April 2019 Business Connections

April

2019

Business Connection

Volume 11, Issue 4

Kelso Longview Chamber of Commerce

More than a dozen local graduating seniors received scholarships in 2018 thanks, in part, to the Lower Columbia Professionals.

LCP's easy style puts the fun in fundraising Kelso Longview Chamber of Commerce Team Bill Marcum, CEO Amy Hallock Project Manager Pam Fierst Office Manager Joelle Wilson Social Media Services

Kelso Longview Business Connection is published monthly by the Kelso Longview Chamber of Commerce 105 N. Minor Road • Kelso, WA 98626 • 360-423-8400 kelsolongviewchamber.org To advertise, call Bill Marcum, 360-423-8400 or email bmarcum@ kelsolongviewchamber.org Ad Deadline: 20th of each month

A

s the mascot for the Lower Columbia Professionals, Chamber Chuck and his throwback 1950s flair is a reminder “this isn’t your father’s Chamber.”

But there’s no reason your father can’t be a member.

“It really started as a way for people to get together,” said Pam Whittle, who was on the ground floor of the then Young Professionals in 2007. Fellow founding member Russ Chittock brought the concept of an arm of the Chamber–a junior chamber for the younger set–from a former community. The first meetings included games that “lightened things up” and forced people to meet each other.

“Business doesn’t have to be stuffy,” Whittle said.

As it happens, someone did not appreciate the term “young” and so the name was changed to Lower Columbia Professionals.

Brooke and Jason Clark getting into the groove at the LCP '80s prom.

do has a fun theme, message and atmosphere,” said Teedara Garn, secretary. “We promote networking in a laid back kind of style and everyone who comes to our events is there with the same purpose of knowing the money raised is for the kids.”

Unofficially, it’s the FUN committee.

The group hosts between eight and nine events a year and takes the summer off. Each event raises money for student scholarships. As part of the Chamber’s Education Foundation, the Lower Columbia Professionals, through their fundraising efforts, were

“LCP is the fun committee because every event we

For more LCP, see page 3

Lower Columbia Professionals invites you to:

CAPS, CORKS & CUPCAKES Annual Stewart Thursday, April 18, 5 to 7 pm

21+ Event Antidote Tap House Family Yard 716 Triangle Shopping Center, Sale Longview Each $25 ticket includes 5 pairings of cupcakes with wine or beer. There are limited tickets available, so get them early at www.kelsolongviewchamber.org

FEBRUARY 28, 2020 2:00 PM-6:00 PM 123 ANYWHERE ST.

All proceeds go to scholarships for Cowlitz County students pursuing higher education.

LCP, continued from page 1 able to award $16,500 to local graduating seniors in 2018.

This year they are on a record pace to raise more.

Pam Whittle enjoys bunco, bingo and all the LCP events.

Monthly Meeting Second Thursday 4 p.m.

Location varies

“This is our best year so far for engagement, and in turn raising money so far,” Whittle said. “If people are having fun, they are more giving and more likely to participate.”

In March, LCP hosted its annual bingo party, one of two marquee events. The other is bunco in November. The group also hosts or helps with the Halloween Spooktacular, Jingle all the Way fun run, Cattywampus Carnival, Caps, Corks & Cupcakes and SquatchFest, where they run Brew Mountain.

“LCP is a great committee for those people who want to help and get to know other professionals in a relaxed at-

mosphere,” Garn said. “Those of us that have been on the committee for years have become like family and support each other to help each other grow in our professional careers. The time commitment is minimal for the relationships you build and the memories you make.“ “Anyone who’s a Chamber member can be an LCP member,” Whittle said.

“There’s a corps of people, but it’s really whoever can come come and anyone who can help help.

“We’re always having the greatest time.”

eBill

Meet the Crew Josh Carter, KLOG, KUKN, The Wave Amy Hallock, Kelso Longview Chamber Teedara Garn, Cowlitz PUD Carey Mackey, Red Canoe Credit Union Chris Roewe, Woodford Commercial Real Estate Jason Meunier, Community Home Health & Hospice Pam Whittle, Real Estate agent Shawn Green, Longview/Kelso Servpro Tina Hart Life, Mortgage Vashti Langford, Cowlitz Indian Tribe Lindsey Cope, CEDC Len Hallock, PeaceHealth Rachel Leinweber, Kelso School District Stephanie Bullock, Heritage Bank Brooke Fisher-Clark, United Way John Paul, KLOG, KUKN, The Wave Lorie Bickar, Hertage Bank Marc Silva, Columbia Bank Kelly Godden, Specialty Rents Vanessa Johnson Karen Sisson, Stewart Title Elisha Jolma, Realty One Group Pacifica Katie Keaton, Bicoastal Media Zaheen Khan, Fibre Federal Credit Union

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April 2019 | Kelso Longview Business Connection | 3

Cowlitz County Commissioners

By Joe Gardner

County Lodging Tax Update

Every year Cowlitz County receives lodging tax revenues and disperses those funds in a variety of ways in an effort to enhance and grow tourism in the county. The following is the 2019 plan for Cowlitz County’s Lodging Tax program.

First, the Board of Commissioners are planning on the continuation of the “Big Idea” contribution to each of the cities on a rotating annual basis in the amount of $60,000 to fund a tourism project. We are back to the top of the order this year therefore Woodland is set to receive these funds for 2019.

We have also budgeted $50,000 for the operation of visitor centers in the county. In past years the county has handled requests for visitor center funding one at a time as they were received. For consistency and planning purposes we are moving to a more proactive approach by setting specific amounts into the lodging tax budget. The split would be $20,000 for the Kelso/Longview center and $15,000 each for Castle Rock and Woodland’s centers.

As well, the county offers a tourism grant program in which nonprofit organizations can apply for funds for new or newer events looking to draw in attendees from outside of our county. Hoping to build upon the success of this program the county increased the total amount distributed from $25,000 to $50,000 for 2019. The county Lodging Tax Advisory Committee reviewed applications and recommended fund-

ing for 10 separate projects including Longview Parks and Recreation’s “Crafted” Festival, Kelso/ Longview Chamber’s “Squatchfest” and Castle Rock Chamber’s “Music and Arts” Festival.

We will maintain our county “in-house” tourism program as we continue to communicate and promote all the beauty, recreation and opportunity our region has to offer through a variety of mediums including social media. The current budget for these activities is approximately $228,000.

The Board is also planning on utilizing an estimated $200,000 from lodging tax reserves for some much-needed improvements on our Expo Center/Fairgrounds. Plans include upgrades to the popular indoor horse arena, installation of an automatic gate system and improving the existing on-site RV spaces.

This is the planned use of county Lodging Tax funds for 2019. The Board of Commissioners believes this plan continues the county’s regional balanced approach to tourism; however, it is always important to be ready to adjust or amend plans due to new information and changing circumstances. For example, currently proposed Senate Bill 5228 would significantly change the amount of revenue the county receives from lodging tax shifting those dollars directly to cities. If this legislation is passed time will tell what the specific impacts to the county tourism program are. Regardless the county will be ready to make the most of the dollars received.

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4 | Kelso Longview Business Connection | April 2019

2019 Small Business

BOOT CAMP 2019 Series continues Friday, May 17 Friday Mornings ★ Lower Columbia College

7:30 am - 9 am ★ Student Center Conference Room

LEADERSHIP six pack

May 31 May 24 Building Organizational Motivating yourself Culture and Others Chris Bailey, LCC President

May 17 Situational Leadership Frank McShane Square Peg Consulting

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June 21 Women in Leadership, Renée Sunde Washington Retail Association

June 14 Building Leaders from within the Organization Bill Chapman, Principal Shepherds Hill, LLC

June 7 Leadership Strategies David Futcher Futcher Group

No pricing change since 2013!

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★ $160 Non-Members Sponsored by:

360-423-8400

www.kelsolongviewchamber.org

Chamber CEO’s Message

By Bill Marcum

Last Chance to Learn Robert's Rules, but More Great Classes on the Way Have you been to one of our Boot Camp sessions? We are currently finishing our six-part series on Boardsmanship 101 for those business people who have been asked to serve on a nonprofit board thinking it is just “an hour” a month responsibility. This six-class workshop is designed to help you, as a board member, know your responsibilities, ask the right questions and understand how to best participate in the organizations strategic direction. We have only one session left, Facilitating and Leading Meetings (Robert’s Rules), at 7:30 am, April 5 at the student center on the LCC Campus. Who will be guiding your nonprofit organization next year? Are you ready to lead a board? Follow the bylaws of the organization? Do you understand Robert’s Rules? I serve on six different boards and honestly you would be amazed at the lack of understanding of Robert’s Rules of Order. Help yourself or your incoming president to be prepared for the leadership role he or she will be assuming. I always believe it is up to me as the executive director or CEO to make sure my president looks good and provides the leadership the Chamber needs for the next year. If you have not signed up your next board chair or president you should. For $25 you can bring up to three board members, call the Chamber, 360-423-8400, to register.

Our second series is Leadership Small Business Boot Camp starting May 17 and running through June 21.

I think we have put together a very strong team of community leaders and one outstanding statewide leader for this series. As most employers start planning for the “silver tsunami,” which is guys like me who will be retiring in droves over the next 4-10 years, it’s a huge loss to business–mangers, directors, CEOs, human resource specialists and on and on. How do you replace that knowledge of your company? And, whom are you grooming to take the leadership role to assure your organizations success?

May 17 – Situational Leadership: Facilitated by Frank McShane, Square Peg Consulting, who consults with several businesses from Portland to Seattle on this very topic to promote a business climate of success.

May 24 – Motivating Yourself and Others: Facilitated by Chris Bailey, Lower Columbia College president, who travels to several 6 | Kelso Longview Business Connection | April 2019

community colleges and businesses around the state with his own Leadership Academy, a four-day intense training designed to help those in leadership roles be more productive and better leaders. This is the first of a two-part series by Chris.

May 31 – Building Organizational Culture: This is part two of our series with Chris Bailey. These are Chris’ two favorites from his fourpart series and he thinks the most crucial in starting down the right path to excellent business leadership.

June 7 – Leadership Strategies: Facilitated by David Futcher, Futcher Group, who has been mayor of Kelso, president of Kelso Rotary, and owner and CEO of his own small CPA business in Kelso.

Are there different strategies of leadership depending on your role?

David will talk about his leadership style and how it relates to all the different leadership roles he has occupied.

June 14 – Building Leaders from within the Organization: Facilitated by Bill Chapman, who is ex-CEO of Millennium Bulk Terminals, principal in his own firm Shepherds Hill LLC. Bill has work with several large and small businesses to help them grow their companies from the inside. But finding the right people, not just the next in line, is critical to the success of both the next leader and the company. Bill will share insight on finding that right person.

June 21 – Women in Leadership: Renée Sunde, CEO with the Washington Retail Association, will facilitate this session. Renée is completing her first year as CEO for the organization and will share her insights on what it takes to be a women leading an organization, company or small business. Is there difference between being a woman and a man when leading? Renée is the person who can answer that question and many others.

The cost in unchanged $100 member price and $160 nonmember; you can bring up to three people from your business, current leaders, the next generation of leaders, or maybe both. Call the Chamber at 360-423-8400 to reserve your spot.

Special thank you to all the volunteer facilitators so far this year.

These classes could not happen if not for your willingness to help our small business owners and managers continue to expand their knowledge and grow their businesses.

Two very important sponsors for the past three years have been Fibre Federal Credit Union and Workforce Southwest Washington.

Their contributions help us to continue to keep the charge to participate to about $5 per person per class. Thank you.

Calendar Thursday April 4 – 7:30-8:30am Ambassadors Meeting Columbia Bank Friday April 5 – 7:30-9am Small Business Boot Camp Lower Columbia College Tuesday April 9 – 5:30-7:30pm Business After Hours Three Rivers Christian School Monday April 15 – Noon Chamber Executive Board Mill City Grill April 15 – 7:30-9am Education Foundation Longview School District Thursday April 18 – 5-7pm Lower Columbia Professionals Caps Corks & Cupcakes Antidote Tap House Tuesday April 23 – Noon Chamber Board Meeting Mill City Grill Every Monday April – 7am Legislative Briefing Red Lion

Every Wednesday Chamber Connections KEDO/1400 AM or 99.1 FM 3-4pm Stream live at www.kedoam.com

City of Kelso

By City Manager Steve Taylor

Tam O’Shanter Improvements Increase Safety, Boost Tourism Following the advent of spring, the ground has been broken on Kelso’s highly anticipated first phase of the Tam O’Shanter Athletic Complex Parking and Access Improvement Project. Construction of the $1.6 million project will be performed by Advanced Excavation Specialists (AES) and includes new pavement for four parking lots adjacent to Rister Stadium, Kelso Youth Baseball fields, and Heerensperger Softball Field. New and improved access roads within the park and along Kelso High School’s athletic fields will allow for easier vehicle circulation around the complex and enhanced safety. Pedestrian paths will be enlarged and improved to accommodate ADA requirements. Most importantly, emergency vehicles will be provided more reliable access for ingress and egress during the numerous crowded sporting events being held throughout the season.

The project’s first phase would not have been possible without the advocacy and support of our 19th District legislators, Sen. Dean Takko, Rep. Brian Blake, and Rep. Jim Walsh. Their combined efforts secured a $1 million appropriation from the state’s capital budget in 2018, which covered more than 50 percent of the project’s total $1.9 million cost.

The remaining funds were provided through revenues derived from the Coweeman Mitigation Bank and lodging tax receipts.

These improvements, in combination with private fundraising efforts to install an all-

weather turf field at Stan Rister Stadium as well as new restrooms completed last year, increase Tam O’Shanter’s capacity to host tournaments and accommodate larger numbers of visitors to Cowlitz County. Youth sportsgenerated tourism in Kelso is definitely a growth opportunity, and Tam O’s proximity to I-5 and a wide array of hotels can make it a prime venue for out-of-town teams and families. More visitors equals greater revenue for local businesses which supports local jobs and increases the tax base.

The City looks forward to the completion of Phase 1 by the end of August, and is currently seeking additional support from the legislature to help fund the remainder of the project. The final phase will improve the southern access road adjacent to the Coweeman Dike, pave parking areas along “Clan Row” and the playground/pavilion areas, and create new parking lots between Heerensperger Field and the Kelso High School fields. Sidewalks will be extended from Kelso Drive to Rister Stadium. Once completed, Tam O’Shanter Park and Athletic Complex will be the premier choice for outdoor athletics and recreation in Cowlitz County and serve as a shining symbol of Kelso’s commitment to quality of place.

April 2019 | Kelso Longview Business Connection | 7

Lower Columbia College

By Chris Bailey President

Community Colleges and the Students Who Attend Them

How much do you know about community colleges and the students who attend them? The facts might both interest and surprise you.

•

At about $3,500 on average for tuition and fees, community college students pay about a third of what their peers at universities are paying.

•

There are more than 1,100 community and technical colleges in the United States.

•

Nine million students attend community colleges.

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For low-income families, nearly half attend a community college before transferring to a four-year institution.

•

Half the students who earn bachelor’s degrees attend a community college first.

•

Less than half of community college students are white.

•

Women make up over 60 percent of community college enrollment.

If you or someone you know is getting ready to graduate from high school, or is unemployed or under-employed, take a few minutes to find out what two-year colleges have to offer. You just may find that community colleges are more accessible, versatile, diverse, comprehensive and affordable than you thought.

•

Compared to a high school diploma, people who earn an associate degree make about $324,000 more over their lifetime (on average).

Learn more about your local community college at lowercolumbia. edu. Learn more about our new Bachelor of Applied Science in Teacher Education at lowercolumbia.edu/bas-te.

At Lower Columbia College, we believe that high education should be open to all. We’re working hard to reform our organization around the needs of students in order to ensure that everyone who walks through the door—regardless of race, gender, income or any other demographic—gets on a viable career pathway within their first term.

Business & Corporation Law

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Walstead Mertsching serves businesses of many sizes and in various stages of development. Whether your company is a small sole proprietorship or a large corporation, we can provide assistance and guidance. Utilizing a solutions-oriented approach toward achieving defined objectives, our goal is to allow our clients to successfully execute their business plans.

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8 | Kelso Longview Business Connection | April 2019

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Cowlitz Economic Development Council

By Ted Sprague CEO

Imports are Like a Thousand Flash Floods Please read the following article by David Holbert, the President of the Northwest Trade Adjustment Assistance Center. If your business could benefit from their services, please reach out to the Cowlitz Economic Development Council.

most sensitive to supplier prices.

The issue of trade competition and lost jobs is well discussed in the media. I work with small and medium-sized enterprises (SMEs) who are negatively affected by trade competition, what is often called “trade impact” in policy lingo. It’s a big issue. According to the U.S Trade Representative, the United States’ 30 million SMEs account for nearly two-thirds of net new private sector jobs in recent decades.

For small and medium sized companies, trade impact can be surprisingly direct and specific.

For large companies or from a macro-economic perspective, import competition may seem like a rising tide – one that can be anticipated, prepared for, or proactively mitigated. For small and mediumsized businesses, not equipped with diverse product lines, resources, or change acumen, import competition feels more like a flash flood.

What is it like for those companies? When trade impact hits, sales drop off, often suddenly.

• Contract manufacturers build to specification for customers, often larger companies. For this group, trade impact could mean the loss of a major customer moving operations to a foreign country (and finding suppliers there), or simply an importer arriving on the scene with lower cost products.

• For a consumer products company, trade impact will probably first arrive with falling sales to the big retail chains since they are the

• For a commodity producer things are a little more predictable.

There may be a change in currency valuation or the rise of a new industry in a foreign country. Regardless, these highly price sensitive markets will suddenly have a lower price option.

Here are a couple examples of what I’m talking about.

• A commercial products company makes a specialized tool. A couple of other U.S. and European companies make similar products with some parity between price and features. One year they are at the big industry trade show and see a product, similar to theirs, but priced about 40 percent lower. Three months later sales started slipping.

• A contract manufacturer that machines metal parts had gravitated away from stainless steel to titanium and built for several competitors in the same industry. Foreign producers had mastered stainless steel over the last decade. But as of a recent year, those producers finally mastered titanium as well. One by one, the manufacturer’s customers started buying imports. Once one did, it had a cost advantage, so the others had to go along also.

My role at the Northwest Trade Adjustment Assistance Center is to help small and medium-sized companies that are negatively impacted by trade competition through grants of up to $75,000. You can learn more about us at NWTAAC.org.

Kelso Longview Chamber of Commerce Board of Directors Frank Panarra, President

Ken Botero Longview City Council

Cherelle Montanye St. John/PeaceHealth

Bianca Lemmons, President Elect Cowlitz County Title

Bob Crisman Gallery of Diamonds

Bruce Pollock Bicoastal Media

Chris Roewe, Vice President Woodford Commercial Real Estate

Rich Gushman Gibbs & Olson

Tom Rozwod NORPAC

Neil Zick, Treasurer

Wendy Hutchinson Millennium Bulk Terminals

Ted Sprague Cowlitz Economic Development Council

Michael Claxton, Legal Counsel

Marlene Johanson Heritage Bank

Lisa Straughan Express Employment Professionals

Wendy Kosloski Teague's Interiors

Dennis Weber Cowlitz County Commissioner

Foster Farms

Twin City Bank

Walstead Mertsching

Nick Lemiere, Executive Board Edward Jones

Nancy Malone Mayor of Kelso April 2019 | Kelso Longview Business Connection | 9

Cowlitz Wahkiakum Council of Governments

By Bill Fashing Executive Director

Business funding help Small business finance is a major issue in local economic development. Area banks are the primary lenders for many small and start-up businesses, but there are other options as well. Despite the fact that banks are there to make commercial and consumer loans in the community, I have heard that local banks just don’t want to loan money from many businesses. Loan requirements vary given the bank and the environment, but they are always gauging a borrower’s ability to repay any possible loan. Many businesses, for even more reasons, may not be able to meet lenders requirements from time to time. As a result, the public sector has initiated programs to assist businesses that may not qualify for commercial bank loans. In recent years the private sector is also stepping up with offerings such as crowdfunding.

The U.S. Small Business Administration (SBA), the U.S. Department of Agriculture Rural Development (USDA), the U.S. Department of Commerce Economic Development Administration (EDA) and others have created programs to assist businesses in obtaining needed capital. There are a number of existing programs that may help with your next expansion or new venture. These programs include SBA loan guarantees, USDA specialty programs, locally run Revolving Loan Funds and more. Check out their funding programs here. Your local banker should be able to connect you with these resources.

The USDA has helped communities over the years with a variety of community development and business funding programs. USDA has housing programs, rural energy programs as well as business and industrial loan guarantees.

According to the Council of Development Finance Agencies (CFDA), “A revolving loan fund (RLF) is a gap financing measure primarily used for development and expansion of small businesses.

It is a self-replenishing pool of money, utilizing interest and principal payments on old loans to issue new ones.” Many people in the area are not aware that the Cowlitz-Wahkiakum Council of Governments (CWCOG) and the City of Longview established a Revolving Loan Fund and made their first loan in 1995. Since then the program has made 26 loans. There is currently funding available for loans in the range of $50,000 to $100,000. More information can be found at the CWCOG website on this program. CRAFT 3 also runs a statewide revolving loan fund that may be suited to your needs.

The CWCOG is currently exploring the development of a second revolving loan program through the USDA to serve the broader region. If you would like to participate in this process please let me know. The CWCOG is currently working to identify business needs in order to determine the feasibility of a larger pool of funds to serve the region. You can call me at 360-577-3041 or email me to express your interest in helping to explore this economic development effort or to learn more about the local revolving loan fund.

10 | Kelso Longview Business Connection | April 2019

City of Longview

By City Councilman Ken Botero

Spring shines with opportunities Welcome to the beautiful Pacific Northwest and Longview, the jewel of southwest Washington. There is nothing quite as attractive as the beautiful northwest in the spring with it’s amazing forests and rivers, plus mountain adventures and yes, the activities drawing thousands of visitors to the Pacific Ocean beaches.

With spring in the air, we invite you to partake of the beautiful jewel of southwest Washington, Longview. Longview is located along the amazing Columbia River, just 40 miles from the major city of Portland and just a few blocks away from the Lewis and Clark Bridge, joining the states of Washington and Oregon. Longview is the largest city in Cowlitz County with a population of more than 36,000 people, eight elementary schools, three middle schools, two high schools and the Lower Columbia College. You will also find a thriving historic main street with local shopping and theaters for the performing arts.

As you tour the hub of the city you will find a beautiful presentation of sculptures throughout the streets of downtown Longview.

Lake Sacajawea highlights the city’s welcoming attractions. There are a multitude of family-friendly parks and activities and three major community golf courses to make your visit a journey of excitement.

The beautiful City of Longview is also the gateway to some of the most exciting adventures of the northwest. A tour of the third largest seaport in Washington is one stop on your journey and offers an historical insight to the beginning of the dream of Robert A. Long, the founder of Longview. There is the mighty Columbia River and its fishing opportunities that challenge the avid fisherman. You may try boating on the Columbia, or even a trip to the Pacific Ocean and the beautiful beaches. You may even want to adventure into the prime hiking areas around Mount St. Helens National Volcanic Park or the many other hiking and bicycling opportunities in the area.

No matter what your pleasure may be, rest assured your visit to the jewel of southwest Washington, Longview, will give you the firsthand experience of a beautiful spring and summer ahead.

Welcome and we will see you in Longview.

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Connect with Legislators Legislative Briefing Breakfast Begins Monday, January 28, 7am, RED LION And continues each Monday throughout the Legislative Session

John Braun

Senator 20th Legislative District

Each week, contact is made with our local legislators, either in person or by conference call, for an update on the bills and issues currently under consideration. Gary Chandler from the AWB is our main source of information as to what is going on in Olympia from a business perspective.

Dean Takko th Senator 19 Legislative District

As a business, you often feel the impact from some of the decisions made by our State Legislators on your ability to do business in Washington State. These breakfast briefings give you an opportunity to discuss personally with your elected officials issues that impact your business and seek options that provide for better business operations in Washington.

Ed Orcutt

Representative, 20th Legislative District

Three major issues to be addressed during this session that WILL affect your business, B&O Taxes, Carbon Tax and Predictive Scheduling. Come find out? Be Heard?

January, 28 - (105 day session) Legislative Update Breakfast Mondays during the Session RED LION, Birch Room 7:00 a.m.

Richard Debolt

Representative 20th Legislative District

Jim Walsh

Representative, 19th Legislative District

May - December Legislative Committee Meetings First Monday of each month Location for 2019 - TBD Brian Blake

Representative 19th Legislative District

Workforce Southwest Washington

By Julia Maglione Communication Manager

Companies Awarded for Excellence in Workforce Development

Workforce Southwest Washington (WSW), the workforce development board overseeing the public workforce system in Cowlitz, Wahkiakum and Clark counties, presented the Excellence in Workforce Development Awards to four Cowlitz County organizations at its March 13 board meeting.

Awards were given in two categories: Excellence in Building Workforce Partnerships and Innovation in Workforce Development. • JH Kelly, the Longview School District, and IBEW Local 48 in partnership with the Longview/Kelso Building and Construction Trades Council (LKBCTC) received the Excellence in Building Workforce Partnerships Award for their collaboration in developing a high school pre-apprenticeship program.

The program combines classroom instruction and hands-on construction projects with field trips to regional construction businesses, where students interact with employees. While completing a combination of traditional courses, students also learn trade-specific skills in fabrication, construction and manufacturing to prepare them for entry into a trades apprenticeship program after graduation.

Partnership Award (left to right):Workforce Southwest Washington CEO Kevin Perkey; Mike Bridges, IBEW 48 Local Representative, Cowlitz-Wahkiakum Central Labor Council; Gabe Gourde, Electrical Operations Manager at JH Kelly, LLC; Jill Diehl, Longview School District Director of Career and College Readiness and Workforce Southwest Washington Board Chair Bill Skidmore.

With JH Kelly’s financial support, the district upgraded equipment and facilities. JH Kelly employees mentored instructors, providing guidance and recommendations for equipment and technology, and leading on-site tours of their company and a commercial build-site for students and teachers to gain real-world experience of the construction workplace.

LKBCTC is sponsoring the program to be registered with the sstate.

It has invited district staff to participate in labor council meetings, and has provided mentoring and guidance in planning and developFor more Workforce, see page 13

Mike Bridges, IBEW 48 Local Representative, Cowlitz-Wahkiakum Central Labor Council; Gabe Gourde, Electrical Operations Manager at JH Kelly, LLC; Jill Diehl, Longview School District Director of Career and College Readiness received the Excellence in Workforce Partnerships award from Workforce Southwest Washington.

12 | Kelso Longview Business Connection | April 2019

After receiving the Innovation in Workforce Development Award from Workforce Southwest Washington, North American Tarp, LLC CEO Logan Hornung describes the loyalty and dedication of his employees, many of whom have been involved in the criminal justice system or are in a substance recovery program.

Workforce Southwest Washington CEO Kevin Perkey; Mike Bridges, IBEW 48 Local Representative, CowlitzWahkiakum Central Labor Council; Gabe Gourde, Electrical Operations Manager at JH Kelly, LLC; Jill Diehl, Longview School District Director of Career and College Readiness.

Innovation Award (left to right): Workforce Southwest Washington CEO Kevin Perkey; North American Tarp, LLC CEO Logan Hornung; Workforce Southwest Washington Board Chair Bill Skidmore.

Workforce, continued from page 12 ment of the program. IBEW 48 and LKBCTC assisted the district in developing connections and partnerships with numerous labor councils across the state and in Washington, D.C. to ensure the preapprenticeship program is of the highest quality. In addition, the LKBCTC provided sponsorship and recommendations on the class curriculum which was developed by the North American Building Trades Unions (NABTU). Due to the partnership and support of IBEW 48 and the LKBCTC, Longview will be the first school district in Washington state to provide this curriculum.

“Through the generous support and dedication of JH Kelly and IBEW 48 in this partnership, Longview students and the Cowlitz County workforce will be positively impacted now and in the future,” said Jill Diehl, director of career and college readiness at Longview School District.

Cracking The Code To Business Solutions

“Business investment in developing and supporting partnerships to train the next generation of workers is key to the continued growth of our region,” said Workforce Southwest Washington CEO Kevin Perkey. “The Longview School District pre-apprenticeship program is helping fill a critical skills gap in our region while expanding opportunities for local youth to prepare to enter an apprenticeship or the workforce.”

• North American Tarp, LLC received the Innovation in Workforce Development Award for its commitment to creating opportunities for jobs and career pathway exploration for individuals with barriers to employment, especially those who have been justice involved or are recovering from addiction.

"Our business loves doing banking through Fibre Federal. Whoever greets us at the counter or over the phone is always cheerful and helpful. Fibre genuinely cares about our business and helping us succeed.“

Established in 2001, North American Tarp manufacturers vinyl products, including truck tarps, bags, enclosures, containment, sporting equipment, and personal coverings of any kind.

-Robbie Neal, Owner Puzzle Quest

Hornung works closely with Donna Hughes at WorkSource and has hosted work experiences and on-the-job trainings, hiring new employees through these programs. He continues to grow the business and hire more individuals with a desire to be part of a team environment.

Bring your business to Fibre Federal for Business Plus Checking, Business Online Banking, remote deposit, low-cost loans, and incredible member service.

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CEO Logan Hornung believes in second chances and says his business is modeled around helping people who want help. Many that have been employed at North American Tarp over the years have had run-ins with the legal system or are in a recovery program.

Hornung is committed to helping his employees succeed and allows them schedule flexibility to attend meetings or appointments to help them stay on track. He also mentors employees on the soft skills needed to maintain employment such as working when scheduled, arriving on time, producing while at work and attention to detail.

Having spent years going into prisons and treatment facilities where he says he met some of the most highly-intelligent and creatively-brilliant people, Hornung says, “You’re a mentor and build relationships. You build a bond for life. It’s who we are, not what we do.”

“I’m proud WSW’s investments in WorkSource are enabling North American Tarp to hire local talent and invest in developing the skills of its employees,” said Perkey. “Businesses that provide employment to individuals overcoming barriers are helping to create a region where the opportunity for prosperity and growth exists for all.”

Julia Maglione, communications manager at Workforce Southwest Washington can be reached at jmaglione@workforcesw.org or 360567-3176.

April 2019 | Kelso Longview Business Connection | 13

Kelso School District

Longview Public Schools

Superintendent Mary Beth Tack

Superintendent Dan Zorn

Take a virtual tour of bond projects Our students need state-of-the-art environments, with small class sizes and enhanced security. Our staff needs access to improved facilities that support innovative program offerings. Our Kelso community needs learning spaces where our families can learn, grow and prosper. Thanks to your generosity in passing a $96.6 million bond, our kids, teachers, staff and community will get to see these improvements and more! Be among the first to view the new school designs in a virtual tour presentation on April 17 at 6:30 p.m. at the Kelso High School auditorium.

I’d like to invite our community to a special “Show and Tell” event to experience our new schools firsthand through a virtual walk through and fly over of Wallace and Lexington elementary schools.

Virtual Tour Show and Tell Event

Date: Wednesday, April 17 at 6:30 p.m.

Location: Kelso High School auditorium

Join me to hear directly from the skilled designers putting these exciting concepts together. Visit with project managers to learn the reasons behind infrastructure decisions. And of course, view the virtual designs for the new Lexington Elementary and the rebuild of Wallace Elementary.

While some initial bond plans have been adjusted due to economic and market changes, new plan options maintain the things our community identified as important in our schools: small class sizes, optimal program availability and enhanced safety and security. We are guided by expert recommendations and informed by community input, which is why we need you at this exciting event.

I hope to see you at our virtual tour of Wallace and Lexington event on April 17.

Capital bond: Building for the future The Longview Public Schools board plans to vote on April 8 to finalize the elements of a November 2019 capital bond measure. The district has undergone a comprehensive information and input process to understand the community’s outlook and thoughts on school facilities. From the process, here are the likely elements of the proposed bond measure.

Capital Bond Measure – Projected total cost: $115 million Mint Valley Elementary – Projected cost: $43 million Tear down the existing school and build a new school on the same property. The new school would be larger to accommodate expected future student population growth west of Longview. Classrooms would be updated with new technology and the building designed with modern safety and security features.

Northlake Elementary – Projected cost: $43 million Tear down the existing school and build a new school on the same property. The new school would be larger and used for kindergarten through fifth grade and possibly special education preschool students.

Updated technology throughout classrooms will be installed along with a building design incorporating modern safety and security features.

Safety and Security (all schools) – Projected cost: $4.2 million The primary focus for each school is controlling foot traffic through front doors using “walled in” glass vestibules and security entrances. School secretaries will screen visitors who can be buzzed in from the entryway vestibule into the schools main hallway through locked security doors.

Updated lighting and security cameras will be deployed where needed.

Career technical/vocational upgrades (RA Long and Mark Morris) – Projected cost: $8.4 million Existing structures will be remodeled, new tools purchased and new trade curriculum opportunities offered to all high school students.

These upgrades are in addition to the recently added pre-apprenticeship program at Mark Morris High School and the high-tech career technical/vocational center remodel currently underway at RA Long.

Large maintenance projects (all schools) – Projected cost: $9.4 million Many schools require significant repairs for leaking roofs, HVAC systems, electrical problems, boilers, plumbing, remodeling bathrooms and repairing concrete. Additionally, renovate or replace worn flooring, exterior siding and locker rooms. School grounds will see playground safety projects and security fencing where needed.

Memorial Stadium and Field – Projected cost: $7 million Upgrade the main grandstand by repairing water and concrete damage. Install a new turf football/soccer field, new running track, new visitor’s bleachers, new lighting and scoreboard. Update and remodel the locker rooms along with repairing plumbing and heating problems.

Information is also on the district website at www.tinyurl.com/LPSbond2019. If you have questions or comments please reach out – I would be happy to meet with you. Thank you for supporting Longview Public Schools.

14 | Kelso Longview Business Connection | April 2019

Business Toolbox

By Jerry D. Petrick Certified Business Adviser

Addressing Financial Stress in Your Business Over the next few months I will discuss some of the most fundamental and widespread issues afflicting the financial success of your business. The first symptom we will address is probably the most common – LOW OR DECLINING CASH – the age-old defiance of economic gravity; “my sales are higher than ever AND I have less cash than ever!”

What causes your business to have low or declining levels of cash? ¨ High Current Liabilities => need for cash to pay bills and expenses depleting available cash. ¨ Too Much Inventory => cash in the form of excess inventory causes multiple issues including need for borrowing, shrinkage, damage, high hidden costs (insurance, cycle counting, obsolescence etc.) ¨ Too Much Customer Credit (Accounts Receivable) => choosing to be the “bank” can be a very costly decision especially as it impacts your cash flows, flexibility, and increased risk.

Naturally, financial issues in one aspect of your business tend to impact (adversely) other areas of your business’ fiscal health. In this case, the condition of low or declining cash will in turn cause other issues like: • High Borrowing/Increasing Debt => Having to borrow to cover day-to-day operations or inventory purchases can be costly and put undo pressure on your financial system.

• No Cash Discounts on Payables => When cash is hard to find you will not likely be able to access discounts from your vendors for early payment – this will increase your needs for cash to keep your trade accounts current.

HOW TO IMPROVE YOUR CASH LEVELS Let’s do some work to address one of the primary contributors to low levels of cash in your business: Inventory Analysis

Inventory

Inventory Days

Turns

(360 days/# of turns)

Your Company 4 90 Industry Standard

5

72

Difference

(1 turn)

(18 days)

How to identify the TARGET level of inventory you should have. Grab your pencil, P&L, and Balance Sheet and we will walk through a quick example showing how you can identify the

amount of excess inventory you have in your business.

IF: Cost of Goods Sold (COGS -from P&L)/ Inventory (Average inventory level for the year $s) = # of Inventory Turns THEN: Cost of Goods Sold / Inventory Turns = Inventory ($) Cost of Goods Sold/Target # of Inventory Turns = Target Inventory Level ($) Example:

COGS = $100,000/

Target # of inventory turns (industry standard) = 5

$100,000/5 = $20,000 (Target inventory level)

HOW MUCH IS TOO MUCH INVENTORY?

Inventory from Balance Sheet = $50,000

[Minus]

Target inventory from above = $20,000

Excess Inventory

$30,000

EXCESS INVENTORY IN DAYS $30,000/18 days = $1,667 per day This excess inventory is tying up your cash which increased your cost (interest, insurance, space) and risk (obsolescence, shrinkage, damage). When we look at the real impacts of our buying practices and base the decisions, at least in part, based on impacts to cash flow and cash levels there are some clues that will guide us to better cash management.

In my next article I will explore the impacts of A/R management on cash flow and show you how to analyze your situation and determine if there are opportunities to improve the financial success of your firm.

If this type of analysis would be useful for your business please contact the Small Business Development Center for no-cost, confidential technical assistance for your business.

This article was compiled by Jerry Petrick, MBA, and Certified Business Adviser with the Washington State University Small Business Development Center (SBDC) in Longview. Jerry provides nocost, confidential business advisory services by appointment. He can be reached via email jerry.petrick@wsbdc.org April 2019 | Kelso Longview Business Connection | 15

By Chuck Nau Retail Consultant and Sales and Managment Trainier – Murray & Nau, Inc.

Don't Tell, Instead Coach and A-S-K!

“How Am I Doing”? Remember those moments earlier in your life when you may have asked that question or a similar one of a teacher, friend, or confidant? In many instances, those questions were being asked to open a dialogue, and gather some outside information to confirm that your assessment of your current situation was accurate.

with your staff can suffer. It’s important to remember that your personal contact with your staff members is vital to them.

In these challenging, tough and, at times, frightening economic times are you being asked these same questions today by your staff or an employee? Then again, do you model and encourage your staff to ASK (Always Seeking Knowledge) you questions?

How are they doing, coach?

Coaching affords YOU the opportunity to LISTEN, and foster an atmosphere of open communication. Your people are not the only ones to benefit from coaching (listening). You also get the benefit of free information which, again, has the added benefit of building your sales, management or operations team. Coaching gives your people a regular barometer on their progress, and in some cases, may break their job into various components for reflection, review, revision, and growth. Failure demoralizes an individual and threatens your team and YOU. Coaching enables you to offer direction and guidance and the opportunity to model behavior that BUILDS on successes rather than learning from MISTAKES. Most importantly, it gives emotional support and reinforces the importance of the individual to you and your team.

“Coaching” or conversations with your staff are important, particularly in these rapidly changing times, as you develop a concept of team and teamwork. Fostering an “asking” rather than “telling” environment will give support and encouragement to your team.

“Coaching” is not talking to your employees or staff. Rather it is a two-way dialogue or discussion looking at performance, identifying performance obstacles or problems, and developing solutions and action steps. Coaching helps to clarify goals and priorities; minimizes misunderstandings; increases the sense of teamwork through involvement in planning, problem solving, and increased responsibilities; and develops creativity and innovation while enhancing productivity.

All of your staff, both those who are performing well and the rookies, those who are anxious to move to a position of increased responsibility or those who have performance related issues will benefit from coaching. Remember, too, that coaching occurs at a variety of times, in the work environment, in meetings or other group dynamics, in the field, and, of course, one on one.

“Coaching” or opening that two-way dialogue with your staff involves three action components – preliminaries (listening), probing (asking), and feedback.

Personal contact conveys a sense of importance, and with the personal contact comes a sense of identity (“congratulations on your service call to…”) which in turn is an entree for positive reinforcement and individual motivation.

Last but not least, coaching helps YOU. Coaching empowers employees to build their skill level, operate independently, enhance their performance (due to a clear understanding of goals, expectations, and needed action steps), work as a team, and take risks.

“Coaching” – as the coach, you are the leader. How you work with each “team” member, the team as a whole, as you deal with the day-to-day problems and setbacks, is watched closely. When you handle all these in a resilient, productive, and healthy manner your team will admire and mirror that attitude with your small business’ customers, clients, vendors and suppliers.

Preliminaries are typically ice breaker in nature and help to put individuals at ease. They also open the conversation to a give and take by identifying the reason or goal for the meeting.

Probing or Always Seeking Knowledge (ASKing) works to narrow the focus, review the situation, identify the problem and its potential impacts, elicits your employee’s or staff ’s input and ideas, and encourages your employee or staff to develop and review various solutions.

Feedback helps to clarify new learning, develop and gain consensus on needed action steps, and reinforce your confidence and support of the plan.

The need and benefits for coaching on a one on one basis are numerous. Coaching the individual calls for personal contact. On a daily basis, with all the demands on your time, personal contact 16 | Kelso Longview Business Connection | April 2019

© Murray & Nau, Inc. Chuck Nau of Murray and Nau, Inc. is a Seattle area based consultant and sales and management trainer. He is a 25-year veteran of advertising, sales, media and management, who knows and understands the everyday challenges of starting up, growing, and surviving in today’s ever changing retail climate. He has spoken to and conducted workshops for a number of local retail and chamber organizations, national publishing groups, national retailers and manufacturers, state press associations, and newspaper groups.

Comments and questions are welcome and may be directed to Chuck via email: murnau@nwlink.com or at 425-603-0984.

Discover!

www.portofkalama.com

Why does the Port of Kalama build amenities like the new amphitheater?

As a key contributor to the Kalama community, the Port elects to provide and enhance public recreational opportunities. In fact, ensuring public recreational opportunities on Port property is explicitly stated in the Port’s mission statement.

And we take that directive seriously! The Port of Kalama has created—and is home to—miles of scenic walking paths, riverfront beaches, a recently renovated marina and acres of public parks.

Over the years, organizations, individuals and groups in our community have looked at our parks as ideal venues to gather, celebrate and host recreational activities. With an increased demand for community events, concerts and public activities at Marine Park, last year the Port carefully considered the community benefits of creating a small public amphitheater to better accommodate those groups.

The amphitheater is now nearing completion and the grassy open space we envisioned offers tiered seating for concerts and special events that already attract us to the Kalama waterfront.

It’s a beautiful natural setting for events, and the area will be open to the public for picnics, gathering, and just enjoying the park.

Special heartfelt thanks go to one of our newest tenants at the Port, Bridger Steel, for their generous contribution of the beautiful metal roofing for the amphitheater. Port businesses contribute so much more to our community than just jobs and tax revenue—and their partnerships are so very welcomed. Thank you to the local team at Bridger!

Why do we contribute these amenities and features to our community? To make Kalama the most livable, prosperous place it can be.

As community stewards our mission is to ensure that the environment, economy and community assets—like the amphitheater— are thoughtfully planned to work in harmony with one another.

https://portofkalama.com/discover-why-doesthe-port-of-kalama-build-amenities-like-thenew-amphitheater/

The Executive Corner

By Frank McShane Square Peg Consulting

Delegation: It’s a Matter of Time

Learning to delegate is one of the most important yet quite difficult skills that managers and leaders need to develop. As your business grows, you reach a point where you can no longer effectively do everything yourself. If you try to do too much, you risk becoming the bottleneck to growing the business and preventing your employees from increasing their sense of engagement. Delegation is difficult because it requires trusting others to get things done.

These may be things you know well and can do well. It can be easy to fall back to just doing the work yourself in order to get it done right.

the more trust is required and the less control you have. Making someone check in too frequently is also called “micro-managing”.

There are appropriate amounts of time to allow people based on their role and level of experience. For example, you might check in with individual operators a few times per shift. Salespeople and first-line supervisors would be allowed from a day to a week.

Middle management would be allowed a week to a month before having to check-in, while senior management would fall into month to quarter ranges. Boards typically focus on quarter, annual, and even longer-term results.

Delegation might be easier if we break it down. It is not a onesize-fits-all decision. When faced with the need to delegate:

Below is a model that puts the “What/How” and “When to FollowUp” decisions together and shows the typical levels of responsibility and follow-up time frames for delegating to various roles, both in small companies as well as larger organizations.

•

the first step is to decide between delegating “what to do” or “how to do” something.

•

the second step is to decide how much time to give someone to operate independently until checking back in with you.

Delegating What vs. How Delegating “what to do” means giving fairly broad responsibility to someone else to decide what to focus on, what priorities to pursue, and what problems to solve while still keeping control of which bottom-line results are required. This means having a significant level of trust in the person and a willingness to give up control. You still retain the right to hold people accountable for the results but what direction they choose and how they get there is up to them.

Delegating “how to do” something requires clearly setting both the results required and the areas of focus (product, market, problem). The employee then has freedom in choosing how to go about achieving the specified results. This form of delegating requires less trust and is less risky but may limit the results or new opportunities that come with delegating “what to do”. It can be a good approach to use when developing trust in newer or entry-level employees and encouraging their engagement in the work.

Following Up–How Frequently?

Deciding how much time to give someone before following up may be the hardest part of delegating. The more time allowed,

18 | Kelso Longview Business Connection | April 2019

Once you have decided to delegate and determined which responsibility and how much time to give someone, try to respect the agreement with the employee. This will help them feel more ownership of the work and results, as well as give you a clearer basis for their accountability.

Frank McShane is president of Square Peg Consulting. For questions or comments, please contact him at fvm@SqrPegConsulting.com or 360-562-1077.

Our Current Project

Renaud Electic is moving into the Searing Building. They have hired Mountain View Commercial Contracting to do all the improvements.

Searing closed its doors after nearly 50 years and another long time Longview business, Renaud Electric, is moving from its location of more than 55 years to the Searing location. Mountain View Commercial Contracting is doing all the construction necessary to make that transition a smooth one.

Our Services

• ADA Compliance Surveys • Construction Documents • Specifications • Value Engineering • Construction Planning • Build Site Analysis • Design Build • Site Research

• Ground Up Construction • Tenant Improvement • Cost Estimating • Site Development • Remodeling • Space Planning • Program Management • Building Master Planning

We love what we do!

Our builders come to work smiling and ready to build your dream. They have a passion for their work and are qualified to build your design.

Dan Frazier Owner

Licensed & Bonded

360-749-3107 mtvcontracting.com 199 Rocky Point Road, Kelso WA 98626 MOUNTVC853D6

ection s ChCamobernofnCommerce inegvisew Bus Kelso Lon

March

2011,19 Issue 3

Business Connection

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Kelso-Longview Business Connection monthly newsletter is published the first of each month, posted electronically on our website and over 6,400 emailed to local business professionals, city and county officials.

To be included in this monthly email, call the Chamber office at 360-423-8400.

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All ads include full color and any design work. Deadline is the 21st of the month prior to publication.

Digital files: PDF is preferred. JPEG accepted at high resolution(at least 300 dpi).

Non-Members of the Kelso-Longview Chamber of Commerce, please add 30% to above rates.

To advertise or request additional information please contact Amy Hallock at 360-423-8400 or ahallock@kelsolongviewchamber.org or CEO Bill Marcum at 360-423-8400 or bmarcum@kelsolongviewchamber.org

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Longview and Kelso Downtowners

By Lindsey Cope President

Feeling Lucky in Downtown Longview

This year the Longview Downtowners had our 2nd annual Sham-

Be sure to keep up with us on Facebook @longviewdowntowners

rock Saturday. Shamrock Saturday is a similar model to American

by “liking” and following our page! We are adding events weekly

Express’ Small Business Saturday the day after Thanksgiving. Most

and will have upcoming opportunities this spring and summer

of the stores, restaurant, bars and service providers held a sale, pop-

including a cleanup day, shop local pop up events, Bow Tie Bash/

up, raffle, promotion and/or partnered with another downtown

Great Race Day, Crafted Brew Festival, Squirrel Fest and more! Feel

Longview business. Some great examples include Mill City Grill

free to contact me if you have questions or want to get involved!

offering tastings of a tasty cider at Posh on Commerce, Classics &

Lindsey Cope, cope@cowlitzedc.com

Oddities had amazing in-store deals and hosted their annual record show in the Bower’s Building outside of Gyros Gyros, Ashtown Brewing held a raffle, The Vintage Square on Broadway had sales, prizes and more, and many others.

Thank you to everyone who came to check out all that downtown Longview has to offer on such a beautiful day, all our amazing partners for promoting and our members for participating! Also, we would like to extend our gratitude to the Lower Columbia Contractor’s Association for partnering with us. They handed out shamrock cookies from our very own “The Original Kristi’s Boutique Bakery” at their annual home and garden show the same day!

At the end of the Shamrock Saturday rainbow, the Longview

Kelso Downtowners Fresh of the heels of Becky McCray’s visit, we organized our first downtown Kelso meeting for March 7. Ray Pyle and his team at Catlin Properties graciously hosted interested stakeholders in their newly renovated building in the heart of downtown Kelso. Around their conference table and into their break room 30 community members met. The group included real estate agents, business and building owners, city government and the Kelso Longview Chamber of Commerce.

We did not come with a strict agenda for this first meeting, instead asking what they wanted to address and what interest they

Downtowners are approaching the end of our operational year.

had in reviving the Kelso Downtown Revitalization Association.

Our memberships and board of directors’ terms run from May 1 of

The response was overwhelmingly positive and enlightening. Top-

the current year through April 30 of the following year. What does

ics of discussion included: beautification, particularly with flower

this mean? It means that we have elections coming up! If you are

baskets, public art, awareness, events and way finding.

a member in good standing and are interested in becoming more involved in our organization, please reach out. You can learn more at our meetings April 11 at 8 a.m. at the Creekside Café or 3 p.m. upstairs at Mill City Grill. Our meetings are open to the public and

An exciting event happening in downtown Kelso is the 6th annual Avery’s Air-Cooled VW Show-N-Shine on May 18. This is the largest nontrophy VW event in the northwest. According to www. averysaircooled.com, “This is a fun-filled family-centric event fea-

to anyone who is interested in the promotion, preservation and

turing vintage VW vehicles; games, raffles, engine-blow, food, and

development of downtown Longview.

after-show cruise.” The show starts at 9 a.m. and at 2 p.m. “we will

April showers bring May flowers! We are thrilled to announce that our Longview Downtowner’s member and partner Real Living, The Real Estate Group, has purchased ALL 31 hanging baskets for

be leaving for a cruise through town, more cars means more slug bugging for pedestrians!”

Our next downtown Kelso meeting is scheduled for April 4 – time

downtown Longview! These gorgeous, professional, large baskets

to be announced shortly. If you are interested in joining us, please

will be delivered in May. Next month, we will have more on the

reach out to Lindsey Cope at the Cowlitz Economic Development

status of this project.

Council at cope@cowlitzedc.com April 2019 | Kelso Longview Business Connection | 21

Mind Your Own Business (at the Library)

By Chris Skaugset Director – Longview Public Library

So Much to Celebrate: Library Week, Longview Library Birthday, Poetry We are in the midst of March Madness, so for all you whose brack-

Book Award winner Terrance Hayes is a powerful and timely col-

ets are long broken (Liberty? UC Irvine, really?), it is time to turn

lection of poetry. Rhythms and wordplay are Hayes’ strength and he

to something else as we enter the month of April. For us, here at

does not disappoint, exploring themes of modern day America, the

the library April means many things: April 6-13 is National Library

unnamed assassin in love in this wonderful collection.

Week and the Library’s birthday takes place on April 26 with our beautiful jewel of a building turning a young 93. To celebrate, we are having a number of events in April. These include Story Time with a fire fighter on April 6 and Messy Art Day on April 20, which are great

Last year we lost a writing legend with the passing of Ursula LeGuin. While best known for her well-written and mind-stretching fantasy and science fiction, she also wrote pointed essays and beautiful poetry. In her final collection, “So Far So Good” LeGuin’s acces-

events for children and their adults. Later in the month, we will be

sible, keen and eloquent style engages age, memory, nature, time,

hosting local physician turned mystery writer (PJ Peterson) in our

and perception of the reader. These poems are candid in the extreme,

latest Northwest Voice author event on April 24; and finally on April

casual in the faces of death, funny, glum, reverent, irreverent, cer-

27, the Longview Library Foundation will be holding its Art Speaks

tain, uncertain, but never trivial, never an afterthought, never the

Volumes fundraiser to help raise funds for the library, its programs

product of anything other than rigor and discipline and delight in

and events. April is also National Poetry month and is a great time to

what's left of the world.

pick up a poetry book or two and discover the world around you and feelings inside of you in a completely different way. Nothing speaks closer to the truth of reality than poetry. Recently, the world lost two of its greatest contemporary poets in Mary Oliver and WS Merwin.

So, come visit your local Longview Library today and discover some of their great works or check out some of our great local poets like Joseph Green or Robert Michael Pyle. In the rest of the column, I have given you a few more of our most recent poetry for you to come in and discover.

The first poetry collection I give to you is the wonderful and beautiful “The Tiny Journalist” by National Book Award finalist Naomi Shihab Nye. The author is a poet and a children’s author whose words are meant to be read and reread both for their sheer beauty as well as for reminding each of us that words have power and that they need to be used thoughtfully.

“American Sonnets for My Past and Future Assassin” by National

22 | Kelso Longview Business Connection | April 2019

“The Twenty-Ninth Year” by Hala Alyan is the next collection I would like to bring to your attention. She uses poetry to explore that time of transformation and upheaval as she weaves an ever-shifting narrative that chronicles the personal history that shapes and informs her present. A wonderful collection in many styles using grace and courage to tell powerful stories.

Nikki Giovanni is one of the nation’s greatest poets and her latest collection is “A Good Cry: What We Learn from Tears and Laughter”. This is in many ways a meditation on her life and those people who shaped her and in her usual way touches not only herself but the reader as well.

Finally, please check out works by Merwin and Oliver, especially Oliver. Her work is approachable in a spare, Zen sort of way that brings life to life in new and different, and always beautiful, ways.

Her brilliantly crafted verse, expounding on her love for the physical world and the powerful bonds between all living things.

Columbia Theatre

ALWAYS IN MOTION!

UPCOMING EVENTS NEW! Saturday, April 6th 7:30 p.m. THE PHANTOM OF THE OPERA (1925) • Classic Silent Film Tickets $25, Students $10 Join Mont Alto Picture Orchestra founder Rodney Sauer and an ensemble of strings from the Vancouver Symphony Orchestra as they provide a live score to accompany this1925 silent classic. Using historic libraries of music, the ensemble compiles vibrant scores using the original techniques of silent film orchestras.

Saturday, April 13th 7:30 p.m. ONE-MAN “STRANGER THINGS” • Main Stage Tickets $25-$30, Students $20 Thursday, April 18th 2:00 p.m. & 7:00 p.m. AGAINST ALL FLAGS • Classic Film Series Tickets $8 Friday, April 26th 7:30 p.m. HOTEL CALIFORNIA: A Salute to the Eagles • Main Stage Tickets $35-$45, Students $20 NEW! Saturday, May 4th 7:30 p.m. HAPPY DAYS ARE HERE AGAIN: THE MUSIC OF JUDY GARLAND AND BARBRA STREISAND • Stage Door Concert Tickets $50 Sunday, May 5th 2:00 p.m. THE PHANTOM TOLLBOOTH • Rainy Months Series for Kids! Tickets $7 each or 6 for $30 Thursday, May 9th 2:00 p.m. & 7:00 p.m THE MOUSE THAT ROARED • Classic Film Series Tickets $8

Get your tickets today! • 360.575.TIXX (8499) • www.columbiatheatre.com

Lower Columbia Professionals

Bingo Bonanza Lower Columbia Professionals' bingo night at the American Legion drew a big crowd and plenty of winners like Jason Clark and Jo Brewer. Check out our story on Lower Columbia Professionals on page 1 and join the fun.

April 2019 | Kelso Longview Business Connection | 25

Building Bridges Business and Tourism Expo

Learning from Each Other American Workforce, Pacific Office Automation and Stageworks Northwest were a few of the many Chamber businesses that participated in our Building Bridges Business and Tourism Expo in March at the Cowlitz County Event Center.

26 | Kelso Longview Business Connection | April 2019

Business After Hours

Viva Las Vegas

Jennifer Wray-Keene with the Port of Woodland was the winner of the Las Vegas vacation.

See more photos on the Chamber’s Facebook page or click here.

Cook-off Winners

Longview Country Club won the People's Choice award and Hop-N-Grape was the Judge's Choice.

Thank you to all our local restaurants who participated: • Hop-N-Grape • Elks Lodge 1482 • Mill City Grill • Red Kitchen Cocktail & Taps • Longview Country Club • Creekside Café • Summerland Catering

April 2019 | Kelso Longview Business Connection | 27

Pillars of Strength and

Crystal Apple Awards

2019

Wednesday, May 1, 2019 Cowlitz County Event Center 900 7th Avenue, Longview

5:00 pm ~ Doors Open Cocktails and Dinner Buffet 6:00 pm ~ Program begins $25 per person or Sponsors $300 (includes 8 tickets) Please register by April 23 at www.kelsolongviewchamber.org

Your Locally Owned Stations

Boot Camp

Boardmanship

Michael Claxton with Walstead-Mertsching facilitated the series Boardmanship 101, Board vs. the CEO Responsibilities.

Consistent Courteous Complete Title and Escrow Services

MERCHANT SERVICES

Payment made easy for you and your customers, anywhere your business takes you.

Kelso 1000 South 13th Ave. 360.423.7800 Longview 927 Commerce Ave. 360.423.9800

Debit and credit card processing including gift cards, mobile wallets, contactless payment cards and smart chip cards.

1425 Maple Street • Longview, WA 98632

360.425.2950

www.cascade-title.com

Secure payment solutions to protect against fraudulent credit card activity.

Visit your local branch to learn more.

HeritageBankNW.com | 800.455.6126 | Member FDIC

April 2019 | Kelso Longview Business Connection 29

New Members Add your business to our growing membership – Call 360-423-8400 Today!

Business Association with opportunities to

• Tax Deduction

promote trade through Chamber socials,

• Newsletter

special events and committee participation.

• Business Card Display

• Annual Meeting and Banquet

• Use of Chamber Logo

• Networking Events • Committee Participation • Business Contacts

Representation through action committees, candidate forums and up-to-date action alerts.

• Quarterly Membership Meetings

• Legislative Representation

• Civic Representation

• Issues Tracking and Information

• Monthly Business After Hours

• Task Forces • Candidate Forums

Business Services include marketing for your business, referrals and access to Chamber

• Legislative Update Breakfast • Demographics Publication

publications and research data.

• Mailing Labels • Membership Window Decals • Member Referrals • Ribbon Cutting • Website Links • Member to Member Discounts • Membership Directory

Packages

Residential & Commercial gro.n.control@gmail.com

30 | Kelso Longview Business Connection | April 2019

Basic Membership Package – $275 or $26 per month.

Bronze Membership Package – $500 or $46.66 per month.

Silver Membership Package – $1,000 or $86.33 per month.

Gold Membership Package – $2,500 or $211.33 per month.

Platinum Membership Package – $5,000 or $416.66 per month.

Diamond Club Membership Package – $10,000 or $834 per month.

Nonprofit Package – $180 or $18 per month.

Sale

Are you looking for a better night’s sleep?

Visit Elam’s Mattress Gallery today!

74900

$

*

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Shop Local - Shop Elam’s

Ashley Tibbee Sofa

Sale $

44900 We carry a wide selection of lift chairs and recliners for every taste!

Morrison Recliner

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Stanton Power Recliner

Upgrade your recliner to full power for ultimate comfort!

49900

Elam’s Mattress Gallery 1416 14th Ave Longview, WA 98632

(360) 232-8036

HOME FURNISHINGS AND SLEEP CENTER

“Locally Owned, Family Owned, and Here to Stay!”

www.elamshf.com

Elam’s Home Furnishings 1413 Commerce Ave Longview, WA 98632

(360) 575-9804

Chamber Connection

Music to Our Ears

Larry Fox and Andrea Horten with Stageworks Northwest stopped by on opening night of "Pirates of Penzance".

Jim Appleby and Kevin Taylor fired up for Cowlitz Black Bears' opening day.

32 | Kelso Longview Business Connection | April 2019

Lois O'Conner with new member Longview Senior Recreation Center.

Chamber Connection

Getting Ready for Spring

Rob Dahl with Swanson Bark dropped by to tell us about the services his company provides.

Dawn Morgan with Children's Discovery Museum plugging the free LEGO robotics workshop.

Payton Standfill Summerland Catering.

“Your Chamber Connection� EVERY Wednesday

Stream live at www.kedoam.com Local guest and current events

Hosts of the Show: Carey Mackey, Red Canoe Credit Union; Karen Sisson, Stewart Title; and Russ Chittock, Enlivant Would you like an opportunity to be on Your Chamber Connection or to have more information about the qualifications of an open house or ribbon cutting? Contact Bill or Amy at the Chamber 360-423-8400 April 2019 | Kelso Longview Business Connection | 33

March Ambassador of the Month Lisa Peters Independent Consultant, Legal Shield

Winner Finds Joy in Supporting Small Business Lisa Peters, an independent Legal Shield consultant, was named the Chamber’s March Ambassador of the Month.

In her spare time, Peters enjoys gardening, exploring, adventurous road trips and spending time with friends and her grandsons.

Peters said she enjoys building meaningful and lasting relationships. “There is no greater joy than helping someone else,” she wrote in an email. “I love supporting our community! I love being an advocate for the small businesses in our area. I am excited to be around entrepreneurs and small business owners.”

Being an ambassador is so much fun, Peters said. In addition to the camaraderie and sense of humor on display at meetings and functions, she said she appreciates the diversity the ambassadors bring

Chamber Ambassadors, known as the Red Coats, are an integral part of the Chamber of Commerce. The Ambassador team is made up of active Chamber volunteers whose responsibilities include meeting and greeting at Chamber events, welcoming new members and assisting at ribbon cuttings and community events. Ambassadors juggle busy professional careers while making time to assist the Chamber at a variety of events year long. If you would be interested in wearing a red

to the organization and what she can learn from each company

coat and representing the Chamber, contact CEO Bill Marcum at the

represented.

Chamber office.

Right Care.

Right Here.

Primary Care n Emergency Department Specialty Clinics n Obstetrics/Gynecology

PeaceHealth St. John Medical Center 1615 Delaware Street, Longview

peacehealth.org/longview

34 | Kelso Longview Business Connection | April 2019

Welcome Back!

The Kelso Longview Chamber of Commerce would like to give a SHOUT OUT and a big THANK YOU to the following loyal members for renewing their partnership with us.

Castle Rock Chamber of Commerce Interstate Wood Products, Inc Kalama Chamber of Commerce Kelso Eagles No. 1555 Lower Columbia CAP M & R Painting, Inc Newrock Homes, Inc Northwest Auto Specialist, Inc Retirement Strategies Silver Star Sports Bar and Grill Superior Tire Service, Inc Woodland Chamber of Commerce

April 2019 | Kelso Longview Business Connection | 35

2019 January 15: Specialty Rents February 12: Port of Longview March 12: Business and Tourism Expo April 9: Three Rivers Christian School May 14: Life Works June 11: Antidote July 9: Three Rivers Eye Center August 13: Monticello Park Prestige September 11: Silver Star October 8: Steele Chapel November 12: Stewart Title December 10: Holiday Mixer