Klc biz 1 15 by Kelso-Longview Chamber of Commerce

Volume 7, No. 1

January 2015

Business Kelso Longview

Connection Chamber of Commerce

Calendar Thursday

January 1 HAPPY 2015! Chamber Office Closed

Erin Brown, executive of the Lower Columbia College Foundation, shared a moment with incoming Kelso Longview Chamber of Commerce Board of Directors President Diane Craft during the recent Holiday Mixer.

Saturday

January 3 – 9 a.m. Ribbon Cutting Planet Fitness

Wednesday

January 7 – 7:30 a.m. Education Foundation Committee Canterbury Park 1335 3rd Ave., Longview

Thursday

January 8 – 7:30 a.m. Ambassador Committee Canterbury Park 1335 3rd Ave., Longview

Monday

January 12 – Noon Government Affairs Committee Teri’s 3225 Ocean Beach Hwy., Longview

Monday

January 19 Martin Luther King Jr. Day Chamber Office Closed

Wednesday

January 21 – 5:30 p.m. Business After Hours Non-Profit Night Mark Morris High School 1602 Mark Morris Ct., Longview

Every Wednesday

Chamber Connections KEDO/1400 AM – 3-4 p.m. Stream live at www.threeriversradio.com Local guest and current events

Board drives forward on economic growth By Brenda Sexton For the Kelso-Longview Chamber

With the Kelso and Longview economy speeding forward, the Chamber of Commerce may not be the driver, but its leadership certainly plans to be there to make sure there’s a road map and fuel for a successful journey. That many not be exactly how incoming Kelso Longview Chamber of Commerce Board of Directors President Diane Craft would phrase it, but she said the Chamber is moving forward at a fast pace and it’s exciting. “Right now, as far as growing, and growing local business, it may be the economy driving that, but we’re excited about that as a Chamber,” she said. “If I had to put it into words, the Chamber is enhancing the local economy and community.” It’s part of the Chamber’s mission to create a successful economic environment within the community for its members. It’s a role the Chamber has been building toward. To gear up, the Chamber has been providing affordable continuing education classes for smaller businesses through its Boot Camp. The Chamber’s annual Building Bridges Business Showcase gives local businesses an opportunity to promote their services and products to the community. The relocation to the I-5 corridor outside Kelso and its complete merger with the Visitor Center has given the Chamber better exposure. And, according to Craft, that’s just the beginning.

Please see Board, page 2

Kelso Longview Business Connection

January 2015

Board from page 1

Bob Crisman, Gallery of Diamonds; Linda DiLembo, Three Rivers Mall; Michael Julian, Kelso Theater Pub; Bianca Lemmons, Cowlitz County Title Company; Ted Sprague, Cowlitz Economic Development Council; Steve Taylor, Kelso City Manager, and Dennis Weber, Cowlitz County Commissioner Craft, a third generation Longview resident, grew up with the Chamber getting involved right out of high school. From her beginnings in retail, her work with the nonprofit sector and into her current position as Community Relations and Special Promotions Manager for Koelsch Senior Communities she’s always believed in giving back to the community and this is her way. She believes this is the Chamber’s time to be a force in shaping the future of Longview and Kelso – in business and in community – and is encouraging everyone to give the Chamber a look. “What’s great about the Chamber, and Rotary too, is they become your family. Acquaintances become family and that again brings our business community together.”

The Chamber has formed strong partnerships at the city and county levels and with education leaders. The work of the Chamber’s Education Foundation Committee and Legislative Committee are developing into integral parts of the community. “These are great partnerships that are going to help everyone succeed,” she said. “We are a voice. We are heard. These are exciting times.” It’s all part of the Chamber Board of Directors and CEO Bill Marcum’s greater vision. A board, Craft, describes active and amazing. “The board right now is very well rounded,” Craft said. “There are representatives from large and small businesses and from industry and the private sector.” As its leadership, Julie Rinard of Community Home Health Hospice becomes president elect for the coming year and Joel Hanson, KUKN/KLOG/WAVE Radio, will fill the role of past president. Lance Welch, PeaceHealth, assumes vice president duties. Neil Zick, Twin City Bank, continues as treasurer and Michael Claxton remains legal counsel. Past President Jerri Henry, Futcher-Henry CPA Group, steps off the board after a seven-year commitment. The Board will also lose Anne O’Connor, onthemarkassociates, who is moving to California. The Board brings in three new members – Tom Rozwod, NORPAC/Weyerhaeuser, Wendy Hutchinson, Millennium Bulk Terminals, and Frank Panarra. Foster Farms. They join current Board members: Chris Bailey, Lower Columbia College; Clayton Bartness, Longview Chiropractic Clinic; Ken Botero, Longview City Council;

Meet the New Board Members Wendy Hutchinson

Wendy Hutchinson is vice president of public affairs for Millennium Bulk Terminals, an operating bulk materials port on the Columbia River in Cowlitz County. She has more than 25 years of experience in Wendy Hutchinson industrial site development, regulatory affairs and environmental management. She earned bachelor and master of science degrees in civil engineering from The Ohio State University, and prior to joining Millennium, was the regulatory affairs manager for Thunder Basin Coal Company in Wright, Wyoming. During her time in Wyoming, she also served for 10 years as a governor’s appointee to the Wyoming Environmental Quality Council. She hopes her regulatory, industrial, and small business experience will allow her to contribute to the success of the Chamber. “I have been attending Chamber functions since I moved to Longview,” she noted. “This Chamber is actively engaged in helping small and large businesses succeed. “The cities are big enough to offer many amenities, yet small enough to have a good sense of community. “This community has a great industrial working heritage, and also has provided wonderful parks and facilities to provide a great quality of life. Kelso and Longview have great potential for growth

Kelso Longview Chamber of Commerce Team Bill Marcum, CEO Karen Sisson, Project Manager Amy Hallock, Bookkeeper Kelso Longview Business Connection is published monthly by the Kelso Longview Chamber of Commerce. 105 N. Minor Road • Kelso, WA 98626 • 360-423-8400 To advertise, call Bill Marcum, 360-423-8400 or e-mail bmarcum@kelsolongviewchamber.org. Ad Deadline: 20th of each month.

Please see Board, page 3

Kelso Longview Business Connection

January 2015

Board from page 2

Tom Rozwod

and opportunity.” As much as she has adapted to the area, she hasn’t cut all her ties with Wyoming, Hutchinson and her husband continue to raise buffalo on a ranch there.

NORPAC/Weyerhaeuser Environmental Manager Tom Rozwod also is interested in the economic success of the community and has become more active in the Chamber as his inTom Rozwod terest has grown. He brings a perspective from the large business-manufacturing sector and the nonprofit world. This perspective comes from his 34 years of technical, operational, sales, customer service, and logistics experience with a large paper manufacturer and his involvement and leadership roles in a number of local nonprofit organizations including the YMCA, Cowlitz Valley Runners, Lower Columbia Transportation Association, Longview Sister City Commission, and Weyerhaeuser Giving Fund. Like the others on the Board, he sees a bright future for the area. “I think the local mills will continue to be successful although it will be a never ending process of investment in new technology, new product development, and cost reduction,” he noted. “I am excited by the investments in new buildings and programs at LCC. I am heartened by the investment in downtown Longview infrastructure and optimistic that it will continue to attract new small businesses into the area.” Like Hutchinson and Panarra, Rozwod finds the community, its location, amenities and people a big draw. “This area has been a good place to work and bring up a family. I really enjoy the variety of outdoor recreation opportunities. We have the advantages of living in a relatively small city but are still close to Portland and Seattle.” A runner, who has participated in the Boston and New York marathons, he finds Lake Sacajawea a beautiful backdrop for a run.

Frank Panarra

Frank Panarra brings decades of retail and manufacturing experience to the Chamber. The current human resources director for Foster Farms, he has more than 40 years experience in the food industry that has given him a broad prospective of both manufactur- Frank Panarra ing and retail needs. Panarra began his career with Foster Farms in California and later Oregon, and has been in Kelso with the company for the past 13 years. “I have meet many people over the years either directly or indirectly associated with the food industry and believe my experience in working with a very diverse workforce and customer base brings value to the Chamber Board,” he said. He has also been involved with the Economic Development Council, where he had the opportunity to interact with other employers in the area and share input into employer related topics. Like Hutchinson, Panarra sees I-5 and the Columbia River playing a key role in the community’s future economic growth. Panarra notes the community is also inviting and supportive to business and those locating here as part of growth. An avid fisherman, hunter and golfer, Panarra has found the Cowlitz River and local parks appealing, and enjoys concerts at local arts venues. The vibrant, historic downtown is also a plus, he said.

Welcome to Our Team, Deanna. Deanna Cornelison Escrow Officer

deanna@ cowlitztitle.com

% 20 OFFIDE STOREW

Cowlitz County Title is proud to announce the newest addition to our growing company. Like all of us at CCT, Deanna values the importance of exceptional customer service, and looks forward to having the opportunity to build relationships with our local Realtors® and Lenders.

Take your relaxation seriously. Authorized Lazyboy Dealer

FREE LOCAL DELIVE RY

1413 Commerce Ave.

1159 14th Avenue, Longview, WA 98632 Phone: 360.423.5330 ■ www.cowlitztitle.com

360-575-9804 www.elamshf.com

Kelso Longview Business Connection

January 2015

CEO’s Message

Thank you to all who made holiday merry and bright By Bill Marcum CEO – Kelso Longview Chamber of Commerce

Many more THANK YOUs go out to the more than 40 sponsors of the event and our Grand Bell Sponsors Express Employment Professionals, KapStone and Fibre Federal Credit Union (see the list of all our sponsors on page 5). The Sandbaggers again sponsored and ran the Rudolf Run for all the kids and a huge shout out to the Merk for allowing us to use it as our staging area, out of the rain, and the third floor room to get all the runner bags put together. Special THANK YOU to Kristie’s Custom Cakes for the delicious, frosted, sugar cookies they made and passed out free to all those who attended and Scoops for providing hot cocoa for everyone.

December is always a busy time in downtown Longview and Kelso with parades, tree lightings, the Jingle Run and businesses doing business for the holidays. The Chamber helps the Downtown Partnership get the information out about the parade and accepts entries, but the Tree Lighting at the Civic Circle and the Jingle Run are our two big events. The Tree Lighting would not happen each year without the financial and manpower support of the City of Longview. Each year bulbs need replaced, the displays need repair, and the wiring takes a beating year after year in the weather. However, the City of Longview Parks and Recreation staff, led by Curt Nevded, parks supervisor, fix, mend, repair, substitute and probably beg, borrow and steal items to make this all come together each year. Kurt Sacha, now acting city manager along with his financial duties, seems to find funding to keep the Tree Lighting up, running and beautiful.

A MEGA-THANK YOU to the Jingle committee and the countless hours put into this event – Carey Mackey, Eric McCrandall, Alice Dietz, Rick Johnson, Lonnie Knowles and Marlene Johanson. THANK YOU to Lower Columbia Professionals and the many other volunteers who watched the intersections to make sure that all the runners and walkers were safe. THANK YOU to Don Cianci for weathering the storm to take photos of the event.

The Chamber asks for donations each year to help offset some of this cost, but the $500 to $800 we get each year does not compare to the need of $4,000 to $5,000. Those lights are expensive to replace and vandalism accounts for a large portion of that replacement cost.

Last, but not least, to my two incredible employees Karen Sisson and Amy Hallock who start planning for this event six to seven months out and put in most of the hours of blood, sweat, tears and yes, I did see those tears every so often as things did not quite go our way, or the amount of work yet to do seemed overwhelming. Great job you two and THANK YOU for organizing such a great event that attracted more than 600 people to downtown Longview on the last weekend before Christmas on what was our nastiest day of the year.

So, while the Chamber organizes the Tree Lighting event, it is the City of Longview, City Council, Mayor Jensen and many, many staff members who really make it happen each and every year. So, please take a moment, make a phone call, or shake the hand of a city worker and say thank you, and from all the members of the Kelso Longview Chamber of Commerce and its staff we want to say THANK YOU. What a night for the Jingle, more than 2 inches of rain hit Longview and Kelso December 20, the night of the Jingle All the Way 5K fun run and walk. More than 600 people signed up to run again this year. The wet night did have some dampening effect on the turn out as some 500 showed up to run/walk. So, a big THANK YOU to all who showed up and endured the weather. As a lot of you said, “This is December in the Northwest”.

Oh, by the way...we have the Three Rivers Mall color dash August 1 and we need to get started on organizing it. THANK YOU too for a great event and a great year.

Saturday, 12-20-14 Thank You…

…to everyone who helped make our 2014 run a huge success!

Saturday, 12-20-14

Saturday December 20, 2014 It’s back with bells on! Jingle All the Way to this annual mega holiday event!

Saturday December 20, 2014

Run, walk and be entertained by local musicians. Visit Santa and his

holiday friends. Experience the downtown shops and eateries. Festive It’s back with bells on! Jingle All the Way to this annual mega holiday event! holiday costumes are encouraged as prizes will be awarded to best Run, walk and be entertained by local musicians. Visit Santa and his individual and group attire. Get on board for a magical evening! holiday friends. Experience the downtown shops and eateries. Festive holiday costumes are encouraged as prizes will be awarded to best individual and group attire. Get on board for a magical evening!

4:00 pm The Rudolph Run/Kids Event 4:00 pm The Rudolph Run/Kids Event

Kids Run put on by the Sandbaggers at Commerce & Broadway COST: FREE for Kids 9 and under. No registration required*

PRIZES : Awarded to top 3 finishers of 9-6 heat and 5 and under heat

*Parents must sign waiver for children to participate between 3-4 p.m. at race location

PRIZES : Awarded to top 3 finishers of 9-6 heat and 5 and under heat

5:00 pm 5k Run/Walk At Commerce & Broadway in Downtown Historic Longview COST*: $25 with shirt/$20 no shirt $65 Family of 4 including 4 shirts (more family registrations can be purchased for additional $10 with shirt) *A portion will benefit the Chamber’s Lower Columbia Professionals Scholarship Fund

Company Discounts**: $2 off per registration (25-99 employee registrations) or $5 off per registration (100+ employee registrations)

The MERK

**Company Teams must sign up through Chamber Office directly

*Parents must sign waiver for children to participate between 3-4 p.m. at race location

Company Discounts**: $2 off per registration (25-99 employee registrations) or $5 off per registration (100+ employee registrations) **Company Teams must sign up through Chamber Office directly

PRIZES : Awarded to 1st three male and female finishers REGISTRATION DEADLINE: Friday, December 5th (to get a shirt) Registration for no-shirt will be available through day of race REGISTER : www.kelsolongviewchamber.org PACKET PICK-UP : December 19th at the MERK building City of Longview (Commerce & Broadway) 10am-5pm

PRIZES : Awarded to 1st three male and female finishers REGISTRATION DEADLINE: Friday, December 5th (to get a shirt) Cowlitz Ukulele Association Dan Gallerger Registration for no-shirt will be available through day of race DJ Josh Brittan & Mary Monk Firefighters’ Association Lower Columbia Professionals & Families REGISTER : www.kelsolongviewchamber.org Kirkpatrick Family Care & Friends Brass Band John & Christine Randall Questions? Contact (360-423-8400) Engraving Emporium PACKET PICK-UP : December 19th at the MERK building ZoJo’s Coffee & Clair Beck DOT – Longview Downtown Assn Pets, Pawns & Instruments (Commerce & Broadway) 10am-5pm

Kelso High School Cheerleaders Cowlitz Black Bears Bicoastal MediaQuestions? Contact (360-423-8400) The Original Kristi’s

The Sandbaggers Planet Fitness

Jingle Elves Rick Johnson (Humane Society of Cowlitz County), Marlene Johanson (Heritage Bank), Carey Mackey (Red Canoe Credit Union), Lonnie Knowles (Stewart Title), Eric McCrandall (DAPC), Alice Dietz (CEDC) and Amy Hallock & Bill Marcum (Kelso Longview Chamber of Commerce).

SERVPRO

of Longview / Kelso Fire & Water - Cleanup & Restoration™

Americana Rehabilitation

and Extended Care Center

Kelso Longview Business Connection

January 2015

Cowlitz Economic Development Council

Changes in CEDC leadership By Ted Sprague President â&#x20AC;&#x201C; Cowlitz Economic Development Council

Cowlitz County properties and buildings. We have that now. If you are interested in submitting your property or building on our website, please contact me. We are only going to be able post for CEDC members and the site and/ or buildings must be large commercial or industrial. We will not post homes, rentals, etc. As the website grows and develops, please do not hesitate to share your thoughts, likes and dislikes so we can improve it over time. Finally I want to say a word of thanks to Longview City Manager Bob Gregory. As Bob moves on from government service to new adventures I want to publicly thank him for his innovative spirit, fearlessness and advocacy for economic development. Bob believes we have a better future ahead when we all work together on big projects and small ones. His commitment to the EDC is appreciated and his partnership in city matters will be missed. I expect we have not heard the last from Mr. Gregoryâ&#x20AC;Ś I hope everyone is enjoying a safe and restful holiday season. 2015 is looking like it could be our busiest economic development year in decades so buckle up!

After two years of leading the Cowlitz Economic Development Council (CEDC) Board of Directors, Bianca Lemmons of Cowlitz County Title will step away as Chair and County Commissioner Mike Karnofski with take the reins. Bianca is a strong leader whose vision and enthusiasm for economic development was put to good use. She led us through a strategic planning process that will guide our actions and goals through 2017. That is a legacy that will last. Our incoming Board Chair Mike Karnofski has a tough act to follow, but we all know he is up for the challenge. Mike is a tireless advocate for economic development and is one of our greatest partners. His passion lies in his desire to see all of Cowlitz County succeed, grow jobs and be a sought after place to live and visit. One other change we are very excited about is our retooled website (www.cowlitzedc.com). We have not had a significant change to our web presence for more than 10 years. Through the help of local company, onthemarkassociates, we are developing a dynamic and interactive website. One of the aspects we needed was an upgraded section where people could search for available

Kelso Longview Chamber of Commerce Board of Directors Diane Craft, President Koelsch Senior Communities

Chris Bailey Lower Columbia College

Michael Julian Kelso Theater Pub

Julie Rinard, President Elect Community Home Health & Hospice

Clayton J. Bartness, DC Longview Chiropractic Clinic

Bianca Lemmons Cowlitz County Title Company

Lance Welch, Vice President PeaceHealth

Ken Botero Longview City Council

Frank Panarra Foster Farms

Joel Hanson, Past President KLOG/KUKN/The Wave

Bob Crisman Gallery of Diamonds

Tom Rozwod NORPAC/Weyerhaeuser

Neil Zick, Treasurer Twin City Bank

Linda DiLembo Three Rivers Mall

Ted Sprague Cowlitz Economic Development Council

Michael Claxton, Legal Counsel Walstead Mertsching

Wendy Hutchinson Millennium Bulk Terminals

Steve Taylor Kelso City Manager Dennis Weber Cowlitz County Commissioner

lineth ! d a e D h 13 Marc

2014 VISITOR & MEMBERSHIP GUIDE

Let businesses know about your business! ✔ Used year round by hundreds of local and out-of-area companies. ✔ A resource guide for the community. ✔ To provide resources and leadership for business success.

Space is limited - Call today! 360-423-8400

E DEAARLY Feb DLINE Save . 13 th

10%

on r ates belo w

Ad Sizes

Ad Rates Full Page ...................................$2,230 2/3 Page ...................................$1,595 1/2 Page ...................................$1,235 1/3 Page ......................................$935 1/6 Page ......................................$715 1/12 Page ....................................$505 Additional listings in directory .......$55

7.83”w x 10.34”h

Full Page

5.0833”w x 10.34”h

7.75”w x 4.625”h

2/3 Page

1/2 Page

All ads are full color at no extra charge. Premium placement including back cover, inside cover, page 2, 3 and 4: add 15%

5.0833”w x 4.625”h

1/3 Page

Mechanical Specifications Electronic Files • Should be emailed to bmarcum@kelsolongviewchamber.org • Please include your company name and publication in the subject line.

5.0833”w x 2.1875”h

2.4167”w x 2.1875”h

1/6 Page

1/12 Page

Kelso

Cham

ber of

Visitorlon Guidg e view ✦

Com

merce

Direc

tory

Logos, Images, Photos • Formats: JPG, EPS, TIFF, PDF • Resolution must be 300 dpi. Images from the internet cannot be used. Full Files • PDF format, 300 dpi, with fonts embedded Images for Scanning • Photographs (up to 8.5” x 11”), stationery, menus, business cards, etc. • Artwork for scanning must be clear and unmarked • Digital artwork is preferred as this will give a higher quality result. Listings • Complete the advertising order form and give it to your sales representative or fax to 360-423-0432. If you have any questions regarding acceptable artwork, please call 360-423-8400 or email bmarcum@kelsolongviewchamber.org

105 Minor Road Kelso, WA 98626

360-423-8400 www.kelsolongviewchamber.org

Kelso Longview Business Connection

January 2015

Southwest Washington Workforce Development Council

Connecting youth to industry Business After School By Julia Maglione Communications Manager Southwest Washington Workforce Development Council

Engineers develop solutions and design materials, structures and systems that make our everyday lives possible. Engineers work in many industries and fields, including aerospace, agriculture, manufacturing, architecture, computer science, biomedical, electrical, mechanical, chemical, environmental, nuclear, civil, industrial, software, construction, communications, electronics, power and utilities, forestry, mining, water resources and more! Be a Business Sponsor The number of businesses participating will be limited and companies will be signed up as they apply. Businesses wishing to participate will sponsor at the $250, $500 or $2,500 level to support this nonprofit event. Learn More Contact Chelsea Chunn, Youth Initiatives Manager, at the SWWDC at cchunn@swwdc.org or 360-567-1066. Julia Maglione is Communications Manager at the SWWDC. She can be reached at jmaglione@swwdc.org or 360-567-3176. The Southwest Washington Workforce Development Council (SWWDC) is the workforce investment board for Cowlitz, Wahkiakum and Clark counties. SWWDC brings together funding, state agencies, local service providers, colleges and community organizations to provide employment and training services to businesses, job seekers and youth. Learn more at www.swwdc.org.

Weâ&#x20AC;&#x2122;re excited to announce Business After School, to help youth and young adults ages 15 to 21 in Clark, Cowlitz and Wahkiakum counties learn about and explore high-growth industries in our community and gather information about career opportunities and skills theyâ&#x20AC;&#x2122;ll need to get jobs. Four times a year, an industry will be highlighted. Business After School launches February 16-18 with Engineering Week. Subsequent weeks of focus will be healthcare (May), manufacturing (October) and computer science (December). For Engineering Week, engineering firms and companies that employ large numbers of engineers will host a two-hour event for young adults at their location from 3 to 5 p.m., 4 to 6 p.m. or 5 to 7 p.m., providing company tours, hands-on activities and discussions of education, training, skills, job prospects, etc. The goal is to expose young people to career opportunities, industries and jobs they might not know exist and to help curtail projected labor shortfalls in many industries. This is a great opportunity to help spark career interest in a young person. Please help us spread the word! Business After School: Engineering Week is open to youth and young adults interested in learning about engineering careers. There is no cost to attend, however, registration will be required and space will be limited. Sign-ups will be accepted on a first-come, first-served basis, starting at the end of January. All youth under age 18 must be accompanied by an adult, with a maximum 10 students to one chaperone. Participants must arrange their own transportation. Stay tuned for more details! Engineering Just like music can be grouped into areas like rock, classical, rap or country, engineering can be grouped into different areas: chemical, civil, electrical, engineering management, engineering sciences, geotechnical and mechanical.

NON-PROFIT NIGHT Wednesday, January 21, 2015 5:30-7:30 p.m. Mark Morris High School (1602 Mark Morris Ct.) $10 advance/$15 at door Portion of proceeds donated to Mark Morris DECA Club Start off your 2015 year by exploring and interacting with our local Non-Profit organizations! Learn about their services, events and impactful changes made in the community. You may even find the urge to get involved or volunteer with one throughout the year. This event creates a community synergy and starts your year off with a positive boost! Chamber Member Non-Profits that wish to showcase their organization at this event pay a $25 participation fee which includes, table, chairs and admission for two to represent your table. Mark Morris DECA students will be on hand to assist with set up. Non-Chamber Member Non-Profits can participate at a rate of $50. Please contact the Kelso Longview Chamber to reserve your space. ksisson@kelsolongviewchamber.org or 360.423.8400 Food and beverages provided by:

Mark Morris High School

Kelso Longview Business Connection

January 2015

PeaceHealth

To your good health– simple New Year’s tips help with healthy aging Have you noticed that the numbers in the phone book seem to be getting smaller? Do you find it harder to get down on your knees to look under the bed – and to get up again? There's no question that age brings changes to our lives. And yes, some of them we'd prefer to avoid.

Make the most of your spare time. Do things you enjoy and allow yourself some downtime. Too much stress can bring on a host of health problems.

Physically, for example, stiffening joints can make it harder to get around. And many people find that their short-term memory just isn't what it used to be. Often, difficult personal situations, such as job pressures or the death of a parent, can add to the negative changes. But age can bring positive changes too. One survey found that many older people say they have less stress and more time for family, interests and hobbies than they used to. In fact, the vast majority of older people report they are satisfied with their lives. To a great extent, what older age will be like for you depends on how you live now. It also depends on how you cope with the changes that come your way. You can't turn back time. Still, you can take steps to help make the coming decades easier and more pleasant.

Practice healthy ways to cope. Believe in yourself, and remember: You can handle whatever comes your way. Choose a healthy lifestyle. Try to: • Eat well. • Stay at a healthy weight. • Get enough rest. • Quit smoking if you do. • See your doctor regularly.

There is no better time than now to make healthy changes a part of your daily life. Here are a few tips to use as we kick off the New Year: Decide to have an active mind and body. Remember the saying "use it or lose it." Challenge your mind with puzzles and learning new tasks. Challenge your body by starting to exercise or mixing up your workout. Opt to be involved. Isolation can contribute to depression and other health problems. So keep connected to family and friends. Social connections can help ensure that you have physical and emotional support for what comes your way.

If you are looking for a health partner to help you make and stick to healthy choices that will keep you vital now and throughout the golden years, PeaceHealth’s Healthy You program may be what you are looking for. Healthy You offers resources, information and tools to help you on your wellness journey. Visit www.peacehealth.org/healthyyou to learn more and to sign up to receive monthly tips in your inbox. Sources: AGS Foundation for Health in Aging; Centers for Disease Control and Prevention; Mental Health America; Pew Research Center

GRAND OPENING Saturday, January 3 2015

www.planetfitness.com

grand opening Thursday, january 15

351 three rivers Dr. kelso, wa 98626 (360) 577-5218

threeriversmall.com rouse properties

Kelso Longview Business Connection

January 2015

Business Toolbox

Are your customers promoters of your business? Do you know? By Jerry D. Petrick Certified Business Adviser I get surveys and questionnaires coming across my e-mail, text, and voicemail constantly – businesses want to get a response to “how’d we do?” type questions. I usually don’t bother to respond; especially to requests from large companies – those impersonal, automated, non-caring invasions of my e-mail or voicemail. I am more likely to respond when those rare, small, local businesses care to ask me what I think of my experience with their business. I may be unique, I tend to notice not only what businesses do; but also, I usually pay closer attention to what they don’t do! How many seminars about customer service or sales have you attended where the presenter encourages you to spend time and money to develop elaborate and clever tools to “hear the voice of the customer”? Have you done it? What difference has it made in your business? Increased your sales? Improved your relationships with your customers? Increased referrals? There is a powerful body of research conducted by Bain & Company that attempted to find a “simple, practical and actionable indicator of what customers were thinking and feeling about the companies they did business with.” They wanted to develop, “a number that reliably linked these attitudes both to what customers actually did and to the growth of the company. We wanted, in short, to provide a basis for linking improvements in customer loyalty to business outcomes,” according to Bain. Bain, along with their data partner Satmetrix Systems, tested questions with thousands of customers across multiple industries and found that the way customers responded to one question consistently predicted behavior. The one question, the ‘Ultimate Question’ (as they phrased it) is: “How likely is it that you would recommend Company X (or Product X) to a friend or colleague?”

Researchers found that the answer to this question consistently predicted: customer retention, repeat purchases, referrals and other indicators of customer loyalty, profit and passion. Just as importantly, this question is quick, respectful, and easy for both customers AND employees. The preferred way to set up your process is to use the common 0 to 10 rating scale where 10 equals Extremely Likely and 0 equals “Not at All Likely” to recommend you to a friend. The responses tend to cluster into three groups: Promoters (9 or 10) – These are your loyal, enthusiastic fans. (Once you know who these folks are – covet and serve them well.) Passives (7 or 8) – They are reasonably satisfied but are not nearly as likely to remain loyal or refer their friends. (They may be converted to promoters with less effort and cost than your detractors – worth catering to.) Detractors (0-6) – Detractors are unhappy customers and account for upward of 80 percent of negative word-of-mouth. (Lessons from these folks are used to improve and eliminate errors/service failures – learn from their concerns – don’t invest heavily to attempt to convert them to promoters – most difficult to change and often not worth the effort – they may like to be dissatisfied.) A very simple way to use this input is to determine (and pay attention to) what Bain calls a Net Promoter Score (NPS), which is easy to calculate. Calculate the percentage of responders that were Promoters and subtract the percentage of responders that were Detractors:

Please see Petrick, page 13

Kelso Longview Business Connection

January 2015

Petrick from page 12

“First Class Service at Fibre Federal.” “Fibre Federal has assisted us with several of our business needs. They are knowledgeable, friendly, and go out of their way in assisting us with our stringent business needs. We appreciate all you do for us; thank you!” -Donna Marko, Owner of Great Escapes Travel Shoppe

Great Escapes Travel Bring your business to Fibre Federal for Business Plus Checking, Business Online Banking, remote deposit, low-cost loans, and incredible member service.

360.423.8750 1.800.205.7872 www.fibrecu.com

Federally insured by NCUA

Banking made easy

Net Promoter Score = % Promoters - % Detractors For example: You have 80 customer surveys and they break down as follows… Score # of Responses % of Responses 9-10 57 57/80= 71% (Promoters) 7-8 18 18/80= 23% (Passives) 0-6 5 5/80 = 6% (Detractors) Your NPS = 71% - 6% = 65 In this case, your Net Promoter Score would be 65 out of a possible 100. You also have a large percentage of Passives (23 percent) who really don’t promote or detract from your business. This single metric can serve as an easy, powerful customer scorecard for your business. The only follow-up question you need to learn to ask is…‘Why?’ And LISTEN! As you decide how to improve your business’ relationship with your customers you might want to focus on converting those Passives to Promoters with WOW’EM marketing and customer experience activities. So, the new and improved way to understand what your customers think goes something like this: “Thank you for doing business with us, how likely is it that you would recommend ABC Company to your friends?” Then…ask the key open-ended question: “Why?” This is easy, inexpensive, respectful and a true gift to and from your customers. I encourage you to step back from your business for a moment and ask yourself how loyal, happy, satisfied etc. are your customers? How do you know? What are you doing to improve your customers’ loyalty and likelihood to promote your business? If you want to learn more about the Net Promoter system I suggest you visit: http://www.netpromotersystem.com/book/ the-ultimate-question-2.aspx Let’s make 2015 a truly remarkable and prosperous year. This article was prepared by Jerry Petrick, MBA, CGBP, SPHR, PMP and Certified Business Adviser with the WSU Small Business Development Center (SBDC) in Longview. Jerry provides no-cost, confidential business advisory services by appointment. He can be reached via e-mail jerry.petrick@wsbdc.org 13

Kelso Longview Business Connection

January 2015

Holiday Mixer

Linda Clark and Tiffany Stewart from Lower Columbia College took charge of he beautifully decorated Rose Center.

Food, Friends, Festivities The Chamber kicked off the season with its annual Holiday Mixer at Lower Columbia College's Rose Center for the Arts December 3. More than 200 attended the event.

See more photos on the Chamberâ&#x20AC;&#x2122;s Facebook page or click here. Kristi Fulbright and Kaitlin Hansen of Riverview Bank.

The Lower Columbia College choir performed for guests. 14

Kelso Longview Business Connection

January 2015

Holiday Mixer

Vashti Langford Goodwill

Lynn Frost Windermere

Summerland Catering provided the wonderful buffet and Kendall's Pioneer Distributing supplied the evening's beverages.

Anne Phillips Koelsch Senior Properties

Erika Agren Futcher-Henry CPA Group

Sue Lantz, Windermere, along with Roger and Judy Allen.

Kelso Longview Business Connection

January 2015

Council of Governments

CWCOG approves the Coordinated Human Services Transportation Plan By Bill Fashing Executive Director â&#x20AC;&#x201C; Cowlitz-Wahkiakum Council of Governments

Systems which may include the use of technology to better track vehicles and routes as well as electronic payment and collection systems. The HSTP final document is available online at www.cwcog. org or by request at: CWCOG, Admin Annex, 207 North 4th Ave., Kelso, Wash., 98626 or call 360-577-3041.

The Cowlitz-Wahkiakum Council of Governments (CWCOG) Board of Directors took action on December 18 to approve the Southwest Washington Coordinated Human Services Transportation Plan (CHSTP). The CHSTP is a planning document that identifies the transportation needs of individuals with disabilities, older adults, and people with low incomes. It also provides strategies for meeting these needs, and includes a list of proposed public transportation projects within the areas served by the Southwest Washington Regional Transportation Planning Organization (SWRTPO) and Metropolitan Planning Organization (MPO). The CWCOG Board approved the elements impacting the MPO which includes the Kelso-Longview-Rainier Metro Area. In a separate action the Southwest Washington Regional Transportation Organization approved the Coordinated Human Services Transportation Plan for the larger region. The SWRTPO Board covers a five-county area, including Cowlitz, Grays Harbor, Lewis, Pacific and Wahkiakum counties. Key stakeholders in developing the plan include the cities, transit authorities, tribal governments, port districts and non-profit transit providers throughout the five-county area. Other partners include state and federal Departments of Transportation, Federal Highway Administration, Federal Transit Administration and economic development councils. This update will serve as a management and investment guide for the MPO and SWRTPO public transportation systems through the year 2018. The reliance on public transportation is growing and has continued to grow for both the fixed route public transit and human services/nonprofit groups providing transportation services throughout the region. The various service providers will continue to work to identify and address the needs of our vulnerable and transit-dependent populations in collaborative efforts. The CWCOG will be coordinating quarterly meetings with stakeholders to continue to build coordination efforts. Possible actions include enhanced cooperation with emergency management, development of multimodal transportation opportunities and the development of Intelligent Transportation

LeeRoy Parcel Manager/LPO leeroy@cascade-title.com

Alison Peters Bonnie Woodruff Diane Kenneway Dennis Bird Escrow Officer/LPO Escrow Officer/LPO Escrow Assistant Senior Title Officer alison@cascade-title.com bonnie@cascade-title.com diane@cascade-title.com dennis@cascade-title.com

Lindsey McTimmonds Marketing/Recording recording@cascade-title.com

1425 Maple St. Longview, WA 98632 360.425.2950 www.cascade-title.com

Connie Bjornstrom Receptionist/Typist connie@cascade-title.com

Have you been thinking about losing weight? Are you ready for a change? Lose weight fast with healthy foods you love delivered right to your door. Learn to change habits to keep that weight off for as long as you choose. • Lose 2-5 lbs. per week for the first 2 weeks and 1-2 lbs. per week thereafter.* • Complimentary Health Coach • Safe, Effective and Individual Plan • Simple and Easy Program • Medifast® is the brand recommended by more than 20,000 doctors since 1980.

In 2008 I lost 75 pounds* and went from size 24 to size 8 faster than I ever dreamed possible. Thanks to losing weight, my blood pressure, cholesterol/triglycerides and blood sugars have improved. I am 66 and on no medications. I feel 20 years younger. *Results vary. Typical results on the Medifast® 5 & 1 Plan® are 2-5 lbs. per week for the first 2 weeks and 1-2 lbs. per week thereafter.

BRENDA COURSER Certified Health Coach bcourser@msn.com (360) 430-7330 www.YouCanDoThis.tsfl.com

Mention this Kelso Longview Chamber ad and receive one week free (35) Medifast® meals ($84.75 value).** Free shipping and earn 10% Rewards on your order.***

Change your life in a click. **BeSlim® Club membership and minimum order of $250 required. Valid on first orders only. *** Minimum BeSlim® Club order of $250 required to qualify for free standard shipping. 10% Rewards earned on orders of $250 or more which will be applied to your next order. See the BeSlim® Club terms and conditions for complete details.

Kelso Longview Business Connection

January 2015

When business is tough to get By Chuck Nau Retail Consultant and Sales and Management Trainer Murray & Nau, Inc.

ITY. Your customers and potential customers should be aware of and familiar with you, your local business, service or company through past advertising campaigns. Leverage that awareness and familiarity to reduce (buying) reluctance while reinforcing the advantages of safety and security in shopping locally. The best advice and the best value ... always come from someone you KNOW! • Maximize COMPETITIVE ADVANTAGES. Seize the moment when your competitors, both new and old, may be cutting back or eliminating their advertising, by identifying and articulating what separates and makes you and your business, service or company unique or different from others. Providing the community, the marketplace, with information about ‘who you are’ and ‘what you do’ will grow market share. • It’s all about LONG TERM. Implement your plan and preparation you put in place when the business decline first began. With the economic certainty improving, continue looking to and designing the future, rather than seeking to reinvent the past or worry about the present! • Don’t buy an ad. Buy an IDEA, a CAMPAIGN. Talk to your local media professionals about investing in a series of ads, within a timeframe, with a budget that you have set aside or allocated, to meet an identified need, problem or opportunity with a desired outcome ... rather than placing a one time, single shot ad or promotion. By creating a public awareness of ‘who you are’ and ‘what you do’ you help your community, your business, service or company and you GROW. © Murray & Nau, Inc. Chuck Nau of Murray & Nau, Inc. is a retail consultant and sales and management trainer. He has been a speaker for and conducted advertising and marketing workshops with retailers, chambers of commerce, community marketing groups, and retail organizations throughout North America. Based in Seattle, Nau is a 25-year veteran of advertising, sales, media and management, who knows and understands the everyday challenges of starting up, growing, and surviving in today's ever changing retail climate. Comments and questions are welcome and may be directed to Chuck via e-mail: murnau@nwlink.com or at 425-603-0984.

As the new year unfolds, all indications are that a SLOW and, possibly, improving recovery is occurring. Once again, despite the glimmer on the horizon, are you and your business associates asking each other the question...“Why advertise?” Why advertise in a slow recovery period, when shoppers and buyers continue to be very cautious and when business is tough to get? Simply put...those retailers, service providers, professional businesses and companies that maintain or increase their advertising spending during a challenging economic environment do, indeed, get ahead. In a slow economic recovery, business in NOT bad. Rather, business is tough to get. For those local retailers, service providers, professional businesses or companies who take an assertive, yet well thought out, consistent and ongoing advertising program, opportunities do exist to increase sales and profits which in turn leads to an increase in market share. A REDUCTION in advertising expenditures guarantees reduced profits, sales and lost market share due, in part, to three significant impacts...LOSS of top-of-mind awareness, LOSS of image in the marketplace and local community and a CHANGE in attitudes and perceptions held about the retailer, service provider, professional business or company. Why should you advertise in a slow or slowing economy? To be successful, to grow and to survive, a retailer, a service provider, a professional business or company needs to have a constant presence in their community. This presence comes through a community awareness of that business and ‘who they are’ and ‘what they do’. This awareness and presence takes place through a consistent and ongoing advertising program. What strategy might you undertake to seize the opportunity presented by an economic downturn? Consider, if you will the following... • Stress BENEFITS. Talk VALUE. Your customers and potential customers are looking for reassurances during these challenging and, possibly, uncomfortable times. Stress benefits and values, rather than just price, in your advertising message thereby reducing buying risk for your customers and potential customer. • Capitalize on your local AWARENESS and FAMILIAR-

Kelso Longview Business Connection

January 2015

Ribbon Cuttings

ď&#x20AC;´ Watch the Video

New Kids on the Block Principle owner Rich Gusman does the ribbon cutting honors for Gibbs and Olson, above, at its December 12 Chamber opening. Kelso Longview Chamber Ambassadors turned out in numbers to welcome the civil engineering and land surveying firm at its new location,1157 3rd Ave., Suite 219. They are, left to right, Erika Agren, Nicole Brooks, Carrie Medack, Diane Craft, Marlene Johanson, Lonnie Knowles, John Paul, Pam Fierst, and Nick Lemiere. Many of the same familiar Ambassador faces, below, welcomed Lt. Niki Woollin and Salvation Army volunteers at the Salvation Army Christmas Center into the Chamber December 1.

Kelso Longview Business Connection

January 2015

Lower Columbia College

Higher Education and the 2015 Legislative Session By Chris Bailey President – Lower Columbia College Funding for education is on center stage as we head into January and the new Legislative Session. Just like K-12, public community and technical colleges rely on the state to support operations. In recent years, the level of support has changed significantly. Consider the following facts: • When adjusted for inflation, the 2014 state budget spends 23 percent less each year for community and technical colleges than in 2009. • Community and technical college students now pay 35 percent of their higher education costs, up from 24 percent in 2009. • Our community and technical college tuition is now the 16th highest in the country, according to the Washington Student Achievement Council (July 2014). • The Legislature has not funded salary increases for faculty or professional staff since 2008. Now consider the following statewide education goals established by the Washington Student Achievement Council. By 2023: • At least 70 percent of Washington adults age 25 to 44 will have a postsecondary credential, compared to the current rate of a little less than 50 percent. • All adults will have a high school diploma or equivalent, compared to the current rate of 89 percent. These goals are important, because an educated populace is vital for fueling economic growth and development. Washington’s 34 community and technical colleges (CTCs) will play an essential role in our collective progress toward achieving the goal of educating more adults. The outcome of the 2015 legislative session will have a major impact on the ability of the CTCs to operate effectively. Funding is one critical aspect of the Washington Legislature’s ability to impact higher education. The 2015-17 operating bud-

get request for the Washington CTCs is $176 million. The CTC’s legislative agenda, including the noted budget request, focuses on three goals. Each of the goals are necessary to move the state closer to achieving its postsecondary educational targets. The first goal is to expand access to Basic Education for Adults. With an open-door policy, community and technical colleges serve all types of students including those needing basic education. In 2013-14, Lower Columbia College (LCC) served 294 ESL (English as a Second Language) students, and 1,118 Adult Basic Education students including adults needing basic reading, math, technology and workforce skills. Funding for Basic Education for Adults supports the nationally recognized Integrated Basic Education and Skills Training (I-BEST) program, a contextualized learning model that allows students to pursue a Professional-Technical (vocational) certificate or degree while working through their basic education requirements at the same time. LCC is already experiencing tremendous results from I-BEST, which serves about 200 students a year. I-BEST programs include Business Technology, Early Childhood Education, Diesel/Heavy Equipment Technology, Health Occupations Core, Manufacturing Occupations, and Nursing Assistant. The three year graduation rate for I-BEST students at LCC is more than 60 percent, which is more than 10 times the college completion rate for other students starting off in basic education. The second goal is to promote public safety through corrections education and training. Statewide, our community and technical colleges contract with the Department of Corrections to provide basic skills and vocational training to incarcerated adults. National research shows these services reduce recidivism by approximately 43 percent and better prepare adults for re-entry into society. A statutory change is necessary to allow the use of existing state funds to provide academic courses

Please see LCC, page 21

Kelso Longview Business Connection

January 2015

LCC, from page 20 within corrections institutions. Although there are no prisons within LCC’s service district (Cowlitz and Wahkiakum counties), there are a significant number of prison releases into our area each year. According to the Washington State Department of Corrections, Cowlitz County alone had 276 prison releases in Fiscal Year 2013, and 281 releases the prior year. In terms of taxpayer dollars, a year of incarceration costs $33,570 for a major and $25,578 for a minor facility. At a little more than $4,000 per year for tuition and fees for a full-time class load, investment in community and technical college education is minimal in comparison. Investment in education can yield significant benefits to offenders and notable savings to taxpayers. Because Washington’s CTCs provide corrections education, credits accrued by offenders during incarceration can be transferred to other colleges – including LCC.

The third goal is to support system efficiency by streamlining statutes. State laws governing the community and technical college system include outdated language that is no longer needed or relevant to today’s delivery of higher education services. A statutory change is required to ensure outdated statutes are properly retired or clarified in order to better promote efficiency within the CTC system. In addition to the legislative agenda and operating budget request outlined above, the Washington Community and Technical Colleges are submitting a $367 million capital budget request. Capital projects are essential for the maintenance and development of CTC campuses around the state. Appropriate facilities set the stage for high-quality learning and are critical in terms of adequately preparing students for entry into the workforce. Unlike the public universities that submit their individual capital requests to the Legislature each year, the Washington Community and Technical College system submits a coordinated and prioritized capital project list that has been scored based on the need for space, condition of existing facilities, systemwide policy objectives and estimated costs. New public buildings are designed to last upwards of 50 years with renovation projects extending the life of the buildings by approximately 20 years. Since LCC opened its new $38.5 million Health and Science Building in fall 2014, there are no major construction projects on the state list in the next round. However, LCC is one of nine colleges requesting legislative approval to issue locally-funded certificates of participation for renovation projects. LCC’s renovation projects include the Main Building, which houses the Mathematics, Art and Social Science departments in addition to several classrooms, and the Fitness Center. Facilities projects at LCC are guided by a master planning process. LCC began updating its current plan in September 2012 with an eye toward capturing emerging trends in learning. Master plans are created for the purpose of guiding facilities growth and development for a 20 to 30 year span. For more information about the Facilities Master Plan or other capital projects at LCC, please visit the Building Projects webpage.

Kelso Longview Business Connection

January 2015

Coat Drive

Warm Intentions Rosemary Purcell from KapStone Paper and Packaging stopped by the Chamber in December and dropped off 72 new KapStone logoed coats for the Lower Columbia Professionals Coat Drive. A HUGE THANK YOU to KapStone and their employees for the generous donation.

We’ll fill your HOT JOBS!

Facilitating Growth Through Leadership and Action

Full & Part Time / Flexible Positions Let us simplify your hiring process.

We are a membership based not-for-profit organization. Join us today!

Light Industrial • Clerical Accounting • Human Resources Engineering • Manufacturing Just to name a few.....

Resources • Access • Partnerships

360.414.1200 • www.expresslongview.com

1452 Hudson St. • US Bank Building Suite 208 • Longview, WA 360.423.9921 www.cowlitzedc.com

Kelso Longview Business Connection

January 2015

Mind Your Own Business (at the Library)

Popular business titles available for tablet and smartphone users By Chris Skaugset Director – Longview Public Library In an earlier column I mentioned that we have eBooks and eAudiobooks available through the library and the Washington Anytime Library, which the library is a member. If you have an active library card you can download these items to your device (eReader, tablet, computer or smartphone) and enjoy them without the fear of overdue fines (when your time is up the item deletes itself off of your device). There are a few business titles that were published last year and are available as eBooks that I thought I would let you know about. The first three titles are ones that I discussed in earlier columns when discussing some of the new print titles. I won’t go into a lot of detail about them but I certainly wanted to mention them. The first is the bestselling Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom and Wonder by Arianna Huffington. She is trying to get people to look at business, and life, holistically and finding your success based upon that. The second is Creativity, Inc.: Overcoming the Unseen Forces that Stand in the Way of Inspiration by Ed Catmull with Amy Wallace. The authors talk about how to unleash your creativity in business and in the rest of your life. The third is Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel with Blake Masters. In this collection of more abstract, and less practical, musings, Thiel takes the reader on a journey showing his vision of what it will take to create the next Windows, Google or PayPal. The first new book that I want to discuss is Show Your Work: 10 Things Nobody Told You about Getting Discovered by Austin Kleon. This book is designed for those of us who are not natural self-promoters, giving them strategies to help them share their work without having to leave their comfort zones. This is a welldone book with a lot of good, helpful, and current information to share for the up and coming creative types who are looking to promote their work to the wider world. In a similar vein is Katty Kay and Claire Shipman’s Confidence

Code: The Science and Art of SelfAssurance – What Women Should Know. This is a fascinating look at the differences between men’s and women’s self-confidence. The authors have looked at a number of experts in many different fields and walks of life to study what female confidence is and how it can be achieved. The authors then take this research, toss in their own varied life experiences and show some of the ingredients necessary to create a self-confident woman. The authors have created a valuable book for women and for the men who work with them. The next book is #Girlboss by Sophia Amoruso. In this fascinating memoir, Nasty Girl founder and CEO, Amoruso shares her story of success. What began as an eBay store for vintage clothing eventually blossomed into a $100 million dollar business called Nasty Girl Vintage. Her tone is rebellious while remaining authentic and is definitely geared toward younger generations; which is a good thing since there isn’t that much that has been written that reaches those younger entrepreneurs-intraining. This isn’t to say that she doesn’t have things to say to other readers as well and this book is well worth reading. Finally, I have Business Adventures: Twelve Classic Tales from the World of Wall Street by John Brooks. Longtime contributor to the New Yorker, Brooks reports on American corporate and financial life. Each of these 12 stories is an example of iconic companies being defined at specific moments either by fame or notoriety. They are fascinating stories on their own and their relevancy today is clear while also imparting that sense of déjà vu and reminded me of George Santayana’s infamous statement “those who cannot remember the past are condemned to repeat it.” If you are interested in business history or even if you don’t think you are but you don’t want to be Santayana’s poster child Brooks’ book is worth a look. It is financial journalism at its best and most lively.

Kelso Longview Business Connection

January 2015

Ambassador of the Month

Agren wraps up December award Erika Agren of Futcher-Henry CPA Group earned the Kelso Longview Chamber of Commerce Ambassador of the Month honor for December. Chamber Ambassadors, known as The Red Coats, are an integral part of the Chamber of Commerce. The Ambassador team is made up of active Chamber volunteers whose responsibilities include meeting and greeting at Chamber events, welcoming new members and assisting at ribbon cuttings and community events. Ambassadors juggle busy professional careers while making time to assist the Chamber at a variety of events year long. Agren embraces her role. As a first year Ambassador, she has earned Ambassador of the Month honors three times. She said she has a strong commitment to seeing the community thrive, and as an Ambassador, she enjoys becoming more knowledgeable about the local community and what it has to offer.

“I enjoy helping promote our community and helping businesses make connections with other businesses and customers. And I really enjoy meeting and getting to know people,” she said. December Especially Chamber members at Erika Agren events like Business After Hours even Futcher-Henry CPA Group if it means donning yellow, rain boots and a stadium blanket in a downpour at Mint Valley Golf Course. “I looked totally silly but it was a great conversation starter and I ended up having a great time,” she said. Agren also sits on the Board of Directors for Life Works, a local nonprofit agency serving people with developmental disabilities. If you would be interested in wearing a red coat and representing the Chamber, contact CEO Bill Marcum at the Chamber office.

The Ultimate Networking Event!

Wednesday, 2015 Wednesday,March March 4,4, 2015 Set up starts ExpoExpo 1:001-7pm pm - 7:00 pm Set at up9:00 startsam at •9am, Cowlitz County Conference Center Cowlitz County Conference Center

Save the date!

Save www.kelsolongviewchamber.org the date! Sign up starts next week. Sign up starts next week. 24

Kelso Longview Business Connection

January 2015

Welcome New Members

Chamber membership has its privileges Celebrate new Chamber members with us

Business Association with opportunities to promote trade through Chamber socials, special events and committee participation.

* Planet Fitness, Kelso * Ricoh * The Stripper Antiques * St. Helens Commercial Credit Union

• Annual Meeting and Banquet • Networking Events • Committee Participation • Business Contacts • Quarterly Membership Meetings • Civic Representation

• Legislative Representation

• Monthly Business After Hours

• Issues Tracking and Information

Business Services include marketing for your business, referrals and access to Chamber publications and research data.

• Task Forces • Candidate Forums

• Mailing Labels

• Legislative Update Breakfast

• Membership Window Decals

• Demographics Publication

• Member Referrals • Ribbon Cutting • Website Links

Packages

• Member to Member Discounts

Basic Membership Package – $275 or $26 per month.

• Membership Directory

Bronze Membership Package – $500 or $46.66 per month.

• Tax Deduction

Silver Membership Package – $1,000 or $86.33 per month.

• Newsletter

Gold Membership Package – $2,500 or $211.33 per month.

• Business Card Display

Platinum Membership Package – $5,000 or $416.66 per

• Use of Chamber Logo

month. Diamond Club Membership Package – $10,000 or $834 per

Representation through action committees, Candidate Forums and up-to-date Action Alerts.

month.

Join today! Call 360-423-8400 25

Kelso Longview Business Connection

January 2015

Kelso

Longview

Thanks to our Legislators

New year filled with optimism

By Mayor David Futcher

By City Councilman Ken Botero

Starting in January, communities across the state sent their representatives back to Olympia for the 2015 Legislative Session. The City of Kelso is grateful for the hard work and leadership of our 19th District delegation – Sen. Brian Hatfield, Rep. Brian Blake, and Rep. Dean Takko – as they fight for our region’s priorities, and those of Kelso.

Greetings for the new year and thanks for the old year. We have an abundant list of events to look forward to in the coming year and even more excitement in realizing that all of our successes in providing for our Quality of Place will be accomplished through meaningful partnerships, mainly with our citizens’ involvement and our partnerships with our Chamber of Commerce and local businesses.

They’ll have their work cut out for them as they tackle some of the toughest issues that our state has faced. Every two years, the legislature funds a Capital Budget that includes community and infrastructure building projects. Some important local projects will be proposed for this budget, including replacement of our Minor Road Reservoir. We are hopeful that, with the hard work of our delegation, the state can help Kelso successfully address this need.

In the beautiful city of Longview, after several years of planning and working with each other, we will see the completion of the new downtown streetscape program and possibly the starting of the entry way into Longview along Tennent Way; the completion of the new Washington Way Bridge; and the renovation of our RA Long Park, which has a donation for the new water feature from the Koelsch family in memory of their father Emmet Koelsch. The city leaders continue to work on the water situation, and are asking local citizens for input on solutions that could be targeted to improve the system. The Longview Police Department will be providing the needed additions to their departments to better serve the community with the addition of several new officers and an improvement to the Street Crimes Unit. The Longview Fire Department continues to move forward in the paramedic program and safety training. We are very proud to invite you to partake of the special restaurants now on Commerce Avenue and the surrounding vicinity – Urban Saloon, Mill City Grill, Ashtown Brewery, and Five Dons. The vintage stores now on Commerce are offering quality shopping along with all of the present and longtime businesses.

Replacement of the Minor Road Reservoir – the two large tanks that sit above the interstate just south of exit 40 – is essential for the community. The reservoirs are nearly 100 years old, and folks who study these things have told us the tanks would likely leak or even collapse in the event of even a relatively mild earthquake. Failure of these reservoir tanks could endanger residents and drivers on I-5, and should the interstate be damaged, bring regional business to a standstill. The City of Kelso is fortunate to have a legislative team that works together effectively to do what is right for our community and the state as a whole. Kelso residents and the Council appreciate the Legislators’ willingness to listen and ability to seek practical solutions to complex needs. Theirs is a thankless job during the hectic months in Olympia… but, thank you.

One area of concern that falls on the entire county is the 432/433 Corridor program. As you have heard, our Gover-

Please see Longview, page 27

Kelso Longview Business Connection

January 2015

Longview, from page 26

cross road across the Columbia River with the Lewis and Clark bridge; and the opportunity to open the economic corridor to the Mint Farm and the Barlow Point project. Realizing these opportunities would also provide for many new employment opportunities for the community would increase the Quality of Place we are all working toward. We need your help to change the direction presented to us at this time. Too many times we look at the cost of making a project happen, when do we stop and look at what the payback would be? Would this project increase the local economy, education, livability, and most of all the pride of the communities? We can make it happen, TOGETHER.

nor has by-passed this much needed program again this year in his budget. We, as a strong community, need to work with our legislators and provide the input to show that this is a very needed program for the economic progress of the entire county. I don't believe that we have provided the positive information to show the Legislature how improving the corridor will provide for a robust economy in Cowlitz County. The cities of Kelso and Longview should ban together to provide that special input to our legislators and state transportation board. The present proposal from the Governor covers the Puget Sound region with an abundance of funding for their projects. Realizing that we, in Cowlitz County, have the opportunity to service many new businesses that would benefit from the Port of Longview; rail service throughout the industrial area; transportation to and from the state of Oregon, as we sit on the

Thank you for all your interest and we are looking to a bright and beautiful year with each of you and our partnerships and accountability at the leadership level.

Local Bank Means Local Business Canyonview CyClery

I had a plan to fulfill a childhood dream and start up my own business. Just when every bank was saying NO, Twin City Bank said yes. They help me to make that dream a reality. I would not be open today if it had not been for the willingness of Twin City Bank and its priority of helping local businesses succeed. Thank you Twin City Bank. Mark Plotkin Canyonview Cyclery

729 Vandercook Way Longview, WA 98632 1-800-319-2265 | 360-414-4101 twincitybank.com Mark Plotkin, Owner Canyonview Cyclery

Kelso Longview Business Connection

January 2015

Jingle Run

Rainy Day Run More than 2-inches of rain didn't scare off 616 people, more than 50 of whom signed up the day of the event, from participating in the Chamber's Jingle All the Way 5k Run/Walk December 20. A special thank you to our sponsors, especially our Grand Bell Sponsors Fibre Federal Credit Union, Express Employment Professionals and KapStone Paper and Packaging. More than 20 volunteers manned the intersections and check-in booth, and the Sandbaggers managed the Rudolf Run for the kids.

Through the years, the Jingle and Rudolph runs have grown in popularity with families and kids.

Kelso Longview Business Connection

January 2015

Jingle Run

See more photos on the Chamberâ&#x20AC;&#x2122;s Facebook page or click here.

Holiday Spirit More than a run/walk, the Jingle All the Way is an opportunity for everyone to share their holiday spirit.

Kelso Longview Business Connection

January 2015

In the News

Community’s Rinard earns Certified Fund Raising Executive designation

Community Home Health & Hospice (Community) employee and Kelso Longview Chamber of Commerce Board member Julie Rinard earned the Certified Fund Raising Executive (CFRE) designation. Only 5,200 people hold this certification worldwide. Rinard met CFRE International standards to include: tenure in the fundraising profession, continuing education, demonstrated fundraising achievement and a commitment to serve not-for-profit organizations. Individuals must also pass a rigorous written exam and agree to uphold Accountability Standards and the Donor Bill of Rights. “Donors deserve the reassurance that we are good stewards of their gifts,” Community CEO Greg Pang said of Rinard's designation. “Professional certification is one way we can show the community we take that responsibility seriously. Julie has proven her personal commitment to ethical and effective fundraising, professionalism and ongoing education.” Rinard is a six-year Community employee and a regular donor 10 years prior to her hire. In 2012, she was promoted to gift planning manager. Rinard is a member of Kelso Rotary and Northwest Planned Giving Roundtable. In her free time, she participates in community events with her dog, Buster, a hospice pet partner and Hospice Thrift Shop mascot.

Free Energy Audit •Thermal Imaging

•Energy Tips

Friends of the Longview Library host first of many book sales of the year

The Friends of the Longview Library will host its monthly book sale January 7 from 10 a.m. to 7 p.m. in the library auditorium, and then host a similar sale every first Wednesday of the month for the remainder of the year. Patrons can browse thousands of books, something for every reader. All of the books, DVDs, CDs, and more are for sale at unbelievably low prices. The Friends of the Longview Library is a nonprofit organization that gives volunteer and financial help to the library. The proceeds from the book sale will be used to provide the library with resources to enhance services and programs. If you are interested in joining the Friends, applications are available at the Longview Public Library. Please call Elizabeth Partridge at 360-442-5321 for more information.

Koelsch family gifts fountain to city of Longview for RA Long Park

In continuing the legacy of Emmett Koelsch, Aaron Koelsch is gifting a fountain to the city of Longview for the RA Long Park, in his name. The fountain design follows the outline of the historic buildings’ architecture and colors, surrounding the Civic Circle. Special lighting will be installed to showcase the water feature for all to be seen day and night. The project is expected to break ground and be completed in summer of 2015. Koelsch Senior Communities was founded in 1958 when Emmett Koelsch recognized the need for quality senior care and opened their first, modest nursing home in Kelso. To provide the best possible care for their residents, Emmett and Alice moved their family into the basement of the nursing home. Soon, each member of the

Please see News, page 31

•Weatherization

TUNE IN every Wednesday Your Chamber Connection

KEDO AM 1400 – 3 to 4 p.m. Contact the Chamber to schedule YOUR 10-minute business spotlight

To learn more or sign up visit: www.cowlitzpud.org/ee_audit.php

Kelso Longview Business Connection

January 2015

News, from page 30

bridge, including sidewalks, street lighting and landscaping. During this time, Washington Way, between Nichols and Kes-

family was trained in all facets of caring for seniors. Koelsch Senior Communities serves the Longview area with Canterbury Park, Canterbury Inn, Canterbury Gardens and the Delaware Plaza. Aaron Koelsch leads the company, Koelsch Senior Communities, using the same basic philosophy his father established in 1958 – treat all people with the respect they deserve and the special attention they may need.

sler boulevards will be closed to all vehicle and pedestrian traffic. Motorists and pedestrians are advised to use alternate routes during the road closure. Detours will be set up along Nichols Boulevard, 20th Avenue, and Kessler Boulevard. Pedestrians may use the Hemlock foot bridge to cross the lake. Lake Sacajawea pathways under the bridge will also be closed

Construction on Washington Way Bridge continues, so do closures and detours

during construction. Pedestrians will be routed to pathways crossing Washington Way at Kessler and Nichols boulevards.

Construction on the new Washington Way Bridge is currently under way and will continue through November. The work includes demolition of the existing bridge, installation of piles for the bridge foundation, and construction of the new concrete

Information about the Washington Way Bridge project can be viewed on the City’s website at www.mylongview.com, and construction updates will be posted regularly on Facebook.

Business & Corporation Law

Attorney Michael A. Claxton

Walstead Mertsching serves businesses of many sizes and in various stages of development. Whether your company is a small sole proprietorship or a large corporation, we can provide assistance and guidance. Utilizing a solutions-oriented approach toward achieving defined objectives, our goal is to allow our clients to successfully execute their business plans. • Complex Litigation • Formation, Reorganization, and Dissolution • Labor/Employment Issues • Mergers and Aquisitions • Purchases and Sales • Succession Planning

WALSTEAD MERTSCHING AT TO R N E Y S AT L AW

A Full Service Civil Law Firm for 89 Years CIVIC CENTER BUILDING, 3RD FLOOR 1700 HUDSON ST., LONGVIEW, WA

(360) 423-5220 Longview www.walstead.com

Kelso Longview Business Connection

January 2015

Longview Downtown Partnership

Take your significant other on a Valentine’s they won’t forget By Alice Dietz Longview Downtown Partnership President

ing parties for the past few months and they have been wildly suc-

What can you do on Valentine’s that hasn’t been done before? This year Valentine’s Day falls on a Saturday night and The Broderick Gallery is hosting a Valentine’s Painting Party. This evening will include food, beverages and the opportunity to paint a picture with your sweetie. What better way to celebrate your love than with a picture that the two of you created together? George Broderick has been hosting the sold out Boozy Paint-

cessful. At the parties you are provided with everything you need to create a keepsake picture you can cherish forever. Please start following the Broderick Gallery on Facebook to get up to date information on all that George is offering – https://www.facebook.com/broderickartgallery

Port of Kalama Where business lives

• 8,850-20,000 sq.ft. available • 24’ clear height • Truck docks & truck doors in all

360-673-2325

• 480V 3-phase power • $0.35NNN - No common area fees!

www.portofkalama.com

Kelso-Longview Chamber

Business Connection Over 5,000 email addresses each month!

Advertise your business for as little as

BONUS

Web Ad for

(with 12 mo. agreement)

PER MONTH with 12 mo. agreement

FREE!

Attention Business Owners

Make

Longview Beautiful

Let’s step up and make our businesses look great to the many friends and guests that visit our community each year.

Mint Valley Golf Course

Does Your Business Have Curb Appeal? Your company’s curb appeal goes a long way toward winning customers over and growing revenue. Even if you are not a retail business your curb appeal sends a message to passer-buyers about the quality of your work. Your business appearance projects an image to potential customers and local residents making them more or less inclined to visit or otherwise support your business.

Win the Mayor’s Award for “Best Curb Appeal” All Longview businesses are eligible to win a Mayors award for Best Curb Appeal Improvement. During the months of June-July 2014, you can nominate a business that has made the be best improvement by posting a “before” and “after” photo. Go to our Facebook page: Make Longview Beautiful. Those visiting this page can “Like” the one they feel has made the best improvement. The one with the most “Likes” wins! Visit this page often and make sure you vote.

Thank you!

Go Here & Vote!

Lake Sacajawea

Japanese Garden

facebook.com/pages/makelongviewbeautiful

Size 1/16 Page 1/8 Page 1/4 Page 1/2 Page Full Page

1 - 3 Issues 4-7 Issues 8-10 Issues 12 Issues $110 $90 $70* $50* $175 $140 $105* $75* $205 $170 $140* $100* $325 $290 $245* $190* $625 $570 $480* $400*

Dimensions 2" x 2.5" (*Includes ad on website) 4" x 2.5" (*Includes ad on website) 4" x 5.25" (*Includes ad on website) 4" x 10.5" (V) or 8" x 5.25" (H) 8" x 10.5" (*Includes ad on website)

All ads include full color and any design work. Deadline is the 21st of the month prior to publication. Digital files: high resolution PDF, Tiff and JPEG. Non-Members of the Kelso-Longview Chamber of Commerce please add 30% to above rates. To advertise or request additional information please contact Karen Sisson at 360-423-8400 or ksisson@kelsolongviewchamber.org or CEO Bill Marcum at 360-423-8400 or bmarcum@kelsolongviewchamber.org

kelsolongviewchamber.org

Kelso Longview Business Connection

January 2015

Holiday Happiness

Kelso Kringle Santa Claus made a stop to check on good girls and boys at the Kelso Tree Lighting ceremony December 6.

See more photos on the Chamberâ&#x20AC;&#x2122;s Facebook page or click here.

Lighting Up the Night Santa Claus also dropped in to listen to the wishes of children at the Longview Tree Lighting December 6. Dr. Seuss' Grinch, in a good-hearted mood, and dog Max were also on hand spreading holiday cheer with Cindy and MaryLou Who.