Tour de Chamber stopped by the Cowlitz County Fair July 26 for a quick game of bingo and to check on Chamber friends like those from Lower Columbia College.

The Sky is the Limit!

We started in a garage in April 2007. Twin City Bank has provided us the necessary funding to grow our business into a multi-million dollar company.

By early fall Twin City Bank will help us move into our new 15,000 square foot facility with room to continue our growth.

Jon Hansen, General Manager Sid Somers and Steve Norby Fabricast Valve

729 Vandercook Way Longview, WA 98632 1-800-319-2265 | 360-414-4101 Creating products to fuel the world

www.knifegates.com

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twincitybank.com